Bally Sports’ mission is to build a transformative, participatory sports platform, anchored by the
most exclusive and relevant live professional games, that provides fans a year-round opportunity to
engage with content and communities they are most passionate about.
We are looking for a Director, Partner Marketing who will be an outstanding addition to our Growth
team. Reporting to the VP of Growth, you will be responsible for developing, pitching, and executing
paid and earned campaigns across Bally Sports distribution partners. The right person for this role
has a strong creative eye combined with excellent relationship management skills and an in-depth
understanding of the digital distribution landscape. This person has managed all aspects of a
marketing campaign, including strategy, media, and creative, and has experience leading a team of
junior talent. If you are someone who is passionate about sports entertainment and wants to shape
the way we deliver and promote it to our customers, then this is an excellent role for you!
What you’ll do
– Serve as a Partner expert by fostering robust relationships, continuously uncovering strategic growth opportunities and tracking overall performance to drive evolution
– Lead marketing efforts through device, wholesale, and distribution partnerships to maximize
– subscriber growth and platform engagement.
– Develop marketing plans with key partners, and ensure their success through end-to-end campaign management, inclusive of ideation, execution, and performance tracking
– Establish, implement, and measure the effectiveness of partner campaigns that drives subscriber acquisition, engagement, and retention.
– Develop a strategic roadmap across all partners inclusive of performance benchmarks and pathways to mutually beneficial growth and engagement levers
– Collaborate internally and externally to develop bespoke campaigns that capitalize on the unique audiences, viewing behaviors, and product features specific to each partner.
– Work cross-functionally to identify and implement paid and organic placements, promotional offers, and co-marketing activations, ensuring partner placements are a cohesive extension of Brand and Growth campaigns.
– Champion Partner Marketing across the org; advocate and educate stakeholders on the opportunities and audiences that each partner presents.
– Build, lead, and mentor a team of junior partner marketing talent
What to bring:
– Minimum 7 years of relevant experience
– Demonstrated success in leading partner marketing strategies for a prominent DTC brand/ SVOD platform preferred
– Familiarity with the streaming space and device partners, such as Roku and Samsung
– Adept at building strong partnerships that unlock new growth opportunities
– Experience collaborating with multiple stakeholders across a matrixed marketing organization
– Prior people management experience
– Point of view and interest in new developments within the sports industry
– Passionate and excited about the work while realizing work isn’t life. Have fun, be cool, work hard.
#Ballys
The base salary compensation range for this role is $130,000 to $160,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Diamond Sports Group, L.L.C, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer.
About us:
Diamond Sports Group LLC, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc., owns the Bally Sports Regional Sports Networks (RSNs), the nation’s leading provider of local sports. Its 19 owned-and-operated RSNs include Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States. Diamond Sports Group also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Diamond RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs each year.
Sinclair Inc.
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