PURPLE

PURPLE is looking for an experienced Account Manager for its Fashion division to join the agency. The Senior Account Manager will play an essential role in supporting the assigned Account Director in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The Senior Account Manager must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Reporting to the Account Director, the Senior Account Manager’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Senior Account Manager will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.

Responsibilities:

• Media networking and liaising across relevant beats; Maintaining strong relationships with media through regular one-to-one appointments and meetings
• Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories
• Competitive media research and analysis
• Participating in the creation of communications plans
• Navigating partnership and collaboration opportunities
• Spearheading and supporting with event logistics and production
• Developing weekly and monthly media reports for clients
• Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel
• Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
• Taking inventory of and being responsible for client product inventory
• General media monitoring across clients and all competitors
• Consistently producing high quality internal and external communications content
• Oversight and compilation of weekly client agendas
• Proactively pitch story ideas to achieve maximum editorial placement across your brands
• Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
• Equally support AD’s and senior members of the team to ensure maximum support across all levels.
• Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
• Have strong connections with leading and emerging editorial talents in the US;
• Managing the Junior Account Executive/Account Executive to help reach personal and team targets
• Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Skills and Experience

• Proven experience operating in a senior position within the fashion industry
• Proven commercial experience with working in a fast-paced environment
• Management experience is highly desirable
• Proven track record of creating a positive impact on business through implementation of a PR strategy
• Discreet, professional and well spoken, with excellent communication skills
• Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
• Pro-active and able to show initiative/ideas to constantly promote the Purple offering
• Creative and strategic thinker
• strong established fashion press contacts
• International press contacts are also desirable
• Strong experience of event management
• Strong presentation & superb writing skills
• Able to identify communication opportunities across multiple media platforms
• Strong MS Word skills; working knowledge of PowerPoint and Excel

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees; as well as the employee’s/applicant’s background, pertinent experience, and qualifications

PURPLE

Role Focus:

The Social Media Manager is responsible for continuing to develop and implement specific client’s social media strategy. They will focus on presence within social media, help ensure a consistent voice across a host of social media channels. Ensuring that all content aligns with brand strategies and vision, as well as platform best practices. The ideal candidate should be proactive, solutions-orientated, adaptable to change, strategic, data-driven, technologically savvy and have an expansive knowledge of and interest in the ever-changing marketing and social media landscape. Candidate will also have a strong eye for compelling creative and trends.

Key Responsibilities

• Day-to-day supervision and execution of client campaigns including (and not limited to) social media community management, social media promotions, partnerships, blogger and influencer outreach initiatives, and analytics reporting (KPI).
• Support account leads and help develop and manage initiatives in the digital space, including: strategy, planning & implementation of press launches, collaborations and events.
• Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
• Develop social media strategies and calendars to be deployed across brand-owned social media communities.
• Analyse outcomes and create reports summarizing results.
• Established, industry contacts with social media digital influencers and bloggers across the lifestyle (food, drink and travel) sectors.
• Possess excellent team skills, working alongside junior and senior members of the team.
• Assist in driving, organising and executing digital PR programs across UK & Global projects.
• Efficient, organised with excellent time management skills and adherence to deadlines
• Experience managing and compiling client reports and presentations – PowerPoint and Photoshop experience preferred.
• Understands both niche and corporate brands.

Skills and Experience

• 2-3 years of digital and social media marketing experience with established agency or similar role for in-house marketing department.
• Must possess superior understanding of existing social media landscape including new and innovative tools, platforms, vendors, and technologies (Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram).
• Direct experience working with social media campaigns, promotions management and KPI reporting.
• Social community management experience; including, content calendar creation, content development, copywriting, response paths, and social crisis management.
• Familiarity with SEO, monitoring tools and web traffic metrics.
• Exceptional problem-resolution skills, including the ability to think creatively and prioritise multiple assignments in a dynamic and fast-paced environment.
• Exceptional verbal and written communication skills.
• Team player who thrives on collaboration. Has ability and desire to interact with people at all levels.

PURPLE

PURPLE is looking for an experienced Account Manager for its Fashion division to join the agency. The Account Manager will play an essential role in supporting the assigned Account Director in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The Account Manager must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Reporting to the Account Director, the Account Manager’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Account Manager will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.

Responsibilities:

• Media networking and liaising across relevant beats; Maintaining strong relationships with media through regular one-to-one appointments and meetings
• Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional and national stories
• Competitive media research and analysis
• Participating in the creation of communications plans
• Navigating partnership and collaboration opportunities
• Spearheading and supporting with event logistics and production
• Developing weekly and monthly media reports for clients
• Support AD’s on communication with all clients, building rapport and credibility based on trust and expert counsel
• Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
• Taking inventory of and being responsible for client product inventory
• General media monitoring across clients and all competitors
• Consistently producing high quality internal and external communications content
• Oversight and compilation of weekly client agendas
• Proactively pitch story ideas to achieve maximum editorial placement across your brands
• Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
• Equally support AD’s and senior members of the team to ensure maximum support across all levels.
• Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
• Have strong connections with leading and emerging editorial talents in the US;
• Managing the Junior Account Executive/Account Executive to help reach personal and team targets
• Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Skills and Experience

• Proven experience operating in a senior position within the fashion industry
• Proven commercial experience with working in a fast-paced environment
• Management experience is highly desirable
• Proven track record of creating a positive impact on business through implementation of a PR strategy
• Discreet, professional and well spoken, with excellent communication skills
• Extremely well-organized, methodical and efficient, with a good dose of common sense and initiative
• Pro-active and able to show initiative/ideas to constantly promote the Purple offering
• Creative and strategic thinker
• strong established fashion press contacts
• International press contacts are also desirable
• Strong experience of event management
• Strong presentation & superb writing skills
• Able to identify communication opportunities across multiple media platforms
• Strong MS Word skills; working knowledge of PowerPoint and Excel

PURPLE