PLEASE REACH US AT [email protected].
Role Overview:
The Ami Colé Social Media manager is both a creative and analytical thinker that will maximize the growth and engagement of Ami Colé’s new and existing social media platforms. This role owns social channel growth, community engagement, and content marketing.
Responsibilities:
- Audit, develop & execute Ami Colé’s social media growth strategy – optimizing and scaling the performance of existing channels; testing, analyzing, and optimizing new ones
- Work closely with Ami Colé’s Brand Manager to get acclimated and submerged into the world of Ami Colé – brand DNA, origin story, list of competitors, and ownable voice voice; to understand the Brand
- Manage day-to-day operations of Ami Colé owned social media platforms; posting engaging, on-brand and channel appropriate content that grows our following and drives traffic to AmiCole.com, and responding to comments/DMs
- Work closely with Brand and E-commerce teams to establish and provide weekly, monthly, yearly growth targets; Developing an action plan to ensure targets are met
- Work closely with Influencer marketing manager to identify and help manage Ami Colé ambassador and content partners to amplify brand discoverability
- Own and strategize product go-to-market social media rollout with PR, Influencer, and Brand teams
- Create and iterate social media franchises to increase platform engagement, brand awareness, and deep community resonance; Identify key content and platform opportunities for the share brand story and core values
- Partner with the Brand team to develop a social playbook for all Ami Colé’s social channels; identifying on-brand imagery, tone and establish posting cadence and best practices by channel
- Own all copywriting and voice across social platforms in partnership with our Brand & Copy teams
- Support identifying key brand partnerships and relevant cultural opportunities for Ami Colé to lean into and engage with Support growing influencer database with a list of relevant talent, updated contact information, and tier of engagement
Attributes
- Strategic and creative thinker: you are solutions-oriented and think proactively about potential issues and ways to manage them
- Creative Visionary: you know how to craft a compelling on-brand story both visually and in writing that will resonate with our audience
- Data-driven: you know how to utilize data to garner macro and micro insights to guide your decision-making
- Detail oriented: you notice every typo or if something isn’t centered, and aren’t afraid to call it out.
- Organized: you love keeping files and work flows organized. You know how to develop an easy-to-understand and adaptable organizing system in Dropbox, Asana, etc.
- Fast learner: you’re agile and able to take to new processes quickly while optimizing for efficiencies
- Passionate and knowledgeable about beauty: you keep up with new launches, trends, and are interested in up-and-coming beauty brands
- Effective communicator: You know how to manage up and communicate both problems and potential solutions to your director
- Team player! We are only as good as the team we build.
Qualifications:
- 4+ years of experience owning social media and content strategies; experience at a fast-paced beauty startup or in a high-growth CPG environment is a plus
- Demonstrated success leading innovative and ROI-driven social initiatives from ideation through execution and post-mortem reporting
- Highly organized with excellent communication skills
- Agile contributor with ability to adapt strategies to respond to business needs
- Proactive, self-starter who can prioritize multiple projects simultaneously
- Strong cross-functional collaborator with the ability to establish efficient workflows
- Ability to hire, lead and retain talented social team; Skilled at managing up, communicating timely updates to leaders
- Distinct ability to manage stress, “keep the calm” in a fast paced environment
- Graphic design proficiency is a plus
Ami Colé
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