Social Media and Influencer Manager
We are Careismatic Brands, the global leader in medical apparel, footwear, and accessories, and we have an excellent opportunity for a Social Media and Influencer Manager in our hybrid satellite office in Santa Monica, California. This individual is responsible for helping scale Careismatic Brand’s influencer strategy specifically around mega/macro/micro-influencer and brand ambassador partnerships.
Responsibilities
- Drive awareness and conversion with a best-in-class influencer strategy
- Establish and execute an influencer always-on approach across Careismatic Brands with special attention to Cherokee, Dickies, AllHeart, and HeartSoul
- Support business goals and brand campaigns with influencer amplification
- Strategically leverage editorial channels (Funny Nurses and ScrubsMag) in partnership negotiations
- Maximize budget and ROI through a short and long-term tiered partnership approach
- Maintain relationships with new and existing talent through daily communication (call, text, email, agency management, DM, etc.)
- Improve brand reputation among relevant market and lifestyle influencers and gather opinions about product/brand
- Track, analyze, and report influencer performance while making recommendations for optimization
- Monitor influencer-generated content to ensure quality, correct messaging, and branding
- Oversee offline event activations with key influencers
- Stay abreast of relevant and trending pop culture, social media, and influencer occurrences
Requirements
- Bachelor’s Degree required
- 4+ years experience in apparel industry (medical apparel industry preferred but not required)
- Proven track record of success managing positive influencer relationships
- Ability to master multiple projects and communications simultaneously
- Exceptional written communication skills with attention to detail
- Experience developing, executing, and refining social and influencer strategies
- Strong grasp of social platforms (especially TikTok/Instagram), what content would perform best on each platform, content best practices, and organic/paid rights & usage
- Self-starter, ability to thrive in a fast-paced environment
- Creative thinker to help drive exciting, disruptive content and campaigns promoting brand growth
- Obsessed with pop culture, social media, and a natural story-teller
- Has a ‘no task too small’ attitude
We have a friendly and team-oriented work environment along with a competitive salary and benefit package, flex schedule options, and an excellent opportunity to learn and grow.
Careismatic Brands, Inc.
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