Based out of Hilo, HI, Shaka Tea produces herbal teas brewed with sustainably-sourced māmaki leaves, which are only found in the Hawaiian Islands. Shaka Tea practices direct trade, paying small local farmers and restoring native ecosystem habitats. Simply put, each can sold directly supports the preservation of native ecosystem habitats and the direct livelihood of small local farmers across rural Hawaiʻi.
Shaka Tea’s mission is “We live Shaka. We spread island vibes through our flavorful, good-for-you beverages while giving back to Hawaiʻi, the land and community we love.” We are rooted in our core values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence).
Shaka Tea is growing, sharing our herbal teas with consumers across the country looking for great tasting, accessible, good-for-you hydration with zero sugar, calories and carbohydrates, complementing mindful eaters everywhere.
Working under general supervision, the Social Media Manager will be responsible for driving awareness, affinity, and engagement with the Shaka Tea brand through social media presence and influencer partnerships. The Social Media Manager will have ownership over the strategic development and execution of our social media and influencer initiatives across our social & digital platforms, ensuring alignment and synergies with the brand’s business & marketing goals. The ideal candidate for this position is someone who has extensive experience in social media and has a deep understanding of what makes content engaging, entertaining and shareable.
Employees in this position may interact with their leader daily, to receive guidance and support. Most non-routine activities, such as setting an annual budget for unearned influencers and/or boosting organic social posts, will require their leader’s advance approval, but routine decisions within the general scope of the role may be made independently.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Social Media Management Responsibilities
- Develop and implement comprehensive social media strategies across all owned platforms (Instagram, Facebook, TikTok, and LinkedIn) to grow brand relevancy and foster & improve engagement with followers.
- Develop and maintain a content calendar across all social channels to ensure a consistent posting schedule, balancing lifestyle, promotional, editorial and partnership content.
- Lead content creation efforts for high-quality, visually appealing, and engaging photo and video content for social media platforms. Spans self-directed / self-produced content to sourcing and managing content creators, and / or additional outside resources to generate content.
- Foster and nurture a community around the brand by actively engaging with followers, responding to comments, and participating in relevant conversations.
- Keep up to date on trends, current events, competitor activities, social media algorithms and strategies and best practices across social media platforms to maintain relevancy.
- Propose & execute branded collaboration & partnership ideas with other brands to grow followers on social media. Manage and execute giveaways and promotional contests.
- Lead the development and execution of targeted email marketing campaigns to enhance member acquisition and platform engagement.
- Define core KPI’s by platform and generate monthly reports to track performance, adjusting strategies to ensure KPI’s are met or exceeded.
Influencer Management Responsibilities
- Lead planning and execution of influencer strategies (both always-on and campaign-specific) to build brand awareness and credibility across key social channels including Instagram, TikTok and Facebook.
- Identify and cultivate partnerships with paid and unpaid social media influencers.
- Manage influencer partnerships from start to completion – from outreach, to creating and shipping custom packages, payment, and final post analysis.
- Familiarize content creators with our products and brand objectives and collaborate to create compelling content to help them bring our story to life.
- Review all influencer content for accuracy against brief and brand values.
- Set and develop influencer marketing standards and best practices for the brand.
- Collaborate with Brand Marketing team members to support cross-channel campaigns and ensure campaign goals are being met through influencer activations.
- Track and analyze influencer performance, providing insights and recommendations for continuous improvement. For campaign-specific influencer programs, develop post campaign reporting to share with key internal stakeholders.
- Partner with Brand Marketing team to brainstorm additional earned/owned strategies (PR) that amplify brand awareness.
- Perform other duties as required or assigned which are reasonably within the scope of this role.
BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)
- Bachelor’s degree from an accredited 4-year college or equivalent relevant experience required; marketing, digital marketing, communications, or advertising emphasis preferred.
- Minimum 3 years’ experience managing digital marketing (social media marketing, influencer marketing, email marketing, etc.) with a high degree of knowledge about the principles of integrated marketing.
ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITITIES, KNOWLEDGE)
- Expert ability to craft & oversee content development tailored to each social media platform (Facebook, Instagram, TikTok, LinkedIn, etc.). Proficient in social media analytics and reporting.
- Proficient ability to “think out of the box” to create solutions and opportunities for brand growth and engagement.
- Proficient ability to wear multiple “hats” as business needs arise. Comfortable working in a fast-paced environment with constant change.
- Expert in interpersonal communication and team working skills.
- Proficient ability to effectively manage workload by prioritizing and managing multiple assignments. Demonstrates a sense of urgency to drive impact.
- Ability to travel up to 10% of the time.
- Ability to activate and amplify Shaka Tea’s values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence), as well as the 3 C’s of thinking: critical, collaborative, and curious.
- [Nice to have]: Has a personal or professional connection to Hawai’i
Proposed Salary Range of $85,000-$100,000 annually.
Shaka Tea
Related jobs:
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tallahassee, Florida. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Berkeley, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Nashville, Tennessee. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Austin, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Houston, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tucson, Arizona. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tempe, Arizona. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Sacramento, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in College Station, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Stanford, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Atlanta, Georgia. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Charlottesville, Virginia. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
