Unibail-Rodamco-Westfield

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our:

Marketing Manager

Job Description

As Marketing Manager your primary objective is to manage the marketing function for Westfield Century City to execute short- and long-term plans that drive sales, traffic, and NOI growth. The right candidate will be a strong brand marketer who brings passion, creative thinking, and big ideas, with an awareness in retail and strong knowledge of social media and emerging trends. Leading conversations with our retailers, this individual will help to drive sales and traffic to the shopping center through strategic digital campaigns, public relations, social engagement, community partnerships and in-center events. We are looking for an individual who can be both strategic and hands on.

You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing strategy, interpretations, and execution of national brand programs, driving awareness and supporting client event activations and pop-ups, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.

Day-to-day responsibilities will include strategic partnerships with the Marketing Director, General Manager, Events, Operating Management, Tenant Coordination, Facilities and Corporate Marketing Teams.

CONSUMER MARKETING & COMMUNICATION

• Collaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on increasing market share, driving traffic and shopper productivity.
• Conceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer.
• Manage relationships and processes with key internal departments (digital, brand, strategy) for day-to-day operations including but not limited to website, email, creative content, sales, and data & insights.
• Develop relationships with retailers to support openings, drive sales, promote deals/events and showcase offerings within market.
• Partner with events team on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels.
• Work in partnership with social media team to build out monthly content calendar, create engaging content, with a keen eye for detail and emerging trends.
• Lead influencer marketing agency to drive efficiency, efficacy, scalability, and innovation in our approach to support shopping center.
• Identify and forge strategic partnerships and collaborations that are in line with the shopping center’s objectives and goals.
• Create presentations, recaps and documentation with a business and marketing driven focus – with the ability to develop, discern and evaluate content.
• Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.
• Demonstrable experience in marketing altogether with the potential and attitude required to learn.
• Up to date with the latest trends and best practices in marketing and measurement.
• Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels.
• Ensure all communication meets URW brand guidelines, standards, and tone.

STRATEGIC & FINANCIAL

• Work with the General Manager and Marketing Director to determine center priorities and assets to allocate marketing resources to the most important key issues.
• Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns.
• Collaborate with General Manager/Asset teams to ensure Marketing Action plan aligns with 5 yr. business plan.
• Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.

OPERATIONAL

• Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
• Solicit and encourage retailer participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.
• Collaborate with the General Manager, Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.
• Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders.
• Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy.

What We Are Looking For

• B.A. or B.S. degree preferred or equivalent experience.
• 3 to 5 years of Marketing and/or related experience.
• Strong business acumen, strategic orientation, and general operation experience.
• Detail-oriented with effective time management skills, ensuring deadlines are met.
• Retail or Shopping Center industry knowledge, experience or expertise preferred.
• Strength in leadership, strategy, marketing, and financial management.
• Greater understanding of digital and social media platforms and curating content.
• Knowledge of real estate and / or retail development, leasing, and operations.
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.
• Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
• While performing duties of this job, the employee is frequently required to sit and talk or hear.
• The employee is regularly required to stand and walk up to 8 hours a day.
• The employee must be able to communicate verbally in person and on the telephone.
• The duties of the job include bending and stooping, up to 4 hours a day.
• The employee is regularly required to use a computer and must possess the ability to multi-task.
• Lifting and carrying up to 35lbs for at least 15 minutes at a time.

Compensation

Exempt

$75,000 – $90,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together.

Unibail-Rodamco-Westfield

At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our:

Marketing Director

What we offer

As a Marketing Director, your primary objective is to lead the marketing function for Westfield in the market, to develop short-term and long-term marketing plans that drive sales, traffic, and NOI growth. You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer/brand relationships, lead the local marketing team, and ensure that talent meets business needs.

Scope

• Create and implement the development of marketing plans inclusive of all phases of center development, in collaboration with corporate marketing team, development and the asset team.
• Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
• Build and nurture relationships with internal and external partners, retail, and local community partners.
• Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion. Solid understanding of the latest fashion trends.
• Partner with Corporate Brand Marketing & local creative partners to locally implement brand creative and curate locally meaningful campaigns and programs.
• Responsible for implementation of the annual Marketing Action Plan to meet marketing goals and KPIs, in collaboration with center’s marketing team member(s), Corporate Marketing, Shopping Center Manager and asset team.
• Work with the corporate Marketing & Public Relations team to lead annual strategy to include, but not be limited to, creative development, media planning, community engagement, public relations, leasing launches and center opening.
• Responsible for center’s annual marketing budget and development marketing budget including budget tracking and management.
• Develop and manage local media relations plans in collaboration with national Communications/PR team, inclusive of local public relations support for marketing campaigns, regional programs, new store openings and crisis management.
• Partner with Corporate Marketing to hire, on-board, and manage a social media agency, ensuring content is on-brand and drive channel KPIs.
• Collaborate with Westfield’s Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff, to ensure total asset value creation and ongoing alignment.
• Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR/communications, events and digital marketing programs and initiatives that support Westfield.
• Develop and manage community relations, outreach, partnerships, and sponsorships for the center.
• Serve as a spokesperson for the asset, including managing on-site media, and supporting Crisis Management communications and PR activity.

Strategic & Financial

• Determine market priorities and assets to allocate marketing resources to the most important key issues.
• Drive generation of superior customer insights and translate into actionable, relevant plans and programs.
• Assist in the development and review of the center’s business plans and budgets to ensure all key items are represented in line with the center strategies.
• Develop and manage the center’s marketing budget and meet all budget deadlines.
• Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to Westfield and center marketing initiatives.
• Collaborate with Shopping Center Manager, Operating Manager, Brand Ventures, Events and national marketing team and other asset partners on the development and execution of marketing campaigns that leverage opportunities for additional revenue.
• Review post analysis and results for all major marketing initiatives ensuring measurability and quality, sharing results with key stakeholders.
• Ability to understand and communicate the center’s sales performance, traffic results, retailer revenue, kick-outs, and percentage rent, and in comparison, to key benchmarks in the business / industry.

Operational

• Review marketing strategy ensuring there is alignment between the overall market and individual center approach; identify best practice approaches in market and share results nationally and within center teams.
• Support the Shopping Center Management team with operational duties including manager on duty responsibilities.
• Assist in the management of Westfield’s customer service initiatives as well as other customer service satisfaction measurement programs.
• Develop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.
• Solicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing plan.
• Brings a discerning eye for design to the property to ensure overall center aesthetics and any common area marketing activations are on brand.

What we are looking for

• Bachelor’s degree or equivalent work experience.
• 7+ years of Marketing and/or related experience.
• Strong business acumen, strategic orientation, and general operations experience.
• Retail or Shopping Center industry knowledge, experience or expertise preferred.
• Strength in leadership, strategy, marketing, and financial management.
• Familiar with digital and social media platforms and curating content.
• Experience in public relations, media relations and crisis management preferred.
• Exceptional communication skills, clear, concise, and professional representation is expected.
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Understands the RFP process from start to finish, able to create, execute and manage contracts specific to marketing.
• Must be flexible and able to work event shifts which may include nights, weekends, and holidays.
• Excellent interpersonal and communication skills at all levels, skilled at giving presentations and participating in large meetings with various stakeholders.
• Experience in executing tactical large- and small-scale marketing activities.
• Customer and KPI driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans.
• Ability to use initiative and skills to meet Company objectives.
• Commercially aware and up to date with retail / industry news, trends and best practices, Luxury market trends and brand awareness
• Ability to travel, as needed.

Compensation

Exempt

$83,000 – $120,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us in Creating Sustainable Places That Reinvent Being Together.

Unibail-Rodamco-Westfield

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our:

General Manager

What we offer

The General Manager (GM) drives operational success in the retail environment, leading the onsite operational and marketing management of the shopping center. This role is a key contributor to the total asset value creation working in partnership with Operating Management, Development, Leasing, and other internal teams.

RESPONSIBILITIES & ACCOUNTABILITIES

• Drive, optimize and deliver day-to-day operational excellence in accordance to established metrics and standards.
• Oversee specific center Facilities Management, Security and Risk Management teams/programs.
• Ensure optimal performance and full compliance with health, safety, labor and environmental regulations.
• Coordinate and assist to facilitate new store and remodel projects with Leasing and the Retail Delivery team.
• Responsible for local procurement and contract negotiation/management.
• Manage corporate SCM (Shopping Center Management) policies and procedures as related to front-of-house and back-of-house operations.
• Contribute and collaborate with Operating Management team to develop 5-Year Business Plan strategy.
• Execute the Action Plan as defined in the 5-Year Business Plan.
• Develop long-term growth strategies for new and existing markets by driving and executing cost effective, realistic, and functional tactics.
• Plan and manage Common Area Maintenance and Capital expense budgets/forecasts within approved parameters.
• Locally develop with the Marketing Manager (MM) supported by Corporate Marketing with direction and final approval the center’s marketing and public relations plans. Implement plans driving and delivering on sales and traffic goals.
• Become the voice of the shopper while also delivering insights and trends related to the trade-area including other complimentary and competitive influences that potentially have future strategic consideration for the center’s vision.
• Lead the center’s customer journey experience programing.
• Key ambassador and representative of the shopping center developing and leading retailer engagement and support programs, local community/non-profit outreach, service providers partnerships as well as lead for relevant property tours with investment stakeholders.
• Analyze and evaluate data on a wide variety of complex real estate matters, including property surveys, architectural documentation, and title information.
• Actively engages in business prospecting opportunities driving additional management income opportunities as well as deliver annual storage budgets working in partnership with other sales divisions.

GM is to be consulted on the following matters before decision or action is taken:

• Contribute to 360 development of the asset, including representing the Group locally, developing relationships with key players in the local community, follow-up on local urbanism, developments and identifying/reporting development opportunities.
• Consulted on leasing deals affecting the common areas of the Shopping Center. (RMU, kiosks, brand activations).

GM is to be informed about decisions and changes that have been taken on the following areas:

• Legal matters related to tenant and/or other legal risk issues.
• Decisions or changes that affect the shopping center and are needed to know by the GM to be able to perform the tasks stated in this role description of responsibilities.

KEY PERFORMANCE INDICATORS (In Accordance to Center Specific Objectives)

• Driving Sales and Traffic
• Deliver Annual Business Action Plan and Marketing Plans
• CAM Budget Adherence
• Operating Capital Management
• Other Income – Storage Revenue
• The Customer Journey
• Health & Safety
• Energy Consumption Management

CORE COMPETENCIES

• Drives for Results
• Action oriented taking on new opportunities and challenges with a sense of urgency, high energy, and enthusiasm all while securing and deploying resources effectively and efficiently.
• Plans and aligns teams effectively to optimize work processes/project management initiatives.
• Ensures accountability of self and others to meet objectives and commitments.
• Thoughtful Leadership
• Applies knowledge/insights of business and business influences to advance the organization’s goals.
• Builds strong customer relationships delivering customer-centric solutions.
• Manages complexity to effectively solve problems while maintaining good and timely decisions that keeps the business moving forward.
• Ability to consider future possibilities – creating the new and different innovative strategies.
• Balances and manages the interests of multiple stakeholders.
• People Management
• Effectively builds networks/partnerships inside and outside the organization and works collaboratively with others to meet shared objectives.
• Effectively conveys and communicates a clear understanding of the unique needs of different audiences.
• Creates an environment where people are motivated to do their best to help the organization achieve its objectives.
• Is persuasive driving vision and purpose.
• Attracts top talent and builds effective teams through effective leadership qualities.
• Self Attributes
• Demonstrates courage stepping up to address difficult issues and saying what needs to be said.
• Gains confidence and trust of others through honesty, integrity, and authenticity.
• Operates effectively even when things are not certain, or the way forward is not clear.
• Demonstrates self-awareness while actively seeking new ways to grow and to be challenged.
• Is a nimble learner through experimentation while possessing the ability to rebound from setbacks and adversity when facing difficult situations.
• Situational adaptability in real time to match the shifting demands of different situations effectively.
• Business/Real Estate Knowledge/Experience
• 5-plus years of progressive experience in shopping center/retail/property/hospitality management level roles.
• Demonstrated knowledge and interest for real estate and/or retail development, leasing property management operations.
• Fully versed in financial and business analysis and able to integrate regulatory, design marketing, leasing, and operational variables into sound business propositions.
• B.A. or B.S. degree or equivalent

Compensation

Exempt

$120,000 – $150,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us to Reinvent Being Together.

Unibail-Rodamco-Westfield