*English version to follow*
Taiga Motors est une entreprise de développement et de fabrication de véhicules récréatifs et utilitaires 100 % électriques en pleine expansion, située à Montréal, au Québec. Dans les dernières nouvelles, Taiga est fière d’avoir remporté le prix 2022 World Changing Ideas de Fast Company et de faire partie des 200 meilleures inventions de 2022 du magazine Time.
Dans le cadre de sa mission visant à accélérer l’accès à l’exploration en plein air sans compromis, Taiga est à la recherche d’un gestionnaire des relations publiques bilingue et passionné. Il ou elle sera responsable de l’élaboration, de l’exécution et de l’évolution de la stratégie ainsi que de la gestion et de la direction des communications externes de Taiga, dans la région Nord Amérique.
Responsabilités
- Élaborer et exécuter des plans complets de relations avec les médias à court et à long terme aux niveaux local, national et international sur diverses plateformes.
- Travailler en étroite collaboration avec les équipes de direction, de Relations Investisseurs et de marketing afin de créer un programme de RP/Communications qui complète notre stratégie de RI, la vision de l’entreprise et les feuilles de route du marketing, de la marque et des produits.
- Travailler étroitement avec la Directrice Marque et communications pour articuler une stratégie inspirante et visionnaire pour le récit de l’entreprise Taiga.
- Élaborer une stratégie de relations avec les médias, en cherchant à obtenir une forte exposition dans la presse écrite et en ligne.
- Coordonner toutes les activités de relations publiques, identifier et mettre en œuvre les opportunités permettant d’accroître la notoriété de la marque et du produit par le biais des principaux influenceurs du secteur.
- Exploiter les relations existantes avec les médias et cultiver de nouveaux contacts au sein des médias commerciaux et industriels.
- Gérer les demandes de renseignements et d’interviews des médias
- Agir comme premier point de contact avec les agences Évaluer les besoins en agences externes pour exécuter le programme de relations publiques de Taiga
- Identifier, cultiver, former et préparer les porte-parole de Taiga afin qu’ils soient équipés pour susciter un sentiment positif et une sensibilisation à la marque dans les médias, les événements de l’industrie (par exemple, les occasions de prendre la parole) et les médias sociaux.
- Superviser la création de contenu pour les communiqués de presse, les articles de presse et les présentations. Rédiger à l’occasion certains communiqués de presse.
- Définir les indicateurs clés de performance des relations publiques et surveiller, analyser et communiquer les résultats des relations publiques sur une base trimestrielle.
- Maintenir une bonne compréhension des tendances de l’industrie qui affectent les clients et faire des recommandations appropriées concernant la stratégie de communication qui les entoure.
- Développer et exécuter un programme de gestion des problèmes et des crises de l’entreprise.
Ce que vous apporterez à l’équipe
- Un diplôme BA/MA en marketing, publicité, communication ou dans une discipline connexe.
- 5 à 10 ans d’expérience professionnelle avérée en relations publiques requise
- Maîtrise de l’anglais et du français, afin de communiquer avec les parties prenantes externes de la clientèle américaine et locales
- Expérience avérée dans la conception et l’exécution de campagnes de relations publiques réussies, tant au niveau local que national, une expérience internationale étant un atout majeur.
- Relations solides et leadership avec les médias commerciaux et industriels locaux et nationaux.
- Expérience en tant que porte-parole de l’entreprise ; à l’aise et compétent dans les entretiens avec les médias audiovisuels et la presse écrite.
- Expérience de la mise en œuvre de stratégies de communication innovantes axées sur les résultats.
- Compétences exceptionnelles en matière de communication écrite et orale, d’interviews et de relations interpersonnelles.
- Hautement motivé et adaptable, avec une capacité démontrée à s’épanouir dans un environnement stimulant, au rythme rapide et axé sur le travail d’équipe
- Capacité à influencer les gens et à faciliter la coopération des partenaires internes et externes.
- Capacité à comprendre les indicateurs clés de performance, tant quantitatifs que qualitatifs, de manière convaincante.
- Passionné d’aventures en plein air et d’électrification.
Avantages
- Jouez un rôle essentiel dans la mise sur le marché des premiers véhicules électriques tout-terrain au monde.
- Horaire de travail flexible et hybride
- Événements de l’entreprise – barbecues, rafting, journées d’essai pour les employés, etc.
- Régime de santé complet
- RPA – REER collectif
- #LI-Hybrid
Taiga accorde une grande importance à la diversité dans l’embauche et dans sa main-d’œuvre, et accueille les candidatures de personnes ayant des origines, des formations et des expériences diverses. Nous reconnaissons qu’il existe de nombreux obstacles à l’égalité d’accès à l’emploi et aux possibilités de développement de carrière, et nous nous efforçons d’embaucher des groupes sous-représentés dans l’industrie technologique. La diversité chez Taiga signifie favoriser un lieu de travail où les différences sont appréciées pour les contributions qu’elles apportent à notre formidable équipe.
Public Relations Manager
Taiga Motors is a rapidly scaling 100% electric recreational and utility vehicle development and manufacturing company in Montreal, Quebec. In recent news, Taiga is proud to be the winner of Fast Company’s 2022 World Changing Ideas Awards and to be one of Time magazine’s 200 best inventions of 2022.
Expanding on our mission to accelerate access to outdoor exploration without compromise, Taiga is seeking a passionate bilingual Public Relations Manager, responsible for developing, executing, and evolving our integrated strategy and managing and directing Taiga’s external communications.
What You’ll Be Doing
- Develop and execute comprehensive short- and long-term media relations plans at local, national, and international levels across various platforms.
- Work closely with the Executive, Investor Relations and Marketing teams to create a PR/Communications program that complements our IR strategy, company vision and marketing, brand and product roadmaps.
- Work closely with the Director of Brand and Communications to articulate an inspiring and visionary strategy for the Taiga corporate narrative.
- Develop a media relations strategy, seeking strong exposure in print, broadcast and online media.
- Coordinate all public relations activities, identifying and implementing opportunities to increase brand and product awareness through key industry influencers.
- Leverage existing media relationships and cultivate new contacts within trade and industry media.
- Manage media inquiries and interviews
- Act as first point of contact with agencies to execute Taiga’s public relations program
- Identify, cultivate, train and prepare Taiga spokespeople so they are equipped to drive positive sentiment and brand awareness in the media, industry events (e.g. speaking opportunities) and social media.
- Oversee the creation of content for press releases, news articles and presentations. Occasionally write some press releases.
- Define PR key performance indicators and monitor, analyze and report PR results on a quarterly basis.
- Maintain a good understanding of industry trends affecting clients and make appropriate recommendations regarding the communications strategy surrounding them.
- Develop and execute a corporate issues and crisis management program.
What You’ll Be Bringing to The Team
- BA/MA degree in Marketing, Advertising, Communications, or a related discipline
- 5-10 years Proven working experience in public relations required
- Fluency in both English and French, in order to communicate with the external stakeholders for US customer base and local ones.
- Proven track record designing and executing successful public relations campaigns at both a local and national level, international experience is a big plus
- Strong relationships and leadership with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Experience implementing innovative communications strategies with a focus on results
- Outstanding written, verbal, interview, and interpersonal skills
- Highly motivated and adaptable with a demonstrated ability to thrive in a challenging, fast paced and team-oriented environment
- Ability to influence people and facilitate cooperation of internal and external partners
- Ability to understand key performance indicators, both quantitative and qualitative in a compelling way
- Passionate about outdoor adventures and electrification.
Benefits
- Play an integral role in bringing the world’s first electric off-road vehicles to market
- Flexible and hybrid work schedule
- Company events – BBQs, Rafting, Employee Test Ride days, etc.
- Comprehensive health plan
- RPP – Group RRSP
Taiga values diversity in hiring and its workforce, and welcomes applications from candidates with diverse backgrounds, education, and experiences. We recognize that there are many barriers to equal access to employment and career development opportunities, and strive to hire under-represented groups in the tech industry. Diversity at Taiga means fostering a workplace in which differences are appreciated for the contributions they bring to our amazing team.
We thank all applicants for their interest in TAIGA, however, only those candidates selected for interviews will be contacted.
Taiga Motors (TSX:TAIG)
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