Pacific Retail Capital Partners

Marketing Coordinator – Bridgewater Commons

Are you a passionate marketing guru with a flair for creativity and a solid drive to make an impact? Do you dream of being at the forefront of promoting exciting retail experiences at the dynamic Bridgewater Commons? If so, we have the perfect opportunity for you!

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and efficiently oversee the company’s portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities to management, marketing, and leasing, which allows it to control the costs of its properties effectively. This position is based in Bridgewater, NJ, but our company operates nationally, emphasizing large regional malls.

As the Marketing Coordinator, you will assist the Marketing & Business Development Director in meeting the objectives of the owners, tenants, and guests.

To succeed as the Marketing Coordinator:

• College degree required.
• 2+ years of Marketing and related experience.
• Strong understanding of digital ads, including Facebook, Instagram, TikTok/IG Reels, and email paid and organic campaigns.
• Ability to manage timelines of numerous projects simultaneously with attention to detail.
• Ability to curate email content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
• Exceptional communication skills; clear, concise, and professional representation expected.
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
• Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.
• Event planning and coordination experience for events.
• Understand and be able to execute web retargeting campaigns.

Additional Skills:

• Eye for photography/selecting images that perform well.
• Knowledge of real estate, retail marketing, leasing, and operations a plus
• Basic Google Analytics preferred.
• Graphic design, photo editing, and video editing experience is a bonus.
• Bonus points: Basic understanding of WordPress, MailChimp, InDesign/Illustrator, and iMovie

Responsibilities of the Marketing Coordinator for Bridgewater Commons:

Marketing Strategy Implementation

• Collaborate with the Marketing Director and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue.
• Have a working knowledge of the area market. Assist in obtaining information on competitive properties, area and customer demographics, and available media.
• Assist the marketing director in effectively executing a marketing program to enhance tenant sales and generate percentage rents.
• Coordinate and assist in executing special events and community relations programs to support merchandising efforts as set by the Marketing & Business Development Director and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
• Assist in implementing an ongoing public relations action plan as necessary.
• Assist in developing collateral pieces for Marketing and Specialty Leasing programs.
• Ensure ongoing exposure of all Marketing programs throughout the center, including advertising, on-mall signage, and directories.
• Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
• Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
• Works with Marketing & Business Development Director on advertising and promotions to support the shopping center’s tenants.
• Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.

Digital Presence

• Oversee updates of website information on an as needed basis to keep information current. Write, collect, and update information for events, deals, news, directory changes, job opportunities, visitor resources, etc.
• Assist in developing a social media strategy and maintain a media calendar across all channels that meets center goals.
• Develop photo and video content for social media and digital platforms at the center.
• Curate email and SMS content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.

Business Development

• Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
• Work with the Marketing Director to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
• Attend local and regional events to maintain retailer relationships and introduce new retailers to the property.
• Identify and generate leads to grow the advertising program. Assist in the relationship management with clients from prospecting to close.

Retailer Development

• Review monthly sales reports to gain insight into retailer sales and track key retailer and category trends.
• Establish relationships and ongoing communication with tenants to maximize individual store sales.
• Collaborate with the Marketing Director to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
• Communicate new trends and products with retailers to grow current business or expand to additional locations.
• Recruit retailers to participate in planned center programs.

Management and Operations

• Communicate with the property team as needed or required to ensure that the team is kept apprised of marketing activities on the property.
• In concert with the Marketing Director, General Manager, and other Team members, manage Guest Services to provide quality service to guests, retailers, and the property Team.
• Follow corporate policies and procedures for all programs and promotions.

Financial & Reporting Responsibilities

• Participate in the preparation and observance of the annual income and expense budgets.
• Help prepare and adhere to the monthly and quarterly forecasts.
• Assist with monthly Asset Management Report.
• Assist with monthly tenant sales reports and prospecting reports.
• Prepare annual Goals and Objectives and year-end self-evaluation review.
• Prepare post-event recaps and feedback from tenants on sales impact.
• Analyze social media and digital metrics for reporting and provide recommendations.

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $50K annually, depending on experience, and an extensive benefits package, including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Ready to take your marketing career to the next level? Join us in making Bridgewater Commons the go-to destination for shopping, dining, and entertainment!

If you’re an energetic and creative marketer excited about making a real impact, we’d love to hear from you. Don’t miss this chance to shape the future of retail at Bridgewater Commons! Please submit your resume and cover letter to: [email protected]

Please reference “Marketing Coordinator” in the subject line.

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners

Marketing & Business Development Manager – The Shops at Palm Desert

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Palm Desert, California, but our company operates nationally, particularly in large regional malls.

As the Marketing & Business Development Manager, you will develop and implement marketing programs for the retail center that are based on the center’s strategic goals. The three main focus areas are Marketing for Leasing, Marketing for Sales, and Marketing for Business Development.

To succeed as the Marketing & Business Development Manager:

• Bachelor’s degree in Marketing or related field and/or 3 – 5 years in professional experience, retail, and/or related shopping center experience
• Knowledge of marketing fundamentals and research and reporting
• Excellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop
• Ability to quickly learn and use new systems
• Strong organizational, time management, and delegation skills
• Excellent interpersonal, verbal, and written communication skills
• Social Media skills and experience posting for a company
• Ability to deal with multiple tasks effectively and establish priorities
• Strong attention to detail
• Must have flexibility to work varied schedules, including weekends and evenings

Responsibilities of the Marketing & Business Development Manager for The Shops at Palm Desert:

Provide Superior Client Service

• Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
• Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives, focused on leasing, sales, and revenue, utilizing the resources and tools available
• Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
• Work with the Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, are current, complete, and accurate
• Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
• Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers and category trends

Leadership, Motivation, and Development

• Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions
• Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinators achieve performance objectives and develop their professional skills and capabilities

Marketing Strategy Implementation

• Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media
• Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
• Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
• Develop a strategic public relations and media plan
• Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts

Advertising and Sales Promotions

• Strategically plans and executes center advertising and sales promotions
• Oversees media buys with MC with various media outlets to determine placement and content
• Oversees reports/analytics for reviews of sales promotion programs
• Oversees MC, who will write copy, proof materials, and distribute as necessary
• Works with MC to recruit merchants to participate in planned center programs
• Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date
• Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers

Tenant and Community Relations

• Develop and cultivate relationships with store managers to maximize foot traffic, sales, and exposure
• Develop and implement opportunities for Tenant cross-promotions to improve sales
• Develops and maintains relationships with community groups

Communications

• In conjunction with General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promote the best interests of the company
• Uses center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MC
• Prepares Business Development section of AMR for ownership
• Oversees Marketing AMR.
• Oversees MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs

Special Events

• Plans and works with MC to implement all center events
• Serves as primary contact for all event operations
• Coordinates events’ operations with MC participating departments & vendors
• Monitors event expenses
• Review event logistics and performance
• Researches and recommends appropriate events for center participation and sponsorship
• Conducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes/adjustments for the following year

Digital: Website / Social Media / E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge

• Leads the strategic vision of the center’s website and designs same for optimization and friendly user interface – both customer and tenant
• Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly strategically increasing results and impact to the Center
• Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events – with a consistent voice and professional presentation consistent with a first-class shopping center
• Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers

Visual Merchandising Coordination

• Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
• Oversees MC orders of visual display items within budget guidelines
• Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses
• Recommends and researches additions to and changes in seasonal décor
• Oversees, manages, and schedules installation and takedown of seasonal décor as needed

Business Development

• Responsible for Business Development revenue
• Source local, regional, and national clients for advertising and sponsorship opportunities
• Develop Business Development collateral
• Provide custom decks and renderings to potential clients
• Update research materials with the latest demographic information
• Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
• Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $75-$85K annually, depending on experience, and an extensive benefits package, including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Ready to embark on a thrilling journey with us? Join us in making The Shops at Palm Desert the go-to shopping, dining, and entertainment destination!

Apply now and be part of a team where your brilliance will be recognized, your ideas celebrated, and your impact unparalleled! Don’t miss this chance to shape the future of retail at The Shops at Palm Desert! Please submit your resume and cover letter to: [email protected]

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners

Marketing & Local Leasing Coordinator – The Shops at Palm Desert

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Palm Desert, California, but our company operates nationally, particularly in large regional malls.

As the Marketing & Local Leasing Coordinator, you will collaborate with and assist the Marketing & Business Development Manager with print and digital marketing, event planning, social media, community outreach, canvassing, and business development, as well as collaborate and assist the Local Leasing Manager with coordinating, supporting, managing local leasing efforts to exceed the expectations of center owners, tenants, and guests. Focus on programming and initiatives (events, digital and in-Center campaigns, etc.) for youth, families, artists, and seniors; strategically grow and enhance an omni-channel digital program (social media, email, video, SMS) with an emphasis on influencer and business development partnerships; and drive income through advertising deals, temporary leases (pop-us, TILS, carts, kiosks), and event sponsorships.

To succeed as the Marketing & Local Leasing Coordinator:

• College degree required.
• 2+ years of Marketing and related experience.
• Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting
• Ability to manage timelines of numerous projects simultaneously with attention to detail
• Exceptional communication skills; clear, concise, and professional representation expected
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
• Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.

Preferred Experience:

• Comfortable in an office environment: Microsoft Suite, Adobe Acrobat, GoogleDrive, conference calls, printing/copying/scanning, Outlook, team meetings, etc.
• Fluent in social media. Understand and be able to execute Facebook, Instagram, TikTok/IG Reels, and email paid and organic campaigns.
• Curate email content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
• Event planning and coordination experience for events.
• Fluent in the Facebook campaign manager and business manager.
• Understand and be able to execute web retargeting campaigns.

Additional Skills:

• Ability to manage timelines of numerous projects simultaneously
• Eye for photography/selecting images that perform well.
• Knowledge of real estate, retail marketing, leasing, and operations a plus
• Basic Google Analytics preferred.
• Graphic design, photo editing, and video editing experience is a bonus.
• Bonus points: Basic understanding of WordPress, MailChimp, InDesign/Illustrator, and iMovie

Responsibilities of the Marketing and Local Leasing Coordinator for The Shops at Palm Desert:

Marketing

• Have a working knowledge of the area market.
• Marketing Strategy Implementation – comprehensive, research-based planning that directs marketing efforts and drives sales.
• Assist in developing collateral pieces for Marketing and Local Leasing programs.
• Source, create, and execute strategic digital media initiatives and content for all center digital elements and track and measure growth.
• Coordinate seasonal and monthly special events and community relations programs.
• Assist in public relations – drafting press releases, blog posts, media alerts, and emergency response.
• Take photos, videos, etc., and write captions for robust digital programs and reporting.
• Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.
• Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
• Build and cultivate tenant relationships, establish ongoing tenant communications, support and garner tenant participation for center programming, and support tenants through localized marketing efforts that increase sales
• Assist in all reporting, including event recaps and monthly sales reports, to obtain knowledge and insight into retailer sales and track key retailer and category trends
• Create, coordinate, and install standard area signage, visual vignettes, and window displays for vacant spaces.
• Define, support, track, and achieve measurable results
• Support Marketing & Business Development Manager

Local Leasing

• Assist with the ongoing temporary leasing of the Retail Merchandising Units (RMUs), kiosks, in-line store, and vending, including but not limited to lead generation, lead nurturing, sales presentations, and sales follow-up.
• Assist with preparing contracts/agreements, renewals, and amendments.
• Coordinate window displays and visual vignettes.
• Assist Local Leasing tenants with visuals and merchandising within their spaces to maximize sales
• Help prepare and adhere to the monthly and quarterly budget forecasts.
• Assist with space turnover and tenant coordination duties.
• Support Local Leasing Manager

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $60-$65K annually, depending on experience, and an extensive benefits package, including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Ready to take your career to the next level? Join us in making The Shops at Palm Desert the go-to shopping, dining, and entertainment destination!

If you’re an energetic and creative marketer excited about making a real impact, we’d love to hear from you. Don’t miss this chance to shape the future of retail at The Shops at Palm Desert! Please submit your resume and cover letter to: [email protected]

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners