Deine Aufgaben
- Als (Senior) Influencer Marketing Manager:in in unserem Digital Marketing Team baust du gemeinsam mit deinem Team unser Influencer Marketing stetig aus und bist mitverantwortlich für die Weiterentwicklung Professionalisierung der Disziplin bei segmenta.
- Du entwickelst gemeinsam mit deinem Team, den Influencern und unseren Kunden Kampagnen mit spannenden Mechaniken und kreativen Ideen.
- Du entwickelst und steuerst Influencer Marketing Kampagnen eigenverantwortlich und effizient. Dabei hast du Ziele, Timings und Ressourcen stets im Blick.
- Die Recherche passender Influencer für unsere bestehenden sowie potentielle Neukunden mithilfe spezieller Tools, die Ansprache, das Briefing und die Vertragsverhandlung mit potenziellen Kooperationspartnern liegt dir.
- Du baust neue Beziehungen zu Influencern und Creatorn auf und pflegst bestehende Partnerschaften.
- Du kennst dich mit verschiedenen Plattformen aus (bspw. Instagram, YouTube, TikTok, Pinterest, Blogs, LinkedIn etc.) und weißt, was es braucht, um auf diesen als Influencer und Marke erfolgreich zu sein.
- Du bist stets im Bilde über aktuelle Trends im Influencer und Social Media Marketing und sprichst proaktiv Handlungsempfehlungen gegenüber unseren Kunden aus.
- Die Definition und Auswertung relevanter KPIs gehören für dich zu jeder Kampagne. Du weißt, welche Marketingziele du in welche Zahlen übersetzen musst und hast Ideen, wie du Influencer Marketing strategisch sinnvoll mit anderen Disziplinen verzahnen kannst.
Dein Profil
- Du hast eine abgeschlossene Berufsausbildung oder ein Studium im Bereich Marketing/Kommunikation und eine große Begeisterung für das Thema Influencer Marketing.
- Du hast bereits relevante Erfahrungen im Bereich Influencer Marketing in einer Agentur oder einem Unternehmen gesammelt.
- Du bringst erste Erfahrungen in der Führung und Weiterentwicklung weniger erfahrener Mitarbeiter:innen mit.
- Du bist ein Kommunikations- und Organisationstalent und in der Lage, mehrere Projekte zur gleichen Zeit zu koordinieren und zu überwachen, sowie den Erfolg mithilfe von KPIs zu messen.
- Du verfügst über erweiterte Kenntnisse im Bereich Social Media, im Besonderen: Instagram, YouTube, TikTok, Pinterest sowie LinkedIn.
- Du arbeitest fokussiert, analytisch und hast Freude, mit anderen Competence Teams zusammenzuarbeiten.
- Du bist ein Teamplayer, begeisterungsfähig und engagiert.
Warum wir?
- Du liebst es, dich auszuprobieren? Bring deine Stärken bei uns ein und machen wir was Großes daraus. So können wir zusammen wachsen.
- Wir zählen von Anfang an auf dich. Unsere Kunden auch. Bei uns übernimmst du Verantwortung und bist Motor für den Erfolg unserer Projekte.
- Wir sind mutig und probieren Neues. Wir wollen immer einen Schritt voraus sein. Und lassen uns dabei von unseren Ideen antreiben.
- Ohne die richtige Haltung geht es für uns nicht. Wir leben ein Füreinander, kein Gegeneinander. Zwickmühlen, Klemmen und Patschen überwinden wir gemeinsam.
Noch ein paar Fakten:
- 29 Urlaubstage
- Flexible Arbeitszeitmodelle und Zeiteinteilung. Du möchtest gerne mal später starten, früher gehen oder bist ein absoluter Frühaufsteher? Sprich dich einfach mit deinem Team ab!
- Home Office
- MacBook und iPhone
- regelmäßige Team- und Agenturevents
- Zuschuss zur betrieblichen Altersvorsorge
Über uns
segmenta communications GmbH
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