Executive Talent Solutions LLC

About Our Client:

Our client is on a mission to educate the world about the benefits of electric vehicle ownership and simplify the process of buying and selling electric vehicles. We believe in a brighter and more sustainable future driven by electric vehicles, and we’re looking for a Digital Marketing Manager to help us achieve this mission.

The Mission:

Our client created a platform to give the industry something it desperately needed: a dedicated electric vehicle platform and community that allows consumers to learn about, buy, and sell electric vehicles in the most simplistic and user-friendly manner available.

Who We Are:

Our client is a groundbreaking technology company that delivers substance to a highly engaged audience with industry-leading content, unmatched loyalty to our customers, and a great user experience. We are a team of passionate electric vehicle owners, enthusiasts, and advocates. We believe in the power through education and leverage that philosophy to empower our users and arm them with the information they need to make informed decisions. We are dreamers, innovators, nerds, and have a common goal in mind – to drive electric vehicle adoption forward.

Job Description:

We are seeking a passionate and experienced Digital Marketing Manager to lead our digital marketing efforts, drive the promotion of electric vehicle ownership, and market insurance products and services to our customers. In this role, you will have the opportunity to shape the digital marketing strategy and contribute to our mission of educating the world about the benefits of electric vehicles while offering insurance solutions to our users.

Key Responsibilities:

• Digital Strategy Development: Develop, execute, and continually refine comprehensive digital marketing strategies that align with our client’s mission and business objectives. This includes but is not limited to SEO, SEM, email marketing, affiliate marketing, content marketing, social media, and paid advertising campaigns.
• Audience Strategy: Identify and segment target audiences within the electric vehicle community. Develop tailored content and messaging strategies to engage and nurture these audiences, fostering brand loyalty, user engagement, and insurance product adoption.
• Monetization Strategy: Collaborate with cross-functional teams to develop and implement monetization strategies for our client’s digital platforms, including insurance product marketing. Explore opportunities for revenue generation through advertising, memberships, partnerships, or other innovative approaches.
• Insurance Product Marketing: Plan and execute marketing campaigns to promote insurance products and services to our client’s user base. Collaborate with insurance partners to create compelling and educational content that highlights the benefits of these products.
• Content Creation and Management: Create engaging and informative content for various digital channels, ensuring brand consistency and voice. Manage content calendars and collaborate with content creators, particularly for insurance-related content.
• SEO and SEM: Optimize website content and structure for search engines and manage pay-per-click (PPC) advertising campaigns, including those related to insurance offerings. Conduct keyword research to improve search engine rankings and drive relevant traffic.
• Email Marketing: Plan, execute, and optimize email marketing campaigns to promote insurance products, nurture leads, and drive conversions. Segment email lists for targeted messaging.
• Social Media Management: Oversee social media accounts, develop social media strategies, and create content calendars. Engage with the online community, monitor social media trends, and drive audience growth while integrating insurance-related messaging.
• Analytics and Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics. Provide regular reports on the effectiveness of campaigns, including those related to insurance products, and make data-driven recommendations for improvements.
• Budget Management: Efficiently manage the digital marketing budget, allocate resources, and optimize spending to achieve maximum ROI, including for insurance marketing campaigns.
• Team Collaboration: Collaborate with cross-functional teams, including graphic designers, web developers, and sales teams, to ensure alignment of digital marketing efforts with overall marketing and business strategies, including insurance initiatives.
• Stay Current: Stay updated on industry trends, best practices, and emerging technologies in digital marketing and insurance marketing to recommend and implement innovative strategies.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field
• 5+ most recent years of proven experience in digital marketing with a track record of successful campaigns.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, email marketing software, and social media management tools.
• Strong understanding of SEO, SEM, affiliate marketing, email marketing, and social media best practices.
• Experience in marketing insurance products and services is a significant advantage.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Creative thinking and the ability to think outside the box.
• Team player with strong interpersonal skills.
• Strong project management and organizational skills.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.

Executive Talent Solutions LLC

We are currently seeking a dynamic and experienced Social Media Manager to join our team in Miami, FL. As a Social Media Manager, you will be responsible for driving the social media strategy for our main Racing/automotive portfolio. You will play a pivotal role in creating engaging content, managing multiple social media channels, and enhancing our online presence within the motorsport industry. This position requires a creative individual with a deep understanding of social media platforms, excellent graphic design skills, and a passion for motorsports.

Principal Accountabilities:

• Manage multiple brand accounts across various social media platforms, including Twitter, Instagram, Facebook, TikTok, and other relevant platforms.
• Create high-quality graphics and video assets that resonate with motorsport enthusiasts, driving engagement and brand awareness.
• Provide live coverage of races, capturing in-the-moment content and engaging with followers during events.
• Collaborate with the video, podcast, and editorial teams to develop tailored content for social media, including captivating social graphics.
• Edit third-party videos to align with social media strategy and audience preferences.
• Cultivate a positive brand image and distinctive tone of voice for owned and operated brands.

Skills, Knowledge, and Attributes Required:

• Minimum of 2 years of experience in managing social media accounts for brands.
• Proficiency in Adobe Creative Cloud, particularly Photoshop and Premiere Pro.
• Strong graphic design skills, with the ability to create visually appealing assets.
• Proven track record of generating creative ideas and proactively implementing them.
• Experience in live event coverage, demonstrating the ability to capture real-time content and engage with audiences during events.
• Thorough understanding of various motorsport series and a genuine passion for the industry.
• Deep familiarity with social media platforms, including content prioritization strategies.
• Knowledge of current social trends and the ability to leverage them to engage and expand audiences.
• Comfortable using data analytics tools to make informed decisions and measure the success of campaigns.
• Willingness to travel as needed and work flexible hours, including weekends.

If you are a motivated and innovative individual with a strong background in social media management and a deep appreciation for motorsports, we encourage you to apply. This is an exciting opportunity to shape the online presence of renowned brands in the motorsport industry and engage with a passionate community of fans.

To apply, please submit your resume along with a portfolio showcasing relevant experience in social media management and graphic design.

Executive Talent Solutions LLC

Our client, a leading company in the automotive and luxury lifestyle industry, is seeking an experienced and dynamic Automotive and Luxury Lifestyle Social Media Manager to join their team. This is an exciting opportunity to play a key role in enhancing our client’s brand presence and engaging with their target audience across various social media platforms. The successful candidate will have a deep understanding of the automotive industry, a passion for luxury lifestyle, and a proven track record in managing social media channels effectively.

Responsibilities:

1. Develop and implement social media strategies: Work closely with the marketing team to create comprehensive social media strategies that align with our client’s brand objectives. Develop engaging content plans and campaigns for various platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn.
2. Content creation and curation: Create compelling and visually appealing content that showcases our client’s automotive offerings and luxury lifestyle products. Curate relevant and trending content from industry influencers, partners, and user-generated sources. Ensure all content adheres to brand guidelines and resonates with the target audience.
3. Community management: Foster a vibrant and engaged online community by actively responding to comments, messages, and reviews across social media channels. Initiate and participate in conversations to build relationships with followers, fans, and potential customers. Monitor and manage online reputation effectively.
4. Social media advertising: Collaborate with the advertising team to develop and execute targeted social media advertising campaigns. Utilize analytics and insights to optimize ad performance and drive conversions. Stay up-to-date with the latest trends and best practices in social media advertising.
5. Performance tracking and reporting: Monitor social media metrics and track key performance indicators (KPIs) to measure the success of social media campaigns. Generate regular reports that highlight the growth, engagement, and conversion rates across different platforms. Provide insights and recommendations for continuous improvement.
6. Influencer partnerships: Identify and establish relationships with influencers and industry experts who align with our client’s brand values. Collaborate on influencer marketing campaigns to expand reach and drive brand awareness. Monitor and evaluate the effectiveness of influencer partnerships.

Requirements:

1. Proven experience: Minimum of 3 years of experience in social media management, specifically within the automotive industry and luxury lifestyle sector. A portfolio or examples of past social media campaigns and content creation will be required.
2. Automotive and luxury lifestyle knowledge: In-depth understanding of the automotive industry, luxury lifestyle trends, and target audience preferences. Familiarity with luxury brands, high-end products, and the ability to create captivating content in this space.
3. Social media expertise: Extensive knowledge of various social media platforms, their features, and best practices for content creation, engagement, and community management. Proficiency in using social media management tools, analytics platforms, and scheduling software.
4. Creative mindset: Excellent storytelling skills and the ability to craft compelling narratives through visual and written content. Strong aesthetic sense and proficiency in creating and editing images, videos, and other multimedia content.
5. Communication and collaboration: Exceptional written and verbal communication skills with a keen eye for detail. Ability to collaborate effectively with cross-functional teams, influencers, and external stakeholders.
6. Analytical mindset: Proficiency in analyzing social media metrics and extracting actionable insights. Experience in using analytics tools to track performance and drive data-driven decision-making.
7. Flexibility and adaptability: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.

If you are passionate about the automotive industry, luxury lifestyle and have a creative flair for social media management, our client invites you to join their team as an Automotive and Luxury Lifestyle Social Media Manager. Take this opportunity to elevate our client’s brand presence and engage with an enthusiastic community of automotive and luxury lifestyle enthusiasts. Apply now

Executive Talent Solutions LLC