Director of Marketing and Communications
About MDIC
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The Medical Device Innovation Consortium (MDIC), founded in 2012, is the first public-private partnership created with the sole objective of advancing the regulatory science that drives medical device innovation and improved patient care. MDIC brings together a diverse membership of medical technology manufacturers, researchers, regulators, payers, patients, and health care providers as trusted collaborators to solve complex challenges in the scientific and technical disciplines that propel medical technology development, approval, adoption, and access. MDIC’s work improves regulatory pathways, advances medical device quality, enhances patient safety and access, and facilitates the development of better evidence for approval, coverage, and utilization decisions.
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Position Overview
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The Director of Marketing and Communications reports to the Vice President of Membership and Business Development and is responsible for the planning, development, and implementation of all marketing strategies, internal and external communications messaging and materials, and educational and public relations activities. The Marketing and Communications team supports MDIC’s programs and projects as well as the organization as a whole, continuously raising MDIC’s reputation and thought leadership profile, ensuring effective and consistent branding, and delivering high-quality and high-impact materials and events.
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The Director oversees and manages a talented marketing and communications staff and collaborates and coordinates at strategic and tactical levels within the team, across MDIC, and with MDIC’s members and stakeholders. The Director identifies and leverages communications tools, tactics, and channels to maximize MDIC’s visibility and impact, including publications, speaking engagements for MDIC staff and stakeholders, newsletters, social media and online platforms, and press relations and trade media.
The ideal candidate will be comfortable working both independently and collaboratively within a small, close-knit team, competently manage numerous concurrent goals and projects, and thrive in a fast-paced, deadline driven environment. The successful candidate must have substantial relevant work and management experience, possess superior communications skills, and have the professional gravitas and judgment necessary to work effectively with a diverse range of stakeholders, including senior business executives and governmental officials.
Responsibilities
- Lead MDIC’s Marketing & Communications program, including strategic planning and implementation of operational activities to achieve strategic and tactical goals aligned with MDIC’s ambition to be a world class organization in its field
- Manage marketing and communications staff, including providing effective performance oversight, mentoring, and professional development; develop annual and project budgets and hire and supervise third-party vendors as required
- Contribute to and communicate MDIC’s narratives regarding the organization’s value proposition; develop strategies and methods for tailored communications to and engagement with specific audiences
- Establish goals and progress metrics and methods, including project management tools for tracking timelines and deliverables, to ensure high performance and report regularly on activities and goals to the Vice President and the senior leadership team
- Responsible for editorial direction, design, production, and distribution of all MDIC content
- Oversee editing, design, production, and dissemination of all communications materials, including publications, templates, annual reports, newsletters, and other programs; educational, marketing, and communications materials
- Supervise and manage MDIC’s communications channels, including the MDIC website and social media accounts
- Create a robust media relations and strategic visibility program that secures favorable coverage and provides speaking engagements for MDIC leadership and subject matter experts; identify, develop, and maintain relationships with primary MedTech trade press and industry writers
- Â Plan and execute in-person and virtual meetings, events, conferences, and educational sessions
- Ensure consistent use and application of MDIC’s brand identity and messages across all marketing and
communications activities and materials
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Qualifications and Requirements
- Bachelor’s degree in communications, marketing, journalism, public relations, or related field
- Seven (7) to ten (10) years of relevant professional experience in communications and marketing, including direct supervision of professional staff, preferably in a membership and/ or nonprofit organization in a health care, scientific, and/ or technical field
- Superior written and verbal communications skills, including public speaking, writing, proofreading, and editing, ideally in a technical field
- Proven results in developing and implementing communications and marketing strategic plans, including the effective use of social media, media relations and trade press, online platforms, and other channels
- Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse and specific audiences
- Experience overseeing the design and production of online and print collateral and publications
- Demonstrated ability to work on multiple projects simultaneously while managing deadlines
- Ability to build effective and collaborative relationships with colleagues and stakeholders; manages conflict proactively and effectively
- Possesses the necessary professional gravitas and judgment to work effectively with a diverse range of stakeholders, including senior business executives and governmental officials
- Proficiency with Microsoft Office Suite (PowerPoint, Excel, and Word); familiarity and experience with WordPress, Canva, HubSpot, and Smartsheet
- Occasional overnight, out-of-town travel is required to attend, participate in, and represent MDIC at MDIC and third-party meetings and events
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Reporting Relationships:
The employee will report to the VP of Membership & Business Development.
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NOTE:Â This scope of services is not intended to be all-inclusive. Individuals may be asked to perform other related duties as required to meet the ongoing needs of the organization.
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MDIC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, MDIC complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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MDIC is an Equal Opportunity Employer.
Medical Device Innovation Consortium (MDIC)
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