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Our client is a leading electronics manufacturer specializing in providing customized products and services for large event facilities and entertainment venues. Their outstanding electronics products are globally renowned in commercial and consumer markets. They are hiring an Assistant Brand Manager to support in driving market share.
The Assistant Brand Manager will assist in developing, designing, and implementing effective branding strategies to build the brand and increase customer awareness. This role will collaborate with various internal teams to conduct market analyses, execute promotional campaigns and events, and develop profitable positioning for the brand.
This Role Offers:
- Comprehensive benefits package includes competitive base salary, 401(K), healthcare, etc.
- Team is well funded, and company has a reputation as one of the best in the industry.
- Strong culture of promoting its people internally within the organization. Employees encouraged to create their own opportunities based on performance rather than executive constraints.
- Strong pipeline of support with state-of-the-art technical resources.
- Management has deep experience in the electronics manufacturing industry. Strong commitment to and passion within the space.
- Independence and decision-making power. Team rising in company importance as space becomes more prominent in competitive marketplace.
- Be a part of a close-knit team, passionate about the business and brand.
- Strong support for employee development, including skills development, support for side projects, and continuing education opportunities.
Focus:
- Assist in brand positioning, identify target audiences, and market opportunities, and develop marketing plans with specific objectives across different channels and segments.
- Support the execution of marketing strategies, leveraging internal support and collaboration.
- Help manage product marketing lifecycle from end to end, including developing value propositions and business cases for new products.
- Work with product management, sales, engineering, and customer services to ensure a unified message and stay up to date on product knowledge.
- Help build awareness by developing and executing on marketing strategies to meet consumer needs and maximize ROI.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Build upon existing partnerships and cultivate new relationships with business vendors and external partners.
- Conduct reporting on new products, marketing strategy, competitive intelligence, and relevant market trends.
Skill Set:
- 1+ years of marketing/brand management-related experience.
- Bachelor’s degree or higher in marketing, communications, business, or a related field.
- Knowledge of digital marketing tools and techniques and familiarity with media marketing campaigns.
- Proven experience developing and executing profitable marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Experience with marketing automation, CRM tools, MS Office, and data analysis.
- Strong customer-facing skills; comfortable interfacing with decision-makers across a range of industries.
- Background successfully working and interacting with creative teams.
- Intellectual curiosity and passion for the electronics market is a plus.
- Ability to travel up to 30%.
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