The Marketing Manager plays a critical role in driving the success of COLTENE’s dental product lines. The Marketing Manager creates and implements marketing plans and campaigns for assigned product segments for the North American markets. This position requires an energetic marketing professional looking to exercise the creative and analytical abilities in a fast-paced environment. We are located in Cuyahoga Falls, OH. This role allows for hybrid schedule (3 days onsite and 2 days remote) after onboarding training is completed.
Duties and responsibilities
- Aware of industry trends and offers insights to Sales.
- Is able to recognize current and unmet customer needs. Participates in clinics, seminars and C/E events. Has industry relationships and is able to gather industry information to ensure knowledge and awareness.
- Understands Competitive Landscape and is knowledgeable about the business.
- Prepares and executes marketing campaigns for assigned product segments. Manages product forecasts and relevant margin data.
- Identifies and implements key performance indicators to measure ROI of campaigns and marketing activities.
- Analyzes data and adjusts activities for continuous improvement of marketing efforts.
- Supports assigned product segments through the creation of marketing collateral, digital media content and technical/scientific support materials.
- Manages demand generation for assigned product segments.
- Collaborates with global Product Managers on product launches and marketing campaigns.
- Develops effective sales tools, field communications and other sales support materials in concert with Sales Management for both Coltene and dealer sales representatives.
- Works cross-functionally with product managers, supply chain, R&D, regulatory, graphics department and sales to support product launch/product marketing activities.
- Develops a thorough understanding of the products, competition, and trends within assigned product segments.
- Reads, analyzes, and interprets common scientific and technical journals with the ability to effectively present information to sales representatives and employees.
- Cultivates and sustains working relationships with industry key opinion leaders who can play a role in supporting COLTENE’s business objectives.
- Supports COLTENE’s strategic direction as it applies to assigned product segments.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
The minimum qualifications listed below are representative of the knowledge, skill and/or ability needed in order to successfully perform the job.
- Bachelor’s degree
- 5+ years of experience in a Marketing role is required.
- 2+ years of experience in a leadership role managing a team is required
- Appropriate combination of education and experience may also be acceptable.
- Demonstrated ability to manage a project from concept through completion, on schedule and within budget.
- Ability to function in a fast-paced, multi-tasking environment.
- Communication, organization, and negotiation skills required.
- Common sense reasoning skills to define problems, collect data, establish facts, and draw valid conclusions.
- Firm understanding of product pricing (margin optimization), forecasts and promotions preferred
- Strategic mindset with a tactical focus.
- Ability to work effectively on cross-functional teams within the INC facility as well as with global counterparts in Europe and Latin America
- Understanding of the dealer distribution model and its implications for marketing campaigns and programs
- Healthcare or dental industry experience a plus
- Proficient in Microsoft Office Suite (Word, Excel, Power Point, Outlook)
- Proficient in CRM systems
- Working knowledge of Web CMS and graphics applications a plus
- Ability to participate in leadership training.
Working conditions
While performing the duties of this job, the employee works in an office environment with necessity to manage without constant authority to accomplish tasks and projects. The noise level in the work environment is quiet to moderate. This is a full-time exempt position requiring at least 40 hours per week, with hours of work and days scheduled determined by the VP of Sales and Marketing. Special circumstances such as off shift and weekend work might occur on rare occasions. This position requires some travel on occasion.
Physical requirements
While performing the duties of this job, the employee spends the majority of their time sitting at a desk. However, the employee is frequently required to stand for periods of time. Prolonged periods of concentration and focus are required along with an outgoing personality and the ability to deal with stress of time constraints. The employee is occasionally required to use hands and fingers to handle or feel objects; reach with hands and arms; and talk or hear. Specific vision abilities required by this position include close vision and color vision. The employee must occasionally lift and/or move up to 50 pounds. When not required to travel away from the facility, this position requires regular and consistent attendance at the facility.
Direct reports
Marketing Coordinator, Creative Services Group, Clinical Education Manager
It is the policy of Coltene to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Coltene will provide reasonable accommodations for qualified individuals with disabilities.
COLTENE USA
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