POSITION DESCRIPTION
ROLE: CREATIVE DIRECTOR
TEAM: CREATIVE
LOCATION: TORONTO
COMPANY OVERVIEW
Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer’s online and offline experiences through data, media and the memorable moments that drive brand transactions.
ROLE OVERVIEW
We’re looking for a Creative Director to work across a range of leading North American CPG and lifestyle brands, across a fully Integrated service offering.
This role Is Ideal for the kind of creative director who understands great ideas: how to Invent them, how to evaluate them, how to bring them to life, and how to teach others to do the same.
A Creative Director at Salt knows that great Ideas don’t all look the same. The most powerful Ideas don’t always start with scripts, they each come to life in their own way to make memorable moments across content, experiences, brand acts, and in unexpected ways. A creative director at Salt will succeed If they have the confidence to let Ideas come to life in unique ways, and the curiosity to learn new tactics and mediums from the diverse creative team around them.
CORE RESPONSIBILITIES
Creative Development
This role Is about the Ideas, and your ability to translate “big” thinking into clear, powerful presentations that span a range of tactics and mediums.
Storytelling
You craft compelling stories that are easy to understand, and deliver them with confidence. You’re the face of the agency for your portfolio of brands, and take pride in the work you put forward, and how It’s presented.
Creative Leadership
You lead by doing: you don’t just direct the work, you work alongside your team, and sometimes on your own to show others how quality work Is made. You respect others by working proactively. You respect timelines and process so that your strategy, client service, and production partners can work alongside you to make the work stronger.
Team Management & Talent Development
You manage a team of creatives (Jr. Creative, ACD, Designers) to help them put forward great work they’re proud of. You help them break through their creative blocks and help them grow and develop the skills they need to succeed. You take responsibility for their ideas alongside them, ensuring only high quality work gets to your clients. You evaluate and address talent gaps on your team to train, or attract new talent to a fast-growing agency.
Other Responsibilities:
- Manage and supervise multiple projects and teams while meeting deadlines
- Ensure resources are allocated according to project needs
- Direct the design and development of creative materials
- Ensure brand identity and message consistency across channels
- Meet client objectives, values, budgets, and deadlines
- Lead and participate in brainstorming sessions
- Keep up with the latest trends, strategies, and technologies
- Write copy against copy guidelines and brand tone of voice for film, print, digital and social
- Lead teams and ensure strong and non-traditional creative output, while reporting into and partnering with the Executive Creative Director
- Process information supplied by client/strategy/account services and translate into effective creative work
- Present work and develop relationships of value and respect with the client
- Help the agency develop a strong and positive relationship with the advertising community to help recruit top talent
EXPERIENCE & SKILLS
- Big Unconventional Idea Thinking: You go beyond the executional or tactical tasks and come up with innovative campaignable thoughts that work across all media.
- EITHER a proven track record of success in Integrated marketing, OR a track record in traditional advertising or experiential with a portfolio that showcases examples of integrated Ideas (experiential, content, brand acts, social media)
- An established leader with a history of developing talent
- Strong Portfolio: You demonstrate originality, innovation, and a multi-disciplinary thinking through your work. Your portfolio should show examples of work you created, and work you helped lead with others. It should show a range of Ideas that demonstrate strong Ideation, copywriting and art direction.
- Leadership Skills: You demonstrate strong leadership skills and can organize, motivate, and improve the creative output of those around you
- Proactivity: You work ahead of, not right up to deadlines. You are able to prioritize and plan your work to allow others time to contribute, and you are receptive and open to feedback and alternate perspectives.
- Entrepreneurial: You take initiative and proactively come to the table with new ideas to push forward the creative work and develop the client relationship
- Production Savvy: You know how to work within budgetary constraints and have experience working with photographers, directors, and vendors
- You live Salt’s values, and contribute positively to the agency culture.
SALT’S VALUES
- Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
- Do What’s Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
- Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
- Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do
- Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
SALT XC
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