Deine Aufgaben
- Als (Senior) Influencer Marketing Manager:in in unserem Digital Marketing Team baust du gemeinsam mit deinem Team unser Influencer Marketing stetig aus und bist mitverantwortlich für die Weiterentwicklung Professionalisierung der Disziplin bei segmenta.
- Du entwickelst gemeinsam mit deinem Team, den Influencern und unseren Kunden Kampagnen mit spannenden Mechaniken und kreativen Ideen.
- Du entwickelst und steuerst Influencer Marketing Kampagnen eigenverantwortlich und effizient. Dabei hast du Ziele, Timings und Ressourcen stets im Blick.
- Die Recherche passender Influencer für unsere bestehenden sowie potentielle Neukunden mithilfe spezieller Tools, die Ansprache, das Briefing und die Vertragsverhandlung mit potenziellen Kooperationspartnern liegt dir.
- Du baust neue Beziehungen zu Influencern und Creatorn auf und pflegst bestehende Partnerschaften.
- Du kennst dich mit verschiedenen Plattformen aus (bspw. Instagram, YouTube, TikTok, Pinterest, Blogs, LinkedIn etc.) und weißt, was es braucht, um auf diesen als Influencer und Marke erfolgreich zu sein.
- Du bist stets im Bilde über aktuelle Trends im Influencer und Social Media Marketing und sprichst proaktiv Handlungsempfehlungen gegenüber unseren Kunden aus.
- Die Definition und Auswertung relevanter KPIs gehören für dich zu jeder Kampagne. Du weißt, welche Marketingziele du in welche Zahlen übersetzen musst und hast Ideen, wie du Influencer Marketing strategisch sinnvoll mit anderen Disziplinen verzahnen kannst.
Dein Profil
- Du hast eine abgeschlossene Berufsausbildung oder ein Studium im Bereich Marketing/Kommunikation und eine große Begeisterung für das Thema Influencer Marketing.
- Du hast bereits relevante Erfahrungen im Bereich Influencer Marketing in einer Agentur oder einem Unternehmen gesammelt.
- Du bringst erste Erfahrungen in der Führung und Weiterentwicklung weniger erfahrener Mitarbeiter:innen mit.
- Du bist ein Kommunikations- und Organisationstalent und in der Lage, mehrere Projekte zur gleichen Zeit zu koordinieren und zu überwachen, sowie den Erfolg mithilfe von KPIs zu messen.
- Du verfügst über erweiterte Kenntnisse im Bereich Social Media, im Besonderen: Instagram, YouTube, TikTok, Pinterest sowie LinkedIn.
- Du arbeitest fokussiert, analytisch und hast Freude, mit anderen Competence Teams zusammenzuarbeiten.
- Du bist ein Teamplayer, begeisterungsfähig und engagiert.
Warum wir?
- Du liebst es, dich auszuprobieren? Bring deine Stärken bei uns ein und machen wir was Großes daraus. So können wir zusammen wachsen.
- Wir zählen von Anfang an auf dich. Unsere Kunden auch. Bei uns übernimmst du Verantwortung und bist Motor für den Erfolg unserer Projekte.
- Wir sind mutig und probieren Neues. Wir wollen immer einen Schritt voraus sein. Und lassen uns dabei von unseren Ideen antreiben.
- Ohne die richtige Haltung geht es für uns nicht. Wir leben ein Füreinander, kein Gegeneinander. Zwickmühlen, Klemmen und Patschen überwinden wir gemeinsam.
Noch ein paar Fakten:
- 29 Urlaubstage
- Flexible Arbeitszeitmodelle und Zeiteinteilung. Du möchtest gerne mal später starten, früher gehen oder bist ein absoluter Frühaufsteher? Sprich dich einfach mit deinem Team ab!
- Home Office
- MacBook und iPhone
- regelmäßige Team- und Agenturevents
- Zuschuss zur betrieblichen Altersvorsorge
Über uns
segmenta communications GmbH
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About Us
Centric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women’s, men’s and kid’s apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands that will drive the company’s future growth. We are defined by innovation as we seize new opportunities and thrive in an environment informed by creativity and thinking that is both analytical and outside the box. Centric Brands reflects a team built on respect, for others and for the hard work it takes to achieve our goals and build our bright future together.
Production
From sourcing raw materials to manufacturing, order placement, pricing and quality control and getting the finished product where it needs to be, our production team is responsible for ensuring we keep our standards high and our business profitable at every step of the journey. If you are a focused, results -driven, tenacious and highly flexible team player, we’ll give you every opportunity to build a rewarding career with one of the world’s foremost major lifestyle brand collectives.
Specific Responsibilities Would Include
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Operations and Results
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Customers & Relationships
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Our Best Fit Candidate Would Have
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At Centric Brands, we believe our people are our greatest asset, and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range at the time of employment. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate’s educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include commission earnings, annual bonus and other Centric Brands sponsored benefit programs.
Be part of our growing community by getting involved with groups, teams and initiatives like Be Green, Be Giving, and Be Celebrated.
Centric Brands is an Equal Opportunity Employer
Please note that Centric Brands will only reach out to interview, make an offer of employment or conduct onboarding activities for candidates who have applied through our careers site. When interviewing for a position, the candidate experience will include live interaction, such as a video conference or telephone call, with a Recruiter and/or company employee(s). We will never ask for any money or payments from applicants at any point in the recruitment process. Be aware of suspicious recruitment activity. If you think you are a victim of an employment scam, you may contact your local law enforcement agency and/or visit the Federal Trade Commission website here: https://consumer.ftc.gov/articles/job-scams.
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#LI-Hybrid
Job Description
What You’ll Do:
We’re looking for internet culture geeks, meme aficionados, TikTok natives, who love staying on top of the latest cultural phenomenon to inspire and create cool social content. We are looking for a collaborative and skilled Content Creator with proficiency in both video and still photography, a deep understanding of social media trends and pop culture and a keen eye for framing and prop design. The ideal candidate will be adept at shooting high-quality content using both iPhone and DSLR cameras, with a mastery of lighting techniques. Additionally, they should have experience in video editing and photo retouching to ensure that the final product meets our brand standards.
You’ll work alongside social strategists and creatives to ensure quality and consistency with brand personality and ambitions. You will be the primary owner and creator of social content while also applying your expertise to incorporate the latest trends, filters, sounds, and formats into your approach. The work will range in application across organic social, paid campaigns, media activations, and beyond.
Who You Are
- You’re obsessed with internet culture, the latest memes and trends, online subcultures and communities.
- You’re excited and inspired by the world of social media – the first to share among colleagues and friends the latest trends, effects, tracks, etc. on TikTok.
- You’re a creative and clever content creator with experience in photography, video production and editing for social media.
- You’re a storyteller who can make captivating content across all platforms that ranges from educational to emotional and everything in between.
- Hands on, get it done, make cool sh*t mentality.
- Collaborative and a team player
- You bring a sense of humor and charm to the work you create.
- You have experience translating big ideas and brand campaigns into social content and/or leveraging social trends and insights to inform both.
- You’re interested in and understand Gen-Z culture.
Responsibilities
- Stay on top of ever-changing social media trends, pop culture references or other relevant conversations in the social space.
- Conceptualize, film, edit and otherwise create engaging content for various social platforms, including TikTok, Instagram, Facebook, Pinterest and more.
- Shoot high-quality video and stills using both iPhone and DSLR cameras, ensuring exceptional composition, lighting, and clarity.
- Collaborate closely with the creative team to develop content ideas and execute content pieces that are not only relevant, native to platform, but align with brand objectives and standards.
- Execute video editing and photo retouching.
- Manage and organize digital assets, including raw footage, photos, and edited files, to ensure efficient workflow and accessibility.
Qualifications
- 5-7 years of experience in video content creation for social media at a consumer-facing brand or agency or similar experience.
- Strong understanding of opportunities and limitations of all popular social platforms.
- A passion for staying updated on emerging trends in social media and digital content creation.
- Keen eye for design/art direction/leveraging props and styling.
- Collaborative work ethic.
- Experience creating various types of content from product shots to storytelling.
- Mid-level Experience shooting and lighting video content and still photography.
- Proficiency with photography and editing programs both in app and external (e.g., Photoshop, Premier Pro, After Effects, Lightroom, Capture One etc)
- Nice to have: Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.
- Comfortable in a fast-paced team environment, coordinating multiple projects simultaneously with hard deadlines.
- Demonstrated ability in adapting brand voices and visual identities to videos.
- Ability to manage projects from ideation to production, through post-production and delivery.
- Good presentation skills.
- Excellent communication and collaboration skills.
- Strong attention to detail.
Got what it takes? We’d love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
“Compensation Range: $102,500 – $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 7/25/2024.