Entertainment Content Creator Jobs

Empire is seeking a versatile, experienced, highly-motivated Digital Marketing & Media Manager to handle Empire’s marketing plan and strategy, run all social media platforms and help enhance our marketing materials and channels as well as our brand. 

This position requires great reactive range and versatility, and the ability to think conceptually and strategically as well as deliver original marketing & media campaigns and oversee execution. 

The successful candidate will be responsible for overseeing the marketing initiatives and social media strategy for Empire as well as working on marketing plans for select events and client projects. 

Your duties will include developing social media strategy, implementing marketing plans, managing social media content, and establishing market forecasts. Responsibilities will extend also to monitoring content optimization, supervising the creation of promotional materials, website and executing social media and digital marketing campaigns, including social media key performance metrics tracking and development of budget reports. 

Responsibilities

• Manage overall Empire’s branding: from strategy to execution, help position the brand in a competitive marketplace / industry
• Create, develop and execute collateral materials, social media campaigns, and other special initiatives related to the company (ie. 30th anniversary)
• Manage website, including establishing KPIs and ensuring regional teams adhere to brand guidelines.
• Manage online media assets for the website: HTML newsletters and any social media posts.
• Manage brand presences through all paid, owned, and earned digital media including developing social strategies for SEM.
• Develop and manage marketing programs and partner integration when needed.
• Maintain and update the company Facebook, Instagram, LinkedIn pages along with e-newsletters.
• Develop marketing strategies for increasing views on website and Vimeo channels.
• Report ROI on organizational and campaign level to senior executives.
• Implement advertising tracking procedures to evaluate ROI and maximize campaign performance
• Optimize user experience to increase new clients by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
• Manage PR agency or any other marketing related vendor 
• Manage media buys and determine appropriate media spend 

Required Skills and Experience

• Bachelor’s degree and 5+ years professional experience as a marketing manager, ideally for creative agencies
• Strong experience and familiarity with events 
• Strong writing skills
• Background in communications and marketing strategy as well as execution 
• Strong portfolio of marketing and social media campaigns
• Mastery of social media platforms management (Instagram, LinkedIn, Facebook)
• Proficiency in Microsoft Suite, Google Drive Suite, Dropbox and Slack
• Ability to organize and curate photos, videos and other media content and assets to optimize 
• Graphic designer skills are not required but are a plus 

Requirements

• Outstanding organizational skills and attention to detail. 
• Excellent interpersonal and communication skills, both verbal and written. 
• Ability to take initiative, multitask, and work in a fast-paced environment.
• Must be comfortable in an office setting as well as in on-site environments
• Able to function in an open office workspace
• Should be comfortable communicating with third party vendors and senior-level stakeholders

Empire is an Equal Opportunity Employer. The position will be compensated with an annual salary and benefits including 401K and health care compensation, to be discussed. 

The regular work week will run M-F 10:00am-6:00pm. Please note that in-person attendance in the New York office is required on Tuesdays, Wednesdays, and Thursdays and is subject to change. In addition to the weekly office schedule, attendance and onsite participation at events is often required.

Candidates should send their resume as well as a summary of qualifications and interest in the position to Anna Recasens at [email protected].

Qualified candidates will be contacted by Empire to schedule an interview.

Additional company information can be found at www.empireentertainment.com.

Empire Entertainment

The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.  

Responsibilities

• Research target audience and discover current trends
• Create engaging text, video, and image content
• Monitor web traffic
• Develop optimal posting schedule

Qualifications

• Bachelor’s degree in Marketing or related field
• Experience as a social media coordinator
• Strong communication, multitasking and analytical skills

Celebrity Wings Entertainment LLC

ENTERTAINMENT SOCIAL MEDIA COORDINATOR   

We are seeking a talented social media coordinator to help in the execution of campaigns across the digital and social landscape. The ideal candidate is well-versed in social media marketing and strategy, has strong writing skills, and is comfortable in a fast-paced creative environment. You must have experience publishing within the digital and social landscape, and familiarity with social media analytics. Entertainment industry experience is a bonus. 

ABOUT WATSON DESIGN GROUP 

We develop campaigns and digital experiences for clients in the entertainment sector across earned, owned, paid and experiential space. From the creation of an identity and style to a digital content hub or a 360 interactive platform, Watson creates experiences that carry our client’s stories to audiences across the globe. The ambition at Watson is to continue to build upon our award-winning campaign work and integrate the expertise of new creative approaches and technologies to our business. 

THE ROLE 

Our Social Media Coordinators are responsible for the direct execution of social calendars, which includes publishing creative content across channels, assisting with copywriting / copy editing and content optimization (identifying relevant trends, hashtags, etc). This role is vital to both Account Management teams and Creative Strategy teams in assisting with the organization of assets, internal and external calendars, and the development of campaign reports. 

Core responsibilities include: 

• Publishing creative content across varying social media platforms, ensuring posts are published correctly and on time. This also includes assisting the creative team in QAing creative content and making sure creative is at spec. 
• Setting up channels, updating skins, updating bios, etc. 
• Maintaining campaign calendars and anticipating creative and publishing needs – flagging with the Account Manager when relevant. 
• Proactively and consistently vetting replies across all social channels, flagging spam, monitoring sentiment, and tracking performance. Working with the Creative Strategy team to execute community management. 
• Talent auditing. Keeping a close eye on talent channels and additional engagement opportunities to share with the team. 
• Regularly developing analytics reports under the guidance of the Strategy team that outline both data and strategic recommendations based on performance and trends. 
• Monitoring real-time conversation and sentiment, making actionable creative recommendations to the team. 
• Quote pulls and script coverage as needed, helping the team to understand the tone, key themes, and beats of a title.
• Supporting Account Managers and Strategists across assigned proposals and campaigns. This includes attending brainstorms, ongoing idea development, platform recommendations, and copyediting. 



Our ideal candidate: 

• Is incredibly organized. 
• Is proactive and communicative. 
• Is passionate about entertainment – movies, television, art, culture. 
• Is highly collaborative and eager to learn about film and entertainment marketing.
• Thrives in an exciting, fast-paced environment. 
• Has excellent writing skills, knows the difference between “there” and “their.”
• Bachelor’s in marketing, journalism or communications a plus 
• Has some experience with social CMS and/or analytics tools

Watson Design Group, Inc.

Synergy Interactive is partnering with a global media production company to fill a Marketing Manager position.

*This contract position is hybrid in Newark, NJ,

NOTE: NO 3RD PARTY CANDIDATES OR RESUME SOLICITATIONS WILL BE ACCEPTED

Responsibilities:

• Deliver campaigns from end to end: manage the creative process, targeting and segmentation, day-to-day operations (planning, tracking, timelines, reporting), stakeholder submissions, and optimization.
• Partner across internal teams to develop and implement optimal customer experiences.
• Support and deliver business approvals for campaigns with relevant stakeholders including leadership, finance, and legal.
• Test and learn across new and existing platforms, with eye towards scaling testing and optimization capabilities.
• Design, write and test highly effective marketing campaigns to improve customer acquisition.
• Coordinate and build relationships with marketers across Amazon and externally with partners.
• Use data and testing to optimize campaign content and targeting for all communications.
• Deliver campaign plans and deliverables on time and on budget.
• Develop and analyze performance metrics, create metrics updates and dashboards, and track performances against goals and share with senior leadership.

Basic Qualification:

• Bachelor’s Degree in marketing, economics, business, engineering and/or relevant field of study.
• 2-5 years of relevant work experience in acquisition and/or performance marketing.
• Demonstrated ability to build, execute, and scale cross-functional marketing programs.
• Superior oral and written communication skills with an innate attention to detail.
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
• CRM or Lifecycle Marketing (acquisition, retention, winback, churn)
• Experience with Email, Affiliate, and/or Digital Advertising.
• Proven experience in managing performance-oriented campaigns.
• Experience in the entertainment or media businesses.
• Aptitude with basic SQL queries
• Thorough understanding of awareness marketing principles
• Proven experience finding creative ways to do more with less, and a track record of staying on budget.
• Proven experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.

Synergy Interactive

Title: Director, Marketing

Department: Company 

Reports to: VP of Marketing 

Company and Position Summary: 

Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

The Director, Marketing for Mass Appeal is primarily responsible for marketing efforts for the music division and its artist roster, as well as assisting in marketing strategies for Mass Appeal across all of its divisions. The Director of Marketing will work closely with the VP of Marketing on creating strategies for music releases and for the overall Mass Appeal brand.

Job Responsibilities:

• Work closely with artists and their representatives to define marketing objectives and oversee campaign execution.
• Collaborate with and drive marketing efforts from all label teams including social, radio, press, commerce, production, A&R, and international efforts.
• Manage the conception, communication, and execution of marketing campaigns including but not limited to audience growth campaigns, and all digital and physical/OOH initiatives.
• Plan, and account for project and campaign marketing budgets, deliverables, and timelines with the VP of Marketing.
• Manage/update necessary marketing materials including artist decks, bio, video descriptions and more.
• Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met.
• Handle campaign execution with a focus on domestic and international audience engagement and growth.
• Manage team shared drive to ensure all assets are uploaded in appropriate folders.
• Develop relationships and secure opportunities with marketing partners, agencies, and DSPs.
• Work alongside the Director of Label Production for the delivery of all assets to various distribution partners and be actively involved in sales pitches, while managing and adhering to delivery deadlines.
• Contribute digital strategies for the company, label and artist releases. Consult and provide promotional drivers, and marketing ideas when applicable.
• Identify KPIs for each project 
• Provide marketing support across Mass Appeal Media divisions.

Qualifications:

To perform this job to the standards of Mass Appeal, an individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of the job.

Education:

College Degree in a related field; one year of relevant career experience may be substituted for each year of college.

Experience:

• 6+ years professional marketing experience
• Music industry experience with an emphasis in marketing
• Knowledge and experience in the ever changing music industry
• Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
• Management experience with internal and external stakeholders 
• Creativity and willingness to think outside the box
• Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to artist teams and senior executives 
• Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport
• Proficiency in Microsoft Office programs, including: PowerPoint, Excel, Outlook, Word
• Degree qualified or equivalent

Mass Appeal

***THIS POSITION IS BASED OUT OF ORLANDO, FL (ON-SITE IN AN OFFICE SETTING, MONDAY-FRIDAY)***

ABOUT US

At Earl Enterprises® bring together the power of people, services and creative genius to build innovative sustainable companies that guests can enjoy today and in the future through our diversified international brand portfolio of Planet Hollywood, Buca di Beppo, Bertucci’s, Bravo, Brio, Earl of Sandwich, Chicken Guy! and TooJay’s to name a few. Earl Enterprises® continues to grow as a leader in the field of entertainment, leisure, tourism, hotel, and restaurant consultant services. Come join us onward and upward.

POSITION SUMMARY

The Director of Digital Marketing is responsible for developing and executing online digital marketing campaigns for all Earl Enterprises brands. This position will also be responsible for creative and content for the websites and will ensure all online brand information is current.

What You’ll Do

• Plan, organize, monitor, and lead the enterprise digital marketing and technology projects and ensure resource alignment, engagement, commitment, and risk management
• Drive the digital marketing strategy, aligned with brand standards, execution and budget
• Manage digital marketing processes, plans and spend optimization across digital properties and device types
• Collaborate with the Brand Marketing team and IT to design and develop new innovative digital programs that elevate and advance our digital brand presence
• Optimize online content for maximum visibility and ranking on search engines
• Implement and manage social media programs, including Facebook, Instagram, Twitter, Snapchat, YouTube and Blog
• Assist in the ongoing development and upgrade of the corporate websites and specific landing pages
• Develop and monitor interactive presence including: social media, online media
• Generate content and ideas for promotions on social media channels
• Measure the impact of social media on overall marketing efforts
• Develop and maintain relationships with loyal guests/fans of the brands; identify and implement programs to utilize those guests/visitors as brand ambassadors
• Monitor and utilize new media and technology as they emerge
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities
• Engage with site visitors/guests when appropriate and disseminate guest feedback through proper channels
• Ensure consistency between interactive and traditional media: content, branding, and offers
• Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers
• Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change
• Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success
• Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.)
• Manage online ordering and ecommerce platforms
• Manage email marketing initiatives and overall calendar

What We’re Looking For

• Experience in Restaurant digital marketing is required
• At least 5 years of experience planning and developing successful online marketing campaigns and strategies
• At least 5 years of expertise of Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required
• At least 3 years of experience managing direct reports
• Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
• Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
• Experience in marketing on all social media channels
• Extensive understanding of online marketing industry trends and tactics
• Strong interpersonal skills and ability to build professional relationships
• Strong communication skills for interacting with senior management
• Excellent verbal, written, and analytical skills

SKILLS & ABILITIES

Education: Bachelor’s Degree (four year college or university) required. Business Marketing or Communications degree preferred

Experience: Five to seven years related experience preferred

Computer Skills: Microsoft Office required. Adobe Creative Suite preferred. Experience with WordPress and HTML experience with CRM platforms

Earl Enterprises

Bally Sports is looking for a Content Product Manager. Bally Sports’ mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about. You will create best-in-class digital experiences for Bally Sports Users as a Product Lead for the content experience within our core mobile apps, websites and connected devices and premium streaming services. In this role, you will be responsible for defining product user stories, prioritizing the backlog, and identifying technical and operational enhancements necessary to deliver a compelling user experience that drives the Bally Sports content discovery and consumption. You will also leverage product performance data, consumer insights and research to develop features that grow and retain fans and subscribers.

What you’ll do
– Lead the definition and execution of Bally Sports’ content discovery, consumption and user personalization strategies
– Lead and perform daily product management activities including writing product requirements & user stories, as well as crafting high level technical and user experience flows
– Contribute to the overall digital product roadmap by defining and prioritizing content enhancements & personalization features across platforms.
– Leverage a deep understanding of existing content strategies and engagement techniques on sports and entertainment streaming platforms
– Identify and understand a variety of personas & user needs and create journey maps to alleviate UX friction
– Partner with the Content, Engineering and Design teams to help users get to content they will love as quickly as possible
– Set KPIs to measure the success of new features, and develop learnings for further advancement
– Collaborate with a cross-functional product team to identify opportunities for meaningful tests and define and carry out a/b testing to validate features
– Create and deliver presentations that explain user research, new features, and roadmap
What to bring:
– 10+ years of experience working with Direct-to-Consumer, OTT and/or live video products
– Experience working with Content Management Systems (CMS)
– Experience working with user personalization
– Deep analytical skills with a focus on data-informed decision-making
The base salary compensation range for this role is $150,000 to $175,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
#Ballys
Diamond Sports Group, L.L.C, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer.
About us:
Diamond Sports Group LLC, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc., owns the Bally Sports Regional Sports Networks (RSNs), the nation’s leading provider of local sports. Its 19 owned-and-operated RSNs include Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States. Diamond Sports Group also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Diamond RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs each year.
Sinclair Broadcast Group

BoomerangFX is more than just a SaaS tech company – we are one of North America’s fastest-growing healthcare solutions providers offering integrated practice management software, digital marketing, and e-learning solutions to the aesthetic medical industry. We serve specialized industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

Role Overview

Do you live on the pulse of social networks? Can you analyze data, measure, track, and report with your eyes closed, all while creating content that will capture our audience’s attention and build our brand identity? In your role, you will manage the creative ideation and production of social media assets across channels, all while driving and increasing engagement that captivates our communities. You are a strategic self-starter, an experienced storyteller with a passion and talent for video content creation.

Scope of duties

· Develop, implement, and manage the company’s social media strategy and campaigns across various platforms including but not limited to Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.

· Plan and execute the content strategy in different areas such as: Education (Q&As, tutorials, demonstrations), Entertainment (parodies, skits, memes), Inspiration and Impact (success stories, testimonials, interviews) and Third-Party (user-generated content, influencer content).

· Create and publish compelling and engaging content that drives traffic, increases brand awareness and engagement.

· Build and manage a social media editorial calendar to ensure consistent and timely content is being created.

· Track and analyze social media metrics and use data-driven insights to optimize social media strategy and campaigns.

· Take the “SMART” approach to analyzing metrics and driving insights as follows:

Specific: To increase social media presence through consistent organic posting, paid ads, and follower automation

Measurable: To gain 100k followers on Instagram and TikTok individually

Achievable: Through the combination of organic, paid media, and marketing automation

Relevant: Increased social media presence will drive interest in BoomerangFX’s products and services and other initiatives

Time-bound: 1 year

What you offer

· Backed by 4+ years of work experience with at least 3 years of social media experience at a lifestyle brand or in an editorial setting, plus experience managing content creation across social media platforms.

· Extensive experience in—and understanding of—social channels and analytics (TikTok, Instagram, YouTube, etc.) and how content for each platform can be used most effectively.

· Immersed in social media all day, every day, with your finger on the pulse of what’s trending now (and what’s next).

· A seasoned iPhone photographer and video producer with a sharp eye for lighting and composition—you’re equally skilled at capturing both talent and product on set, and you know how to maintain the look, feel, and language of a brand as you bring it to life in new and interesting ways.

· A team player who’s as comfortable collaborating as you are working independently, managing social campaign content from start to finish internally and with external creators.

· A resourceful self-starter who thrives in a fast-paced, entrepreneurial environment, with stellar time management and project management skills.

· You have an affinity for traveling and are eager to record content in different cities within the United States (no restrictions to work in the US and travel to Canada without any restrictions).

Most importantly, you share our values…

· You roll up your sleeves

· You are agile

· You are resilient

· You never stop learning

· You want to be part of a global success story

Benefits:

• 15 days’ vacation per year to rest, recharge and enjoy
• Bonus Pay

BoomerangFX

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our:

Marketing Manager – LAX

What we offer

As a Marketing Manager your primary objective is to manage the marketing function for LAX shops and restaurants to create and execute short- and long-term plans that drive sales, customer experience and NRI growth. In collaboration with the Marketing team, you will manage various marketing campaigns and initiatives including digital mobile ordering program, customer service, sales promotions, retailer relations, terminal redevelopments, grand openings, store openings, events, market research, social media and analytics.

Successful candidates will have strong overall marketing acumen and ability to develop and execute high profile projects from ideation to execution. Success in this role includes a project management skillset, a self-starter mentality, and strong interpersonal skills. We are also looking for a candidate who can successfully navigate complex organizations and process requirements to achieve maximum results.

Candidates who are passionate about marketing, with great teamwork and collaboration skills, and who are excited by the opportunity to be part of a team that is building and shaping customer experience and innovation in airport environment are encouraged to apply.

Responsibilities

Strategic & Financial

• In partnership with the Senior Marketing Manager, assist with the development of the marketing strategy and manage execution of the marketing action plan to drive sales performance.
• Support the ideation and manage the execution of strategic marketing partnerships with airlines, retailers, strategic partners and key stakeholders that will ultimately drive terminal sales and elevate the customer experience.
• Partner with stakeholders to ensure marketing programs support key airport milestones (ex. groundbreakings, store openings, special projects, redevelopments, store openings, etc.).
• Work effectively and efficiently with internal and external agencies and manage vendors to meet agreed upon goals.
• Work as an integral member of the airports marketing team to achieve marketing goals.
• Manage marketing program budgets, vendor/contract set up and payments.
• Develop and deliver marketing presentations, recap reports and support documents for a variety of audiences regarding marketing programs, projects, and other ideas to support the business objectives of URW Airports and airport clients.

Brand & Creative

• Manages brand identity and campaign creative process including development of creative briefs and collateral spreadsheets for marketing campaigns, advertisements, collateral/signage, digital promotions, etc. This includes campaign concepting, copywriting, image selection, QR code creation and coordination of photo/video shoots as required.
• Manages graphic designer developing production schedule, coordinates creative reviews and approvals and manages printer production/installation of materials in-terminal.
• Distributes materials in-terminal and regularly spot checks overall presentation of marketing programs to ensure performance and quality.

Digital Marketing

• Develop and manage consumer and employee facing digital marketing initiatives including mobile order websites, employee text messaging program, and digital tools to drive awareness and conversion.
• Support new product launches and manage implementation of digital marketing campaign roll out including retailer training/onboarding, beta testing and operationalizing/stabilization of program.
• Develop and launch in-terminal customer-facing tactical initiatives to drive success of digital program including promotions, incentives, gift with purchase, and more.
• Regularly tests product features, marketing messaging, collateral, promotional plans, etc. to optimize sales, retailer, and product performance. Consolidate and report findings on an ongoing basis.
• Partner with IT/Digital, operations, retailers, and key stakeholders to ensure all tasks are covered in a fashion that meet expectations, timelines, and budgets.

Social Media & Content Management

• Create and manage marketing calendar, ensuring content and promotion is timely and to a high standard.
• Create, organize, and manage a digital library of content including digital menus, product and store photos, operational information, and regularly ensure content is maintained and updated across all customer-facing touchpoints.
• Develop and coordinate social media content and posts to support the marketing calendar promotional schedule to include sales promotions, deals, and key airport information to engage audience and boost awareness and drive conversion.
• Develop, manage, and track digital advertising by utilizing channels to connect with target audience, developing creative approach, trafficking creative to partners, and tracking success.

Retail Management, Training and Customer Service Initiatives

• Create and maintain relationships with agency partners, operations management, retail associates, and business partners, becoming the first point of contact for any issues.
• Partners with retailers to develop seasonal sales and promotions, special menus, and digital sales promotions designed to drive sales.
• Coordinate retail partner communications and meetings to provide marketing updates, introduce new marketing programs and opportunities, etc.
• Manage customer service program ensuring key stakeholders including retail associates and managers are engaged. Includes organize and execution of meetings, training programs, retailer outreach, customer service taskforce, mystery shopping programs, rewards and recognition, etc.
• Creates and executes locally relevant employee programs and workforce development programs (i.e. employee menus, text mobile club, sales driving incentive programs, job fairs, etc.)
• Provide excellent customer service to customers/associates when issues and questions come up, becoming a regular resource and support to team members.

Market Research & Analytics

• Partner with retailers to understand business needs, sales trends, and customer behaviors.
• Oversees marketing initiative performance by tracking wins, losses, and measuring success through data, marketing analytics, and metrics.
• Develop and manages the implementation of on-site market research on an as needed basis.
• Coordinates research needs and recommends appropriate marketing strategy and tactics based on insights.
• Research trends within the shopping/dining/airport/travel industry and stay on top of industry best practices, ASQ/ACI data, etc.

Competencies & Qualifications

• Bachelor Degree or combination of education and relevant experience
• Minimum of 5-7 years of full-service professional Marketing experience
• Strong oral and written communication skills
• Strong analytical capability, ability to read and interpret data
• Understanding and ability to apply best practice marketing/retail trends and marketing communication principles
• Problem solving skills
• Ability to work independently to meet expected deadlines, schedules, and budgets
• Exceptional communication skills, clear, concise, and professional representation
• Creative and well organized
• Demonstrated team player
• Typical 40-hour work week schedule with the ability to work additional hours as assigned including weeknights and weekends.

Compensation

Exempt: $75,000 – $90,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

In returning to the office, we are following federal guidance on what we need to do to safeguard the health and safety of our employee community, including that URW employees must be fully vaccinated or request an accommodation.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us to Reinvent Being Together.

Unibail-Rodamco-Westfield

Digital Content Marketing Manager

ifm efector inc. is looking for a digital-first growth marketing leader with a customer-obsessed approach and fascinated by digital transformation and the power of technology to solve problems and make our customers more successful in their business. The Digital Content Marketing Manager is responsible for developing and managing compelling, insight-driven content meant to inform, educate, and persuade readers to act, while embodying ifm’s brand and image. This person will lead a team of motion graphics artists and content strategists in support of ifm’s mission to create a first-in-class web experience that puts ifm “close to you” by bringing our customer’s machinery and applications to life digitally on ifm.com and providing them the solutions, insights, and recommendations that support their Industry 4.0 journey.

This person will be a pace-setter and immediately make an impact through positive relationships with peers, team members, and advocate for cross-functional and cross-departmental collaboration to produce clear and valuable communication that helps customers of all sizes and industries. This person will be in direct collaboration with senior leadership on the development and execution of the content strategy including content audits, gap analysis, persona building, SEO-oriented content planning, and publishing of content to support new customer acquisition and customer retention.

Job Responsibilities

· Lead and develop a team of creative professionals, content strategists, and writers. This includes motion graphics artists and web designers.

· Work closely with Product Management to insure successful product launches.

· Work closely with Performance Marketing and SEO colleagues to create content that improves page rank and increases page views.

· Develop ideas for compelling content that adheres to required branding and style guidelines.

· Manage and mentor designers and content writers while overseeing writing, editing, proofreading, and copy editing for ifm.com/us.

· Author and supervise the development of motion graphics design to represent the customer’s machine & application perspective aligned to ifm’s vertical markets for enhancing the pre-and post-sales experience.

· Stay on top of content marketing trends and encourage the team to optimize and test new tactics.

· Collaborates with the global web team to improve overall site structure, and navigation, reduce content cannibalization, and improve conversions of the e-commerce sales channel.

Qualifications

· Content planning and execution – Experience in developing integrated content strategy and content-driven programs.

· Results-oriented/Decision-making – Create and meet deadlines while managing time efficiently and prioritizing in a multitasking environment. Experience using analytics and metrics to guide topic and content development.

· Effective communication – Strong communication skills, both written and verbal. Highly collaborative work style. Ability to build relationships at all levels.

· Operational excellence – Implement and follow processes that support a collaborative team and customer experience. Bring ideas for improvement to the table.

· Business acumen – understand the big picture of the business and how to support business goals.

· Supervision – self-starter with exceptional ability to follow through and lead and influence others.

· Creativity – up to date on current content marketing trends and techniques, ability to innovate and iterate while following brand guidelines.

· Familiar with CMS publishing tools.

· Basic design skills and experience with Adobe Suite and/or Cinema 4D or Blender a plus.

· 5 years+ experience in B2B digital content marketing.

· Experience leading or managing a team.

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