Marketing & Local Leasing Coordinator – The Shops at Palm Desert

Marketing & Local Leasing Coordinator – The Shops at Palm Desert

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Palm Desert, California, but our company operates nationally, particularly in large regional malls.

As the Marketing & Local Leasing Coordinator, you will collaborate with and assist the Marketing & Business Development Manager with print and digital marketing, event planning, social media, community outreach, canvassing, and business development, as well as collaborate and assist the Local Leasing Manager with coordinating, supporting, managing local leasing efforts to exceed the expectations of center owners, tenants, and guests. Focus on programming and initiatives (events, digital and in-Center campaigns, etc.) for youth, families, artists, and seniors; strategically grow and enhance an omni-channel digital program (social media, email, video, SMS) with an emphasis on influencer and business development partnerships; and drive income through advertising deals, temporary leases (pop-us, TILS, carts, kiosks), and event sponsorships.

To succeed as the Marketing & Local Leasing Coordinator:

• College degree required.
• 2+ years of Marketing and related experience.
• Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting
• Ability to manage timelines of numerous projects simultaneously with attention to detail
• Exceptional communication skills; clear, concise, and professional representation expected
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
• Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.

Preferred Experience:

• Comfortable in an office environment: Microsoft Suite, Adobe Acrobat, GoogleDrive, conference calls, printing/copying/scanning, Outlook, team meetings, etc.
• Fluent in social media. Understand and be able to execute Facebook, Instagram, TikTok/IG Reels, and email paid and organic campaigns.
• Curate email content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
• Event planning and coordination experience for events.
• Fluent in the Facebook campaign manager and business manager.
• Understand and be able to execute web retargeting campaigns.

Additional Skills:

• Ability to manage timelines of numerous projects simultaneously
• Eye for photography/selecting images that perform well.
• Knowledge of real estate, retail marketing, leasing, and operations a plus
• Basic Google Analytics preferred.
• Graphic design, photo editing, and video editing experience is a bonus.
• Bonus points: Basic understanding of WordPress, MailChimp, InDesign/Illustrator, and iMovie

Responsibilities of the Marketing and Local Leasing Coordinator for The Shops at Palm Desert:

Marketing

• Have a working knowledge of the area market.
• Marketing Strategy Implementation – comprehensive, research-based planning that directs marketing efforts and drives sales.
• Assist in developing collateral pieces for Marketing and Local Leasing programs.
• Source, create, and execute strategic digital media initiatives and content for all center digital elements and track and measure growth.
• Coordinate seasonal and monthly special events and community relations programs.
• Assist in public relations – drafting press releases, blog posts, media alerts, and emergency response.
• Take photos, videos, etc., and write captions for robust digital programs and reporting.
• Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.
• Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
• Build and cultivate tenant relationships, establish ongoing tenant communications, support and garner tenant participation for center programming, and support tenants through localized marketing efforts that increase sales
• Assist in all reporting, including event recaps and monthly sales reports, to obtain knowledge and insight into retailer sales and track key retailer and category trends
• Create, coordinate, and install standard area signage, visual vignettes, and window displays for vacant spaces.
• Define, support, track, and achieve measurable results
• Support Marketing & Business Development Manager

Local Leasing

• Assist with the ongoing temporary leasing of the Retail Merchandising Units (RMUs), kiosks, in-line store, and vending, including but not limited to lead generation, lead nurturing, sales presentations, and sales follow-up.
• Assist with preparing contracts/agreements, renewals, and amendments.
• Coordinate window displays and visual vignettes.
• Assist Local Leasing tenants with visuals and merchandising within their spaces to maximize sales
• Help prepare and adhere to the monthly and quarterly budget forecasts.
• Assist with space turnover and tenant coordination duties.
• Support Local Leasing Manager

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $60-$65K annually, depending on experience, and an extensive benefits package, including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Ready to take your career to the next level? Join us in making The Shops at Palm Desert the go-to shopping, dining, and entertainment destination!

If you’re an energetic and creative marketer excited about making a real impact, we’d love to hear from you. Don’t miss this chance to shape the future of retail at The Shops at Palm Desert! Please submit your resume and cover letter to: [email protected]

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners