This highly visible role will be responsible for spearheading the development and execution of a best in class integrated digital content strategy, with a focus on SEO/SEM, site content creation, and some email and media asset development. The Manager, SEO & Content will work with their manager, along with multiple marketing stakeholders/ agencies/ global partners to help define strategic areas of opportunities, lead execution of content to improve site KPIs and evolve our email marketing content.
This position requires strong creative skills, an understanding of the beauty category, cross-group coordination, outstanding communication skills, excellent digital project management skills, creative problem solving/analytical skills and a highly organized, process-focused aptitude to manage multiple responsibilities and deliverables. Must be prepared to succeed against aggressive goals and be highly comfortable working with internal and external partners, and a global team.
The successful candidate will have a demonstrated track record of professional excellence, having managed best in class digital projects. Responsibilities include:
• Recognizing and acting on trends to drive SEO strategy and road map, and overall consumer engagement tactics.
• Managing the ongoing updates and maintenance of SEO and site articles to improve organic traffic levels.
• Manage ongoing optimization of paid search campaigns across three categories.
• Collaborate with category teams to create email content calendar, brief emails to agency and manage execution.
• Ongoing reporting of digital KPIs, reporting out to cross-functional and providing insights and analysis to support next steps.
• Work with global/agency counterparts to establish best practices
Qualifications:
• Candidate must have a proven track record in digital project management (including large-scale projects)
• A strong understanding of SEO & SEM, keyword research, and SEO tools and platforms (i.e. Brightedge)
• Must have experience in creative or content development, working with either agency or designer and copywriter to produce content.
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
• Excellent teamwork skills
• A facilitator and collaborator; able to work in fast-paced, demanding environment
• Analytical skills are a must
• Ability to work closely with a diverse group of individuals of various functional disciplines
• Big-picture thinker and experience in a dynamic, high-growth environment
• Must possess excellent creative, organizational, verbal and written communication skills
Education/Experience:
• BA / BS in Marketing, Communications, Business Management, Interactive/Digital Marketing Certificates and/or Training
• Minimum 4-6 years in digital marketing or in a digital agency role (beauty experience a plus, but not required)
• Strong and proven interactive track record/performance. Proven expertise in key digital disciplines/platforms including: brand website, user experience expertise, SEM, SEO, integrated marketing campaigns, analytics
• Background/interest in beauty/fashion fields preferred
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