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ICON Consultants is looking for a dynamic, high energy, detail oriented, creative and self-motivated Marketing Coordinator to support the company’s marketing efforts. The marketing coordinator will report to the VP of Marketing and is responsible for supporting the marketing efforts, initiatives and campaigns. Duties include but are not limited to creating and managing social media content and providing comprehensive reporting on marketing campaigns. Experience with working on RFPs and knowledge of recruiting and EOR/AOR business is desired.

Responsibilities:

• Assist the VP of Marketing to develop social media strategy and create assets that align with overall business goals. Manage daily social media postings, respond to followers’ comments, be proactive in growing social media following and report on social media performance by providing monthly reporting.
• Track the effectiveness of content to support marketing communication objectives.
• Support company efforts to improve brand consistency and awareness.
• Manage lead generation marketing in Hubspot marketing automation platform.
• Maintain an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed. Ensure all materials are stored in a centralized and easily accessible place for various stakeholders and teams
• Develop and sustain strong working relationships with internal personnel across all functions of the organization, cross-culturally as well as external vendors.
• Manage multiple projects simultaneously and prioritize appropriately.
• Work with the VP of Marketing to manage the RFPs that come in. Work in RFPIO software to ensure consistent branding, messaging and that deadlines are met. Provide regular RFP reports to leadership.
• Support company culture events and initiatives.

Minimum requirements:

• Bachelor’s degree in related field
• 2-5 years of marketing experience
• Experience working in Hubspot or similar marketing automation platform
• Fluency across multiple social media platforms such as Hootsuite, Buffer and Sprout Social
• Excellent writing and communication skills
• Proficient in Canva, Snappa or other social media design apps
• Excellent project management and organizational skills
• Overall positive demeanor/can do attitude
• Proficient in Microsoft Office

Preferred requirements:

• EOR, recruiting and/or PEO experience a plus
• Copywriting and design skills a plus

Job type: Full-time

• Onsite

Benefits:

• Medical insurance-100% company paid
• Vison and dental insurance
• 401k plan
• Paid holidays and vacation days

ICON Consultants, LP

About MDIC

The Medical Device Innovation Consortium (MDIC), founded in 2012, is the first public-private partnership created with the sole objective of advancing the regulatory science that drives medical device innovation and improved patient care. MDIC brings together a diverse membership of medical technology manufacturers, researchers, regulators, payers, patients, and health care providers as trusted collaborators to solve complex challenges in the scientific and technical disciplines that propel medical technology development, approval, adoption, and access. MDIC’s work improves regulatory pathways, advances medical device quality, enhances patient safety and access, and facilitates the development of better evidence for approval, coverage, and utilization decisions.

Position Overview

The Director of Marketing and Communications reports to the Vice President of Membership and Business Development and is responsible for the planning, development, and implementation of all marketing strategies, internal and external communications messaging and materials, and educational and public relations activities. The Marketing and Communications team supports MDIC’s programs and projects as well as the organization as a whole, continuously raising MDIC’s reputation and thought leadership profile, ensuring effective and consistent branding, and delivering high-quality and high-impact materials and events.

The Director oversees and manages a talented marketing and communications staff and collaborates and coordinates at strategic and tactical levels within the team, across MDIC, and with MDIC’s members and stakeholders. The Director identifies and leverages communications tools, tactics, and channels to maximize MDIC’s visibility and impact, including publications, speaking engagements for MDIC staff and stakeholders, newsletters, social media and online platforms, and press relations and trade media.

The ideal candidate will be comfortable working both independently and collaboratively within a small, close-knit team, competently manage numerous concurrent goals and projects, and thrive in a fast-paced, deadline driven environment. The successful candidate must have substantial relevant work and management experience, possess superior communications skills, and have the professional gravitas and judgment necessary to work effectively with a diverse range of stakeholders, including senior business executives and governmental officials.

Responsibilities

• Lead MDIC’s Marketing & Communications program, including strategic planning and implementation of operational activities to achieve strategic and tactical goals aligned with MDIC’s ambition to be a world class organization in its field
• Manage marketing and communications staff, including providing effective performance oversight, mentoring, and professional development; develop annual and project budgets and hire and supervise third-party vendors as required
• Contribute to and communicate MDIC’s narratives regarding the organization’s value proposition; develop strategies and methods for tailored communications to and engagement with specific audiences
• Establish goals and progress metrics and methods, including project management tools for tracking timelines and deliverables, to ensure high performance and report regularly on activities and goals to the Vice President and the senior leadership team
• Responsible for editorial direction, design, production, and distribution of all MDIC content
• Oversee editing, design, production, and dissemination of all communications materials, including publications, templates, annual reports, newsletters, and other programs; educational, marketing, and communications materials
• Supervise and manage MDIC’s communications channels, including the MDIC website and social media accounts
• Create a robust media relations and strategic visibility program that secures favorable coverage and provides speaking engagements for MDIC leadership and subject matter experts; identify, develop, and maintain relationships with primary MedTech trade press and industry writers
•  Plan and execute in-person and virtual meetings, events, conferences, and educational sessions
• Ensure consistent use and application of MDIC’s brand identity and messages across all marketing and

communications activities and materials

Qualifications and Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations, or related field
• Seven (7) to ten (10) years of relevant professional experience in communications and marketing, including direct supervision of professional staff, preferably in a membership and/ or nonprofit organization in a health care, scientific, and/ or technical field
• Superior written and verbal communications skills, including public speaking, writing, proofreading, and editing, ideally in a technical field
• Proven results in developing and implementing communications and marketing strategic plans, including the effective use of social media, media relations and trade press, online platforms, and other channels
• Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse and specific audiences
• Experience overseeing the design and production of online and print collateral and publications
• Demonstrated ability to work on multiple projects simultaneously while managing deadlines
• Ability to build effective and collaborative relationships with colleagues and stakeholders; manages conflict proactively and effectively
• Possesses the necessary professional gravitas and judgment to work effectively with a diverse range of stakeholders, including senior business executives and governmental officials
• Proficiency with Microsoft Office Suite (PowerPoint, Excel, and Word); familiarity and experience with WordPress, Canva, HubSpot, and Smartsheet
• Occasional overnight, out-of-town travel is required to attend, participate in, and represent MDIC at MDIC and third-party meetings and events

Reporting Relationships:

The employee will report to the VP of Membership & Business Development.

NOTE: This scope of services is not intended to be all-inclusive. Individuals may be asked to perform other related duties as required to meet the ongoing needs of the organization.

MDIC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, MDIC complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

MDIC is an Equal Opportunity Employer.

Medical Device Innovation Consortium (MDIC)

Summary:

The Marketing Coordinator is responsible for supporting the NY Director of Retail Operations and Regional Marketing Manager in achieving sales and marketing goals for New York State, which includes overseeing the delivery and execution of the marketing strategy to help establish The Botanist as the leading NY cannabis company.

Essential Duties and Responsibilities:

● Supports the Director of Retail Operations in delivering and executing key elements of the NY marketing strategy including expanding the overall consumer base and increasing basket size.

● Oversees the implementation of local communications strategies for marketing campaigns, events, and digital marketing, successfully targeting both internal and external audiences.

● Oversees project management of marketing campaigns including budgeting, expense tracking and reporting, and measuring of key performance indicators for each campaign through data analytics.

● Analyzes product and service offerings, leveraging the insights gained to communicate key points of differentiation for products and services to our dispensary customers & partners.

● Supports with creative production of online and offline marketing assets, graphic design, audio / video production, sales tools, collateral, advertisements, and web site development from initial concept to finished product and execution.

● Grows and drives social media channels by developing and posting social media content to help accelerate our reputation state-wide and build a loyal following.

● Acts as a brand ambassador, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.

● Researches all cannabis subscriptions and materials to support with proper placement of advertising.

● Coordinates continuing efforts to improve signage and store marketing materials.

● Travels to site locations to support marketing efforts/events.

● Other duties as assigned

Administrative Duties:

● Ensures all marketing initiatives adhere to all NYS Regulations and company SOP’s .

● Supports with the creative production of online and other creative marketing assets, graphic designs, videos, and web content from initial concept to finished product.

● Aids with press releases, contributed articles, presentations, events, and conferences.

● Supports the development of marketing and promotional materials for tradeshows, congress, key opinion leader advisory meetings, and board meetings

● Coordinates with external vendors and agency partners on materials as needed.

Basic Qualifications:

Education

● Bachelor’s degree in Marketing, Advertising, Business Management, or related field

Work Experience Required

● Proven track record of success in a prior marketing role

● Understanding of marketing project scope, strategy and objectives

● Ability to run data and marketing reports and analyze data in excel and other programs.

● Entrepreneurial mindset with the ability to spot original branding opportunities

● Minimum 3 years of progressively responsible experience in marketing, data analytics, sales and customer service.

● Ability to complete all training required by the New York Marijuana Program.

Additional Qualifications:

Skills and Abilities

· Excellent knowledge of Microsoft Office and Adobe Creative Suite

● Knowledge of web-based project management tools and collaboration technologies

● Knowledge of salesforce.com or similar Client Relationship Management (CRM) software

● Familiarity with Constant Contact and WordPress as well as social media platforms

● Excellent project management or organizational skills

● Demonstrated skills, knowledge, and experience in supporting with marketing, communications, and public relations activities

● Demonstrated ability to think strategically and creatively

● Ability to manage multiple priorities, to deliver results on time and under budget

● Expert attention to detail

● Excellent communication skills to include listening, verbal, written, and presentation skills

● Eye for design

● Results driven, proactive, and able to work autonomously

● Ability to work in a fast-paced environment

● Positive problem-solving attitude

● Flexible and change embracing in a rapidly evolving work and market environment

● Successful track-record with being a team player as well as building, leading, and motivating teams

● Skill in working with committees and project groups including staff members, board members, and community volunteers

Travel

· Required to be onsite in the NY Region 3 days / week (Buffalo) with regular monthly travel to Middletown/Farmingdale/Syracuse locations.

· Ability to travel as needed for pop up events, promotions and marketing projects/events.

Acreage Holdings

The Marketing Manager plays a critical role in driving the success of COLTENE’s dental product lines. The Marketing Manager creates and implements marketing plans and campaigns for assigned product segments for the North American markets. This position requires an energetic marketing professional looking to exercise the creative and analytical abilities in a fast-paced environment. We are located in Cuyahoga Falls, OH. This role allows for hybrid schedule (3 days onsite and 2 days remote) after onboarding training is completed.

Duties and responsibilities

• Aware of industry trends and offers insights to Sales.
• Is able to recognize current and unmet customer needs. Participates in clinics, seminars and C/E events. Has industry relationships and is able to gather industry information to ensure knowledge and awareness.
• Understands Competitive Landscape and is knowledgeable about the business.
• Prepares and executes marketing campaigns for assigned product segments. Manages product forecasts and relevant margin data.
• Identifies and implements key performance indicators to measure ROI of campaigns and marketing activities.
• Analyzes data and adjusts activities for continuous improvement of marketing efforts.
• Supports assigned product segments through the creation of marketing collateral, digital media content and technical/scientific support materials.
• Manages demand generation for assigned product segments.
• Collaborates with global Product Managers on product launches and marketing campaigns.
• Develops effective sales tools, field communications and other sales support materials in concert with Sales Management for both Coltene and dealer sales representatives.
• Works cross-functionally with product managers, supply chain, R&D, regulatory, graphics department and sales to support product launch/product marketing activities.
• Develops a thorough understanding of the products, competition, and trends within assigned product segments.
• Reads, analyzes, and interprets common scientific and technical journals with the ability to effectively present information to sales representatives and employees.
• Cultivates and sustains working relationships with industry key opinion leaders who can play a role in supporting COLTENE’s business objectives.
• Supports COLTENE’s strategic direction as it applies to assigned product segments.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

The minimum qualifications listed below are representative of the knowledge, skill and/or ability needed in order to successfully perform the job.

• Bachelor’s degree
• 5+ years of experience in a Marketing role is required.
• 2+ years of experience in a leadership role managing a team is required
• Appropriate combination of education and experience may also be acceptable.
• Demonstrated ability to manage a project from concept through completion, on schedule and within budget.
• Ability to function in a fast-paced, multi-tasking environment.
• Communication, organization, and negotiation skills required.
• Common sense reasoning skills to define problems, collect data, establish facts, and draw valid conclusions.
• Firm understanding of product pricing (margin optimization), forecasts and promotions preferred
• Strategic mindset with a tactical focus.
• Ability to work effectively on cross-functional teams within the INC facility as well as with global counterparts in Europe and Latin America
• Understanding of the dealer distribution model and its implications for marketing campaigns and programs
• Healthcare or dental industry experience a plus
• Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook)
• Proficient in CRM systems
• Working knowledge of Web CMS and graphics applications a plus
• Ability to participate in leadership training.

Working conditions

While performing the duties of this job, the employee works in an office environment with necessity to manage without constant authority to accomplish tasks and projects. The noise level in the work environment is quiet to moderate. This is a full-time exempt position requiring at least 40 hours per week, with hours of work and days scheduled determined by the VP of Sales and Marketing. Special circumstances such as off shift and weekend work might occur on rare occasions. This position requires some travel on occasion.

Physical requirements

While performing the duties of this job, the employee spends the majority of their time sitting at a desk. However, the employee is frequently required to stand for periods of time. Prolonged periods of concentration and focus are required along with an outgoing personality and the ability to deal with stress of time constraints. The employee is occasionally required to use hands and fingers to handle or feel objects; reach with hands and arms; and talk or hear. Specific vision abilities required by this position include close vision and color vision. The employee must occasionally lift and/or move up to 50 pounds. When not required to travel away from the facility, this position requires regular and consistent attendance at the facility.

Direct reports

Marketing Coordinator, Creative Services Group, Clinical Education Manager

It is the policy of Coltene to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Coltene will provide reasonable accommodations for qualified individuals with disabilities.

COLTENE USA

About BloomHouse:

BloomHouse is a dynamic, innovative digital marketing agency that specializes in helping businesses grow and thrive in the digital age. We pride ourselves on our creative approach, deep industry knowledge, and commitment to delivering results that exceed expectations. We are passionate about empowering our clients to succeed by leveraging the power of digital marketing strategies and technologies.

We are currently seeking a Digital Marketing Manager with a strong focus on SEO, paid ads, content generation, social media, Google Analytics, and other critical digital marketing aspects. The ideal candidate will also possess excellent client communication and sales skills.

Responsibilities:

1. Develop, implement, and manage digital marketing strategies for clients, ensuring they align with their business goals and objectives.

2. Optimize websites for SEO, including keyword research, on-page optimization, link building, and technical SEO.

3. Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

4. Create high-quality, engaging content for websites, blogs, and social media platforms, in line with clients’ brand guidelines and objectives.

5. Develop and execute social media strategies to increase brand awareness, engagement, and conversions.

6. Implement lead generation strategies, such as landing page optimization, email marketing, and retargeting.

7. Analyze and monitor campaign performance using Google Analytics and other relevant tools, providing regular reports and insights to clients.

8. Collaborate with the sales team to identify new business opportunities and promote our services to potential clients.

9. Maintain strong relationships with clients, providing excellent customer service and addressing any concerns or questions. 10.Stay up-to-date with the latest digital marketing trends, tools, and best practices, ensuring our strategies remain competitive and effective.

Requirements:

1. Bachelor’s degree in Marketing, Communications, or a related field.

2. A minimum of 5 years of experience in digital marketing, with a proven track record of success in SEO, paid ads, content generation, and social media management.

3. Strong knowledge of Google Analytics and other web analytics tools, as well as expertise in SEO tools like Moz, SEMrush, or Ahrefs.

4. Excellent written and verbal communication skills, with the ability to present complex concepts clearly and concisely to clients.

5. Strong sales and negotiation skills, with a proven ability to convert leads into clients.

6. Creative thinker, with a passion for staying up-to-date on digital marketing trends and emerging technologies.

7. Detail-oriented and highly organized, with the ability to manage multiple projects and deadlines simultaneously.

8. Ability to work independently and collaboratively within a team environment.

At BloomHouse, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We Offer:

1. Competitive salary commensurate with experience and qualifications.

2. Comprehensive benefits package, including health, dental, and vision insurance, retirement plan, and paid time off.

3. Opportunities for professional growth and development, including access to training resources and industry events.

4. A dynamic, supportive, and inclusive work environment that fosters creativity, innovation, and collaboration.

• 5. The chance to make a meaningful impact by helping clients navigate the ever-changing digital landscape and achieve their business goals.

QuickStart Consulting

PLEASE REACH US AT [email protected]

The Marketing Coordinator will be directly responsible for managing the many touch points of our marketing initiatives, including but not limited to owning artwork routing for packaging and print projects, competitive market analysis, and organizing campaign shoots – from pre-production kick off to web-ready assets. This role relies heavily on cross-functional collaboration among various teams, so the ability to manage complex relationships quickly & effectively is very critical. This person must have strong attention to detail and be passionate and knowledgeable about the beauty industry. This role will report to the Brand Manager.

Responsibilities:

Creative Operations Support

• Source talent, negotiate contracts, and manage bookings for photoshoots; Responsible for negotiating usage rights according to marketing and business needs
• Work with operations team to ensure product samples are delivered to internal and external partners (i.e. Sephora shoots, prop procurement for photoshoots, etc.)
• Help produce and manage creative campaigns including but not limited to sourcing equipment, scouting locations, and securing studio space
• Own campaign post production process including invoice routing, retouching, and digital asset organization in Dropbox
• Manage adhoc content requests from e-retail and retail partners

 Artwork Routing

• Create and implement an artwork routing process that ensures packaging copy and final artwork are free from grammatical errors, have the correct product & distribution information and in line with brand style guidelines
• Own communication and project flow between internal and external partners

Develop Marketing Collateral

• Work directly with internal and retail partners to create and optimize digital assets for retail accounts – in store and online stores
• Manage project timelines closely to deliver on-time final assets sourced from designers
• Manage asset creation for PR gifting and IRL activations

Brand Marketing Support 

• Support partnership needs such as giveaway outreach, sending samples, partnership initiative reporting
• Help Identify and research emerging marketing opportunities – i.e. new/better marketing platforms to optimize workflow
• Conduct and present bi-yearly market analysis that details changing beauty landscape, retail trend, and what this means for our customers
• Conduct thorough market research on our existing and potential new customers to be able to support Brand Manager’s market segmentation analysis
• Support in focus group and user research; Work closely with Product Development team to ideate and solve for product innovations that continue to improve of our product offerings and brand promise
• Source, onboard, and manage best-in-class conversion tools such as review generation and moderation platforms

Attributes:

• Strategic and creative thinker: you are solutions-oriented and think proactively about potential issues and ways to manage them
• Detail oriented: you notice every typo or if something isn’t centered, and aren’t afraid to call it out.
• Organized: you love keeping files and work flows organized. You know how to develop an easy-to-understand and adaptable organizing system in Dropbox, Asana, etc.
• Fast learner: you’re agile and able to take to new processes quickly while optimizing for efficiencies
• Passionate and knowledgeable about beauty: you keep up with new launches, trends, and are interested in up-and-coming beauty brands
• Effective communicator: You know how to manage up and communicate both problems and potential solutions to your director
• Team player! We are only as good as the team we build.

Qualifications:

• 2-3 years marketing experience required
• Previous beauty experience required
• Previous experience with an early-stage startup a plus
• Photoshop experience a plus
• Bachelor’s degree in marketing, communications, or related field required
• Proficient in PowerPoint presentation and basic visual design skills

Ami Colé

PLEASE REACH US AT [email protected].

Role Overview:

The Ami Colé Social Media manager is both a creative and analytical thinker that will maximize the growth and engagement of Ami Colé’s new and existing social media platforms. This role owns social channel growth, community engagement, and content marketing. 

Responsibilities:

• Audit, develop & execute Ami Colé’s social media growth strategy – optimizing and scaling the performance of existing channels; testing, analyzing, and optimizing new ones
• Work closely with Ami Colé’s Brand Manager to get acclimated and submerged into the world of Ami Colé – brand DNA, origin story, list of competitors, and ownable voice voice; to understand the Brand
• Manage day-to-day operations of Ami Colé owned social media platforms; posting engaging, on-brand and channel appropriate content that grows our following and drives traffic to AmiCole.com, and responding to comments/DMs
• Work closely with Brand and E-commerce teams to establish and provide weekly, monthly, yearly growth targets; Developing an action plan to ensure targets are met
• Work closely with Influencer marketing manager to identify and help manage Ami Colé ambassador and content partners to amplify brand discoverability
• Own and strategize product go-to-market social media rollout with PR, Influencer, and Brand teams
• Create and iterate social media franchises to increase platform engagement, brand awareness, and deep community resonance; Identify key content and platform opportunities for the share brand story and core values
• Partner with the Brand team to develop a social playbook for all Ami Colé’s social channels; identifying on-brand imagery, tone and establish posting cadence and best practices by channel
• Own all copywriting and voice across social platforms in partnership with our Brand & Copy teams
• Support identifying key brand partnerships and relevant cultural opportunities for Ami Colé to lean into and engage with Support growing influencer database with a list of relevant talent, updated contact information, and tier of engagement

Attributes

• Strategic and creative thinker: you are solutions-oriented and think proactively about potential issues and ways to manage them
• Creative Visionary: you know how to craft a compelling on-brand story both visually and in writing that will resonate with our audience
• Data-driven: you know how to utilize data to garner macro and micro insights to guide your decision-making
• Detail oriented: you notice every typo or if something isn’t centered, and aren’t afraid to call it out.
• Organized: you love keeping files and work flows organized. You know how to develop an easy-to-understand and adaptable organizing system in Dropbox, Asana, etc.
• Fast learner: you’re agile and able to take to new processes quickly while optimizing for efficiencies
• Passionate and knowledgeable about beauty: you keep up with new launches, trends, and are interested in up-and-coming beauty brands
• Effective communicator: You know how to manage up and communicate both problems and potential solutions to your director
• Team player! We are only as good as the team we build.

Qualifications:

• 4+ years of experience owning social media and content strategies; experience at a fast-paced beauty startup or in a high-growth CPG environment is a plus
• Demonstrated success leading innovative and ROI-driven social initiatives from ideation through execution and post-mortem reporting
• Highly organized with excellent communication skills
• Agile contributor with ability to adapt strategies to respond to business needs
• Proactive, self-starter who can prioritize multiple projects simultaneously
• Strong cross-functional collaborator with the ability to establish efficient workflows
• Ability to hire, lead and retain talented social team; Skilled at managing up, communicating timely updates to leaders
• Distinct ability to manage stress, “keep the calm” in a fast paced environment
• Graphic design proficiency is a plus

Ami Colé

Position Summary: The Marketing Manager is responsible for developing and driving a comprehensive market-growth oriented marketing strategy.

Position Title: Marketing Manager

Location: Uxbridge, MA (4 days in office)

Potential Earnings: Dependent on experience and location

Key Responsibilities Include:

• Develop an overarching Lenze Americas marketing strategy focused on market-share growth.
• Lead and manage the Lenze Americas marketing department.
• Develop end-to-end marketing programs from message development to implementation, including targeting and testing strategies, campaign build and execution, campaign results analysis and reporting.
• Develop and manage well-defined marketing programs designed to support lead generation and nurturing efforts focused on prospect and customer target markets; including but not limited to email campaigns, webcasts, digital/print advertising, online activity, industry events and trade show participation, association sponsorships, video, media paid programs, newsletters, social media, etc.
• Managing the development and creation of collateral necessary for program success
• Ensure messaging represents the Lenze brand and speaks to specific industry/geographical sector market trends, mandates, and unique pain points.
• Create marketing campaigns in SAP CRM to ensure proper lead import and management.
• Plan, organize and oversee resources to achieve program objectives within budget.
• Resource planning and management focused on projects that generate pipeline growth and revenue.
• Drive creation and creative execution; manage contractor resources and external vendors as related to each program.
• Create content and maintain marketing campaign execution calendar and project plans, provide status updates and track campaigns.
• Ensure that value propositions are effectively communicated, reach the right target audience and drive response/conversion.
• Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and/or nurture existing leads.

Skills & Abilities:

• Proven leadership and management skills with a focus on developing excellent teamwork and proficiency in executing marketing strategy.
• Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities, and experience levels.
• Superior communication skills, including writing, editing and verbal capabilities.
• Budget management skills
• Exceptional organizational skills
• Proficient in managing multiple resources and priorities in a fast-paced, deadline-oriented environment.
• Able to work well independently or in a team environment.

Qualifications Include:

• Bachelor’s degree or equivalent in Marketing, Business or relevant field (Advanced degree preferred)
• 7-10 years of relevant marketing management experience, preferably in B2B industrial or high-tech manufacturing environment
• CRM System experience (SAP preferred)
• Proficient with Microsoft Office (Word, PowerPoint, Excel, SharePoint, Teams)
• Content management system experience (WordPress, Drupal, or other)
• Email Marketing platforms (Constant Contact, Campaigner, or other) a plus.
• Strong technical aptitude characterized by the ability to understand technical concepts, value proposition and benefits and translate them to a variety of audiences.
• Excellent project management skills, including the proven ability to handle multiple complex projects simultaneously with varied audiences and against deadlines.
• Significant hands-on experience building and executing successful marketing programs that leverage multiple channels to achieve marketing and business goals with measurable results.

Competitive Company Benefits:

• BCBS medical and dental, vision
• 401(k) with company match
• Company paid life and disability insurance
• 3 weeks of PTO and company paid holidays
• Newly renovated office space!

Lenze is a global manufacturer of electrical and mechanical drives, motion control and automation technology – offering products, drive solutions, complete automation systems, and engineering services and tools from one single source. We accommodate support to the customer throughout the entire machine development process – from the control system to the drive shaft, from the initial idea to after-sales.

Our products can be found in many industries, including automotive, packaging, material handling and logistics, robotics, and commercial equipment (pumps/fans). A global network of distributors and representatives makes Lenze Americas perfectly positioned to meet the motion control needs of customers worldwide. Lenze Americas, the American subsidiary of Lenze SE of Germany, is headquartered in Uxbridge, Massachusetts; corporate global headquarters are in Hamelin, Germany.

Lenze is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.

Lenze Americas Corporation

Northstar Travel Group is the largest and most trusted B2B travel media and information company in the world. At Northstar, our mission is to generate insights and inspire change in the travel, meetings and hospitality industries with thought-provoking content, impactful solutions, and engaging experiences for business leaders. We believe that travel connects us to new people, places and experiences around the world, transforming our understanding of humanity.

We are looking for a collaborate and forward-thinking Digital Campaign Manager to join our Digital Production team. You will be a key contributor to the Sales and Digital Ad Services departments, while being responsible for successful campaign execution and optimization to meet delivery and performance goals.

You will get to work with various internal and external teams on the vendor and client side to manage strategic accounts across all digital platforms – web, mobile, video and social. This exciting multidisciplinary position blends elements of operations, technology and analytics.

You will split your time between our Rutherford, New Jersey office (2 days) and working remote (3 days). Flexibility is provided.

What You’ll Do:

• Act as subject matter expert for all things campaign management and campaign execution. This includes understanding the clients objective & KPI, Ad technology features and limitations, best practices that wrap around existing technologies and gaps, creative QA, and delivery troubleshooting.
• Act as post-sales operations expert partnering closely with internal and external teams to ensure flawless campaign execution and delivery which includes translating customer requirements, troubleshooting any issues and analyzing first- and third-party delivery for proper billing.
• Provide guidance to Account Managers on campaign setup, delivery and performance optimizations. Understand common KPIs, conversions, inputs, calculations and outputs required for any new strategic campaign implementation.
• Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities. Will lead weekly pacing calls with assigned Account Managers.
• Utilize various analytic and targeting systems to analyze and troubleshoot campaign delivery and performance.
• Assist with interpreting various sets of performance data and metrics to help the Account Manager tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.
• Provide additional ad hoc analysis for gain visibility and insight into various cross-sections of business verticals and ad products to optimize performance.
• Process reporting for each campaign at the end of each calendar month.
• Traffic social campaigns across platforms like Twitter, LinkedIn and Facebook.
• Working daily in Google ad Manager to serve digital campaigns.

What You Have:

• Bachelor’s degree
• 2-3 years in digital advertising or related industry managing varied operational processes and managing campaign delivery and performance
• Strong knowledge of campaign life cycle management, ad sales process and familiarity with online advertising ecosystem
• Publishing or a similar industry experience is desirable
• Comfortable with Microsoft Excel and analyzing data
• Strong organization and attention to detail is a must
• Working knowledge of order management systems
• Excellent written/verbal presentation and communication skills
• Experience managing performance driven strategic campaigns is plus
• Working knowledge of DFP, Google Analytics, Social platforms.
• Strong soft skills in leadership, facilitation and working with many different stakeholders
• Flexible and adaptable to dynamic environment
• Experience in understanding web technologies, websites, ad operations, and email delivery
• Knowledge of NetSuite’s Order Management system is a plus

To Join Our Team:

Please send your cover letter, resume and compensation requirements to [email protected]. Northstar Travel Group is a great place to work, learn and grow. We seek impressive individuals to contribute fresh ideas and strengthen our team in all departments and specialties. We welcome creativity, dedication, drive and passion and offer a fast-paced and fun environment, opportunity and work/life balance. You can view our Career’s page here: https://www.northstartravelgroup.com/About-Us/Career

Diversity & Inclusion:

At Northstar, we believe that our workforce should reflect the vast diversity of the cultures and communities that are experienced through travel. We know that our greatest strengths come from the people who make up our team, and we are committed to building and sustaining a diverse, inclusive, accessible and equitable culture and workplace. Our work is far from over – we continuously push to be better. We understand that diverse voices, points of view and contributions are at the heart of Northstar’s success and impact.

Northstar Travel Group

Director of Marketing

Reports to: General Manager

Compensation: $125,000. – $145,000.

Intro

The William Vale aims to blend the authenticity of the Williamsburg neighborhood with a forward-thinking approach to the hospitality experience. The William Vale offers a comfortable contemporary atmosphere combined with intuitive design and modern comfort – we pride ourselves on offering warm hospitality to all. 

We understand that for our Colleagues to give their best work, we must meet (and exceed!) their expectations as an employer. We promote a culture of respect, diversity, career growth and fun. Success awaits motivated individuals who join our team.

Overview

The Director of Marketing provides leadership and direction to a small but mighty marketing team. The Marketing team aims to constantly improve guest experience and celebrate TWV’s brand, while simultaneously achieving operational and financial goals. Our ideal candidate has 3+ years of marketing leadership, experience in the luxury hotel arena, and a creative mindset.

This person will own the development, management, execution and measurement of the marketing and branding strategies to include, but not limited to: positioning, budgeting, social media, websites, advertising, experiential marketing, collateral, and content. 

Responsibilities

• Develop and execute strategic marketing plans and annual marketing budgets. Adjusts the marketing plan throughout the year as needed based on performance data.
• Manages the strategic direction on all consumer facing marketing materials including website, digital & print advertising, e-blasts, social media, photography and videography to ensure content is up to date and consistent with brand standards.
• Analyzes and presents marketing activity and results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction. 
• Responsible for the agency vetting process, agency relationship, and ensuring agency alignment to the wider strategic plan and goals. This includes but is not limited to: social, PR, Digital and Creative.
• Work with Digital Marketing Manager to develop comprehensive social media strategy including content development, audience building and social influencer partnerships. 
• Work with Experiential Marketing Manager to develop strategic direction of experiential marketing and oversee planning and execution of activations.
• Manage design and inventory of all collateral and ensure alignment to brand standards.
• Work closely with Hotel and Food & Beverage teams to manage marketing calendar and communication.
• Oversees the management, training, coaching, and career development of the marketing team.

Qualifications 

• 3+ years’ experience as a Marketing leader, with strong Digital and Experiential experience
• Bachelor’s degree, preferred in Marketing
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• Understanding of Microsoft Office (Excel, Word, Email) 
• Schedule flexibility to meet the demands of programming and events. 

The William Vale