ENTERTAINMENT SOCIAL MEDIA COORDINATOR
We are seeking a talented social media coordinator to help in the execution of campaigns across the digital and social landscape. The ideal candidate is well-versed in social media marketing and strategy, has strong writing skills, and is comfortable in a fast-paced creative environment. You must have experience publishing within the digital and social landscape, and familiarity with social media analytics. Entertainment industry experience is a bonus.
ABOUT WATSON DESIGN GROUP
We develop campaigns and digital experiences for clients in the entertainment sector across earned, owned, paid and experiential space. From the creation of an identity and style to a digital content hub or a 360 interactive platform, Watson creates experiences that carry our client’s stories to audiences across the globe. The ambition at Watson is to continue to build upon our award-winning campaign work and integrate the expertise of new creative approaches and technologies to our business.
THE ROLE
Our Social Media Coordinators are responsible for the direct execution of social calendars, which includes publishing creative content across channels, assisting with copywriting / copy editing and content optimization (identifying relevant trends, hashtags, etc). This role is vital to both Account Management teams and Creative Strategy teams in assisting with the organization of assets, internal and external calendars, and the development of campaign reports.
Core responsibilities include:
- Publishing creative content across varying social media platforms, ensuring posts are published correctly and on time. This also includes assisting the creative team in QAing creative content and making sure creative is at spec.
- Setting up channels, updating skins, updating bios, etc.
- Maintaining campaign calendars and anticipating creative and publishing needs – flagging with the Account Manager when relevant.
- Proactively and consistently vetting replies across all social channels, flagging spam, monitoring sentiment, and tracking performance. Working with the Creative Strategy team to execute community management.
- Talent auditing. Keeping a close eye on talent channels and additional engagement opportunities to share with the team.
- Regularly developing analytics reports under the guidance of the Strategy team that outline both data and strategic recommendations based on performance and trends.
- Monitoring real-time conversation and sentiment, making actionable creative recommendations to the team.
- Quote pulls and script coverage as needed, helping the team to understand the tone, key themes, and beats of a title.
- Supporting Account Managers and Strategists across assigned proposals and campaigns. This includes attending brainstorms, ongoing idea development, platform recommendations, and copyediting.
Our ideal candidate:
- Is incredibly organized.
- Is proactive and communicative.
- Is passionate about entertainment – movies, television, art, culture.
- Is highly collaborative and eager to learn about film and entertainment marketing.
- Thrives in an exciting, fast-paced environment.
- Has excellent writing skills, knows the difference between “there” and “their.”
- Bachelor’s in marketing, journalism or communications a plus
- Has some experience with social CMS and/or analytics tools
Watson Design Group, Inc.
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