Quay Australia

POSITION TITLE: PR MANAGER, GLOBAL BRAND

REPORTS TO: Vice President, Global Brand

DEPARTMENT: Global Brand HEADCOUNT TYPE: Annual Update

SUPERVISES: n/a

EMPLOYMENT TYPE: Full Time

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JOB LEVEL: Manager FLSA STATUS: Exempt

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Summary Of Position

The PR Manager will support the overall function of Global PR, with a strong focus on PR tactics, partnerships, and events to help drive brand awareness and brand affinity. A core component of this role will be managing our global PR agencies and growing our global community through strong partnerships who elevate our brand and position us as a cultural force in the worlds of fashion and music. The PR Manager will also oversee the production of all global press materials and develop cut-through global influencer programs that deliver a diverse range of content to help fuel social and solidify Quay’s spot as one of the most buzzworthy eyewear brands.

Principle Accountabilities

The role of the PR Manager will include, but not limited to, the following responsibilities,

• Maintain the relationship and function as the day-to-day contact with the US, UK, and AUS PR Agencies; hold bi-weekly status meetings, quarterly and yearly strategy sessions to drive PR KPI”s. (20%, PRIMARY)
• Work closely with VP of Brand and PR agency on developing Quay’s partnership strategy to amplify our brand, drive buzz and position ourselves as a cultural force in the worlds of fashion and music. (20%, COLLABORATIVE ROLE)
• Work closely with Social Media and Influencer Marketing Manager on Influencer Marketing Strategy. (10%, COLLABORATIVE ROLE)
• Concept, brief and oversee the production of all global press materials including press kits, mailers, look books, line sheets and notecards; provide directive to all global PR agencies and regional marketing teams to ensure consistency and global alignment (10, PRIMARY%)
• Oversee Global PR target lists (evergreen and by launch) and help identify up-and-coming talent and content creators who elevate our brand and reflect our values; maintain internal PR contact database (10%, PRIMARY)
• Help produce and execute high-impact events that inspire and educate brand partners, press, influencers, and customers (10%, PRIMARY)
• Assist with ongoing weekly and monthly global PR recaps and KPI reporting, create PR strategy and program decks, and implement all PR plans into the content marketing calendar (10%, PRIMARY)
• Process and oversee incoming and outgoing PR sample orders, maintain organization of the PR closet and place replenishment orders for global PR agencies, as needed (5%, PRIMARY)
• Field all media inquiries in the general PR inbox; help facilitate thoughtful mailers and fulfill daily product requests for media, influencers, photo shoots, and gift bag opportunities via Global PR agencies (5%, PRIMARY)

Budget Owner: Y

Fiscal Accountabilities: n/a

Salary: This role is based in our San Francisco office and will work onsite in a hybrid capacity. Base salary for this role is $110,000 – $125,000 annually.

Key Working Relationships

This position reports to the VP of Brand and will also work closely with the Global Brand team-especially Social Media, DTC, Shops and Product team.

Required Skills & Experience

• 5-7 years of experience in Public Relations, Marketing, Retail, or related field
• Exceptional interpersonal, verbal, and written communications skills
• Extremely proficient in all social media platforms and Microsoft Office (Outlook, PowerPoint, Excel, Word)
• Extensive understanding of the brand positioning, values, and consumer
• Must have a passion for fashion, social media and influencer marketing and keep a pulse on market trends, current events, and industry news.
• Meticulous diligence, resourceful, with a can-do attitude and willingness to be hands on
• Bachelor’s degree in communications, Marketing, or related field preferrable

Travel Requirements

(Please itemize using bullet points, to include percentage of travel required, where applicable.)

• 5-10% travel to assist with events, as needed.

Physical Requirements

• This position is based in an office environment. Sedentary work with frequent exertion of up to 30 pounds of force to lift, carry, push, pull or otherwise move objects.
• Must be able to perform essential functions (with or without accommodation) without posing a “direct threat” to the health and safety to self or others.

The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.

Compensation: From $110,000.00 to $125,000.00 per year
Quay Australia

POSITION TITLE: Manager, Social Media and Influencer Marketing

REPORTS TO: Vice President, Global Brand

DEPARTMENT: Global Brand HEADCOUNT TYPE: Replacement

SUPERVISES: Social Media Specialist

EMPLOYMENT TYPE: Full Time

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JOB LEVEL: Manager FLSA STATUS: Exempt

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Summary Of Position

The Manager, Social Media and Influencer Marketing is responsible for the execution of a cohesive social media and influencer marketing strategy, including ongoing development and expansion of the brands social presence and influencer marketing programs; content and campaign ideation, analyzing and reporting on social media and influencer marketing KPIs while tracking to established goals.

The Manager, Social Media and Influencer Marketing is also responsible for collaborating cross functionally with teams across the company to support channel marketing needs. This role will collaborate closely with the Specialist, Social Media to manage the development of content for social, execution of social strategies, including viral social marketing campaigns; supervising high-profile social channels; and keeping leadership informed on relevant developments in social application and technology. The role requires a deep understanding of the influencer space across fashion and accessories and how to market to Millennials and Gen Z. The person hired for this role is expected to appear on camera and occasionally featured on social channels.

Principle Accountabilities

(Please itemize major job responsibilities, by adding an estimate the % of time spent on each and highlight whether they have primary responsibility/decision making or play a collaborative role.)

• Develops and executes social content aligned with brand and campaign strategy to drive brand engagement, acquisition, and sales across high-profile social platforms (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter). Candidate must be willing to be on camera talent. (25% PRIMARY)
• Collaborates with the VP, Global Brand to develop and execute the company’s Influencer Marketing strategy to drive awareness, content, and social engagement across organic and paid. (25% PRIMARY)
• Own the ongoing development and effectiveness/reporting of social media strategy and KPI’s for Quay Australia by executing and then analyzing original campaigns, content and creative, strategic partnerships, influencer relations, and collaboration with internal marketing teams and outside agencies. (15% COLLABORATIVE)
• Coordinate with DTC, Product and Creative teams to own and execute the social media and influencer marketing calendar across platforms, i.e., managing social-first brand/influencer partnerships, develop targeted content to achieve specific social KPIs, manage evergreen product and key marketing initiative support, (10% COLLABORATIVE)
• Identify social expansion and growth opportunities and develop specific social channel expansion plans to keep Quay at the forefront of innovation in social technology (10% PRIMARY)
• Oversee social moderation and strategic efforts to optimize for community development, brand affinity, overall increased engagement, and achieving sales targets (10% PRIMARY)
• Monitor industry trends and competition in social media application and technology, acting as subject matter expert within the company and make recommendations to upper management regarding potential partnerships and adoption of relevant social techniques into corporate culture & the company’s products and services. (5% PRIMARY)

Budget Owner: No

Fiscal Accountabilities: NA

Salary: This role is based in our San Francisco office and will work onsite in a hybrid capacity. Base salary for this role is $100,000 – $115,000 annually.

Key Working Relationships

• This role coordinates closely with Marketing, PR Agencies, Ecommerce, Retail, Wholesale, and others to create and drive a social media strategy that supports the brand.
• This position collaborates closely with teams across the brand to manage the development of channel marketing initiatives, particularly retail (shops). This position collaborates closely with the team to ensure channel alignment.
• This position works with the product development team to support product messaging strategies and needs.
• This position works closely with third party content creation partners to develop content.

Required Skills & Experience

• 4-6 years’ experience managing a brand social media presence with a record of consistent success.
• Ability to manage evolving social content needs across multiple high-profile platforms in a highly organized way.
• An understanding of social media trends and their impact on the brand and a history of successfully managing high-profile social accounts.
• A history of producing successful marketing content, including video, from start to finish.
• An understanding of influencer marketing and building relationships.
• Experience with influencers.
• Ability to measure and analyze social KPIs and report in actionable, digestible executive summaries.
• Experience identifying and managing brand partnership opportunities on social media to drive KPIs.
• Excellent creative sensibility across copywriting, video production, photography, and design

Travel Requirements

• 5-10% travel required.

Physical Requirements

• This position is based in an office environment. Primarily sedentary work with occasional exertion of up to ten pounds of force to lift, carry, push, pull or otherwise move objects.
• Must be able to perform essential functions (with or without accommodation) without posing a “direct threat” to the health and safety to self or others.

Compensation: From $100,000.00 to $115,000.00 per year
Quay Australia