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Home(Senior) Influencer Marketing Manager:in (m/w/d)

(Senior) Influencer Marketing Manager:in (m/w/d)

Deine Aufgaben
  • Als (Senior) Influencer Marketing Manager:in in unserem Digital Marketing Team baust du gemeinsam mit deinem Team unser Influencer Marketing stetig aus und bist mitverantwortlich für die Weiterentwicklung Professionalisierung der Disziplin bei segmenta.
  • Du entwickelst gemeinsam mit deinem Team, den Influencern und unseren Kunden Kampagnen mit spannenden Mechaniken und kreativen Ideen.
  • Du entwickelst und steuerst Influencer Marketing Kampagnen eigenverantwortlich und effizient. Dabei hast du Ziele, Timings und Ressourcen stets im Blick.
  • Die Recherche passender Influencer für unsere bestehenden sowie potentielle Neukunden mithilfe spezieller Tools, die Ansprache, das Briefing und die Vertragsverhandlung mit potenziellen Kooperationspartnern liegt dir.
  • Du baust neue Beziehungen zu Influencern und Creatorn auf und pflegst bestehende Partnerschaften.
  • Du kennst dich mit verschiedenen Plattformen aus (bspw. Instagram, YouTube, TikTok, Pinterest, Blogs, LinkedIn etc.) und weißt, was es braucht, um auf diesen als Influencer und Marke erfolgreich zu sein.
  • Du bist stets im Bilde über aktuelle Trends im Influencer und Social Media Marketing und sprichst proaktiv Handlungsempfehlungen gegenüber unseren Kunden aus.
  • Die Definition und Auswertung relevanter KPIs gehören für dich zu jeder Kampagne. Du weißt, welche Marketingziele du in welche Zahlen übersetzen musst und hast Ideen, wie du Influencer Marketing strategisch sinnvoll mit anderen Disziplinen verzahnen kannst.
Dein Profil
  • Du hast eine abgeschlossene Berufsausbildung oder ein Studium im Bereich Marketing/Kommunikation und eine große Begeisterung für das Thema Influencer Marketing.
  • Du hast bereits relevante Erfahrungen im Bereich Influencer Marketing in einer Agentur oder einem Unternehmen gesammelt.
  • Du bringst erste Erfahrungen in der Führung und Weiterentwicklung weniger erfahrener Mitarbeiter:innen mit.
  • Du bist ein Kommunikations- und Organisationstalent und in der Lage, mehrere Projekte zur gleichen Zeit zu koordinieren und zu überwachen, sowie den Erfolg mithilfe von KPIs zu messen.
  • Du verfügst über erweiterte Kenntnisse im Bereich Social Media, im Besonderen: Instagram, YouTube, TikTok, Pinterest sowie LinkedIn.
  • Du arbeitest fokussiert, analytisch und hast Freude, mit anderen Competence Teams zusammenzuarbeiten.
  • Du bist ein Teamplayer, begeisterungsfähig und engagiert.
Warum wir?
  • Du liebst es, dich auszuprobieren? Bring deine Stärken bei uns ein und machen wir was Großes daraus. So können wir zusammen wachsen.
  • Wir zählen von Anfang an auf dich. Unsere Kunden auch. Bei uns übernimmst du Verantwortung und bist Motor für den Erfolg unserer Projekte.
  • Wir sind mutig und probieren Neues. Wir wollen immer einen Schritt voraus sein. Und lassen uns dabei von unseren Ideen antreiben.
  • Ohne die richtige Haltung geht es für uns nicht. Wir leben ein Füreinander, kein Gegeneinander. Zwickmühlen, Klemmen und Patschen überwinden wir gemeinsam.

Noch ein paar Fakten:

  • 29 Urlaubstage
  • Flexible Arbeitszeitmodelle und Zeiteinteilung. Du möchtest gerne mal später starten, früher gehen oder bist ein absoluter Frühaufsteher? Sprich dich einfach mit deinem Team ab!
  • Home Office
  • MacBook und iPhone
  • regelmäßige Team- und Agenturevents
  • Zuschuss zur betrieblichen Altersvorsorge
Über uns
Wir sind so vielfältig wie die Herausforderungen, die uns erwarten. Unsere Neugier macht uns stark, unsere Talente machen uns dynamisch. Wir lassen uns nicht von Hierarchien einengen, wollen eigenständig und uneingeschränkt unser Bestes geben. Und dafür suchen wir Kreative, PR-Berater und Digital-Spezialisten, die mit uns über den Tellerrand schauen wollen.

segmenta communications GmbH

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Job Description

 

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Job Description

 

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This is a high-visibility role that blends creativity with analytics. You will use insights from social listening and performance metrics to optimize campaigns, spot trends, and experiment with new formats. You will have significant ownership of content strategy and execution, helping shape the brand voice and tell compelling stories that inspire action. This is an opportunity to grow professionally while making a tangible impact on underrepresented communities and shaping the AI Economy.

A day in the life 

  • Develop and execute a creative social media strategy to grow our audience, increase engagement, and drive lead conversion.
  • Develop, execute, and optimize the social media strategy across TikTok, LinkedIn, Instagram, X, Facebook, YouTube, and emerging platforms.
  • Experiment with emerging platforms and formats to expand reach and engagement.
  • Create compelling content, including copy, short-form video, and graphics, tailored to each platform and audience.
  • Manage social media calendars and campaigns across multiple platforms, both organic and paid.
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  • Track, analyze, and report on performance metrics, using insights to adjust strategies and improve results.
  • Collaborate cross-functionally with marketing, sales, product, and program teams to support brand initiatives.
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Your expertise 

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  • Hands-on experience with digital marketing campaigns and performance optimization.
  • Ability to create content tailored to platform-specific best practices.
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  • Familiarity with social listening and content optimization best practices.
  • Impeccable writing, communication, and storytelling skills.
  • Knowledge of lead generation tactics and social-driven conversion strategies.
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Where you are

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To apply:

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  • The final step in our recruitment process will include a (paid) exercise demonstrating your social campaign abilities.

How we support our people 

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  • Unlimited Time Off, with a minimum time off recommendation
  • Company-paid holidays
  • Official company-wide holiday for the last week of the calendar year
  • Access to free data skills training through our programs
  • A company culture that empowers individuals and embraces diversity through its core mission

The compensation range for this position is specific to location and takes into account the wide range of factors that are considered in making compensation decisions. These factors include (but are not limited to) location, experience, education and skill sets.

Correlation One’s Commitment 

Correlation One is proud to be an Equal Opportunity Employer and is committed to providing equal opportunity for all employees and applicants. Correlation One provides a work environment free of discrimination and harassment. Employment decisions at Correlation One are based solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy),age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.  We encourage applicants to bring their unique skills, experiences, and outlook to our work environment.

Correlation One is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Correlation One strives to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].

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Expiration date:
02-06-2022

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