JOB TITLE: Assistant Manager, PR + Influencer Marketing
REPORTS TO: Director, PR + Influencer
DEPARTMENT: Marketing
OVERVIEW
The Summer Fridays Assistant Manager, PR + Influencer Marketing will be responsible for supporting cross-functional team members—specifically influencer/partnerships, public relations and marketing. The ideal candidate will have exceptional organizational, communication and collaborative skills. This position will include content/deliverable management, data entry/organization and communication with talent/agents and PR agencies.
This role will play an integral part in all Summer Fridays PR and Influencer programs. This person will own all communication regarding deliverables with our PR Agencies and Talent/Agents, so organization (and a friendly personality) is key! The ideal candidate loves all things beauty, PR and influencer; plus is active on major social media platforms such as Instagram and TikTok.
RESPONSIBILITIES
- Manage all deliverables needed for our public relations agencies across multiple markets; including (but not limited to) calendar updates, product one sheets, assets, product shipments and interview deliverables from our co-founders
- Maintain and organize all PR, award and sponsored content within Dropbox; sharing reposts with Social as needed
- Manage and organize all PR/Influencer giftings lists— continually updating with address changes and scouting new talent to gift
- Manage press requests and interview scheduling for Summer Fridays’ co-founders
- Support influencer and gratis gifting; organize shipment requests, provide tracking and monitor online content
- Ownership of micro-influencer platform(s) (GRIN, et al) — to create monthly campaigns/goals based on key marketing focuses, identify and brief talent, ensure deliverables are met and report on campaign performance
- Oversee talent milestones — tracking birthdays, anniversaries, personal milestones and managing subsequent gifting sends
- Manage creative briefs, contracts and invoicing for sponsored content
- Assist Director, PR + Influencer Marketing in building relationships with micro and mid-tier talent
- Assist with trend research on Instagram and TikTok for future sponsored content
- Monitor all sponsored content performance analysis and track campaigns within Tribe Dynamics
- Assist with ad hoc marketing projects including events, press/influencer delivery logistics, new product launches, etc.
REQUIREMENTS
- 4-5 years experience in PR, marketing or talent management (experience in prestige beauty is a plus)
- Exceptional organizational and time management skills
- BA/BS degree in Communication, Marketing or similar field
- Proficiency in Google Docs, Excel, Word and Keynote
- Exceptional organizational and time management skills
- Eager, can-do positive attitude
- Self-starter—able to execute upon multiple projects and against tight deadline
- Exceptional communication skills
- Collaborative, open minded and able to thrive in a fast-paced startup environment
- Must be based in Los Angeles
Summer Fridays
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