Description
Lead the brand and culture communications practice at the fastest growing energy drink brand in the world. This new, senior role on a growing team will make an immediate impact by creating communications and PR campaigns aligned to our marketing pillars, setting strategy and activating marketing and influencer sponsorship properties spanning the culture, music and entertainment industries. Reporting to the SVP, Communications, this role is responsible for driving widespread, positive word-of-mouth about the Celsius brand’s involvement and partnerships with artists, influencers and content creators using earned media and buzz-creating owned content. This role is responsible for directly activating PR programs for marketing assets in the United States as well as supporting the creation and cascading of strategies, policies and best practices to international teams.
This full-time, in-office role is based at our Boca Raton, Fla., headquarters. Relocation may be required. Travel, including international trips, may be required.
Responsibilities
- Create impactful PR and media relations campaigns for all Celsius brand and culture marketing properties to maximize positive word of mouth.
- Co-plan with Celsius marketing and influencer/artist representatives to develop buzzworthy PR activations driving relevance for Celsius brand and culture marketing properties.
- Drive the annual business planning process for brand and culture marketing communication.
- Draw on and activate your personal network of journalists, creators and industry influencers to help amplify the stories and news you generate around Celsius-sponsored influencers, artists and content creators.
- Commission and project manage photography and filming in support of brand and culture communications projects for owned, earned and shared channels.
- Seed Celsius product to music, entertainment, culture and arts media and influential figures to drive favorability and product placements.
- Attend Celsius brand and culture marketing events, artist performance moments and sponsored activities to facilitate press engagement and capture content for storytelling and news generation.
- Manage PR agency work in support of Celsius brand and culture marketing communication initiatives.
- Respond to day-to-day press inquiries about Celsius brand, culture and artist activities.
Qualifications
- You have deep knowledge and passion for the music, culture and entertainment; personal or career background in any of these areas highly preferred.
- Five or more years of communications, media relations and PR experience in a role directly responsible for brand or culture marketing communications at a consumer products brand or at a culture/entertainment PR agency.
- Candidates should have excellent work examples demonstrating a portfolio of strategic communications campaigns for entertainment or consumer product brands.
- Deep experience in media relations, working with journalists, pitching and securing quality stories, preparing spokespeople and securing interviews is critical.
- Candidates must be highly professional with the ability to navigate complex professional environments with tact and discretion.
- Successful candidates must be highly articulate communicators with excellent writing skills; the ability to quickly write high-quality, error-free copy is essential.
- Must be able to create and present high-quality, organized plans and strategies to senior leadership and brand partners.
- Exceptionally detail-oriented and organized.
- Bachelor’s degree in communications, marketing, PR or related field.
- Experience directing the work of an external agency or contractor required.
CELSIUS Holdings, Inc.
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