Digital Content Marketing Manager
ifm efector inc. is looking for a digital-first growth marketing leader with a customer-obsessed approach and fascinated by digital transformation and the power of technology to solve problems and make our customers more successful in their business. The Digital Content Marketing Manager is responsible for developing and managing compelling, insight-driven content meant to inform, educate, and persuade readers to act, while embodying ifm’s brand and image. This person will lead a team of motion graphics artists and content strategists in support of ifm’s mission to create a first-in-class web experience that puts ifm “close to you” by bringing our customer’s machinery and applications to life digitally on ifm.com and providing them the solutions, insights, and recommendations that support their Industry 4.0 journey.
This person will be a pace-setter and immediately make an impact through positive relationships with peers, team members, and advocate for cross-functional and cross-departmental collaboration to produce clear and valuable communication that helps customers of all sizes and industries. This person will be in direct collaboration with senior leadership on the development and execution of the content strategy including content audits, gap analysis, persona building, SEO-oriented content planning, and publishing of content to support new customer acquisition and customer retention.
Job Responsibilities
· Lead and develop a team of creative professionals, content strategists, and writers. This includes motion graphics artists and web designers.
· Work closely with Product Management to insure successful product launches.
· Work closely with Performance Marketing and SEO colleagues to create content that improves page rank and increases page views.
· Develop ideas for compelling content that adheres to required branding and style guidelines.
· Manage and mentor designers and content writers while overseeing writing, editing, proofreading, and copy editing for ifm.com/us.
· Author and supervise the development of motion graphics design to represent the customer’s machine & application perspective aligned to ifm’s vertical markets for enhancing the pre-and post-sales experience.
· Stay on top of content marketing trends and encourage the team to optimize and test new tactics.
· Collaborates with the global web team to improve overall site structure, and navigation, reduce content cannibalization, and improve conversions of the e-commerce sales channel.
Qualifications
· Content planning and execution – Experience in developing integrated content strategy and content-driven programs.
· Results-oriented/Decision-making – Create and meet deadlines while managing time efficiently and prioritizing in a multitasking environment. Experience using analytics and metrics to guide topic and content development.
· Effective communication – Strong communication skills, both written and verbal. Highly collaborative work style. Ability to build relationships at all levels.
· Operational excellence – Implement and follow processes that support a collaborative team and customer experience. Bring ideas for improvement to the table.
· Business acumen – understand the big picture of the business and how to support business goals.
· Supervision – self-starter with exceptional ability to follow through and lead and influence others.
· Creativity – up to date on current content marketing trends and techniques, ability to innovate and iterate while following brand guidelines.
· Familiar with CMS publishing tools.
· Basic design skills and experience with Adobe Suite and/or Cinema 4D or Blender a plus.
· 5 years+ experience in B2B digital content marketing.
· Experience leading or managing a team.
ifm
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