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POSITION TITLE: Manager, Social Media and Influencer Marketing

REPORTS TO: Vice President, Global Brand

DEPARTMENT: Global Brand HEADCOUNT TYPE: Replacement

SUPERVISES: Social Media Specialist

EMPLOYMENT TYPE: Full Time

_________________________________________________________________________________________

JOB LEVEL: Manager FLSA STATUS: Exempt

_________________________________________________________________________________________

Summary Of Position

The Manager, Social Media and Influencer Marketing is responsible for the execution of a cohesive social media and influencer marketing strategy, including ongoing development and expansion of the brands social presence and influencer marketing programs; content and campaign ideation, analyzing and reporting on social media and influencer marketing KPIs while tracking to established goals.

The Manager, Social Media and Influencer Marketing is also responsible for collaborating cross functionally with teams across the company to support channel marketing needs. This role will collaborate closely with the Specialist, Social Media to manage the development of content for social, execution of social strategies, including viral social marketing campaigns; supervising high-profile social channels; and keeping leadership informed on relevant developments in social application and technology. The role requires a deep understanding of the influencer space across fashion and accessories and how to market to Millennials and Gen Z. The person hired for this role is expected to appear on camera and occasionally featured on social channels.

Principle Accountabilities

(Please itemize major job responsibilities, by adding an estimate the % of time spent on each and highlight whether they have primary responsibility/decision making or play a collaborative role.)

  • Develops and executes social content aligned with brand and campaign strategy to drive brand engagement, acquisition, and sales across high-profile social platforms (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter). Candidate must be willing to be on camera talent. (25% PRIMARY)
  • Collaborates with the VP, Global Brand to develop and execute the company’s Influencer Marketing strategy to drive awareness, content, and social engagement across organic and paid. (25% PRIMARY)
  • Own the ongoing development and effectiveness/reporting of social media strategy and KPI’s for Quay Australia by executing and then analyzing original campaigns, content and creative, strategic partnerships, influencer relations, and collaboration with internal marketing teams and outside agencies. (15% COLLABORATIVE)
  • Coordinate with DTC, Product and Creative teams to own and execute the social media and influencer marketing calendar across platforms, i.e., managing social-first brand/influencer partnerships, develop targeted content to achieve specific social KPIs, manage evergreen product and key marketing initiative support, (10% COLLABORATIVE)
  • Identify social expansion and growth opportunities and develop specific social channel expansion plans to keep Quay at the forefront of innovation in social technology (10% PRIMARY)
  • Oversee social moderation and strategic efforts to optimize for community development, brand affinity, overall increased engagement, and achieving sales targets (10% PRIMARY)
  • Monitor industry trends and competition in social media application and technology, acting as subject matter expert within the company and make recommendations to upper management regarding potential partnerships and adoption of relevant social techniques into corporate culture & the company’s products and services. (5% PRIMARY)

Budget Owner: No

Fiscal Accountabilities: NA

Salary: This role is based in our San Francisco office and will work onsite in a hybrid capacity. Base salary for this role is $100,000 – $115,000 annually.

Key Working Relationships

  • This role coordinates closely with Marketing, PR Agencies, Ecommerce, Retail, Wholesale, and others to create and drive a social media strategy that supports the brand.
  • This position collaborates closely with teams across the brand to manage the development of channel marketing initiatives, particularly retail (shops). This position collaborates closely with the team to ensure channel alignment.
  • This position works with the product development team to support product messaging strategies and needs.
  • This position works closely with third party content creation partners to develop content.

Required Skills & Experience

  • 4-6 years’ experience managing a brand social media presence with a record of consistent success.
  • Ability to manage evolving social content needs across multiple high-profile platforms in a highly organized way.
  • An understanding of social media trends and their impact on the brand and a history of successfully managing high-profile social accounts.
  • A history of producing successful marketing content, including video, from start to finish.
  • An understanding of influencer marketing and building relationships.
  • Experience with influencers.
  • Ability to measure and analyze social KPIs and report in actionable, digestible executive summaries.
  • Experience identifying and managing brand partnership opportunities on social media to drive KPIs.
  • Excellent creative sensibility across copywriting, video production, photography, and design

Travel Requirements

  • 5-10% travel required.

Physical Requirements

  • This position is based in an office environment. Primarily sedentary work with occasional exertion of up to ten pounds of force to lift, carry, push, pull or otherwise move objects.
  • Must be able to perform essential functions (with or without accommodation) without posing a “direct threat” to the health and safety to self or others.

Compensation: From $100,000.00 to $115,000.00 per year
Quay Australia

We are seeking a talented, highly motivated, self-starting creative individual with a passion for connecting with current and future real estate buyers and sellers through content marketing, social media, and traditional marketing efforts.

Applicants should have a well-developed capacity for coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, brand stewardship, and special events management. Familiarity with standard concepts, practices, and procedures within marketing, advertising, and real estate is critical. A degree of creativity is required.
Keller Williams Capital Properties

Our client, a leading company in the automotive and luxury lifestyle industry, is seeking an experienced and dynamic Automotive and Luxury Lifestyle Social Media Manager to join their team. This is an exciting opportunity to play a key role in enhancing our client’s brand presence and engaging with their target audience across various social media platforms. The successful candidate will have a deep understanding of the automotive industry, a passion for luxury lifestyle, and a proven track record in managing social media channels effectively.

Responsibilities:

  1. Develop and implement social media strategies: Work closely with the marketing team to create comprehensive social media strategies that align with our client’s brand objectives. Develop engaging content plans and campaigns for various platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn.
  2. Content creation and curation: Create compelling and visually appealing content that showcases our client’s automotive offerings and luxury lifestyle products. Curate relevant and trending content from industry influencers, partners, and user-generated sources. Ensure all content adheres to brand guidelines and resonates with the target audience.
  3. Community management: Foster a vibrant and engaged online community by actively responding to comments, messages, and reviews across social media channels. Initiate and participate in conversations to build relationships with followers, fans, and potential customers. Monitor and manage online reputation effectively.
  4. Social media advertising: Collaborate with the advertising team to develop and execute targeted social media advertising campaigns. Utilize analytics and insights to optimize ad performance and drive conversions. Stay up-to-date with the latest trends and best practices in social media advertising.
  5. Performance tracking and reporting: Monitor social media metrics and track key performance indicators (KPIs) to measure the success of social media campaigns. Generate regular reports that highlight the growth, engagement, and conversion rates across different platforms. Provide insights and recommendations for continuous improvement.
  6. Influencer partnerships: Identify and establish relationships with influencers and industry experts who align with our client’s brand values. Collaborate on influencer marketing campaigns to expand reach and drive brand awareness. Monitor and evaluate the effectiveness of influencer partnerships.

Requirements:

  1. Proven experience: Minimum of 3 years of experience in social media management, specifically within the automotive industry and luxury lifestyle sector. A portfolio or examples of past social media campaigns and content creation will be required.
  2. Automotive and luxury lifestyle knowledge: In-depth understanding of the automotive industry, luxury lifestyle trends, and target audience preferences. Familiarity with luxury brands, high-end products, and the ability to create captivating content in this space.
  3. Social media expertise: Extensive knowledge of various social media platforms, their features, and best practices for content creation, engagement, and community management. Proficiency in using social media management tools, analytics platforms, and scheduling software.
  4. Creative mindset: Excellent storytelling skills and the ability to craft compelling narratives through visual and written content. Strong aesthetic sense and proficiency in creating and editing images, videos, and other multimedia content.
  5. Communication and collaboration: Exceptional written and verbal communication skills with a keen eye for detail. Ability to collaborate effectively with cross-functional teams, influencers, and external stakeholders.
  6. Analytical mindset: Proficiency in analyzing social media metrics and extracting actionable insights. Experience in using analytics tools to track performance and drive data-driven decision-making.
  7. Flexibility and adaptability: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.

If you are passionate about the automotive industry, luxury lifestyle and have a creative flair for social media management, our client invites you to join their team as an Automotive and Luxury Lifestyle Social Media Manager. Take this opportunity to elevate our client’s brand presence and engage with an enthusiastic community of automotive and luxury lifestyle enthusiasts. Apply now

Executive Talent Solutions LLC

WizeHire is an award-winning platform that helps small businesses grow with a better way to hire. We are currently assisting a local customer source top talent to fill their Real Estate Marketing Social Media Coordinator position in White Bear Lake, MN, US

We are looking for a Marketing Specialist to manage our campaigns and day-to-day marketing operations. The ideal candidate will have experience generating inbound leads, gaining followers, managing posts, and optimizing SEO. We are looking for a real estate licensee or someone desiring to obtain their real estate license to join our team as a real estate marketing coordinator. experience with Adobe, WordPress, and Canva, as well as other creative and marketing. The position would be hourly and the coordinator would be allowed and encouraged to do licensed activities as a member of our team as well. Remote work may be available at times and for certain tasks.

This position will lead our efforts to engage our current and potential customers with quality and consistent content, as well as oversee and administer our company’s social media marketing and advertising.

This position offers flexible time scheduling. If you’re ready to join our winning team, start filling out an application today!
WizeHire

ANTI is the first beverage designed to reduce the aftereffects of drinking. “Avoid a hangover for only $5?!” our consumers ask. Not only is ANTI the most convenient solution available (it’s part of your drink!), but it’s the only one that is actually an enjoyable part of the drinking experience. Imagine the potential for creativity in marketing ANTI!

We are looking for an energetic Video Content Creator / Influencer / Social Media Coordinator Intern to create amazing content to engage new customers, build awareness, and generate buzz for our emerging brand and products. This is a fantastic opportunity to work at a startup that is about to blow up with an amazing product and marketing campaign. If you are creative and passionate about conceptualizing, shooting and editing unique video content, we want to hear from you.

You will have the opportunity to develop original content and suggest creative ways to attract more customers and promote our brand. The goal should be able to increase web traffic and customer engagement metrics aligned with our broader marketing strategies.

ANTI is not a typical company, and we challenge the status quo in everything we do. We believe wasting your time on tasks you don’t enjoy will make you less happy and less productive. We recognize that no one is good at everything, so we encourage focusing and building on what you’re great at. You will be given freedom to create and pursue exciting projects of your choice that optimize your strengths and passions so you can really show us and the world the best of what you can do.

Responsibilities

This is not a strictly defined role. There will be opportunities to engage and develop various projects at many different levels, depending on your skills and passions. In this role, you will be able to showcase your talent to:

Create engaging, original video content (as well as text and image content)

Design content (web and social media) to sustain curiosity and create buzz around new products and our brand

Suggest new ways to attract prospective customers, like promotions and competitions

Other Potential Responsibilities

Research audience preferences and discover current trends

Stay up-to-date with changes in social media platforms to ensure maximum effectiveness

Facilitate online conversations with customers and respond to queries in a positive and engaging way

Report on online reviews and feedback from customers and fans

Develop an optimal posting schedule, considering web traffic and customer engagement metrics

Oversee social media accounts

Requirements

None! What can you do? Surprise us in your application!

We Are Always Looking To Add Amazing People In All Capacities, But This Position Is Mostly Likely a Great Fit For Someone Who Can

Create amazing video and other marketing content to build brand and product awareness and buzz

Coordinate various social media platforms

Leverage guerilla marketing strategies and online marketing channels

Grasp future trends and act proactively

Optimize SEO

Communicate effectively

Solve problems
ANTI ELIXIR LLC

ANTI is the first beverage designed to reduce the aftereffects of drinking. “Avoid a hangover for only $5?!” our consumers ask. Not only is ANTI the most convenient solution available (it’s part of your drink!), but it’s the only one that is actually an enjoyable part of the drinking experience. Imagine the potential for creativity in marketing ANTI!

We are looking for an energetic Video Content Creator / Influencer / Social Media Coordinator Intern to create amazing content to engage new customers, build awareness, and generate buzz for our emerging brand and products. This is a fantastic opportunity to work at a startup that is about to blow up with an amazing product and marketing campaign. If you are creative and passionate about conceptualizing, shooting and editing unique video content, we want to hear from you.

You will have the opportunity to develop original content and suggest creative ways to attract more customers and promote our brand. The goal should be able to increase web traffic and customer engagement metrics aligned with our broader marketing strategies.

ANTI is not a typical company, and we challenge the status quo in everything we do. We believe wasting your time on tasks you don’t enjoy will make you less happy and less productive. We recognize that no one is good at everything, so we encourage focusing and building on what you’re great at. You will be given freedom to create and pursue exciting projects of your choice that optimize your strengths and passions so you can really show us and the world the best of what you can do.

Responsibilities

This is not a strictly defined role. There will be opportunities to engage and develop various projects at many different levels, depending on your skills and passions. In this role, you will be able to showcase your talent to:

Create engaging, original video content (as well as text and image content)

Design content (web and social media) to sustain curiosity and create buzz around new products and our brand

Suggest new ways to attract prospective customers, like promotions and competitions

Other Potential Responsibilities

Research audience preferences and discover current trends

Stay up-to-date with changes in social media platforms to ensure maximum effectiveness

Facilitate online conversations with customers and respond to queries in a positive and engaging way

Report on online reviews and feedback from customers and fans

Develop an optimal posting schedule, considering web traffic and customer engagement metrics

Oversee social media accounts

Requirements

None! What can you do? Surprise us in your application!

We Are Always Looking To Add Amazing People In All Capacities, But This Position Is Mostly Likely a Great Fit For Someone Who Can

Create amazing video and other marketing content to build brand and product awareness and buzz

Coordinate various social media platforms

Leverage guerilla marketing strategies and online marketing channels

Grasp future trends and act proactively

Optimize SEO

Communicate effectively

Solve problems
ANTI ELIXIR LLC

ANTI is the first beverage designed to reduce the aftereffects of drinking. “Avoid a hangover for only $5?!” our consumers ask. Not only is ANTI the most convenient solution available (it’s part of your drink!), but it’s the only one that is actually an enjoyable part of the drinking experience. Imagine the potential for creativity in marketing ANTI!

We are looking for an energetic Video Content Creator / Influencer / Social Media Coordinator Intern to create amazing content to engage new customers, build awareness, and generate buzz for our emerging brand and products. This is a fantastic opportunity to work at a startup that is about to blow up with an amazing product and marketing campaign. If you are creative and passionate about conceptualizing, shooting and editing unique video content, we want to hear from you.

You will have the opportunity to develop original content and suggest creative ways to attract more customers and promote our brand. The goal should be able to increase web traffic and customer engagement metrics aligned with our broader marketing strategies.

ANTI is not a typical company, and we challenge the status quo in everything we do. We believe wasting your time on tasks you don’t enjoy will make you less happy and less productive. We recognize that no one is good at everything, so we encourage focusing and building on what you’re great at. You will be given freedom to create and pursue exciting projects of your choice that optimize your strengths and passions so you can really show us and the world the best of what you can do.

Responsibilities

This is not a strictly defined role. There will be opportunities to engage and develop various projects at many different levels, depending on your skills and passions. In this role, you will be able to showcase your talent to:

Create engaging, original video content (as well as text and image content)

Design content (web and social media) to sustain curiosity and create buzz around new products and our brand

Suggest new ways to attract prospective customers, like promotions and competitions

Other Potential Responsibilities

Research audience preferences and discover current trends

Stay up-to-date with changes in social media platforms to ensure maximum effectiveness

Facilitate online conversations with customers and respond to queries in a positive and engaging way

Report on online reviews and feedback from customers and fans

Develop an optimal posting schedule, considering web traffic and customer engagement metrics

Oversee social media accounts

Requirements

None! What can you do? Surprise us in your application!

We Are Always Looking To Add Amazing People In All Capacities, But This Position Is Mostly Likely a Great Fit For Someone Who Can

Create amazing video and other marketing content to build brand and product awareness and buzz

Coordinate various social media platforms

Leverage guerilla marketing strategies and online marketing channels

Grasp future trends and act proactively

Optimize SEO

Communicate effectively

Solve problems
ANTI ELIXIR LLC

JOB DESCRIPTION

Location: Miami, FL Hybrid 2x a week

SALARY: $115K

MUST HAVE MEDIA/ADVERTISING AGENCY EXPERIENCE

We are seeking a Paid Social Manager to join our team and help us develop and execute paid social campaigns. You will be responsible for understanding client goals, monitoring campaign quality, and evaluating new opportunities to maximize performance.

What You’ll Do:

Responsibilities include, but are not limited to:

  • Creating measurable paid social strategies across Facebook, Instagram, TikTok, Twitter, and LinkedIn.
  • Ability to translate and communicate campaign success to clients
  • Manage the paid social marketing plans and budgets
  • Working closely with clients and managing relationships.
  • Familiarity with monitoring campaign financials, budgets, and processing program invoices
  • Participate in client calls and client-facing deliverables and communications
  • Understand and appreciates how the agency works and the flow throughout an agency
  • Day-to-day point of contact for the assigned client and agency partners as it pertains to paid social campaign management
  • Participate in campaign brainstorming sessions

What we need:

  • Forward Thinking – challenges self, team, and the client to think beyond today’s solutions
  • Team Collaboration – create a collaborative working environment where the notion of “team” comes before self
  • Teacher/continuous learning – manage, train, and inspire team members to embrace continuous learning and ensure the team is effectively trained
  • Ideation – create a vision for solving a challenge or opportunity

Who You Are:

  • 4+ years of direct paid social client management including paid social strategy development, execution & client relationship management
  • Understand the relationship between paid, owned, and earned social media tactics
  • Enjoy a fast-paced and collaborative environment
  • Eager to learn, adaptable, and have a strong interest in the advertising/media industry

Search Max, Inc

Role: SEO-Digital Marketing Director

Location: Bohemia, NY

Job Type: Full-Time Permanent

What You Will Be Doing

SEO/Google.

Impressive Track record in digital marketing management. Expertise in all core functions in digital marketing: Display, Lead Gen, SEO, social, content marketing.

Strong skills to manage & spend effectively to drive high growth in all areas of the digital marketing funnel.

Proven oral and written communication skills with the ability to present complex information to varying audiences throughout the organization.

Strategic thinker with strong passion for digital campaign management, reporting and optimization.

Highly collaborative and able to lead cross functional teams with outstanding written and oral communication skills managing team members.

Strong people develop skills with a passion to hire, nurture and develop supporting talent.

Track record of identifying and testing emerging marketing channels.

Experience with platforms and tools such as Moz, Yext, Google Analytics, Google Ads, etc.

Experience writing clients’ proposals.

Experience with brand positioning, audience research and insight development, digital marketing, and channel strategies, and omnichannel marketing

Research skills, including methodology development and ability to make recommendations of research findings.

Social Media Content: (50%)

Designing the layout for Social Media Platforms

Strategizing the boards, posting hours, content.

Designing Stories for our Instagram and Facebook platforms

Work with our artists to create graphics for our Instagram and Facebook platforms (we have graphic artists on staff)

Writing clever and engaging captions for each post

Developing themes and large concepts for social media platforms (including TikTok, Instagram, Facebook & Pinterest)

Taking photos or videos of products to be used on social media.

Uploading and scheduling posts to all social media accounts, including Instagram, Facebook, TikTok and Pinterest

Engaging on comments from followers with responses and reactions

Plan audio podcast content on social platforms and audio platforms

Edit video content.

Setup, Test and Analyze ad campaigns across all social platforms.

Revenue-Based Analysis: (15%)

Analyzing data from Social Media posts to determine effectiveness and engagement.

Use analysis to determine ROI for each Social Media Platform

Research/Strategy: (15%)

Research trends in our industry and on all social media platforms to ensure we are posting relevant and engaging content.

Strategize ways to improve engagement on social media platforms.

Research upcoming platforms and platform updates to determine how we can adjust and increase engagement.

Strategize the best themes to market our brand effectively and connect with consumers.

Leadership/Collaboration: (20%)

Responsible for leading a department, overseeing others, and taking the lead on all social media projects.

Leading constructive solution research for problems that arise; Try to find a solution first, then share those findings with the team.

Collaborate on assignments with team members, especially in the conceptual stages of a project.

Experience You Will Need

  • 5+ years’ experience managing B2B clients, working with social media platforms in a professional setting.
  • Strong research and strategy skills and ability
  • Strong editing skills
  • Strong copywriting skills
  • Strong written and verbal English skills
  • Ability to work independently and autonomously.
  • Ability to collaborate with others as well as to multitask and prioritize.
  • including methodology development and ability to make recommendations of research findings.

Zivahh LLC

DIGITAL MARKETING DIRECTOR (HEALTHCARE)

 

Location: Huntington Beach, CA

 

JOB DESCRIPTION

Our client is seeking a talented and experienced Digital Marketing Manager to join our healthcare organization. As a Digital Marketing Manager, you will be responsible for developing and implementing effective digital marketing strategies to enhance our brand positioning, messaging, and content strategy.

Brand Positioning

  • Develop and maintain a clear brand positioning strategy for our healthcare organization.
  • Collaborate with the marketing team to ensure brand consistency across all digital channels.
  • Conduct market research and competitor analysis to identify opportunities for brand differentiation and improvement.

Messaging Strategy

  • Create compelling and persuasive messaging that effectively communicates our healthcare organization’s unique value proposition to target audiences.
  • Craft consistent messaging across all digital marketing channels, including websites, social media, email campaigns, and digital advertisements.
  • Collaborate with internal stakeholders to ensure messaging aligns with organizational goals and values.

Content Strategy

  • Develop and execute a comprehensive content strategy to engage and educate our target audience.
  • Plan and oversee the creation of high-quality content, including blog posts, articles, videos, infographics, and social media posts.
  • Optimize content for search engines (SEO) to increase organic traffic and improve search rankings.
  • Monitor content performance and make data-driven adjustments to optimize engagement and conversion rates.

Digital Marketing Campaigns

  • Plan, execute, and manage digital marketing campaigns across various channels, such as social media, email, search engine marketing, and display advertising.
  • Collaborate with cross-functional teams to ensure seamless execution of campaigns and optimize results.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights to improve campaign effectiveness.

Analytics and Reporting

  • Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives.
  • Generate regular reports on campaign performance, website traffic, conversion rates, and other relevant metrics.
  • Provide recommendations based on data insights to enhance future marketing strategies.

 

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
  • Proven work experience as a Digital Marketing Manager in the healthcare industry.
  • Strong understanding of brand positioning, messaging, and content strategy.
  • In-depth knowledge of digital marketing techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency in using digital marketing tools, such as Google Analytics, SEO tools, social media management platforms, and email marketing software.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Familiarity with healthcare regulations and compliance considerations is a plus!

 

 

Platinum Resource Group is a professional level consulting firm, providing resources to Fortune 1000 client companies in the areas of technology, human resources, accounting, finance, business systems and supply chain, on a contract and interim basis. PRG has operations in Orange County, San Diego, Los Angeles and San Francisco. As a W-2 employer we offer our consultants direct deposit bi-weekly payroll, health, dental, vision benefits, paid holidays, and referral bonuses.

Platinum Resource Group

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