Digital Marketing Manager

Salary – Competitive, circa £38,000 per annum, depending on experience

Location – KidZania London

Job Type – Permanent, Full-time

About Us

KidZania is an interactive city, a fun and exciting Edutainment complex, where we empower and inspire kids’ future career choices through educational role play, through a huge variety of activities! Kids can choose to be a Pilot, Fire fighter, DJ or Concierge to name a few! The concept effectively gives kids their first taste of independence and gets them thinking what they might want to be in the future.

With 25 facilities all over the globe from Mexico City to Tokyo to London, KidZania receives more than 9 million visitors yearly in over 15 countries, with 10 more facilities currently under development.

At KidZania, we look for the most talented people to embrace our company’s values. KidZania provides staff with the opportunity to share ideas, develop their career and be part of a collective growth story, while also, providing a stepping-stone for children to prepare themselves for a better world.

We are truly collaborative across functions, a work hard and play hard culture to ensure both we and our visitors have the best experience! We recognise our people and champion for a “one-team” environment of like-minded individuals with a focus on our mission, culture, hard work, having fun, transparency and enthusiasm.

So, are you looking for a unique workplace where your job will help thousands of Kids realise their passions!?

KidZania London have an exciting opportunity for you to progress into a full-time Digital Marketing Manager role.

This job might be for you if:

You have a creative and digitally forward mindset, proactive professional with the experience and confidence to work autonomously and with initiative. You thrive in a busy environment and can also balance creativity with analytics when implementing digital marketing activity, tactics and campaigns.

KidZania’s values are our shared beliefs about behaviours that are key to how we deliver against our objectives and help us achieve our vision and strategy, shape the way we deliver our functions and are integral to the way we interact with each other, professional stakeholders and the public.

KidZania is a Mindful employer, taking the lead and championing in positive mental fitness at work. We are also a member of the Disability Confident Charter committed to ensuring an inclusive and supportive working environment that is free from any form of discrimination.

We Employ People of Difference. Please let us know if you require additional access arrangements during the recruitment process.

https://jobs.kidzania.co.uk/

https://kidzania.co.uk

Job Purpose

The Digital Marketing Manager will be responsible for developing, implementing and delivering strategies to promote the KidZania brand.

The role holder will manage all areas of digital media including CRM, the website, email marketing, digital adverts, social media, to raise the profile and presence of KidZania within the UK Market.

The role will partner in delivering the customer-first engagement strategy across our owned marketing channels. The role requires a broad skills set and the right candidate will be a strategic thinker, creative, enjoy problem solving and innovative.

Key tasks and responsibilities

• Lead and deliver against the Digital Strategy for KidZania London.
• Lead in effective acquisition, engagement and retention strategies.
• Develop a key segmentation through the CRM system.
• Analyse customer sales data to establish the lifetime customer value and increase loyalty.
• Work with the marketing team to develop a clear content plan to drive customer
• engagement and sales.
• Develop tactics to build the KidZania database.
• Manage, test and report on email campaigns using third party platform for all sales channels.
• Analyse results, to build and distribute weekly and quarterly reports on email campaigns and CRM initiatives.
• Manage the email content plan in line with marketing calendar to ensure reengagement, acquisition, retention with key customer segments.
• Own the referral strategy and content via online platforms
• Drive loyalty and referral programs through the KidZania London Annual Pass and
• BKidZanian Programmes, acquisition and retention campaigns and ongoing reporting.
• Manage the customer databases in line with GDPR best practices.
• Ensure smooth data flow between all platforms and touchpoints.
• Manage the KidZania.co.uk website and all digital platforms
• Partner with the Head of Marketing team on all digital marketing touch points

Person Specification

• A commercial and strategic thinker with marketing communications experience with data management
• Proactive and organised with the ability to work as part of a team as well as drive individual projects
• Inquisitive analytical approach that enjoys testing and analysing activities and campaigns i.e. remarketing, lead generation, split tests, etc.
• Demonstratable experience in email marketing best practice and reporting
• Experience across of all digital marketing channels and platforms
• Experience in Google Analytics and GA 360
• Experience in Microsoft applications

Essential Criteria

• Track record of delivering and implementing a digital strategy
• Experience in creating and developing customer journeys
• Experience in analysing results and optimising – experience in using Google analytics
• Must demonstrate initiative and have a proactive approach to work.
• Excellent organisational and project management skills with a delivery focus.
• Personal credibility, excellent interpersonal and influencing skills, ability to forge alliances and relationships
• Excellent writing and editing skills and ability to read, analyse, synthesise and communicate complex information
• Experience of analysing and mapping stakeholders, and managing relationships with public and professional groups, and members of the public more broadly, fairly and with respect, without stereotyping or bias.

Desirable criteria

• Experience and understanding of Entertainment, Leisure, Retail, Hospitality environment
• Understanding of GDPR
• Experience in using in CRM systems such as Microsoft Google Dynamics and Salesforce
• Developing and creating email campaigns
• Experience in data management
• Experience in email marketing best practices

BENEFITS

Some of the fantastic benefits available for this role include:

• Fun and Inspiring place to work
• 25 days annual leave, plus recognised Bank Holiday
• Employee Assistance Programme – A 24-hour telephone and online service for specialist advice and counselling services. This service is available 24 hours a day, 365 days a year.
• Training and Career Development opportunities
• Company Pension Scheme
• 50% Discount on food in KidZania and subsidised hot drinks
• Westfield Discounts
• Free and Discounted KidZania Tickets
• 25% Discount in our retail shop and KidZania Birthday Parties
• 20% Discount at Hilton Kensington stays
• + more such as discounts to Red Letter Days, Buy a Gift

Please be advised working days will be 5 days per week, inclusive of one weekend date. We are based in Westfield London, Shepherds Bush.

Brief description of the selection process:

There will be a two-stage interview process, beginning with a virtual first stage interview.

The final stage interview will be competency-based interview with a short brief. Candidates are encouraged to use the ‘STAR’ (Situation, Task, Action, Result) method when responding to competency questions, using relevant examples.

Interviews are expected to start on or around 24 February 2023.

For more information, please contact Human Resources on [email protected]

We are an equal opportunities employer. Please let us know if you require additional access arrangements during the recruitment process.

KidZania London