Senior Public Relations Manager (Consumer)

ABOUT CONFIDANT

Confidant is a creative and strategic communications agency named for the role we play with brands. We’re an experienced team of big agency defectors paving the way for a new, agile communications agency model. With a vision for serving clients better through smaller, more dedicated teams of experienced and well-cared for professionals, Confidant is built to serve strong in-house teams with big agency thinking and boutique agency agility. With offices in NYC (PR Studio) and Nashville (Creative Studio), clients include Amazon, Sony, SunPower, Shake Shack, BarkBox, Birchbox, Getaway, Banza, Perfect Day, MadeGood and a large global alcoholic beverage company. Confidant has been recognized at industry awards, including Inc.’s Best Workplaces, PRWeek’s Best Boutique Agency 2021 (Honorable Mention); PRovoke’s Outstanding Boutique Agency (Finalist); PRovoke’s Top 5 Micro Boutique Agencies to Work For (2021 and 2022); and PRNews Agency Elite Top 100 (2021 and 2022).

WHY WE’RE DIFFERENT

·     Experienced: A hands-on, seasoned team

·     Strategic: Insights-based strategy aligned to client business goals

·     Impactful: Set up to dive deep and focused on results

·     Integrated: Multichannel storytelling mindset and capabilities

·     Transparent: Upfront about expectations on all fronts

·     Agile: Smaller, dedicated teams delivering more, with less overhead

JOB DESCRIPTION

Confidant is looking for a Consumer PR Manager to join its team in New York City. The ideal candidate will have PR agency and/or in-house experience focused on driving earned media and creating integrated campaigns for large consumer brands or well-known D2C brands, specifically for food/beverage, CPG and retail or e-commerce clients. Candidates must have some experience helping companies outline narratives to journalists – both consumer and business journalists – AND through integrated media campaigns. They must have previous experience supporting campaign development, placing media coverage and participated on clients calls/meetings.

NOTE: Every PR Confidant is stellar at media relations and loves the thrill of scoring press. PR Managers who don’t love interacting with the media wouldn’t be a good fit for this role.

EMPLOYMENT TYPE

Full-time

JOB RESPONSIBILITIES

Media Relations

• Develop earned storytelling strategies and materials, inclusive of editorial calendars, industry trends and timely pitches
• Own media opportunities from start to finish
• Identify and develop key stories for media pitching; conduct interviews with clients and pertinent spokespeople to inform written materials
• Cultivate and maintain strong media relationships, both in consumer and business niches – share media intel regularly
• Provide input into client PR plans
• Create targeted media lists that result in great placements
• Develop and pitch client and other storylines and announcements
• Assist with preparing executives for interviews and media training
• Track and create comprehensive coverage reports, including both traditional and social
• Draft social media content and recommend assets to use
• Support Influencer Campaigns and paid media integrations
• Actively participate in agency brainstorm sessions for client programs

Client Relations

• Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views and recommendations to the client
• Build trust with client contacts and teams
• Actively participate/play a role in all client calls and meetings
• Participate in annual account planning
• Be proactive, anticipate client needs and keep multiple initiatives moving

Management

• Set priorities for yourself; be able to manage certain issues
• Support account lead, providing client counsel 
• Research, identify and manage third-party vendors
• Contribute to client workstreams, projects and programs
• Collaborate with your fellow team strategists
• Contribute to agency’s new business proposals; participate in new business presentations

QUALIFICATIONS

• 4+ years of PR agency and/or in-house experience working on large brands
• Experience pitching both consumer and business journalists (able to talk to Fast Company and Bloomberg as well as they talk to GMA and Good Housekeeping)
• Experience working with food/beverage and CPG clients preferred
• Ability to think through communication strategies and deliver tangible results
• Strong communication skills; both written and verbal
• Ability to work both independently and in a dynamic, high energy, team-oriented atmosphere
• Comfortable working across industries

BENEFITS OF WORKING FOR CONFIDANT

We offer excellent compensation, including competitive salaries and bonuses; paid parental leave, holidays and volunteer time off, in addition to ample PTO; comprehensive healthcare, vision, and dental coverage; professional growth and development programs to help advance your career; charitable giving benefit; and a matching 401k. Flat structure, caring culture. Hybrid work arrangement with weekly/monthly in-person requirements in NYC’s Financial District.

 

DIVERSITY STATEMENT

Confidant is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

COMPENSATION

The salary range for this role is $75,000 – $95,000 commensurate with experience.

Confidant