Synergy Interactive is partnering with a global media production company to fill a Marketing Manager position.
*This contract position is hybrid in Newark, NJ,
NOTE: NO 3RD PARTY CANDIDATES OR RESUME SOLICITATIONS WILL BE ACCEPTED
Responsibilities:
- Deliver campaigns from end to end: manage the creative process, targeting and segmentation, day-to-day operations (planning, tracking, timelines, reporting), stakeholder submissions, and optimization.
- Partner across internal teams to develop and implement optimal customer experiences.
- Support and deliver business approvals for campaigns with relevant stakeholders including leadership, finance, and legal.
- Test and learn across new and existing platforms, with eye towards scaling testing and optimization capabilities.
- Design, write and test highly effective marketing campaigns to improve customer acquisition.
- Coordinate and build relationships with marketers across Amazon and externally with partners.
- Use data and testing to optimize campaign content and targeting for all communications.
- Deliver campaign plans and deliverables on time and on budget.
- Develop and analyze performance metrics, create metrics updates and dashboards, and track performances against goals and share with senior leadership.
Basic Qualification:
- Bachelor’s Degree in marketing, economics, business, engineering and/or relevant field of study.
- 2-5 years of relevant work experience in acquisition and/or performance marketing.
- Demonstrated ability to build, execute, and scale cross-functional marketing programs.
- Superior oral and written communication skills with an innate attention to detail.
- Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
- CRM or Lifecycle Marketing (acquisition, retention, winback, churn)
- Experience with Email, Affiliate, and/or Digital Advertising.
- Proven experience in managing performance-oriented campaigns.
- Experience in the entertainment or media businesses.
- Aptitude with basic SQL queries
- Thorough understanding of awareness marketing principles
- Proven experience finding creative ways to do more with less, and a track record of staying on budget.
- Proven experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.
Synergy Interactive
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