POSITION TITLE: Manager, Social Media and Influencer Marketing
REPORTS TO: Vice President, Global Brand
DEPARTMENT: Global Brand HEADCOUNT TYPE: Replacement
SUPERVISES: Social Media Specialist
EMPLOYMENT TYPE: Full Time
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JOB LEVEL: Manager FLSA STATUS: Exempt
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Summary Of Position
The Manager, Social Media and Influencer Marketing is responsible for the execution of a cohesive social media and influencer marketing strategy, including ongoing development and expansion of the brands social presence and influencer marketing programs; content and campaign ideation, analyzing and reporting on social media and influencer marketing KPIs while tracking to established goals.
The Manager, Social Media and Influencer Marketing is also responsible for collaborating cross functionally with teams across the company to support channel marketing needs. This role will collaborate closely with the Specialist, Social Media to manage the development of content for social, execution of social strategies, including viral social marketing campaigns; supervising high-profile social channels; and keeping leadership informed on relevant developments in social application and technology. The role requires a deep understanding of the influencer space across fashion and accessories and how to market to Millennials and Gen Z. The person hired for this role is expected to appear on camera and occasionally featured on social channels.
Principle Accountabilities
(Please itemize major job responsibilities, by adding an estimate the % of time spent on each and highlight whether they have primary responsibility/decision making or play a collaborative role.)
- Develops and executes social content aligned with brand and campaign strategy to drive brand engagement, acquisition, and sales across high-profile social platforms (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter). Candidate must be willing to be on camera talent. (25% PRIMARY)
- Collaborates with the VP, Global Brand to develop and execute the company’s Influencer Marketing strategy to drive awareness, content, and social engagement across organic and paid. (25% PRIMARY)
- Own the ongoing development and effectiveness/reporting of social media strategy and KPI’s for Quay Australia by executing and then analyzing original campaigns, content and creative, strategic partnerships, influencer relations, and collaboration with internal marketing teams and outside agencies. (15% COLLABORATIVE)
- Coordinate with DTC, Product and Creative teams to own and execute the social media and influencer marketing calendar across platforms, i.e., managing social-first brand/influencer partnerships, develop targeted content to achieve specific social KPIs, manage evergreen product and key marketing initiative support, (10% COLLABORATIVE)
- Identify social expansion and growth opportunities and develop specific social channel expansion plans to keep Quay at the forefront of innovation in social technology (10% PRIMARY)
- Oversee social moderation and strategic efforts to optimize for community development, brand affinity, overall increased engagement, and achieving sales targets (10% PRIMARY)
- Monitor industry trends and competition in social media application and technology, acting as subject matter expert within the company and make recommendations to upper management regarding potential partnerships and adoption of relevant social techniques into corporate culture & the company’s products and services. (5% PRIMARY)
Budget Owner: No
Fiscal Accountabilities: NA
Salary: This role is based in our San Francisco office and will work onsite in a hybrid capacity. Base salary for this role is $100,000 – $115,000 annually.
Key Working Relationships
- This role coordinates closely with Marketing, PR Agencies, Ecommerce, Retail, Wholesale, and others to create and drive a social media strategy that supports the brand.
- This position collaborates closely with teams across the brand to manage the development of channel marketing initiatives, particularly retail (shops). This position collaborates closely with the team to ensure channel alignment.
- This position works with the product development team to support product messaging strategies and needs.
- This position works closely with third party content creation partners to develop content.
Required Skills & Experience
- 4-6 years’ experience managing a brand social media presence with a record of consistent success.
- Ability to manage evolving social content needs across multiple high-profile platforms in a highly organized way.
- An understanding of social media trends and their impact on the brand and a history of successfully managing high-profile social accounts.
- A history of producing successful marketing content, including video, from start to finish.
- An understanding of influencer marketing and building relationships.
- Experience with influencers.
- Ability to measure and analyze social KPIs and report in actionable, digestible executive summaries.
- Experience identifying and managing brand partnership opportunities on social media to drive KPIs.
- Excellent creative sensibility across copywriting, video production, photography, and design
Travel Requirements
- 5-10% travel required.
Physical Requirements
- This position is based in an office environment. Primarily sedentary work with occasional exertion of up to ten pounds of force to lift, carry, push, pull or otherwise move objects.
- Must be able to perform essential functions (with or without accommodation) without posing a “direct threat” to the health and safety to self or others.
Compensation: From $100,000.00 to $115,000.00 per year
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