About Our Client:
Our client is on a mission to educate the world about the benefits of electric vehicle ownership and simplify the process of buying and selling electric vehicles. We believe in a brighter and more sustainable future driven by electric vehicles, and we’re looking for a Digital Marketing Manager to help us achieve this mission.
The Mission:
Our client created a platform to give the industry something it desperately needed: a dedicated electric vehicle platform and community that allows consumers to learn about, buy, and sell electric vehicles in the most simplistic and user-friendly manner available.
Who We Are:
Our client is a groundbreaking technology company that delivers substance to a highly engaged audience with industry-leading content, unmatched loyalty to our customers, and a great user experience. We are a team of passionate electric vehicle owners, enthusiasts, and advocates. We believe in the power through education and leverage that philosophy to empower our users and arm them with the information they need to make informed decisions. We are dreamers, innovators, nerds, and have a common goal in mind – to drive electric vehicle adoption forward.
Job Description:
We are seeking a passionate and experienced Digital Marketing Manager to lead our digital marketing efforts, drive the promotion of electric vehicle ownership, and market insurance products and services to our customers. In this role, you will have the opportunity to shape the digital marketing strategy and contribute to our mission of educating the world about the benefits of electric vehicles while offering insurance solutions to our users.
Key Responsibilities:
- Digital Strategy Development: Develop, execute, and continually refine comprehensive digital marketing strategies that align with our client’s mission and business objectives. This includes but is not limited to SEO, SEM, email marketing, affiliate marketing, content marketing, social media, and paid advertising campaigns.
- Audience Strategy: Identify and segment target audiences within the electric vehicle community. Develop tailored content and messaging strategies to engage and nurture these audiences, fostering brand loyalty, user engagement, and insurance product adoption.
- Monetization Strategy: Collaborate with cross-functional teams to develop and implement monetization strategies for our client’s digital platforms, including insurance product marketing. Explore opportunities for revenue generation through advertising, memberships, partnerships, or other innovative approaches.
- Insurance Product Marketing: Plan and execute marketing campaigns to promote insurance products and services to our client’s user base. Collaborate with insurance partners to create compelling and educational content that highlights the benefits of these products.
- Content Creation and Management: Create engaging and informative content for various digital channels, ensuring brand consistency and voice. Manage content calendars and collaborate with content creators, particularly for insurance-related content.
- SEO and SEM: Optimize website content and structure for search engines and manage pay-per-click (PPC) advertising campaigns, including those related to insurance offerings. Conduct keyword research to improve search engine rankings and drive relevant traffic.
- Email Marketing: Plan, execute, and optimize email marketing campaigns to promote insurance products, nurture leads, and drive conversions. Segment email lists for targeted messaging.
- Social Media Management: Oversee social media accounts, develop social media strategies, and create content calendars. Engage with the online community, monitor social media trends, and drive audience growth while integrating insurance-related messaging.
- Analytics and Reporting: Monitor and analyze digital marketing performance metrics using tools like Google Analytics. Provide regular reports on the effectiveness of campaigns, including those related to insurance products, and make data-driven recommendations for improvements.
- Budget Management: Efficiently manage the digital marketing budget, allocate resources, and optimize spending to achieve maximum ROI, including for insurance marketing campaigns.
- Team Collaboration: Collaborate with cross-functional teams, including graphic designers, web developers, and sales teams, to ensure alignment of digital marketing efforts with overall marketing and business strategies, including insurance initiatives.
- Stay Current: Stay updated on industry trends, best practices, and emerging technologies in digital marketing and insurance marketing to recommend and implement innovative strategies.
Qualifications:
- Bachelor’s degree in marketing, business, or a related field
- 5+ most recent years of proven experience in digital marketing with a track record of successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, email marketing software, and social media management tools.
- Strong understanding of SEO, SEM, affiliate marketing, email marketing, and social media best practices.
- Experience in marketing insurance products and services is a significant advantage.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Creative thinking and the ability to think outside the box.
- Team player with strong interpersonal skills.
- Strong project management and organizational skills.
- Certifications in digital marketing (e.g., Google Ads, HubSpot) are a plus.
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