Our client, a well known name in the gaming and entertainment space is looking for a Sr. CRM Manager. This is a freelance role for 9-12 months with potential to go fulltime for the right person. This role is hybrid onsite 2 days a week in Orange County.
Duties and Responsibilities:
- Develop and execute email and CRM strategies to help grow audiences across all our key brands.
- Project manage CRM initiatives from start to finish.
- Set up email campaigns and customer journeys in our email/CRM tool Customer.io, that help maximize engagement and conversion.
- Collaborate and coordinate with internal stakeholders like creative, brand, compliance/legal, web team etc. to plan and execute CRM campaigns that are in line with brand strategies and operational goals.
- Work with an external design agency to develop creative assets that meet brand guidelines and marketing regulations.
- Use data to define, build and maintain segments for campaigns.
- Carry out multivariate tests to continuously optimize campaigns and maximize registrations.
- Measure and report the performance of all marketing campaigns and assess against KPIs. Inform future decisions based on test results.
- Be a CRM advocate by helping internal stakeholders understand the commercial benefit to be gained via increasing relevancy of communications.
Qualifications and Skills:
- Proven experience of planning, executing, and measuring the performance of email and CRM campaigns within a B2C industry.
- A strong understanding of video game industry and player needs.
- A passion for data-driven marketing with experience in segmentation of audiences and personalization of communications.
- Excellent understanding of email marketing best practices. Including basic marketing regulations like GDPR and COPPA
- Hands on experience with an email marketing tool (SFMC, Braze, Iterbale, Customer.io etc.)
- Highly organized with the ability to adapt quickly and efficiently to changing priorities.
- Strong attention to detail.
- Good understanding of quantitative data analysis and statistics.
- Basic knowledge of HTML desirable.
- A keen gamer would be a plus.
Send your resume today!
24 Seven Talent
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