POSITION DESCRIPTION
ROLE: Art Director/Copywriter (Looking for 1 Intermediate pair and 1 Senior pair)
TEAM: THE KITCHEN NORTH AMERICA
*Please note, this is for 2 separate positions. Consideration will only be given to those applying as a team, both an Art Director and a Copywriter*
ART DIRECTOR/COPYWRITER TEAM
The Kitchen is looking for an award-winning and innovative Art Director and Copywriter team at both an Intermediate and a Senior level. You will be joining a team changing the way Kraft Heinz creates breakthrough creative and experiences.
ABOUT THE KITCHEN
What is The Kitchen?
The Kitchen is an agile team of brand-building creatives, strategists, designers, producers, content creators, business management team, and social media managers working together to deliver remarkable ideas across a range of mediums. What makes us unique is the way we work: sometimes we’re working on our brands’ biggest briefs, and sometimes we create our own briefs from the opportunities that arise from culture and current events. We leverage our unique position as an agency built inside Kraft Heinz to make work that’s only possible with agility and quick collaboration with brands.
POSITION SUMMARY
This Creative team is made up of two dedicated partners whose out-of-the-box ideas and delivery are on the same wavelength and in constant sync. This pair will create a wide range of ideas and creative concepts that stand out and earn attention. The work will range from brand acts that create conversations, to advertising across a range of mediums, to compelling visual stories that stand out on social platforms. This duo will be a key part of a creative process that makes ideas, acts, and experiences that get shared and talked about on social and in the press. Together, you and the team are building a design culture that moves food marketing forward.
As the Copywriter, you will understand how to craft a headline-inspiring brand act, how to write attention-grabbing copy, and how to tell stories across a diverse range of mediums enabling you to tackle a variety of interesting and exciting challenges. Your experience in a variety of mediums, from traditional to social means that you have a wide lens for solving problems, breaking down norms, and delivering ideas that are interesting and disruptive. You know how to translate insights into copy that make people pay attention.
As the Art Director, you’ll use your strong concepting and ideation skills to produce great creative ideas and use your strength as a visual storyteller to bring them to life. You’ll translate your ideas (and the team’s concepts) into visuals for social media, digital advertising, and traditional content. You’ll partner with producers to make sure that a wide variety of content is captured and edited in a way that fits the iconic brands you represent. You’ll need a strong understanding of the best-practice design principles for Instagram, Twitter, and Facebook, but you’ll also need to be comfortable breaking them with innovation that captures attention in new ways. Your experience in traditional mediums will help you raise the quality of work for social but also work at a pace that fits the dynamic needs of the digital environment. You’ll use your unique skillset and trained eye to inspire the design team around you.
As a team, your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today’s always-on, socially connected industry.
CORE RESPONSIBILITIES
- CREATIVE IDEATION: Supports the team by creating idea-driven, world-class creative that dares to be better, and encourages the entire team to think bigger, faster, and more innovatively. Develops big ideas with a focus on storytelling, working with your team to push ideas forward and fuel the team’s creative output.
- INNOVATION: Invents and creates cutting-edge ideas. Helps drive social innovation and digital ideas from the team around them with proven fluency in social-first content creation.
- COLLABORATION: Acts with optimism and a love for the next big challenge, works with a creative partner, creative lead, and a team of designers, producers, social media managers and strategists to ensure that The Kitchen is a collaborative place for producing great ideas as one integrated team.
- BRAND STEWARDSHIP: Cares for the tone and spirit of the brands The Kitchen represents, working to ensure the creative tone and social presence of brands are both distinctive and ownable to the brand. Ability to turn brand data into compelling messages and create strategically sound brand stories.
- ADAPTABILITY: Demonstrates resiliency in a dynamic, fast-paced work environment where ideas and opportunities happen fast and require flexibility.
EXPERIENCE & SKILLS
- 5-8 years of relevant agency experience with a focus on creative ideation capacity and a proven track record and portfolio of work
- Ability to come up with cutting-edge concepts and executions
- Ability to navigate ambiguity and simplify complex situations. You are comfortable creating your own brief from an insight for a quick ideation session or to quickly create a concept.
- Experimentation mindset, embracing new creative technologies, media platforms, and trends.
- A high level of curiosity, awareness, and enthusiasm for the unique world of online culture.
- Highly organized with an ability to work under tight deadlines and shifting priorities in a fast-paced environment
- Proficient using Mac OS, Adobe Creative Cloud (Expert knowledge of Illustrator, Photoshop, and InDesign), SharePoint, Microsoft Word, Excel, and PowerPoint (or Keynote).
- Passion for food and food design with an insatiable curiosity to learn more about it
- A desire to do award-winning, internationally recognized work
The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability
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