Manager, Social Lifestyle

Are you creative, dynamic and passionate? Do you like to think outside of the box and find new ways to achieve your goals? Corus Entertainment has an exciting opportunity for you. If you have a passion for excellence, and would like to work for Corus Entertainment, we encourage you to apply.

Division: Marketing & Communications

Work Status: Full-Time

Location: Toronto, Ontario, Hybrid work of a split of onsite and remote/work from home.

About the Role

Corus has an exciting opportunity in our Social Media Centre of Excellence for a Manager, Social Lifestyle. We are seeking someone who is experienced in data-driven analysis, developing paid and organic social media strategies for large scale communities and has a deep understanding of the content creation process. The Social Media Manager has a passion for the media industry and is up to date on all social trends and platforms. This position will report into the Director of Audience Development.

Responsibilities:

• Lead and mentor a team of Social Strategists, Community Managers and Content Creators.
• Develop and optimize best-in-class social media strategies and executions (across paid, owned and earned) for our priority programs and brands.
• Execute campaigns that deliver on both internal and external (client-informed) KPIs.
• Lead the team in developing and optimizing branded social content to meet monetization goals.
• Develop and oversee the internal creator network at so.da.
• Work with external partners including Meta, TikTok, Twitter and other emerging social platforms to keep up-to-date with the latest developments on the platform, and to capitalize on platform revenue opportunities.
• Work with internal and external stakeholders to develop creative content.
• Lead collaboration between data analysis team and Social Strategists to produce in-depth post-campaign reports to summarize learnings, insights and strategy recommendations for stakeholders and clients.
• Act as an advisor to stakeholders, communicating social best practice guidelines, policies and training.
• Advise on the impact of developments, trends, and new platforms in social media and how they inform our social marketing efforts.
• Ensure direct reports are continuously honing, learning and mastering new social media skills in an ever-fluctuating industry.
• Guide social team in early adoption of new social platform products and features.
• Present results and insights from test-and-learn projects to wider so.da team.
• Research and proactively recommend ideas and new content for our brands.

About You

What We Need From You

• A minimum of 5 years’ experience managing large social communities and driving social performance, preferably in lifestyle or entertainment.
• Demonstrated expertise in data-driven social media strategy and execution.
• A minimum of 3 years in experience in social media planning / buying across paid, earned, and owned channels.
• Strong interpersonal skills. Must be able to work collaboratively with internal and external stakeholders.
• Expertise in developing social media strategies for brands, shows and client sponsorships to drive engagement and encourage viewership.
• Exceptional thought leadership – can rally several stakeholders around an idea and see it through from inception to execution.
• In-depth knowledge of established and emerging social platforms (and how they can be utilized to the benefit of brand and business).
• Experience in managing content creation, optimization and adaptation in nimble industry.
• Ability to manage and work closely with producers and digital editors.
• Experience in media and entertainment industry is a significant asset.
• Deep understanding of data and social analytics.

Managerial Responsibilities:

• Prioritize departmental projects with peers and ensure delivery of scalable solutions.
• Manage and foster a high performing team.
• Oversee strategists, community managers, content creators.
• Manage and oversee social budget of portfolio to drive maximum value and innovation to social brands.
• Manage internal stakeholder relationships across Marketing, Content, Digital, Publicity and Sales.
• Foster a data-driven culture within the team.
• Build focus on delivering business value.
• Build alignment with senior stakeholders throughout the business, and relationships with directors and members of the executive team.

If You Have the Following…. We Want to Hear From You!

• Experience managing multiple, large social audiences
• Deep understanding of social data, digital and social analytics, and a 10,000 ft view of the social landscape.
• Experience with paid social
• Visual media experience a plus (photography, videography)
• A passion for television and social media

At Corus we value and actively involve the full range of what makes people unique in order to create a strong and innovative company where amazing people thrive. A company where people have the full opportunity to show their unique value and develop their potential. We strongly encourage applications from Indigenous peoples, people of colour, people with disabilities, people from all gender and sexually diverse communities and people with intersectional identities.

Corus is also committed to providing accommodations throughout the interview and employment process. If you require an accommodation, we will work with you to meet your needs.

Corus Entertainment