Marketing & Business Development Manager – The Shops at Palm Desert
Marketing & Business Development Manager – The Shops at Palm Desert
Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Palm Desert, California, but our company operates nationally, particularly in large regional malls.
As the Marketing & Business Development Manager, you will develop and implement marketing programs for the retail center that are based on the center’s strategic goals. The three main focus areas are Marketing for Leasing, Marketing for Sales, and Marketing for Business Development.
To succeed as the Marketing & Business Development Manager:
- Bachelor’s degree in Marketing or related field and/or 3 – 5 years in professional experience, retail, and/or related shopping center experience
- Knowledge of marketing fundamentals and research and reporting
- Excellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop
- Ability to quickly learn and use new systems
- Strong organizational, time management, and delegation skills
- Excellent interpersonal, verbal, and written communication skills
- Social Media skills and experience posting for a company
- Ability to deal with multiple tasks effectively and establish priorities
- Strong attention to detail
- Must have flexibility to work varied schedules, including weekends and evenings
Responsibilities of the Marketing & Business Development Manager for The Shops at Palm Desert:
Provide Superior Client Service
- Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
- Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives, focused on leasing, sales, and revenue, utilizing the resources and tools available
- Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
- Work with the Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, are current, complete, and accurate
- Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
- Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers and category trends
Leadership, Motivation, and Development
- Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions
- Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinators achieve performance objectives and develop their professional skills and capabilities
Marketing Strategy Implementation
- Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media
- Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
- Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
- Develop a strategic public relations and media plan
- Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts
Advertising and Sales Promotions
- Strategically plans and executes center advertising and sales promotions
- Oversees media buys with MC with various media outlets to determine placement and content
- Oversees reports/analytics for reviews of sales promotion programs
- Oversees MC, who will write copy, proof materials, and distribute as necessary
- Works with MC to recruit merchants to participate in planned center programs
- Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date
- Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers
Tenant and Community Relations
- Develop and cultivate relationships with store managers to maximize foot traffic, sales, and exposure
- Develop and implement opportunities for Tenant cross-promotions to improve sales
- Develops and maintains relationships with community groups
Communications
- In conjunction with General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promote the best interests of the company
- Uses center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MC
- Prepares Business Development section of AMR for ownership
- Oversees Marketing AMR.
- Oversees MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs
Special Events
- Plans and works with MC to implement all center events
- Serves as primary contact for all event operations
- Coordinates events’ operations with MC participating departments & vendors
- Monitors event expenses
- Review event logistics and performance
- Researches and recommends appropriate events for center participation and sponsorship
- Conducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes/adjustments for the following year
Digital: Website / Social Media / E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge
- Leads the strategic vision of the center’s website and designs same for optimization and friendly user interface – both customer and tenant
- Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly strategically increasing results and impact to the Center
- Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events – with a consistent voice and professional presentation consistent with a first-class shopping center
- Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Visual Merchandising Coordination
- Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
- Oversees MC orders of visual display items within budget guidelines
- Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses
- Recommends and researches additions to and changes in seasonal décor
- Oversees, manages, and schedules installation and takedown of seasonal décor as needed
Business Development
- Responsible for Business Development revenue
- Source local, regional, and national clients for advertising and sponsorship opportunities
- Develop Business Development collateral
- Provide custom decks and renderings to potential clients
- Update research materials with the latest demographic information
- Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
- Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs
Best-in-Class Benefits and Perks:
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $75-$85K annually, depending on experience, and an extensive benefits package, including:
- Comprehensive health coverage: Medical, dental, and vision insurance provided
- Robust retirement planning: 401(k) plan available with employer matching
- Financial security: Life and disability insurance for added protection
- Flexible financial options: Health savings and flexible spending accounts offered
- Well-being and work-life balance: Paid time off and holidays
Ready to embark on a thrilling journey with us? Join us in making The Shops at Palm Desert the go-to shopping, dining, and entertainment destination!
Apply now and be part of a team where your brilliance will be recognized, your ideas celebrated, and your impact unparalleled! Don’t miss this chance to shape the future of retail at The Shops at Palm Desert! Please submit your resume and cover letter to: [email protected]
We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Pacific Retail Capital Partners
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