The Director of Brand Marketing is a leader on building a compelling global gaming or entertainment brand through innovative and compelling marketing, promotion, and brand development. This role will drive the consumer positioning, advertising, branding, co-promotion, and word of mouth marketing for the worldwide phenomenon Stumble Guys, with over 100 Million Monthly Players worldwide. The Director of Brand Marketing must have direct experience in developing a large-scale cultural hit in the gaming or entertainment space.
Responsibilities
- Driving integrated global tentpole campaigns that can excite and engage millions of consumers age 15-29 around the world
- Develop a distinct global brand identity for Stumble Guys, including positioning, USPs, and brand identity that can work in worldwide marketing as well as support Regional execution
- Develop a strategic relationship with product team to guide the development of new in game events, characters, and levels that can drive consumer interest and engagement
- Partner with the Global Influencers and Events team to develop coordinated programs across paid and organic channels featuring trusted sources, competitions and streaming events.
- Work closely with Media team on continuously ideating and testing the most effective advertising campaigns that are both on brand and deliver excellent KPIs
Requirements
- 8+ years of consumer marketing experience
- Experience working with a Mass Market Global gaming, entertainment, or cultural brand targeting M/W 18-29
- Experience in developing/driving impactful creative campaigns, with exceptional creative and aesthetic judgment.
- Experience in digital advertising and marketing targeting Gen Z.
- A results oriented person who is focused on building a “Forever Game” business
- Excellent leadership skills
About Scopely:
Scopely is a leading mobile games company home to many top-grossing, award-winning franchises including Scrabble® GO, MARVEL Strike Force, Star Trek™ Fleet Command, Looney Tunes™ World of Mayhem, WWE Champions, The Walking Dead: Road To Survival™, YAHTZEE® With Buddies and Wheel of Fortune®: Free Play, among others. Scopely creates rewarding, immersive games that empower a directed-by-consumer experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform that personalizes gameplay at scale across one of the most diversified portfolios in the west. Recognized in Fast Company’s ‘World’s Most Innovative Companies’ and #2 on Deloitte’s ‘Technology Fast 500’ as one of the fastest-growing companies in North America, Scopely has achieved more than $1 billion in lifetime revenue by creating game experiences that are an important part of people’s lives. Scopely has global operations in Los Angeles, Barcelona, Boulder, Dublin (DIGIT game studio), London and Tokyo, with additional studios in seven countries across four continents. For more information, visit scopely.com.
A list of current Scopely titles can be viewed at:
https://scopely.com/games/
For the latest news on Scopely please refer to:
https://scopely.com/press/
Scopely
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