Talent Casting Calls and Auditions

Our client, a well known name in the gaming and entertainment space is looking for a Sr. CRM Manager. This is a freelance role for 9-12 months with potential to go fulltime for the right person. This role is hybrid onsite 2 days a week in Orange County.

Duties and Responsibilities:

• Develop and execute email and CRM strategies to help grow audiences across all our key brands.
• Project manage CRM initiatives from start to finish.
• Set up email campaigns and customer journeys in our email/CRM tool Customer.io, that help maximize engagement and conversion.
• Collaborate and coordinate with internal stakeholders like creative, brand, compliance/legal, web team etc. to plan and execute CRM campaigns that are in line with brand strategies and operational goals.
• Work with an external design agency to develop creative assets that meet brand guidelines and marketing regulations.
• Use data to define, build and maintain segments for campaigns.
• Carry out multivariate tests to continuously optimize campaigns and maximize registrations.
• Measure and report the performance of all marketing campaigns and assess against KPIs. Inform future decisions based on test results.
• Be a CRM advocate by helping internal stakeholders understand the commercial benefit to be gained via increasing relevancy of communications.

Qualifications and Skills:

• Proven experience of planning, executing, and measuring the performance of email and CRM campaigns within a B2C industry.
• A strong understanding of video game industry and player needs.
• A passion for data-driven marketing with experience in segmentation of audiences and personalization of communications.
• Excellent understanding of email marketing best practices. Including basic marketing regulations like GDPR and COPPA
• Hands on experience with an email marketing tool (SFMC, Braze, Iterbale, Customer.io etc.)
• Highly organized with the ability to adapt quickly and efficiently to changing priorities.
• Strong attention to detail.
• Good understanding of quantitative data analysis and statistics.
• Basic knowledge of HTML desirable.
• A keen gamer would be a plus.

Send your resume today!

24 Seven Talent

Direct Agents is…

AWARD WINNING + DIVERSE

Minority Founded and Led

48% BIPOC, 38% of senior leadership

62% Female, 42% of senior leadership

5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)

Best Employer for Young Careers winner of Digiday’s Work Life Awards 2021

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards 2021

2x Winner NYC Top Workplaces (2022, 2021)

GROWTH ORIENTED + LEARNING MINDSET

25% growth this past year across the company

2x speed for individual learning and career development

Ways You’ll Make an Impact

• Work on a variety of clients/verticals (including e-commerce, entertainment, mobile apps) and manage daily strategy and execution of paid search campaigns that drive revenue/sales/users while maintaining effective cost per acquisition (CPA) or return on ad spend (ROAS)
• Develop and implement performance driven campaign strategies and optimizations for clients
• Research and understand client business models, products/services, verticals, and competition to create and manage campaigns that drive true business profitability and growth
• Work with search team and directly with clients to communicate campaign results, strategy, issues or needs
• Deep dive into analytics data to form the basis of campaign strategies and optimization
• Work with different channels teams to develop successful omni-channel strategies
• Expand beyond search distribution to effectively run campaigns on YouTube, display, Apple Search Ads, Bing Ads, new Google Ads Betas and more!
• Analyze and optimize campaigns from a variety of perspectives including conversion rates, keyword bids, impression shares, seasonal/geographical trends, search queries, keyword and ad copy research and development, landing pages, conversion funnel, quality score, competition, distribution channels, etc to achieve maximum ROI for clients
• Help train and guide team of analysts
• Work with business development to audit and develop custom pitches

Fast Tracked Professional Growth

As an independent and nimble agency, you have a direct hand in the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities (internal and external)
• Award submissions opportunities (team and individual)

What You’re Bringing

• 4-5+ years of experience in Search Marketing, preferably with ecommerce/entertainment/direct response clients
• Excellent analytical and problem solving skills
• Ability to prioritize tasks, multitask, and manage time efficiently
• Possess a “big picture” perspective, but immediately willing to ‘roll up your sleeves,’ and do whatever it takes to get the job done
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus

Special Notes

• This role will be located in our NYC office and our office is now open for hybrid work on a 3-2 schedule. You must reside, or be willing to relocate, within commuting distance of the office for this role.

The Essentials & Our Perks

• A competitive salary $100,000 – $110,000 with reviews based on performance
• Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that.
• Health, dental, vision, and mental health benefits including access to providers like:
• One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time
• PTO ranges from 15 – 24 days/year with additional days allocated for sick time
• A newly built and sun drenched penthouse office with incredible views over Flatiron
• Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Complimentary assortment of healthy snacks and fresh fruits in office
• A new MacBook Pro laptop for ease of work in office or remotely
• Dog friendly office!
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and company parties
• An unwavering belief that we can build, create and grow together!

Our People First Culture

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness

Our ERG initiatives include:

• WoDA – Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• State of the World – helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Opportunities to get involved with the community through mentorship, community service, and pro bono marketing services

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

Come As You Are

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Direct Agents

Description

Company (http://www.nhnglobal.com)

NHN Global is a technology company that focuses on cultivating valuable platforms and experiences with solutions, services, and tools that connect people and ideas to progress industries forward. Founded in 2018, NHN Global owns and manages different platforms businesses in e-commerce and entertainment.

Department (http://www.fashiongo.net/CustomerService/AboutUs)

FashionGo, is the No.1 Online business-to-business (B2B) fashion marketplace, efficiently connecting wholesale vendors and retail buyers from around the world. FashionGo provides one of the fastest growing global e-commerce platforms and the simplest, most cost-effective means to increase sales and expand reach. We offer fashion buyers and boutique owners 24/7 access to a vast collection of wholesale fashion so they can shop the latest trends at the best prices. http://www.fashiongo.net/

Responsibilities

• Define, plan and manage the rollout of platform features and enhancements.

• Identify customer pain points and needs by leading conversations with internal and external

stakeholders.

• Balance product strategy against competing stakeholders from sales, strategy, operations, development.

• Develop product specs, create wireframe, write tickets, acceptance criteria, and validation of product improvements and bugs.

• Manage product lifecycle day-to-day

• Collaborate and effectively communicate across all functions within the organization.

• Stay up to date on market competition.

• Provide support to Sales, Implementation, and Customer Support teams as needed.

• Organize reviews with management

• Prepare written reports regarding status and progress

• Partner with the development and QA teams to take products from conception to completion.

Required Qualifications

• BA/BS in related field

• Korean & English Bilingual

• 1-2+ years of experience in a product (or project) management in eCommerce industry

• Understanding of basic web development

• Experience collaborating with large cross-functional teams

Preferred Qualifications

• Experience in search analysis and business analysis

• Hands on experience in project/product managing or operations

Benefits

• Annual Incentive bonus
• Medical/Dental/Vision coverage for the employees and their dependent families (0% deduction)
• 401(k)
• Life Insurance
• Accidental Death & Dismemberment coverage
• Long-term disability benefits
• Health & Dependent Care FSA
• PTO – 15days for the 1st year (+1 day every year) – Maximum 25 days
• Marriage, Bereavement, Parental leave + equivalent subsidy
• Professional Development Assistance
• Employee service Award
• Company paid lunch when working at the office
• Fully stocked office kitchen (beverage and snacks)
• Free parking

Pay range

The pay range for this position in Los Angeles, CA is $54,000 – $69,000 (yr); however, base pay offered may vary depending on job-related knowledge, skills and experience.

A full range of medical, 401(k), and/or other benefits on the position will be offered on top of your base pay.

Base pay information is based on market location. There is a different range applicable to specific work locations. Please contact us at [email protected] if you have any questions.

NHN Global

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com’s list of 5000 fastest-growing private companies for the past eight years.

Americaneagle.com is seeking a qualified Technical SEO Manager to join the Americaneagle.com team. The primary function is to support organic search optimization for clients ranging from small to mid-size companies up through Fortune 100 global corporations. The Technical SEO Manager should be highly skilled in analyzing websites, optimizing for organic search, and troubleshooting complex SEO challenges. They will be responsible to plan for SEO in redesigns, audit newly developed websites for SEO performance, and support organic growth initiatives for Americaneagle.com clients.

Responsibilities:

• Complete technical SEO audits
• Assist in large-scale redesigns from an SEO perspective
• Analyze newly developed websites to identify organic improvements
• Troubleshoot complex SEO challenges
• Consult on multi-lingual, multi-regional, and global SEO strategy
• Provide structured data markup direction
• Build XML sitemaps and robot.txt files to improve crawl performance
• Identify page speed shortcomings and providing direction to remedy
• Monitor websites for SEO performance and necessary updates
• Analyze organic KPIs and to create a long-term strategy for growth
• Assist in developing and prioritizing roadmaps to remedy SEO components
• Collaborate with web development and digital marketing teams to resolve SEO priorities
• Measure and communicate growth in organic channels as a result of SEO efforts
• Contribute to company-wide best web development practices as it relates to SEO

Requirements:

• 4+ years of hands-on technical SEO experience
• Experience managing SEO for enterprise and/or large e-commerce websites
• Proficiency in web development languages (HTML, JavaScript, CSS, etc.)
• Proficiency with Google Search Console and Bing Webmaster Tools
• Google Analytics Certified with experience in Google Tag Manager
• Strong experience with SEO tools including Screaming Frog, SEMrush, Botify, DeepCrawl
• Advanced knowledge of schema.org and JSON-LD
• In-depth understanding of search engine algorithms, up-to-date techniques, ranking factors, and principles for sound web development
• Strong communication skills, including the ability to articulate complex concepts both verbally and in writing to clients and team members
• Solid time management skills
• Comfortable working in a fast-paced, team-based environment
• Ability to think logically and develop practical SEO recommendations for client websites to support their marketing strategies and efforts
• Follows industry trends and passionate about SEO
• Programming / web development experience a plus

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our development team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. We offer a generous compensation and benefits package.

Americaneagle.com

LOCATION: Work onsite in New York, NY

WORK TYPE: Hybrid remote and onsite

OVERVIEW

Make the team that changes the way the world experiences sport.

Sportradar is the leading global provider of sports betting and sports entertainment products and services. Since 2001, we have occupied a unique position at the intersection of the sports, media and betting industries; providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business.

Sportradar is looking for a stand-out Paid Social Manager to help lead the next phase of growth for our ad:s offering. This offering combines best-in-industry talent and technology to deliver a holistic solution across ad tech, creative, campaign management and measurement, built uniquely for the needs of the online sports betting & igaming industry.

Responsibilities

In this role you will be responsible for:

• Ensuring delivery of our Paid Social offering for some of our largest and most demanding customers
• Directly managing Paid Social campaigns for acquisition, brand building and retargeting objectives across Meta, Snap and Twitter platforms
• Consulting and advising clients on how to successfully scale advertising spend and unlock performance on social media channels
• Pro-actively identifying new opportunities and strategies to help customers reach their objectives via Paid Social
• Analyzing and articulating past campaign performance to internal and external stakeholders
• Supporting our Sales teams in articulating our unique proposition to potential customers
• Supporting our account management, tech and creative teams in integrating customers with our Paid Social offering
• Working cross-functionality to influence our overall strategy across sales, marketing, product development and service delivery

Knowledge and skills

The ideal candidate will possess:

• In-depth knowledge of Paid Social marketing best practice across acquisition, retention and brand objectives
• Knowledge of the online gambling/igaming industry and common marketing strategies
• A rounded understanding of the keys to success on Paid Social across creative, campaign management and measurement functions
• Good technical grounding with understanding of ad tech best practice, trends and challenges across app and web channels
• Analytical mindset with ability to derive insight from data
• Ability to influence and persuade senior stakeholders

Experience and qualifications

• 4+ years experience in paid social advertising, with hands-on experience executing brand and performance marketing campaigns
• Preferable experience working within sports betting, igaming or broader sports space
• Preferable experience with Dynamic Ads product
• Preferable experience across Meta, Snap and Twitter
• Preferable experience working in a commercial / sales / account management role

Benefits

• Work at the epicentre of a rapidly growing industry, supporting some of the biggest brands betting & gaming
• Join a global, dynamic team with a start-up culture, whilst being part of NASDAQ-listed corporation

Pay Range:$100,000 – $120,000

Sportradar intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors including but not limited to experience, qualifications, and location. Base pay is just one component of the Total Rewards that Sportradar provides to compensate and recognize employees for their work. Sportradar offers best-in-class benefits such as a comprehensive benefits package, performance bonus program, equity stock purchase and 401k contribution. Please consult with your recruiter to learn more as all benefits are subject to eligibility requirements.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Sportradaris an Equal Opportunity Employer. We are committed to encourage diversity within our teams. All qualified applicants will receive consideration without regard to among other things, your background,status,or personal preferences

Sportradar

Bally Sports’ mission is to build a transformative, participatory sports platform, anchored by the
most exclusive and relevant live professional games, that provides fans a year-round opportunity to
engage with content and communities they are most passionate about.

We are looking for a Director, Partner Marketing who will be an outstanding addition to our Growth
team. Reporting to the VP of Growth, you will be responsible for developing, pitching, and executing
paid and earned campaigns across Bally Sports distribution partners. The right person for this role
has a strong creative eye combined with excellent relationship management skills and an in-depth
understanding of the digital distribution landscape. This person has managed all aspects of a
marketing campaign, including strategy, media, and creative, and has experience leading a team of
junior talent. If you are someone who is passionate about sports entertainment and wants to shape
the way we deliver and promote it to our customers, then this is an excellent role for you!

What you’ll do
– Serve as a Partner expert by fostering robust relationships, continuously uncovering strategic growth opportunities and tracking overall performance to drive evolution
– Lead marketing efforts through device, wholesale, and distribution partnerships to maximize
– subscriber growth and platform engagement.
– Develop marketing plans with key partners, and ensure their success through end-to-end campaign management, inclusive of ideation, execution, and performance tracking
– Establish, implement, and measure the effectiveness of partner campaigns that drives subscriber acquisition, engagement, and retention.
– Develop a strategic roadmap across all partners inclusive of performance benchmarks and pathways to mutually beneficial growth and engagement levers
– Collaborate internally and externally to develop bespoke campaigns that capitalize on the unique audiences, viewing behaviors, and product features specific to each partner.
– Work cross-functionally to identify and implement paid and organic placements, promotional offers, and co-marketing activations, ensuring partner placements are a cohesive extension of Brand and Growth campaigns.
– Champion Partner Marketing across the org; advocate and educate stakeholders on the opportunities and audiences that each partner presents.
– Build, lead, and mentor a team of junior partner marketing talent
What to bring:
– Minimum 7 years of relevant experience
– Demonstrated success in leading partner marketing strategies for a prominent DTC brand/ SVOD platform preferred
– Familiarity with the streaming space and device partners, such as Roku and Samsung
– Adept at building strong partnerships that unlock new growth opportunities
– Experience collaborating with multiple stakeholders across a matrixed marketing organization
– Prior people management experience
– Point of view and interest in new developments within the sports industry
– Passionate and excited about the work while realizing work isn’t life. Have fun, be cool, work hard.
#Ballys

The base salary compensation range for this role is $130,000 to $160,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Diamond Sports Group, L.L.C, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer.
About us:
Diamond Sports Group LLC, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc., owns the Bally Sports Regional Sports Networks (RSNs), the nation’s leading provider of local sports. Its 19 owned-and-operated RSNs include Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States. Diamond Sports Group also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Diamond RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs each year.
Sinclair Inc.

THE COMPANY

ABOUT VINCE

Established in 2002, Vince is a leading global luxury apparel and accessories brand best known for creating elevated yet understated pieces for every day. The collections are inspired by the brand’s California origins and embody a feeling of warm and effortless style. Vince designs uncomplicated yet refined pieces that approach dressing with a sense of ease.

Known for its range of luxury products, Vince offers women’s and men’s ready-to-wear, shoes, handbags, and home for a global lifestyle. Vince products are sold in prestige locations worldwide. The Company operates 44 full-price retail stores, 14 outlet stores and its e-commerce site, vince.com. The Company is headquartered in New York and operates a design studio in Los Angeles.

Vince is searching for talent to contribute to the future development of the brand who have passion, creativity, and an entrepreneurial spirit. As a company, we are committed to offering our employees a challenging and rewarding work environment, opportunities for growth and development, a customer focused culture, a community to “give-back”, and competitive pay and benefits.

Summary

Vince is seeking a dynamic and experienced eCommerce Director. This role will report into the Chief Marketing/Digital Officer.

Overview

This person plays a key role in driving the growth of our direct channel and delivering against our financial targets as well as core web targets such as conversion and AOV. We are seeking a leader with experience in omni-channel capabilities, personalization/relevance, and delivering a branded experience.

The Director of eCommerce will partner to define Vince’s roadmap for investing in our digital experience and delivering an experience that drives high satisfaction and differentiation for our brand. This leader should be able to balance an analytical approach of test and learn with a customer centric vision.

This candidate must have a proven track record in running a successful ecommerce business that has maintained significant year over year growth or a significant digital presence driving transactions or conversions, ultimately increasing key performance indicators.

Strategy, Planning, Operations and Management

• Partners to define the vision for the end-to-end eCommerce experience including relevant synthesis to other parts of the Vince experience (retail stores, customer satisfaction, distribution, marketing)

• Advances a growth agenda including driving segmented customer journeys, increasing personalization and relevance, and omni-channel features in partnership with our retail division

• Translates the site vision into a technical and commercial roadmap that is aligned to our financial & brand goals

• Clear understanding of the drivers behind the P & L and monitors and manages performance, drive insights about what is working and how to improve.

• Manages daily E-commerce operations including, online merchandising, operations, promotion, and content execution.

• Oversees the tech stack and the key vendor relationships particularly those relating to Front End Platform and to the Systems Integrators

• Drives alignment with marketing, merchandising, and the overarching promotional calendar.

Qualifications/Experience:

• Bachelor’s degree in related field required

• 8+ years in ecommerce with growing responsibilities, ideally in an omni-channel environment.

• Deep working knowledge of the digital environment and tools and platforms used to deliver an exceptional online experience. You must show key examples of how your actions led directly to improved results

• Strong leadership and proven ability to manage a high performing team.

• Great communication skills. This role requires deft, assertive diplomacy across the organization but particularly with our IT partners, Buying and Merchandising partners and the key Vendor partners.

• Proven track record of converting data into actionable improvement.

• Expert in ecommerce technology/tools/partners and a working knowledge of “Buy” vs. “Build” technology with ROI understanding

• Experience with Omnichannel initiatives such as BOPIS, Ship from Store etc.

Vince offers a competitive benefits package designed to meet the unique needs of our team members. Some benefits are provided automatically at no cost and others require an active election. Those benefits include:

Healthcare

· Elective Medical, Dental, Vision Insurance

· Flexible Spending Accounts (Healthcare FSA & Dependent Care FSA) and/or Health Savings Account (HSA)

· Employer-paid telephonic mental health counseling & other types of mental health support

· Up to $600 Annual Gym Reimbursement

Financial

· 401(k) auto-enrollment with employer match (Traditional and/or Roth)

· Employer-paid Life Insurance, AD&D Insurance, and Short-Term Disability Insurance (additional coverage available at a buy-up)

· Travel & Entertainment Discounts

· Elective Employee Stock Purchase Plan

· Elective Discounted Pet Insurance, Home & Auto Insurance, Legal Insurance

· Elective Accident & Critical Illness coverage

· Elective pre-tax commuter benefits for transit and parking

Time Off

· A minimum of 12-weeks fully paid parental leave with those with over 1 year of tenure

· Competitive Paid Time Off including Vacation, Sick, Personal & Company Holidays, minimum vacation starts at 3 weeks annually

Product

· Clothing Allowance & Merchandise Discounts

Pay Range for this role: $140,000 – 160,000 annual salary range. Bonus eligible.

Vince is an equal opportunity employer and does not discriminate against any applicant or employee because of race, color, religion, sex, sexual orientation, national origin, disability, genetic information, age, or military or veteran status or any other status protected by applicable federal, state or local law. Vince, LLC also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws.

PLEASE NO UNSOLICITED PHONE CALLS. ONLY RESUMES SUBMITTED ON-LINE WILL BE CONSIDERED.

Vince

We are seeking a collaborative digital enthusiast to manage the organization’s digital products within its Products team. We operate one of the nation’s fastest growing internet lottery (“iLottery”) programs, experiencing triple digit year-on-year growth in gross gaming revenue. The success of KLC’s digital program relies upon technology and service providers as well as engaging game content to create an entertainment destination for Kentucky Lottery players. The Digital Product Manager is responsible for curating this player experience by executing effective roadmaps for product and feature enhancements, using product usage data to steer the player engagement strategies for optimal acquisition and retention programs, and ensuring that all product and feature roadmaps are delivered and then monitored against program KPIs.

For over 30 years, the Kentucky Lottery has earned more than $6.4 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds – over $4.4 billion, has gone to funding programs to help Kentucky students stay home and attend college. We have continued to break records – earning over $1 billion in sales every fiscal year since ‘17 to continue to support these important programs.

As a company that was voted Best Places to Work for 3 consecutive years (2021-2023), our team and company values are what makes the difference to college students all across Kentucky.

The Kentucky Lottery’s Core Values:

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are a good corporate citizen, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.

JOB SUMMARY

The Digital Product Manager will oversee the day-to-day activities related to program performance and execution of growth strategies in the digital channel with support from both internal resources and external gaming vendors.

ESSENTIAL DUTIES/RESPONSIBILITIES

• Collaborates with the VP, Products to develop, enhance and maintain the Kentucky Lottery Corporation’s (KLC) suite of digital products, now and into the future. Partners with VP, Products to establish digital product goals and objectives, and devise product roadmaps aligned to KLC Strategic Plan and Business Objectives.

• Manages all phases of digital product development lifecycle across cross-functional internal and external resources, ensuring alignment of delivery milestones and releases for all digital products including the iLottery instant play portfolio as well as web and mobile products.

• Maintains knowledge base across industry benchmarking tools and broad e-Commerce/digital trends to inform the growth of the digital product suite. Collaborates with research team to execute regular cadence of research initiatives to inform digital growth.

• Manages execution of the instant play product portfolio, ensuring alignment to program KPIs and defined launch schedule.

• Leverages product usage data and knowledge of consumer needs to measure and report on performance of digital product suite, and to identify and recommend new product features or development opportunities.

• Collaborates with product development peers to ensure effective deployment of digital product suite and capabilities in promoting all of KLC’s products, regardless of distribution channel.

• Strategizes with internal and external stakeholders to grow digital product market share by improving conversion to play online and increasing loyalty among existing customers. This includes the design implementation of promotional and player communication strategies for internet-based games; report on return on investment, key metrics and share results with key stakeholders. Available communication channels include email marketing, push notifications, content management on the website and interstitials.
• Oversees operational management of digital program to ensure contractual compliance and a consistent KLC brand experience with the program’s customer call center and in-house customer support roles, including monthly reviews, process improvements, new opportunities, script additions or revisions, troubleshooting to resolve issues, etc.

KNOWLEDGE/SKILLS/ EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Sales or related field required. MBA or other advanced degree a plus.
• Three to five years’ relatable experience.
• Demonstrated knowledge of digital and mobile trends and tools. Experience in leveraging digital solutions and data to drive growth.
• Experience prioritizing and managing digital product roadmaps.
• Excellent time management and project management skills, with an ability to manage multiple products at various phases of the development lifecycle.
• Experience with determining the needs of nontechnical users and working with IT to test and deploy effective solutions.
• Proven strong analytical and problem-solving skills, including root cause analysis and process- oriented solutions.
• Open-minded towards the ideas and views of others, comfortable giving and receiving feedback, contributes to building a collaborative atmosphere and team spirit.
• Excellent interpersonal communication and interaction skills. Able to work and communicate effectively with a diverse range of thinking and personality styles.

CORE VALUES

Must be able to exhibit the KLC’s core values:

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are a good corporate citizen, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

SUPERVISORY RESPONSIBILITIES

• Sr. iLottery & Customer Support Specialist
• Customer Experience Specialist

WORKING CONDITIONS

· Office environment – hybrid in accordance with KLC policies.

· Travel: 10% or less

PHYSICAL REQUIREMENTS

• Ability to lift up to 40 pounds: Occasionally
• Standing or sitting: Continuously
• Moving: Occasionally
• Reaches, writing, fingering, typing: Continuously
• Talking and/hearing: Continuously
• Seeing: must be able to read reports and use a computer: Continuously
• Sit for long periods of time: Continuously

BENEFITS

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which the company contributes a portion of your base pay.

We will only contact candidates who match the qualifications for this role and who are selected for the next steps in the talent acquisition process.

The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences.

Ky Lottery Corp

PART TIME

We are seeking a talented highly motivated, self-starting, creative individual with a passion for connecting with current and future customers through content marketing, social media and traditional marketing efforts.

The part time Marketing and Social Media Coordinator will be responsible for advancing the community and customer experience through online and traditional marketing. This position is charged with accelerating the expansion and use of social media channels as well as to bring a high degree of creativity to our existing methods. This position requires tight interaction with the marketing, customer service, operations, sales and technology teams to ensure that our website, social media, collateral and other communications accurately reflect our brand and to achieve overall goals.

Applicants should have a well-developed capacity for coordinating and implementing marketing communication projects with responsibilities that social media, public relations, search marketing, advertising, brand stewardship and special events management. Familiarity with standard concepts, practices, and procedures within marketing and advertising is critical, while knowledge of real estate functions is a bonus. A certain degree of creativity and latitude is required.
The Sharma Group

Client Overview: Our CPG client is looking for a Senior/Associate Social Media Manager to lead its Organic Social team, establishing best-in-class social and content strategies and overseeing community management for the clients growing brand portfolio.

Role Overview: The Organic Social team serves content to an audience of over 4.4MM consumers on owned social channels alone, posting over 300 times per month across four brands, and fielding an average of 35K unique monthly messages.

Senior/Associate Social Media Manager Responsibilities:

• Own social and content strategy and editorial planning for all brands.
• Use data and experimentation to optimize and report on performance across all platforms
• Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs

Senior/Associate Social Media Manager Qualifications:

• 4-6+ years of social media experience, preferably at a D2C brand
• Proven experience scaling a social media team and driving performance at a previous brand
• Experience with social media publishing tools (Falcon.IO, Sprout Social, Hubspot etc.) and social intelligence tools (Talkwalker, BrandWatch, Synthesio, etc.)
• Experience with paid marketing channels, like Paid Social, SEM, Display, CRM

24 Seven Talent