The Media Manager is responsible for driving the seamless execution of the advertising plans within Latin America, at Institutional, Retail and Business Partners levels, with a scope that includes traditional (print, outdoor, newspaper) and new media/digital marketing (Social, SEM, Affiliate, Display, etc.) The candidate must be able to assess media opportunities in a timely fashion, determine their alignment with our brand and be able to manage the execution of each plan, thoroughly analyze performance and optimize for continual improvements.
ESSENTIAL DUTIES
Media Planning
- Knowledge and experience as a media planner / buyer – either at a top agency and/or on client side. Candidate should have had exposure to all media planning and an understanding of Digital Media including Performance Marketing, Print and Outdoor.
- The candidate needs to be able to assess media opportunities on the basis of both content and distribution and be able to effectively communicate the benefit and value of executing against the advertising strategy
- The candidate must have experience with creating media plans in a format that is easy to read and able to translate to senior management. There must be past experience with post campaign reporting and the ability to assess that a plan delivered on KPI’s and develop learnings for future campaigns.
- Working knowledge of the print media marketplace and current industry trends with titles. Knowledge of print positions and experience in negotiating positioning packages. Responsible for the overall strategy of the media plan, and for communicating with media vendors on plan negotiations and changes
- Co-ordination with the headquarters in Rome on media plans – ability to make quick decisions on plan changes, accountability for plans and budget, direction on production and trafficking
- Manage appropriate monthly sign off on the media plans to ensure that all media is booked in a timely fashion
- The candidate should have a keen interest in the media marketplace, a curiosity on new ideas and a strong sense of judgment on evaluating opportunities.
- Experience with working with pure player media partners to deliver clear digital display plans that are an extension of print media plans.
- Test programmatic initiatives that focus on improved targeting for media plans, but with a focus on brand safe environments
- Manage tagging of campaigns in order to deliver reporting and learnings internally and to the Central team
- Ability to negotiate media opportunities and strong attention to detail on all elements of a media plan
- Coordinate with PR Manager the investments per PH, as well as integrated communications campaigns
- Liaise with E-Commerce Digital team campaigns to drive performance for the channel.
- Management
- The Media Manager will be responsible for keeping close management of the media budget as it pertains to each of the areas that he/she is managing. This will include the timely and regular updating of a budget tracking sheet.
- In addition, there will be oversight of the invoice management process and regular interfacing with the finance department.
- Compile, verify and process Co-Op Media plans and invoices/credit notes according to agreements signed with Business Partners.
- Management
- In conjunction with agency – deliver innovative idea for the key initiatives in the marketing calendar.
- Deliver with agency an effectiveness review of each campaign to leadership.
- Monitor perfect implementation of campaigns, as planned and agreed.
- Monitor and reconcile invoicing and payments.
- Analytics
- Deliver insightful category and competitive analysis that helps shape strategic and operational marketing program
- Deliver game changing data based strategic solutions to business issues and challenges that are presented on a day to day basis through exceptional business analytics.
- Build organizational capability in the category through data based consumer insight development and education
- Develop Collaborative Internal Partnerships
- Partner with Regional Brand/Global Brand/Global Creative & Production to get right assets to right media consistent with the intent of the approved media plan.
- Deliver operational efficiencies that help the team work smartly
KEY COMPETENCIES
- Capabilities:
- BA/BS Marketing, Communications or related
- 7+ years of advertising agency experience
- Experience with buying & campaigning optimization techniques & platforms
- Fluent in English/Spanish, with Portuguese as a plus.
- Understanding of the Latin America Media landscape and consumer behaviour.
- Ability to coordinate with Commercial Teams and Business Partners, on the development of a strong co-op media plan.
- Proven experience in negotiating and delivering innovative media plans that delivered strong business results
- Exceptional understanding of the media landscape
- Strong Digital marketing and media experience and technical skills.
Bulgari
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