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Job description
Watson is looking for an experienced Senior Account Manager with an entertainment background.
The ideal candidate is experienced in client management and social content production/project management. (Please note our account managers are hybrid producers – so production experience is crucial.) They are highly organized with strong writing skills and thrive in fast-paced creative environments.
This position will be responsible for running and managing a retainer that involves a major motion picture studio.
About You
You have a proven track record of developing and running high impact/high- vis campaigns. You are intuitive when it comes to client management and communicating cross functionally across various teams. You know how to discern and handle sensitive information – knowing what to share with whom and when.
You have experience in collaborating with designers, copywriters, and strategists to help define social campaigns from concept through creation. We are looking for a senior leader who is a problem solver, extremely detail-oriented, a highly organized self-starter, who is hungry to be a part of the team and is comfortable being challenged.
A portfolio, links and campaign samples outlining and your role in the campaign would also be welcomed.
Qualifications
- 4 + years experience in project management/account management
- Can work effectively with multi-disciplinary teams including designers and developers
- Experience in digital analytics, disseminating data and applying learnings to maintain the overall health of the campaign
- Bachelor’s degree in Communication, English, PR, or relevant discipline
- Due to the collaborative and senior nature of this role, the right candidate will need to be based in Los Angeles or open to relocating.
Core Responsibilities
You will be responsible for managing and producing a social retainer at the highest level, working closely with our strategists, copywriters, and creative team. We are looking for a candidate who can demonstrate the ability to manage multiple internal stakeholders, and maintain the highest client servicing standards.
Production
Ability to kick off, maintain and close projects quickly and efficiently. Working closely with internal stakeholders to ensure your peers to ensure the campaign is delivered on time and with maximum effectiveness, responsibilities include;
- Leading the team through successful executions from start to finish
- Define and oversee project scope, as well as internal and external timelines, managing project from start to finish, disseminating information for the team and keeping production moving
- Managing internal resources including designers and developers
- Collaborating with a team of creatives and mentor junior team members
- Communicating to executive team overall health of assigned accounts and projects
- Lead weekly meetings with the wider team, providing updates on the status of a title, reviewing the status of production and planning next steps
- The ability to drive efficiencies in the production process, so the creative team are able to deliver on time and within budget
- Building out detailed production schedules, working with your fellow account managers to ensure there are no bottlenecks on the design floor
- Effectively communicate and organize client needs to the assigned team
- Communicate with clients on production schedules, working with them to ensure the campaign is executed to the highest possible standards
Client Strategy
Ability to demonstrate exceptional client servicing, building strong relationships with our clients, setting expectations and delivering to the highest standards, responsibilities include:
- Assessing client needs and team challenges proactively to create and enable effective internal and external solutions
- Maintaining a proactive account management lens, projecting hurdles and effectively crafting solutions to stay ahead
- Becoming a trusted advisor to the client while always considering the agency’s retention, growth, and expansion within the partnership
Social Strategy
Experience in managing campaigns with a heavy emphasis on all aspects of a social campaign with a deep understanding of social platforms, and best practices, responsibilities include:
- Working with the strategy team to build out content calendars informed by both the strategy and production
- Keeping a close eye on the channels to see what content is working, what the conversation from fans it
- Maintaining a proactive lens as it pertains to social and digital campaign strategy, including staying on top of best practices, trends, product updates, new platform features, specs and any necessary insight-based pivoting
Attributes
- Impeccable attention to detail and highly organized
- Self-motivated and proactive
- A natural leader and personable
- Ability to get stuck in and get the job done
- Social media campaign experience and knowledge
- Excellent communicator; both written and spoken
- Able to manage complex social production projects
- Responsible and capable of meeting tight deadlines
- Enjoy working in a collaborative environment
- Passion for quality design and innovation
- Confident and able to present / lead team / client meetings
About Watson
Watson is a team of multidisciplinary makers, thinkers, and doers collaborating with some of the top entertainment studios and brands in the world. We create immersive stories, campaigns, and content with a focus on craft and conversation.
For 15 years, we’ve been dedicated to the details, thoughtful design and copy, and an ongoing search for ideas that spark discussion. We strive to break the conventions of our industry, our tools, and our platforms in order for our work to be more noticed, valued, and discussed.
Our work spans across AV, digital, social, print, experiential, and OOH for brands like A24, Amazon, Disney, FX, Mattel, WB, and more.
Watson is independently-driven, creatively-led, and minority-owned.
Watson Design Group, Inc.
We are seeking a Junior Project Manager to help manage the development and execution of campaigns across the digital landscape. The ideal candidate is well-versed in social media marketing and strategy, has strong writing skills, and is comfortable in a fast-paced creative environment. You must have experience managing theatrical campaigns with a strong background in analytics, writing, and client communication.
ABOUT WATSON DESIGN GROUP
We develop campaigns and digital experiences for clients in the entertainment space across earned, owned, paid and experiential space. From the creation of an identity and style to a digital content hub or a 360 interactive platform, Watson creates experiences that carry our client’s stories to audiences across the globe. The ambition at Watson is to continue to build upon our award-winning campaign work and integrate the expertise of new creative approaches and technologies to our business.
ABOUT YOU
You will have experience in collaborating with designers, developers, and strategists to help define user experiences and content for web, mobile and social platforms from concept through creation. We are looking for managers with marketing and campaign experience with a social background who are problem solvers, extremely detail-oriented, passionate, and hungry to learn and grow with us.
Responsibilities:
- Lead team to successful executions on various campaigns including large-scale websites, mobile applications, video production, and social media
- Assess client needs and team challenges proactively to create and enable effective internal and external solutions
- Oversee project scope, as well as internal and external timelines
- Effectively communicate and organize client needs to project team
- Manage internal resources including designers and developers
- Establish marketing KPIs, track and analyze campaign performance, and report on insights and opportunities for optimization
- Collaborate with a team of creatives and mentor junior team members
- Communicate to executive team overall health of assigned accounts and projects
- Communicate with clients on production schedules
- Maintain a proactive lens as it pertains to social and digital campaign strategy, including staying on top of best practices, trends, product updates, new platform features, and any necessary pivoting in creative strategy
Attributes:
- Impeccable attention to detail and highly organized
- Self-motivated and proactive
- Social media campaign experience and knowledge
- Excellent communicator; both written and spoken
- Able to manage multiple projects simultaneously
- Responsible and capable of meeting tight deadlines
- Enjoy working in a collaborative environment
- Passion for quality design and innovation
Preferred Skills:
- Can work effectively with multi-disciplinary teams including designers and developers
- Strong background in marketing analytics with an understanding of testing, refinement, and optimization of digital campaigns.
- Experience with front end development, mobile, content management systems, and cross-browser QA
- Bachelor’s degree in Communication, English, PR, or relevant discipline
Watson Design Group, Inc.
ENTERTAINMENT SOCIAL MEDIA COORDINATOR
We are seeking a talented social media coordinator to help in the execution of campaigns across the digital and social landscape. The ideal candidate is well-versed in social media marketing and strategy, has strong writing skills, and is comfortable in a fast-paced creative environment. You must have experience publishing within the digital and social landscape, and familiarity with social media analytics. Entertainment industry experience is a bonus.
ABOUT WATSON DESIGN GROUP
We develop campaigns and digital experiences for clients in the entertainment sector across earned, owned, paid and experiential space. From the creation of an identity and style to a digital content hub or a 360 interactive platform, Watson creates experiences that carry our client’s stories to audiences across the globe. The ambition at Watson is to continue to build upon our award-winning campaign work and integrate the expertise of new creative approaches and technologies to our business.
THE ROLE
Our Social Media Coordinators are responsible for the direct execution of social calendars, which includes publishing creative content across channels, assisting with copywriting / copy editing and content optimization (identifying relevant trends, hashtags, etc). This role is vital to both Account Management teams and Creative Strategy teams in assisting with the organization of assets, internal and external calendars, and the development of campaign reports.
Core responsibilities include:
- Publishing creative content across varying social media platforms, ensuring posts are published correctly and on time. This also includes assisting the creative team in QAing creative content and making sure creative is at spec.
- Setting up channels, updating skins, updating bios, etc.
- Maintaining campaign calendars and anticipating creative and publishing needs – flagging with the Account Manager when relevant.
- Proactively and consistently vetting replies across all social channels, flagging spam, monitoring sentiment, and tracking performance. Working with the Creative Strategy team to execute community management.
- Talent auditing. Keeping a close eye on talent channels and additional engagement opportunities to share with the team.
- Regularly developing analytics reports under the guidance of the Strategy team that outline both data and strategic recommendations based on performance and trends.
- Monitoring real-time conversation and sentiment, making actionable creative recommendations to the team.
- Quote pulls and script coverage as needed, helping the team to understand the tone, key themes, and beats of a title.
- Supporting Account Managers and Strategists across assigned proposals and campaigns. This includes attending brainstorms, ongoing idea development, platform recommendations, and copyediting.
Our ideal candidate:
- Is incredibly organized.
- Is proactive and communicative.
- Is passionate about entertainment – movies, television, art, culture.
- Is highly collaborative and eager to learn about film and entertainment marketing.
- Thrives in an exciting, fast-paced environment.
- Has excellent writing skills, knows the difference between “there” and “their.”
- Bachelor’s in marketing, journalism or communications a plus
- Has some experience with social CMS and/or analytics tools
Watson Design Group, Inc.