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The Director of Brand Marketing is a leader on building a compelling global gaming or entertainment brand through innovative and compelling marketing, promotion, and brand development. This role will drive the consumer positioning, advertising, branding, co-promotion, and word of mouth marketing for the worldwide phenomenon Stumble Guys, with over 100 Million Monthly Players worldwide. The Director of Brand Marketing must have direct experience in developing a large-scale cultural hit in the gaming or entertainment space.
Responsibilities
- Driving integrated global tentpole campaigns that can excite and engage millions of consumers age 15-29 around the world
- Develop a distinct global brand identity for Stumble Guys, including positioning, USPs, and brand identity that can work in worldwide marketing as well as support Regional execution
- Develop a strategic relationship with product team to guide the development of new in game events, characters, and levels that can drive consumer interest and engagement
- Partner with the Global Influencers and Events team to develop coordinated programs across paid and organic channels featuring trusted sources, competitions and streaming events.
- Work closely with Media team on continuously ideating and testing the most effective advertising campaigns that are both on brand and deliver excellent KPIs
Requirements
- 8+ years of consumer marketing experience
- Experience working with a Mass Market Global gaming, entertainment, or cultural brand targeting M/W 18-29
- Experience in developing/driving impactful creative campaigns, with exceptional creative and aesthetic judgment.
- Experience in digital advertising and marketing targeting Gen Z.
- A results oriented person who is focused on building a “Forever Game” business
- Excellent leadership skills
About Scopely:
Scopely is a leading mobile games company home to many top-grossing, award-winning franchises including Scrabble® GO, MARVEL Strike Force, Star Trek™ Fleet Command, Looney Tunes™ World of Mayhem, WWE Champions, The Walking Dead: Road To Survival™, YAHTZEE® With Buddies and Wheel of Fortune®: Free Play, among others. Scopely creates rewarding, immersive games that empower a directed-by-consumer experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform that personalizes gameplay at scale across one of the most diversified portfolios in the west. Recognized in Fast Company’s ‘World’s Most Innovative Companies’ and #2 on Deloitte’s ‘Technology Fast 500’ as one of the fastest-growing companies in North America, Scopely has achieved more than $1 billion in lifetime revenue by creating game experiences that are an important part of people’s lives. Scopely has global operations in Los Angeles, Barcelona, Boulder, Dublin (DIGIT game studio), London and Tokyo, with additional studios in seven countries across four continents. For more information, visit scopely.com.
A list of current Scopely titles can be viewed at:
https://scopely.com/games/
For the latest news on Scopely please refer to:
https://scopely.com/press/
Scopely
Scopely are on the search for a Senior Producer to work within our Midcore division for a yet-to-be-announced midcore title. This is an exciting, new and unique role working with our co-development partner Pixel Toys. Collaborating with a unique single team approach, where the traditional boundaries between developer and publisher are eliminated.
Responsibilities
- Work in close conjunction as a counterpart with Sr. Producer at Scopely Headquarters
- Support the development, refinement and management of various production/development pods meeting the needs of those involved as well as key stakeholders, both within the core game team and outside the core game team
- Facilitate intra and inter team communication, ensuring timely dissemination of information as well as monitor scope and feedback creep
- Identifying risks and develop mitigation plans that keep our approved schedule
- Continuously look for ways to improve pipelines and processes that contribute to the larger product goals
- Partner closely with Studio Dir, Sr. Producer, Pixel Toys Feature Owners and Pixel Toys Producers to ensure the product is being scoped and managed properly
- Partner closely with Scopely EP and Sr. Producer to monitor milestone deliverables and track all production plans and schedule
- Be an overall team player with our co-dev partners and fill the gaps where necessary in production
Qualifications
- Demonstrated passion for building video games with at least 10 years of experience
- Expertise in project management techniques and tools
- Understanding of software development methodologies such as Agile/Scrum, Waterfall, Kanban and their appropriate usage
- Demonstrated leadership skills necessary to organise and inspire team members, despite not having formal people management responsibility
- Demonstrated time management skills allowing balanced focus on strategy, execution, risk assessment, and problem solving
- Strong interpersonal, communication, and conflict-resolution skills
- Ability to deal with changing priorities
- Optimistic attitude and outlook, committed to being a team player
- Experience working in a distributed development model, with remote teams, across many time zones and cultures
- Experience with production/development, whether producer, art manager or engineering
About Scopely:
Scopely is a leading mobile games company home to many top-grossing, award-winning franchises including Scrabble® GO, MARVEL Strike Force, Star Trek™ Fleet Command, Looney Tunes™ World of Mayhem, WWE Champions, The Walking Dead: Road To Survival™, YAHTZEE® With Buddies and Wheel of Fortune®: Free Play, among others. Scopely creates rewarding, immersive games that empower a directed-by-consumer experience. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform that personalizes gameplay at scale across one of the most diversified portfolios in the west. Recognized in Fast Company’s ‘World’s Most Innovative Companies’ and #2 on Deloitte’s ‘Technology Fast 500’ as one of the fastest-growing companies in North America, Scopely has achieved more than $1 billion in lifetime revenue by creating game experiences that are an important part of people’s lives. Scopely has global operations in Los Angeles, Barcelona, Boulder, Dublin (DIGIT game studio), London and Tokyo, with additional studios in seven countries across four continents. For more information, visit scopely.com.
Scopely is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family or parental status, gender identity, veteran, or disability status, or other protected status.
Candidate information will be treated in accordance with our candidate privacy notice which can be found here: https://scopely.com/scopely-candidate-privacy-notice/
Scopely