We share the cool sh*t in Japan with the world, and we’re looking for someone to drive our social strategy with our Tokyo team & across multiple brands so previous success in managing a team and social for brands is key.
Who are we?
Japan Crate is our subscription box for everything Japan, and Sugoi Mart is our fast-growing ecom store with 15,000+ products. We’ve done collabs with brands like SEGA, Attack on Titan, Crunchyroll, Bandai-Namco, Funimation, Tony Hawk, My Hero Academia and many more. You can also find us in over 1,000 retail stores throughout the US.
Our socials are well established, and our main account (@sugoimart) has an audience of 2 million on TikTok. Japan’s products are fun, unique, and many are famous on their own which means endless opportunity for someone who understands trends (especially TikTok) and isn’t afraid to get weird with their content. Anything and everything in Japan is at your disposal for content. Training will include a few weeks in Tokyo after onboarding so you must be willing to travel and work weird time zones.
Our teams are based in Tokyo & LA. The world’s changed and spending 40 hours a week in an office isn’t it, but in-person brainstorming on new ideas or collaborations is tough to replace. Our LA team works autonomously from home or WeWork, but meets IRL periodically so we’re looking for someone LA-based to collaborate/brainstorm in person on occasion.
About the Role
Your main focuses are community growth/engagement & driving interest/users to our sites. There’s a thousand ways to do both, and we encourage you to test your ideas. You’ll also be:
- Creating entertaining content alongside a team of international creatives who also get it
- Collaborating with our VP of Marketing who knows things don’t always go as planned, and that’s okay because there’s no growth without mistakes
- Testing fresh ideas to get people excited about the new drops constantly releasing in Japan
- Finding fun ways of connecting & engaging with our communities
Responsibilities
- Lead social strategy by working closely with our social/design teams in Tokyo to execute your vision as well as testing content of your own
- Manage monthly content calendars across our brands/platforms
- Monitor engagement so we can do more of what is working, and less of what isn’t
- Partner with the Marketing team to build hype for upcoming product drops, promos, collabs etc
- Create & launch social-exclusive promotions/giveaways
- Encourage customers to share their own content
- Ensure quick replies to comments/mentions in a casual & engaging way
- Stay on top of trends, what’s new in Japan & our product catalog to tying those into your strategy
What are we looking for?
- 2+ years of experience leading social media strategy for a brand
- A natural understanding of what works on social and how to utilize trends in a natural & organic way
- Proactive work style to own this department rather than only taking direction
- Proven experience leading teams and managing social media strategy for a brand
- Flexibility to work a schedule that allows overlap with our Japan team as needed
- Willingness to travel to Tokyo throughout the year
- The ability to manage your time and projects while working remote
- A natural curiosity to test new ideas and think differently than every other brand
Benefits:
- Flexible schedule
- Health, dental, and vision insurance
- Paid vacation time
- Life insurance
- Monthly health stipend
- Free monthly crates & discounts on products
Japan Crate
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