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Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
We are currently looking for our:
Marketing Manager
Job Description
As Marketing Manager your primary objective is to manage the marketing function for Westfield Century City to execute short- and long-term plans that drive sales, traffic, and NOI growth. The right candidate will be a strong brand marketer who brings passion, creative thinking, and big ideas, with an awareness in retail and strong knowledge of social media and emerging trends. Leading conversations with our retailers, this individual will help to drive sales and traffic to the shopping center through strategic digital campaigns, public relations, social engagement, community partnerships and in-center events. We are looking for an individual who can be both strategic and hands on.
You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing strategy, interpretations, and execution of national brand programs, driving awareness and supporting client event activations and pop-ups, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.
Day-to-day responsibilities will include strategic partnerships with the Marketing Director, General Manager, Events, Operating Management, Tenant Coordination, Facilities and Corporate Marketing Teams.
CONSUMER MARKETING & COMMUNICATION
- Collaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on increasing market share, driving traffic and shopper productivity.
- Conceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer.
- Manage relationships and processes with key internal departments (digital, brand, strategy) for day-to-day operations including but not limited to website, email, creative content, sales, and data & insights.
- Develop relationships with retailers to support openings, drive sales, promote deals/events and showcase offerings within market.
- Partner with events team on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels.
- Work in partnership with social media team to build out monthly content calendar, create engaging content, with a keen eye for detail and emerging trends.
- Lead influencer marketing agency to drive efficiency, efficacy, scalability, and innovation in our approach to support shopping center.
- Identify and forge strategic partnerships and collaborations that are in line with the shopping center’s objectives and goals.
- Create presentations, recaps and documentation with a business and marketing driven focus – with the ability to develop, discern and evaluate content.
- Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.
- Demonstrable experience in marketing altogether with the potential and attitude required to learn.
- Up to date with the latest trends and best practices in marketing and measurement.
- Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels.
- Ensure all communication meets URW brand guidelines, standards, and tone.
STRATEGIC & FINANCIAL
- Work with the General Manager and Marketing Director to determine center priorities and assets to allocate marketing resources to the most important key issues.
- Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns.
- Collaborate with General Manager/Asset teams to ensure Marketing Action plan aligns with 5 yr. business plan.
- Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.
OPERATIONAL
- Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
- Solicit and encourage retailer participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.
- Collaborate with the General Manager, Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.
- Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders.
- Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy.
What We Are Looking For
- B.A. or B.S. degree preferred or equivalent experience.
- 3 to 5 years of Marketing and/or related experience.
- Strong business acumen, strategic orientation, and general operation experience.
- Detail-oriented with effective time management skills, ensuring deadlines are met.
- Retail or Shopping Center industry knowledge, experience or expertise preferred.
- Strength in leadership, strategy, marketing, and financial management.
- Greater understanding of digital and social media platforms and curating content.
- Knowledge of real estate and / or retail development, leasing, and operations.
- Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
- Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.
- Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
- While performing duties of this job, the employee is frequently required to sit and talk or hear.
- The employee is regularly required to stand and walk up to 8 hours a day.
- The employee must be able to communicate verbally in person and on the telephone.
- The duties of the job include bending and stooping, up to 4 hours a day.
- The employee is regularly required to use a computer and must possess the ability to multi-task.
- Lifting and carrying up to 35lbs for at least 15 minutes at a time.
Compensation
Exempt
$75,000 – $90,000 + Discretionary Annual Bonus
What is important to us
Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Join us in Creating Sustainable Places That Reinvent Being Together.
Unibail-Rodamco-Westfield
Business Overview
We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.
There are four I’s in Initiative and these represent our core values and behaviors.
· INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
· INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
· IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
· IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
Position Overview
We are looking for a Manager, Client Solutions, Analytics to join our team! We are looking for ambitious, analytical, hands-on problem solver who can manage multiple projects. This individual should have a strong interest in media, marketing and business intelligence.
The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day-to-day issues of data and reporting.
Responsibilities
· Manage planner and client relationships in addition to multiple projects and demands
· Be part of a team and create clear paths to success for analysts
· Participate in brainstorming sessions with communication planners, creative teams, media planners, buyers, clients and other partner agencies
· Design and manage execution of custom analyses
· Ensure high quality in data and analytics deliverables and uncover business opportunities
· Work to improve automation and reduce human error in data processing and analytics
Required Skills and Experience
· Ability to scope an analytic solution out of a vague business problem
· Experience managing and mentoring junior team members
· Strong interpersonal, written, and verbal communication skills
· Strong background in statistical analysis and digital analytics.
· Excellent quantitative and analytical skills with the ability to draw conclusions based on data
· Comfortable actively participating and contributing in meeting settings with multiple stakeholders
· Capacity for problem conceptualization and solution design through analytical thinking
· Strong verbal, written, and organizational skills
· Experience with Datarama, ETL process, and site tagging
· Superior ability to build and deliver impactful presentations at senior levels
· Initiative does not require candidates to have a college degree
Desired Skills and Experience
· Experience with data-management, statistical and/or optimization languages, ideally SAS/R/SQL/GAMS
· Python, SQL Server & Tableau expertise for data investigation and QA
· Extensive experience presenting and interacting with clients
· Ability to investigate, analyze and solve problems as well as clearly communicate results through requirement documents
· Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
· Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks under pressure
· Ability to work collaboratively as part of a cross-functional team
· Be a highly motivated team player
· 4+ years of experience in an analytics function and media
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Initiative
At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
We are currently looking for our:
Marketing Director
What we offer
As a Marketing Director, your primary objective is to lead the marketing function for Westfield in the market, to develop short-term and long-term marketing plans that drive sales, traffic, and NOI growth. You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer/brand relationships, lead the local marketing team, and ensure that talent meets business needs.
Scope
- Create and implement the development of marketing plans inclusive of all phases of center development, in collaboration with corporate marketing team, development and the asset team.
- Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
- Build and nurture relationships with internal and external partners, retail, and local community partners.
- Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion. Solid understanding of the latest fashion trends.
- Partner with Corporate Brand Marketing & local creative partners to locally implement brand creative and curate locally meaningful campaigns and programs.
- Responsible for implementation of the annual Marketing Action Plan to meet marketing goals and KPIs, in collaboration with center’s marketing team member(s), Corporate Marketing, Shopping Center Manager and asset team.
- Work with the corporate Marketing & Public Relations team to lead annual strategy to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launches and center opening.
- Responsible for center’s annual marketing budget and development marketing budget including budget tracking and management.
- Develop and manage local media relations plans in collaboration with national Communications/PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.
- Partner with Corporate Marketing to hire, on-board, and manage a social media agency, ensuring content is on-brand and drive channel KPIs.
- Collaborate with Westfield’s Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff, to ensure total asset value creation and ongoing alignment.
- Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR/communications, events and digital marketing programs and initiatives that support Westfield.
- Develop and manage community relations, outreach, partnerships, and sponsorships for the center.
- Serve as a spokesperson for the asset, including managing on-site media, and supporting Crisis Management communications and PR activity.
Strategic & Financial
- Determine market priorities and assets to allocate marketing resources to the most important key issues.
- Drive generation of superior customer insights and translate into actionable, relevant plans and programs.
- Assist in the development and review of the center’s business plans and budgets to ensure all key items are represented in line with the center strategies.
- Develop and manage the center’s marketing budget and meet all budget deadlines.
- Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to Westfield and center marketing initiatives.
- Collaborate with Shopping Center Manager, Operating Manager, Brand Ventures, Events and national marketing team and other asset partners on the development and execution of marketing campaigns that leverage opportunities for additional revenue.
- Review post analysis and results for all major marketing initiatives ensuring measurability and quality, sharing results with key stakeholders.
- Ability to understand and communicate the center’s sales performance, traffic results, retailer revenue, kick-outs, and percentage rent, and in comparison, to key benchmarks in the business / industry.
Operational
- Review marketing strategy ensuring there is alignment between the overall market and individual center approach; identify best practice approaches in market and share results nationally and within center teams.
- Support the Shopping Center Management team with operational duties including manager on duty responsibilities.
- Assist in the management of Westfield’s customer service initiatives as well as other customer service satisfaction measurement programs.
- Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
- Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan.
- Brings a discerning eye for design to the property to ensure overall center aesthetics and any common area marketing activations are on brand.
What we are looking for
- Bachelor’s degree or equivalent work experience.
- 7+ years of Marketing and/or related experience.
- Strong business acumen, strategic orientation, and general operations experience.
- Retail or Shopping Center industry knowledge, experience or expertise preferred.
- Strength in leadership, strategy, marketing, and financial management.
- Familiar with digital and social media platforms and curating content.
- Experience in public relations, media relations and crisis management preferred.
- Exceptional communication skills, clear, concise, and professional representation is expected.
- Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
- Understands the RFP process from start to finish, able to create, execute and manage contracts specific to marketing.
- Must be flexible and able to work event shifts which may include nights, weekends, and holidays.
- Excellent interpersonal and communication skills at all levels, skilled at giving presentations and participating in large meetings with various stakeholders.
- Experience in executing tactical large- and small-scale marketing activities.
- Customer and KPI driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans.
- Ability to use initiative and skills to meet Company objectives.
- Commercially aware and up to date with retail / industry news, trends and best practices, Luxury market trends and brand awareness
- Ability to travel, as needed.
Compensation
Exempt
$83,000 – $120,000 + Discretionary Annual Bonus
What is important to us
Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Join us in Creating Sustainable Places That Reinvent Being Together.
Unibail-Rodamco-Westfield
Description
Lead the brand and culture communications practice at the fastest growing energy drink brand in the world. This new, senior role on a growing team will make an immediate impact by creating communications and PR campaigns aligned to our marketing pillars, setting strategy and activating marketing and influencer sponsorship properties spanning the culture, music and entertainment industries. Reporting to the SVP, Communications, this role is responsible for driving widespread, positive word-of-mouth about the Celsius brand’s involvement and partnerships with artists, influencers and content creators using earned media and buzz-creating owned content. This role is responsible for directly activating PR programs for marketing assets in the United States as well as supporting the creation and cascading of strategies, policies and best practices to international teams.
This full-time, in-office role is based at our Boca Raton, Fla., headquarters. Relocation may be required. Travel, including international trips, may be required.
Responsibilities
- Create impactful PR and media relations campaigns for all Celsius brand and culture marketing properties to maximize positive word of mouth.
- Co-plan with Celsius marketing and influencer/artist representatives to develop buzzworthy PR activations driving relevance for Celsius brand and culture marketing properties.
- Drive the annual business planning process for brand and culture marketing communication.
- Draw on and activate your personal network of journalists, creators and industry influencers to help amplify the stories and news you generate around Celsius-sponsored influencers, artists and content creators.
- Commission and project manage photography and filming in support of brand and culture communications projects for owned, earned and shared channels.
- Seed Celsius product to music, entertainment, culture and arts media and influential figures to drive favorability and product placements.
- Attend Celsius brand and culture marketing events, artist performance moments and sponsored activities to facilitate press engagement and capture content for storytelling and news generation.
- Manage PR agency work in support of Celsius brand and culture marketing communication initiatives.
- Respond to day-to-day press inquiries about Celsius brand, culture and artist activities.
Qualifications
- You have deep knowledge and passion for the music, culture and entertainment; personal or career background in any of these areas highly preferred.
- Five or more years of communications, media relations and PR experience in a role directly responsible for brand or culture marketing communications at a consumer products brand or at a culture/entertainment PR agency.
- Candidates should have excellent work examples demonstrating a portfolio of strategic communications campaigns for entertainment or consumer product brands.
- Deep experience in media relations, working with journalists, pitching and securing quality stories, preparing spokespeople and securing interviews is critical.
- Candidates must be highly professional with the ability to navigate complex professional environments with tact and discretion.
- Successful candidates must be highly articulate communicators with excellent writing skills; the ability to quickly write high-quality, error-free copy is essential.
- Must be able to create and present high-quality, organized plans and strategies to senior leadership and brand partners.
- Exceptionally detail-oriented and organized.
- Bachelor’s degree in communications, marketing, PR or related field.
- Experience directing the work of an external agency or contractor required.
CELSIUS Holdings, Inc.
Are you looking to join a team where “corporate values” aren’t just words on the website but instead are the genuine beliefs of the team? Where the people are smart, hardworking, fun, and loving? A place where the talk is walked?
That’s Kasasa! 4 values define our company culture – Interdependence, Empowered Ownership, Badassitude, and Love – Together these values form THE PATCH. Elevate is the wrapper around the whole Patch reminding us to seek the “highest form” of our values.
If you feel our company values align with your own, please apply! If you don’t, we encourage you to find a company whose values do!
Our values are a living commitment to one another. It defines everything we do, including how we build products, serve our clients, plan for the future, and work together. It is our uncompromising promise to one another, our communities, and our clients.
Interdependence – Only team wins count. I take responsibility for my team’s success. My Team is Kasasa. I hold my shield for all of us.
Empowered Ownership – I know my goals. If they’re to be, it’s up to me.
Badassitude – I am passionate about what I do because I understand why it matters. I will courageously face challenges, seeing each one as a stepping stone toward growth.
Love – We boldly bring love to the workplace and the world.
ELEVATE – I CREATE THE HIGHER POSSIBILITY.
ONLY THE BADASS NEED APPLY!
We’re looking for much more than qualified applicants! We’re looking for people who “relentlessly give a sh!t” (Or “RGAS” for short; this is a component of our Badassitude value)! We want individuals who will courageously face challenges. We don’t settle for good enough. At Kasasa, we have the determination, grit, and hustle to create excellence.
Kasasa’s mission is to inspire and elevate community financial institutions to be the source for love and financial well-being in their communities. Kasasa employees (Spartans) are passionately dedicated to this mission and lead the way – sharing our “love” with the world – through our words and actions – via community service and outreach. Expect to get involved and make an impact if you expect to be a Spartan.
As Spartans once did, we stand together and inspire others to join us in our mission. Stronger together and united by core values, we are more than a team. We are a Phalanx!
The purpose of this position description is to serve as a general summary and overview of the major duties and responsibilities of the job. It is not intended to represent the entirety of the job, nor is it intended to be all-inclusive. Therefore, the position may be required or requested to perform for Kasasa other work duties not specifically listed herein. Management reserves the right to modify, defer, or rescind this position description at any time, with or without prior notice.
Role Overview
Reporting to the VP, B2B Marketing, the B2B Marketing Manager is responsible for planning and organizing B2B events and tradeshows for the organization. They will also have responsibilities and support the broader marketing team with digital marketing, and demand generation campaigning efforts. The ideal candidate will have exceptional project management, communication, and leadership skills and a working knowledge of planning and executing in-person events, virtual events, and digital marketing campaigns.
Responsibilities
- Infuse the Patch Values into your work ethic, every day and every interaction.
- Plan and execute B2B event marketing plans which includes national, regional/territory events and tradeshows, sponsorships, and speaking engagements.
- Collaborate and support digital marketing and demand generation campaign planning and execution
- Organize and coordinate campaigns including direct mail, account-based marketing, email, webinars, and other promotions attracting the organization’s ideal clients.
- Manage the lead and opportunity process with the Sales and BDR teams to ensure all opportunities are captured and reported on for all events.
- Ensure there is a positive ROI for each event – defined as the equivalent number of new leads generated, that culminate in new sales.
- Identify and cultivate new lead opportunity streams for all major events.
- Pre-event and onsite communication with delegates, and relationship-building with key stakeholders
- Establish staff schedules, arrange air and ground travel, task assignments, and equipment allocation to ensure conformance with department objectives and goals
- Represent and deliver service excellence that is in keeping with the organization’s brand
- Determine fiscal requirements and prepare budgetary recommendations
- Negotiate agreements with outside providers and subcontractors to ensure lowest cost and highest quality of service
- Work closely with internal and external event planning committees and client groups to define event goals, objectives and specific implementation plans that promote the organizations brand
- Establish communication protocols and operating procedures with planning committees, subcontractors and program staff
- Source venues, logistics providers (shipping, catering, telephony), acquire supporting technology and coordinate development of materials to execute high-quality events
- Maintain a calendar of events and implement a system that enables and anticipates long-term planning and effective event management for the organizations meetings, conferences and events
- Work closely with marketing managers, committees and marketing communications staff to effectively support the promotion of events to target audiences
- Conduct research and develop feasibility studies to identify new events opportunities for the organization
- Oversee procurement purchasing, event registration, and client service needs with regard to catering, meal events, audiovisual, security and rental needs for events
- Prepare event programs and confirm all necessary preparations are in order
- Identify all aspects of event risk assessment and crisis management planning strategies. This includes, but is not limited to, security for the event if necessary
- Supervise, direct and coordinate the activities of personnel, subcontractors and vendors as required to successfully execute all aspects of the event
- Ensure speakers are briefed and prepared to provide effective presentations and materials
- Trouble-shoot and smooth issues relating to the successful execution of the event program
- Provide campaign/event analysis, budget recaps and participant feedback and incorporate learning into future plans
- Develop reports and distribute as required to sponsors, participants, stakeholders and others.
Qualifications
- University degree or college diploma in business, marketing, or related field
- Minimum 5 years of Event/Tradeshow management experience in or related field is required
- The position is based in Austin, TX and candidates are required to be in-person at our office a minimum of 3 days per week.
- Proven negotiating skills with hotels, entertainers and other event vendors
- Ability to develop professional relationships in all aspects of the position that result in stable, consistent, reliable, and courteous communication when dealing with other organizations
- Ability to problem solve and work independently in a changing and multi-tasking environment with numerous deadlines
- Excellent organizational, planning and project management skills
- Proven ability to take direction and input and to develop effective and engaging branded events that will achieve the organizations goals
- Ability to influence and coordinate the efforts of other team members in support of events and other marketing campaigns
- Demonstrated ability to prepare accurate budgets and effectively manage expenses
- Ability to present and pitch ideas effectively to council management team
- High level of verbal and written communications skills
- Demonstrated ability for accuracy and thoroughness
- Exceptional written and verbal communication skills
- Solid business acumen, management, and problem-solving skills
- Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint) event management technologies, and customer relationship management software (Salesforce), work ticket management (Jira), and marketing automation technology (Hubspot, Salesforce Marketing Cloud)
- Effective time management, organizational, and leadership skills
- Must be legally allowed to work in the U.S.
- You will be asked to participate in culture related meetings, activities, and events. We firmly believe that building culture and teamwork in a company requires extra intentionality, and thus your participation and engagement isn’t just encouraged – it is required and part of your role responsibilities.
Our benefits include:
- Open Paid Time Off AND 14 paid holidays
- Gym Membership Reimbursement
- Tuition Reimbursement
- Paid Parental Leave
- Love Fund – established as a way for Spartans to give back to their co-workers in need
- Medical Benefits
- Dental, and Vision with a substantial contribution from Kasasa.
- Life Insurance, Long-Term Disability, Short-Term Disability, and Employee Assistance Program – all provided in full by Kasasa
- 401k plan with matching contributions
- Pay to Tat (Patch tattoos only)
- Peer-to-Peer Appreciation Program – Worktango
- Noon:30’s – 1st and 3rd Fridays of the month- done at 12:30pm
Are you ready to join an amazing group of people who genuinely love their jobs in an environment that inspires greatness?
We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, citizenship status, gender, gender identity, pregnancy, sexual orientation, transgender status, marital status, religion, creed, age, physical or mental disability, results of genetic testing, genetic information, past, present or prospective service in the military, or any other characteristic or activity protected by federal, state, or local law.
Kasasa
- 8 years of relevant experience in publicity at an agency/network/studio
- Established relationships with TV entertainment media (consumer and trade), talent bookers, tastemakers, studio partners, and talent reps
- Curiosity for finding better ways and uncovering new ways of doing things
- Excellent project management and organization skills
- Works well in a fast-paced environment under hard deadlines, juggling multiple projects at once
- Outstanding verbal and written communications skills
- Team player with leadership skills
- Ability and desire to interact with cross-functional teams
- Hybrid on-site position in Los Angeles, CA
LHH
The Scrum Master/Project Manager role maintains a strong awareness of the processes and systems utilized by all lines of business. This person is responsible for motivating the Product, Design and Development teams, tracking action items and alleviating any issues to enable to team to work efficiently and at maximum capacity. A blend of studio/entertainment business and technical acumen coupled with scrum master/project management discipline is critical to success in this role.
Key qualifications
· Proactively take ownership in creating a structured environment for the the project team to thrive and deliver
· Prior experience working with media production teams and understanding of their workflows and unique challenges is a must
· Comprehensive understanding of marketplace solutions that support studio production workflows
· Significant experience building, maintaining, and adjusting a complex project plan and roadmap with multiple dependencies
· Experience with project scenario planning, proposing various implementation approaches based on multiple dependencies
· Working knowledge of technical terminology in order to accurately capture action items and grasp implications and dependencies.
· Understanding of global corporate business processes and their relationship to technology
· Excellent problem solving abilities, embodying a self starter attitude and motivation to deliver
· Communicates effectively with personnel at all levels (staff to executive)
· Ability to create clear and concise presentations, turning complex concepts into digestible for clients
· Hands-on experience managing large scale custom development technology projects
· Effectively coordinates work and communication across disparate groups of individuals specifically development, design and product
· Hands-on experience defining and documenting process flows
· Establishes milestones and ensures all teams meet commitments and meet deadlines
· Effectively navigates through complexities to create clear and defined paths
· Thrives in a dynamic, fast-paced environment
· Able to quickly adapt to new technical and functional concepts
· Agile, Jira Experience and Scrum Lead / Master Experience
· Excellent communication and facilitation skills
· Ability to foster team communication, drive sprint and releases, remove impediments
Duties and Responsibilities
· Serve as the Scrum Lead for agile teams, facilitating all Scrum ceremonies and ensuring adherence to agile principles
· Collaborate with Product Owners, Development Teams, and other stakeholders to define project scope, goals, and deliverables
· Ensure the successful planning, execution, monitoring, and closure of projects, identifying and mitigating risks and issues as they arise
· Track and remove obstacles that prevent the team from providing business value
· Tracking and monitoring daily tasks of all teams to ensure it aligns with timeline and priorities
· Track and follow-up on all action items and blockers which arose from meetings or discussions to ensure they are implemented or addressed.
· Lead and motivate cross-functional teams to achieve project objectives, fostering a culture of collaboration, innovation, and continuous improvement.
· Communicate and re-communicate project vision
· Facilitate planning and execution management sessions across technical and functional teams
· Responsible for facilitating and conducting all scrum events including, standup, backlog refinement, sprint refinement, sprint planning, sprint demos, retrospective, quarterly planning.
· Document and maintain a detailed project plan, coordinating with the relevant stakeholders to solicit updates
· Identify, document and manage project plan related issues and risks, including facilitating mitigation discussions and/or creating documentation for escalation purposes as necessary
· Coordinate with the Product Manager and delivery teams to understand overall roadmap priorities and ensure detailed execution plans align with these priorities; highlight conflicts or gaps to enable resolution
· Create and manage the weekly status reporting for executive stakeholders and senior leadership
· Evaluate options against a variety of factors and recommend long and short term strategies
· Develop and maintain a working knowledge of trends and best practices within Apple
· Create and communicate deployment schedules of new system features to relevant stakeholders
· Actively contribute to the continuous improvement of agile practices within the organization.
· Provide guidance and mentorship to team members, fostering a positive and productive work environment.
· Collaborate with technical leads and architects to ensure alignment with technical strategies and standards.
· Act as a bridge between technical teams and business stakeholders, ensuring effective communication and understanding of project requirements.
Education/Experience
BA/BS degree or equivalent preferred
Entertainment workflow familiarity preferred
10 years related experience
PMP or other Project Management or Scrum Lead Certification a plus
Pay Range: $75-95/hr
The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision as well as 401K contributions.
Pinnacle Group, Inc.
Our client, a well-known entertainment company, is looking for a Media Relations Assistant to join their team for a 6 month hybrid contract in Burbank, CA!
Responsibilities:
- Media monitoring for network coverage and compiling daily press headlines reports and show premiere recaps
- Create and maintain targeted press lists
- Maintain an awareness for network news and industry trends
- Work with corporate travel and publicists to book and coordinate talent travel itineraries
- Assist with the drafting of press materials (i.e. press releases, episodic loglines, bios, etc.) and ensure that details are current and accurate on network media site
- Assist at publicity events, including some evenings and weekends. Events include, but are not limited to: screenings, panels, press junkets, award shows, etc.
- Maintaining executive calendars and managing schedules
- Assisting with executive expense report submissions
- Onboarding vendors and daily hires
- Coordinating meetings, conference calls, etc. and observing for note-taking purposes
Required Qualifications:
- Bachelor’s degree in a related field
- 1+ years of entertainment communications or marketing related experience
- Interest in pursuing a career in television publicity
- Familiarity with programs such as MuckRack, TVEyes, or similar services
- Proficiency with Microsoft Office Products and remote communication programs
- Strong time management and organizational skills with exceptional attention to detail
- Excellent oral and written communications skills
- Social media savvy
- Ability to work in fast-paced environment
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.
Opportunity Awaits.
Solomon Page
At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.
Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
Job Description
The salary range for this position is $130,000-160,000
Reporting to our VP, Content, we’ve got an exciting opportunity for a Social Content Director to join our Emmy Award-winning Creative Social team, working with one of our partners – a global streaming service.
You’ll strategize and oversee the creation and delivery of social media content on this key account, and driving its editorial direction.
We’re looking for someone with knowledge across all social media platforms, and an understanding of how brands can use social media to engage audiences online. You’ll be someone with experience leading organic social at a global and national level working with internal and external partners.
You will have experience in the world of entertainment, especially film and streaming, and encyclopedic knowledge of directors, actors, show-runners, and a passion for pop culture and social media fandoms.
Your responsibilities will include:
- Lead social content strategy and provide oversight for omni-channel content. This includes ownership of our client’s social editorial direction, working with a social Creative Director
- Embody the voice of the brand through at every touchpoint, using channel-specific tactics that adhere to algorithm best practices
- Oversight of social media content brainstorming and delivery, including social copy, social scripts and asset production. Be the gatekeeper of style guides, marketing priorities, and legal considerations.
- Identify and share trends in social media with global social network.
- Team management, including senior social content managers and community managers.
- Attend events (including marketing shoots, junkets and premieres), briefing and managing high profile talent
- Stay current on platform updates/innovations and competitors, ensuring that best practices are being applied across all channels and learnings are shared cross-team
- Lead communication with clients regarding social content timelines, incremental opportunities, brand strategy, and feedback.
- Work alongside our client management and integrated production teams to ensure the work is done to the highest standards and delivered within timelines and to client deadlines
- Measure and analyze content effectiveness with metrics that establish, validate, and iterate the content strategies
Qualifications
- BA in communications, journalism, content marketing, or equivalent work experience
- 10+ years experience in content creation at an agency, publication, or brand
- At least 5 years experience in content strategy and 3 years management experience
- Experience in the entertainment, film or streaming markets
- Experience working with talent and covering live events
- Project management skills to ensure existing projects run smoothly and new opportunities are scoped and completed
- Experience delivering presentations and sharing new ideas with clients
- Social platform expertise needed: Facebook, Instagram, YouTube, TikTok, Twitch, Twitter, LinkedIn, and more
- Experience using the Google Suite, the Apple products (Keynote, etc) and other basic marketing tools
- Experience using Sprinklr or similar social media publishing platforms
- Comfortable with Business Affairs and vetting content against brand best practice
Note: We emphasize skills, expertize and behavioral attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resumer in English.
Additional Information
Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
???? Reward: You’ll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus and 401k retirement plan.
???? Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
???? Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
???? Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.
???? Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.
All your information will be kept confidential according to EEO guidelines.
Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].
Jellyfish
About Us:
NMG Network is the leading creator of custom media experiences for luxury & leisure travel, hospitality, and premium residential partners. Our highly targeted omnichannel approach to storytelling provides a unique opportunity to connect with the most sophisticated and sought after consumers where they prefer to engage with content that informs, inspires and entertains.
We have a narrative first point-of-view and a client obsessed attitude. We tell the story your consumer wants to hear.
In addition to its innovative and award-winning video, digital and print channels, NMG operates consumer facing brands Lei, for the LGBTQ traveler; FLUX Hawaii, representing the current of Hawai’i; and Real Hawaii TV, the most widely distributed network devoted to travel in Hawaii.
Summary:
We are currently seeking a talented and motivated Media Sales Coordinator to join our growing team. If you are passionate about media, advertising, and sales, and thrive in a fast-paced environment, we want to hear from you.
PRINCIPAL ACCOUNTABILITIES:
- Client Communication: Interact with clients to understand their advertising needs and objectives. Maintain strong, professional relationships with clients to ensure satisfaction and repeat business.
- Sales Support: Provide support to the sales team by preparing sales materials, proposals, and presentations. Collaborate with the team to develop effective sales strategies.
- Order Processing: Facilitate the processing of advertising orders, ensuring accuracy and timely execution. Coordinate with internal departments such as production and finance to fulfill client requirements.
- Campaign Management: Assist in the coordination and execution of advertising campaigns. Monitor campaign performance, gather data, and prepare reports for clients and internal stakeholders.
- Market Research: Stay informed about industry trends, competitor activities, and market conditions. Contribute to the development of sales strategies based on market insights.
- Administrative Tasks: Handle administrative duties such as maintaining client databases, handling contracts, and processing invoices. Ensure proper documentation of all sales-related activities.
Skills/Qualifications
Bachelor’s degree in Business, Marketing, Communications, or a related field.
Proven experience in a sales support or coordination role, preferably in the media or advertising industry.
Strong communication and interpersonal skills.
Excellent organizational and multitasking abilities.
Proficient in Microsoft Office Suite and CRM software.
Knowledge of media planning and advertising processes is a plus.
Experience and Education
BA or BS in Business, Marketing, Communications or a related field preferred.
Employee Pay
Salary plus bonus. Benefits after 30 days. Paid vacation after 180 days.
NMG Network