Who YOU Are
BEN is seeking a Senior Manager of Paid Media. The ideal candidate possesses a deep understanding of paid media use across the major social networks and a demonstrated ability to grow paid media departments in a profitable manner (ideally in an agency setting), with numerous case studies exceeding goals and revenue targets is a plus. The Senior Manager should come with a wealth of knowledge of paid media and best practice implementations for conversion & awareness campaigns – from strategy to creative development and data management. The candidate should be highly organized and capable of developing and improving internal processes and workflow for the Paid Media Team and how it works with the other internal BEN Teams. This is highly collaborative team and the ideal candidate should be great at instilling motivation and unity amongst team members, and championing their direct reports.
This role will manage the team and be willing to roll up their sleeves to get the job done. Ongoing optimization is naturally expected, and the Manager will be expected to develop and drive implementation of strategies and best practices to deliver profitable results. Familiarity with data and analysis is required, as the Manager will analyze and adjust brand campaigns for optimal growth. The primary goal is to scale the existing team and maximize growth potential.
Who WE Are
BEN Group, Inc. connects global brands to consumers through the power of popular entertainment. From the world-leading product integration platform, to the global leader for rights clearances and representation (Greenlight), to the best in class Influencer channel optimization solutions (TubeBuddy), BEN Group helps elevate projects, amplify brands, and captivate audiences. Our team is global, with offices in Los Angeles (headquarters), New York, London, Shanghai, and Provo.
At BEN, we recognize that our employees are the key to the company’s success and work hard to maintain our incredible company culture. While BEN is a well-established organization and a recognized industry leader with a rich history of integration and licensing success stories, we have not abandoned our start-up mentality. BEN continually evolves branding strategies through artificial intelligence and predictive modeling to meet the unique needs of our clients. To that end, BEN is results-oriented, client-centric, and highly creative organization which offers candidates the opportunity to learn from the best and the brightest in this dynamic industry. BEN offers a competitive benefits package and promotes an environment which supports our core values of Passion, Accountability, Teamwork, Inclusion, Empowerment and Balance.
Responsibilities
- Develop full-funnel paid strategy, optimizing core and proven channels while consistently testing new channels and formats.
- Identify influencer content that will perform well in a paid social capacity, and take a leading role to negotiate, secure, and push content live that will support our brands
- Analyze and optimize campaign performance on a daily, weekly and monthly basis to scale and retain new and existing clients.
- Take ownership of department KPI targets, accepting accountability for existent goals and aiding in the development of future goals and projections that are based on a vision of growth
- Develop insights to inform future strategy based on historical BEN learnings and analytics
- Analyze and report on performance data, craft insights, and make recommendations to direct reports on a daily basis
- Establish and strengthen direct relationships with social media platform stakeholders (Facebook/Instagram, TikTok Pinterest, Snap, YouTube)
- Establish yourself and other team members as subject-matter-experts internally to evangelize and educate company departments on the Paid Media department mission
- Encourage creative testing across all platforms to gather learnings and provide hands-on support with campaign workload, in order to help the department facilitate growth demands
- Plan, develop, and implement comprehensive paid media strategies to increase brand performance with consistent consideration for scaling the accounts
- Develop and improve internal processes and workflow
- Be well versed in the entire paid campaign processes from start to finish, including researching, planning, execution, set up, tracking attribution, troubleshooting, and optimizing
- Develop new processes for operational efficiencies, inclusive of leveraging our own BEN AI technology for automation in program management and reporting
- Utilize analytics data to provide actionable insight into what is happening with campaigns and why it is happening – and to recommend courses of action to improve metrics
- Create Paid KPIs prior to campaigns and hold teams accountable to them
- Optimize and contribute to the betterment of a paid media workflow that is templatized, smooth and easy to execute
Qualifications & Skills
- 6+ years managing, developing, and optimizing paid social media campaigns and strategies
- 3+ years managing teams
- Strong leadership and management skills, proven success building a team and cultivating talent
- Experience managing performance-based paid social advertising campaigns and departments, ideally in an agency setting
- Experience planning, executing, and optimizing a paid media and advertising programs with budgets in tens/hundred millions, across multiple regions and publishers
- Analytical and strategic thinker comfortable with measuring campaign performance and finding areas of opportunity using existing data.
- Extremely detailed oriented and organized, able to manage multiple projects to meet deadlines.
- A subject matter expertise of performance advertising, social, and metrics
- Excellent quantitative and data analysis skills
- Entrepreneurial spirit and vision for constant growth and innovation
- Willingness to produce results on your own, and demonstrate by doing, in order to help the department reach its goals and help team members progress
- Experienced in working with various attribution and marketing-mix models
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