Role Focus:
The Social Media Manager is responsible for continuing to develop and implement specific client’s social media strategy. They will focus on presence within social media, help ensure a consistent voice across a host of social media channels. Ensuring that all content aligns with brand strategies and vision, as well as platform best practices. The ideal candidate should be proactive, solutions-orientated, adaptable to change, strategic, data-driven, technologically savvy and have an expansive knowledge of and interest in the ever-changing marketing and social media landscape. Candidate will also have a strong eye for compelling creative and trends.
Key Responsibilities
- Day-to-day supervision and execution of client campaigns including (and not limited to) social media community management, social media promotions, partnerships, blogger and influencer outreach initiatives, and analytics reporting (KPI).
- Support account leads and help develop and manage initiatives in the digital space, including: strategy, planning & implementation of press launches, collaborations and events.
- Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
- Develop social media strategies and calendars to be deployed across brand-owned social media communities.
- Analyse outcomes and create reports summarizing results.
- Established, industry contacts with social media digital influencers and bloggers across the lifestyle (food, drink and travel) sectors.
- Possess excellent team skills, working alongside junior and senior members of the team.
- Assist in driving, organising and executing digital PR programs across UK & Global projects.
- Efficient, organised with excellent time management skills and adherence to deadlines
- Experience managing and compiling client reports and presentations – PowerPoint and Photoshop experience preferred.
- Understands both niche and corporate brands.
Skills and Experience
- 2-3 years of digital and social media marketing experience with established agency or similar role for in-house marketing department.
- Must possess superior understanding of existing social media landscape including new and innovative tools, platforms, vendors, and technologies (Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram).
- Direct experience working with social media campaigns, promotions management and KPI reporting.
- Social community management experience; including, content calendar creation, content development, copywriting, response paths, and social crisis management.
- Familiarity with SEO, monitoring tools and web traffic metrics.
- Exceptional problem-resolution skills, including the ability to think creatively and prioritise multiple assignments in a dynamic and fast-paced environment.
- Exceptional verbal and written communication skills.
- Team player who thrives on collaboration. Has ability and desire to interact with people at all levels.
PURPLE
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