Model Casting Calls and Auditions

At Seneca, we believe that your home should complement and enhance your lifestyle. We make this possible by creating homes and communities for lease that prioritize a personalized, maintenance-free, tech-enabled, and wellness lifestyle with award-winning design. We are interested in creating neighborhoods that curate a true sense of community and we approach this in an intentional and holistic manner.

A division of Christopher Homes, Las Vegas’ top Luxury homebuilder, Seneca is able to leverage 40 years of luxury residential placemaking experience and an array of diverse backgrounds in real estate development which creates a vertically integrated platform which Seneca operates from.

Seneca is: Living. Simplified.

Job Summary

Seneca is seeking to bring on a Director of Marketing to develop and implement comprehensive digital marketing strategies and campaigns. This responsibility involves assessing and creating the marketing plan, planning, coordinating, and performing all marketing efforts.

What you’ll do:

• Lead the overall development, management, and execution of all digital marketing strategies including social media (paid and organic), Search Engine Optimization (SEO), Search Engine Marketing (SEM), text and email campaigns and influencer marketing
• Develop engaging and relevant content for digital channels, including website, blog posts, and video marketing
• Manage the company’s social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, etc. Create, curate content, schedule posts, engage with followers, and analyze social media metrics to optimize performance
• Monitor digital marketing KPI’s, track campaign performance, and generate regular reports to evaluate the success of marketing initiatives. Use data-driven insights to identify areas for improvement and recommend actionable strategies
• Set marketing goals and objectives
• Identify the company’s target resident demographics
• Directly manage all third-party consultants involved with marketing, branding and advertising
• Analyze company’s marketing strategy and suggest improvements
• Create and present the annual marketing budget, plan and strategy
• Ensure all marketing communications and advertising is in alignment with brand standards and established guidelines
• Stay up to date with emerging digital marketing trends, technologies, and best practices

What you bring:

• 6-8 years’ experience in a senior level marketing role; Hospitality experience preferred
• BA in Marketing or similar relevant field
• Ability to manage a marketing budget and performance-driven marketing plans 
• Ability to monitor key performance metrics and make real-time decisions based on findings with a focus on maximizing lead generation
• Excellent analytical, copy writing, and presentation skills
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• In-depth knowledge of big data analysis
• Excellent organizational and time management skills
• Excellent communication and interpersonal skills
• Additional marketing certifications are a plus

We offer excellent benefits including:

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid time off
• Paid holidays
• 401K plan with employer match

Christopher Homes

Pharcomed Corp is looking for a Junior Marketing Coordinator to join their team to help launch their multinational hair growth dermocosmetic product line into new territories. This role is available to candidates interested in a part-time opportunity with the potential of converting to full-time.

As a Junior Marketing Coordinator, you will assist in conceptualizing and executing material both traditional and digital for our dermo-cosmetic product line. This includes but is not limited to brand strategy, storytelling ideation, content creation, competitor analysis, KPI tracking and event planning. You will collaborate with the sales team to help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.

Responsibilities:

Creative:

• Coordinate print advertising campaigns, including design, production, and distribution of marketing materials and communications to promote awareness and Tricovit brand campaigns to Salon Providers, their clients and end-user.
• Quality assurance of client’s assets for job processing: unit specs, copy, images, files, legal specifications. 
• Lead creative development of merchandising and “swag” to promote Tricovit to clients, including identifying vendors and negotiating costs.
• Manage budgeting and invoicing for marketing materials.
• Create presentations and compile materials for Client meetings and new business pitches.
• Support the creation of product comps.
• Manage and update the company’s website using WordPress or other content management systems.
• Support the implementation of performance marketing initiatives, such as Google Ads or social media advertising.
• Assist in email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Contribute to e-commerce initiatives, including product listings, promotions, and customer support.

Product Development:

• Collaborate with Manager to support new product launches, gaining experience in the process of end-to-end product development.
• Support Manager on product/formula/samples/artwork questions from other teams.
• Prepare competitive product overviews as needed to support product ideation and development. – Includes researching, creating and proposing new product innovation recommendations.
• Participates in brainstorming sessions with Strategy and Creative teams. 

Data / Analysis / Insights Collection:

• Create presentations (PowerPoint), assist proofing and compile materials for Management Meetings covering state of business, financials.
• Attend relevant internal and Client meetings and proactively contribute to conference reports by compiling notes indicating key points and clear next steps. 
• Assist with market analysis including but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance. 
• Prepare competitive product overviews and formula analysis to support product ideation and development.
• Track, analyze and report the success of campaigns and events.

Special Projects:

• Plan and execute campaigns and events.
• Lead shipments of samples between domestic and international cross-functional stakeholders.
• Support team in preparation of management meetings.
• Support departmental leadership in annual strategic planning and budgeting.
• Writing project briefs, providing copy and design direction, managing deadlines and ensuring product messaging and claims are accurate, consistent and ensure legal compliance.

What We Want To See:

• A passion for traditional and digital marketing / social media, influencer and brand ambassador.
• Excellent organizational, project management and problem-solving skills to juggle multiple responsibilities at once and consistently meet deadlines.
• Excellent writing and copy editing skills.
• Comfortable looking and analyzing data to measure performance.
• Collaborative work approach.
• Ability to identify problems head on and propose sustainable solutions in a quick and efficient manner.
• Has a strong creative eye and ability to create and identify brand assets.

*Please send us any work samples you may have.

Requirements:

• Bachelor’s Degree in Marketing, Advertising, Communications or relevant equivalent experience.
• Bilingual in Spanish is highly preferred.
• Experience with WordPress or other content management systems.
• Familiarity with print advertising processes and design principles.
• Basic understanding of budgeting concepts and analytics tools.
• Knowledge of Google Analytics or similar platforms for tracking campaign performance.
• Familiarity with performance marketing tactics, such as search engine optimization (SEO) or pay-per-click (PPC) advertising.
• Understanding of email marketing best practices and tools.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Able to navigate various leadership styles and collaborate with international stakeholders.
• Must be computer literate with proficiency in Adobe Suite, MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software and operating systems.

Pharcomed Corp.

LZMFG is seeking an accomplished professional to spearhead the development and execution of the brand’s global marketing strategy. This pivotal role entails close collaboration with the e-commerce division of Adam LZ, an esteemed content creator and professional driver. Amidst the realm of fervor and distractions, we are in search of an individual who excels under pressure, exhibits a strong work ethic, adeptly communicates with our dedicated fanbase through strategically aligned campaigns, and possesses the flexibility to embark on occasional business travels. The ultimate objective of this role is to propel LZMFG to new heights by instituting a framework of organization and formulating a comprehensive roadmap to achieve our envisioned goals. Given the absence of this position within our organization, the brand manager will rely upon your expertise and visionary leadership to justify, conceive, and meticulously document our creative endeavors.

• Set goals and plan for the business, do research, and report on progress
• Manage and collaborate with brand manager on how to spend the budget, making changes to get the best results
• Lead teams to test different advertising strategies and find what works best
• Work with the media team to create new digital content for social media, our website, and partnerships
• Manage social media channels and develop a posting cadence that effectively communicates to our audience 
• Look for new channels and trends to advertise on, in collaboration with the media team
• Coordinate creative ideas with the Brand team and find the best ways to reach our audience
• Come up with new ideas and collaborate with the brand manager and media team to make them happen
• Manage and develop the framework, set goals, and give feedback
• Improve the performance of our content and report on how well it’s doing
• Work with other departments to plan and create videos and photos
• Make sure the production process runs smoothly, from planning to the final product
• Manage the production schedule according to the marketing strategy and CEO’s direction
• Be on set during production, support the team, and make decisions
• Help with organizing and troubleshooting digital files

Qualifications and Skills

• 5+ Years Experience with Production, and Marketing Campaign Management
• Familiarity working in the E-commerce/Digital Marketing Media Space
• In-Depth Knowledge of Content Platforms (YouTube, IG, TikTok, Facebook)
• Familiar with Project Management Tools such as (ex: Slack, Airtable, Monday.com, and Google Suite)
• Must be organized with strong written and verbal communication skills
• Understanding of all aspects of production (Pre Pro, Videography, Written, Post Production, Dissemination)
• Ability to time block and keep people on track and accountable toward a deadline
• Creative thinker with the ability to pivot and make decisions
• Automotive knowledge is a plus
• Photo and video skills is a plus
• Hands-on experience in Production, and Adobe Creative Suite is a plus
• Understanding of quality and QA process in relation to video production and design (Frame.io)
• Ability to Pre Produce content

Compensation

• Competitive salary commensurate with experience 
• Health Insurance
• PTO (Paid Time Off)
• Exclusive Discount Offerings

This position could be the first of many for our marketing team and we are looking for someone who is hungry to help us build something that others will aspire to be a part of. 

LZMFG

Digital Marketing Manager

Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Manager to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, Pinterest, and Google display. You will take our advertising and marketing programs in the US market to the next level with demonstrated improvements in lead generation. You will be joining an exciting company experiencing hyper growth and a team that values collaboration and fun. We’d love for you to share your previous marketing program successes.

Key Responsibilities

· Directly manage paid search, digital display, and paid social media campaigns in the US market with a focus on demand generation.

· Increase leads and opportunities through digital advertising programs.

· Develop and continuously manage A/B testing of messages and creatives across multiple digital channels.

· Collaborate with various members of the marketing team to write copy and develop creatives.

· Work with senior management and marketing team to develop focused demand generation programs and campaigns.

· Manage relationships with agencies, vendors, and other 3rd parties as needed.

· Track, analyze, and present on program/campaign performance.

What We’re Looking for:

· 2+ year of experience directly managing paid search (Google Ads/Bing Ads) with a focus on direct to consumer products.

· 4+ years of digital marketing experience including SEO, display, email and social.

· Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights.

· Strong experience with Google Ad Words & Analytics.

· Extensive hands-on experience with leading digital ad platforms (e.g., Google Ads, Facebook/Instagram, Pinterest, etc.) coupled with outstanding MS Excel skills.

· Candidate must have a high proficiency in written and spoken English

Blinds To Go

POSITION: Digital Marketing Manager

SUPPORTED BY: Creative Director

POSITION SUMMARY:

The Digital Marketing Manager will work to grow the Visit Mobile digital presence focusing on engaging and retaining visitors and potential visitors. The position supports the organization’s role of destination marketing by developing and managing its Customer Relationship Management (CRM) system; developing and modifying the database structure and content to maximize the efficiency and effectiveness of the organization; developing and managing its website page structure including special landing pages and micro-sites; working with Visit Mobile’s creative brand manager to increase the effectiveness of the website user experience; and managing online advertising and email marketing implementation.

This role works across internal teams, external agencies, and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences while increasing the brand authority within the digital ecosystem to keep Visit Mobile and Coastal Alabama at the forefront of business and leisure travelers through usability, discoverability, destination appeal, and monetization initiatives.

This position will also ensure the Visit Mobile brand and message is visually consistent and clearly communicated to visitors, the travel industry, partners, and the community.

RESPONSIBILITIES:

CRM

• Act as the organization’s primary internal expert on the CRM system
• Constantly evolve and develop the CRM structure in appropriate modules to maximize its effectiveness for team members
• Monitor CRM data entry by team members for best practices and coach accordingly
• Make recommendations to the executive team regarding needed enhancements to the Simpleview suite of subscribed products

CMS

• Engage prospective first-time visitors and re-energize past travelers through website design and content
• Coordinate SEO marketing and content strategy and implementation for web optimization
• Enforce high-quality standards on imagery and video to create the narrative for the destination
• Partner with Creative Director, Director of Marketing and Communications, Partnership, and Sales & MarComm teams to optimize website content, edit existing page structures and create new pages within the website to meet the content needs that are defined by team members
• Track and monitor the evolution of search interest, algorithm changes, and user behavior shifts.
• Stay up-to-date on best practices to increase the effectiveness of each page, maximizing metrics by researching and recommending “best-in-class” standards to establish Mobile.org as a leading online destination website.

Technology Integrations

• Oversee integrated technologies to ensure performance measurements and connectivity are working properly and maximizing said technology intent (current systems include but are not limited to the Visit Mobile Dashboard tool, BookDirect/JackRabbit, DTN, ActOn, Crowdriff UGC, Google, and others)
• Manages email marketing lists, distribution of emails, and the measurement of efforts
• Seek new technologies and resources to maximize the understanding of current and potential visitors
• Work in conjunction with industry partners, as well as sales and MarComm teams to provide information to third-party websites

Digital Advertising

• Work closely with the Visit Mobile Executive Team (Senior VP, MarComm, VP of Sales) to maximize digital marketing initiatives for Visit Mobile baseline funding, the Mobile Area Lodging Association marketing funding, and additional funding as it is available (example: ARP grant funding)
• Recommend paid digital media strategy to deliver department goals, optimize cross-platform efficiencies, and provide reporting to internal teams
• Execute paid digital media buys, market segmentation (both leisure and sales), reporting, services, and maintenance
• Work closely with the sales team to maximize room night potential as requested

Other Duties & Responsibilities

• Maintain clear communications with other departments to create an effective team
• Document processes and procedures of the position
• Develop and produce regular reports to keep team members updated on destination offerings and contacts as well as system management reports
• Maintain performance metrics relative to goals and analyze data for making decisions
• Participate in appropriate local, state, and national organizations, growing existing and fostering new partnerships; as well as pursuing professional development opportunities.
• Assume additional responsibilities as assigned.

The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties. The above are just a guide and are not necessarily the only initiatives this position will be involved in. This person may also be asked to participate in other special projects or community outreach and events. This person may be requested/required to participate in projects determined by the Creative Director and/or other organization leaders and teammates. Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.

DESIRED SKILLS / EXPERIENCES / QUALIFICATIONS:

• Exceptional writing, editing, and proofreading skills with attention to detail and personality
• Ability to work independently as well as with team members
• Strong sense of time management with the ability to take initiative, work well under pressure, and meet deadlines
• Strong customer service skills and the ability to communicate politely and effectively
• Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information
• Demonstrated experience as a power user of back-end online technology
• Basic knowledge of database structure
• Demonstrated experience working in a team environment with other specialized team members completing projects and achieving desired results
• A process enthusiast who understands cause and effect and can communicate complex details of databases and online experiences in a way a non-marketing professional can understand
• The ability to practice patience and persistence for partners while maintaining high expectations for one’s own performance.
• Participate in professional and/or civic organizations to enhance networking opportunities as approved by the team lead
• Experience with the Simpleview branded Customer Relationship Management or any Content Management System (CMS) product is preferred.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or related field preferred
• Minimum of 4 years of experience in digital marketing or related areas
• Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines
• Copywriting, verbal communication, and project management skills required
• Strong attention to detail
• Advanced knowledge of the Gulf Coast hospitality industry, with an emphasis on partners’ products and services.
• Ability to understand basic industry terms and trends in marketing, communications, and digital marketing initiatives
• Organized, self-starter with good time management skills
• Flexibility to carry out responsibilities on evenings or weekends, and to travel as needed

HOW TO APPLY:

• Please send your cover letter and resume to Oliver Dorgan, Creative Director ([email protected]) and Jay Garraway, VP of Administration ([email protected]).

Visit Mobile

Infomedia & the role

Infomedia is a leading global provider of SaaS and DaaS solutions to automotive industry. Headquartered in Australia, Infomedia has been at the forefront of vehicle and customer lifecycle system innovation for more than 30 years. We develop online parts selling systems, service quoting and inspection solutions, data analysis, predictive marketing and eCommerce solutions to help our OEM and Dealer customers grow sales and elevate customer experience.

Our data-driven software solutions are used each business day by over 250,000 dealership personnel, to manage the vehicle and customer lifecycle – they are produced in more than 40 languages and at work in 186 countries. Their powerful search functions and intuitive, user-friendly interface helps boost efficiency, profitability and customer retention for OEM Parts and Service Departments.

Expectations of the role

This position will involve working with the Global Marketing team, and across all US based functional teams to support Infomedia’s Marketing program for the Americas region.

What you will do

• Work directly with project managers, designers, social media, and content teams to design and implement key marketing campaigns.
• Collaborate with the global marketing team in Australia to execute local programs across industry research, product marketing and sales campaigns
• Provide insights to assist in localizing and creating sales materials used for proposals and product presentations
• Work with product team in developing competitive insights across various product categories
• Coordinate attendance at special industry events, projects, and conferences
• Work with the sales team to provide local support for lead generation campaigns, including A/B testing and optimization to drive conversions
• Provide local market insights to support the execution of digital marketing initiatives, including SEO/SEM, email marketing, PPC advertising, and social media marketing
• Identifying marketing opportunities to grow sales and traffic to our website
• Provide sales enablement support to Infomedia’s data partners in the Americas.
• Obtain customer testimonials and coordinate NPS satisfaction surveying
• Contribute ideas for Thought Leadership content that is relevant for the Americas market
• Leadership and coaching of a marketing team located in various regions.
• Strategic GTM planning to support Americas sales activities
• Performance Tracking and management reporting

What you will bring

To perform this job successfully, you will bring a ‘can do’ attitude, be willing to operate in a global setting that is fast paced with great opportunities to learn and grow. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• BA/BS in Marketing, Business, Communications or equivalent working experience
• Experience working in the automotive industry is ideal – must exhibit a clear understanding of the latest automotive aftersales industry marketing trends
• At least 10 years or more of related professional marketing experience
• Experience in leading a multi-functional marketing team (end to end)
• A solid understanding of ‘integrated marketing’ strategies – you will be responsible for identifying new opportunities to promote and market our products/services to the target audience.
• Excellent ability to communicate in a clear and concise manner verbally and in written form.
• Ability to convey technical concepts to non-technical audience
• Working knowledge of customer relationship management (CRM) and content management system (CMS) platforms
• Research and analytical skills
• An understanding of digital marketing tools and tactics

Prior experience in a high-growth technology company servicing complex industrial customers is essential. A proven record of accomplishment of sales and retention in multi-national industrial accounts with experience in personally developing top line sales in the millions on an annual basis. Record of accomplishment of implementing new business development plans within multi-national industrial accounts which at least meet, but preferably exceed business goals.

Why choose us?

Put simply, we are a business who are a global leader in our industry on the cusp of a period of growth, innovation and evolution and we have no plans to slow down anytime soon. We develop innovatively crafted, data driven cloud software solutions for some of the best and most well-known automotive brands across the globe. The day-to-day varied work coupled with our relaxed, informal, yet high performing environment are the key things that makes our team happy.

Culture and Benefits

Here at Infomedia we take our team members and our service very seriously. We live by our core values of: Accelerating Performance, Driving Innovation & Service, Navigating Global, Steering Locals and Having Fun in the Fast Lane. We work hard but we play hard too. We offer a robust benefits package including paid parental leave, flexible working arrangements, health benefits, growth and career development and recognition.

About Infomedia

Infomedia offers its Microcat® EPC, Superservice™ Quoting & Inspection software, Infodrive™ Data & Analytics, SimplePart™ ecommerce platform as ‘turn-key’ solutions to our OEM customers and their dealership networks.

• 30 years industry experience
• Established global operations throughout 186 countries in over 40 languages
• Our software is used by over 250,000 automotive industry professionals around the world.

Please note that you must have valid identification to work in the United States to be eligible for this role, and only candidates who meet the above criteria will be contacted.

Infomedia is an equal opportunity employer and welcomes all qualified applicants. Infomedia does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, marital, domestic, or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Infomedia

Company Overview: 

Pillow Cube is a rapidly growing ecommerce company specializing in innovative and ergonomic sleep solutions. We’re dedicated to helping our customers achieve better sleep and improved well-being through our unique product offerings. As a Performance Marketing Manager at Pillow Cube, you’ll play a crucial role in driving our digital marketing efforts to reach and engage our target audience effectively.

Position Overview: We are seeking a highly motivated and experienced Performance Marketing Manager to join our dynamic marketing team. The ideal candidate is a data-driven marketer who thrives in a fast-paced environment and possesses a deep understanding of digital advertising platforms, analytics, and conversion optimization. In this role, you will be responsible for developing and executing performance marketing strategies that drive traffic, increase conversions, and contribute to the overall growth of the company.

Responsibilities:

• Develop and implement comprehensive performance marketing strategies across various digital channels, including but not limited to paid search, paid social, display advertising, retargeting, and affiliate marketing.
• Manage our external vendors as they optimize and scale paid campaigns to achieve key performance indicators (KPIs) such as ROAS, CAC, and conversion rates.
• Conduct ongoing analysis of campaign performance, leveraging data insights to make data-driven decisions and optimizations.
• Collaborate with the creative team to develop compelling ad creatives and landing pages that resonate with the target audience and drive engagement.
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure Pillow Cube remains at the forefront of performance marketing innovation.
• Monitor and manage marketing budgets, ensuring efficient allocation of resources across different campaigns and channels.
• Identify opportunities for growth and expansion within existing and new markets, and develop strategies to capitalize on those opportunities.
• Collaborate cross-functionally with other teams, including content, product, and analytics, to ensure alignment and maximize overall business impact.
• Provide regular reports and updates on marketing performance to senior management, highlighting successes, challenges, and areas for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, a related field or relevant work experience. 
• Proven track record of successful performance marketing campaigns in an ecommerce environment, with a minimum of 5 years of experience in a similar role.
• Proficiency in utilizing digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO) strategies.
• Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Exceptional communication skills, both written and verbal, with the ability to effectively present insights and strategies to diverse stakeholders.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Strategic thinker with a strong business acumen and a passion for driving results.

Benefits:

• Competitive salary range of $90,000 -$120,000 
• Health, dental, and vision insurance coverage..
• Generous vacation and paid time off policy.
• Opportunity for professional growth and advancement within a rapidly expanding company.
• Collaborative and innovative work environment.

If you’re a driven marketer with a passion for performance marketing and an interest in contributing to the success of a thriving ecommerce brand, we encourage you to apply for the Performance Marketing Manager position at Pillow Cube. Join us in revolutionizing the way people sleep and improving their lives through innovative sleep solutions.

Pillow Cube

About Rhino Health

AI has not achieved its full potential in healthcare. Rhino Health aims to fix that. Today, AI developers face tremendous hurdles in training their models on sufficiently large & diverse datasets because of privacy concerns. The Rhino Federated Computing Platform (FCP) unlocks healthcare data collaborations by allowing developers to train their models on data without ever taking possession of that data. 

Rhino Health offers healthcare organizations and data scientists an end-to-end distributed computing platform, which enables data collaboration while protecting patient data privacy. The FCP uses edge computing and federated learning, leaving data at rest at each site, thus lowering the barrier to wider adoption of AI in healthcare and making multi-site collaboration seamless. Users can tap into a network of over a dozen leading medical centers around the world, centrally performing data pre-processing, harmonization, model training & validation, and results analysis with no data ever leaving any medical center’s firewall. The FCP is being used in a variety of data modalities such as medical imaging, medical notes, histopathology, genomics, and proteomics. 

The company is headquartered in Boston, with an R&D center in Tel Aviv.

About the Role

Rhino Health is making our first dedicated marketing hire. This role will be responsible for crafting and executing marketing strategies to drive awareness, adoption, and engagement of the FCP. You will collaborate closely with our team to understand our technology & its applications thoroughly, and then effectively communicate its value proposition to our target audience of data scientist / AI engineer users in industry, academia, and the public sector – along with others in those orgs who might influence the buying decision (e.g. CTOs). This person’s main focus will be product marketing, but as a fast-moving startup, we will also ask this person to lead any other marketing-related efforts that arise. 

Specific responsibilities will include:

• Product Messaging: Articulate our ICP and then develop clear and compelling messaging around the FCP, emphasizing its unique selling points and benefits for users/buyers. Translate complex technical concepts into accessible language for our target audience.
• Content Creation: Create a variety of content, including our website, blog posts, whitepapers, case studies, and video content, to educate and engage users and those with influence in the buying process.
• Developer Advocacy: Champion our product within the developer community through active participation in forums, social media, conferences, and other relevant channels.
• Sales Enablement: Collaborate with the Rhino team to create pitch decks and other assets that align with our brand identity and effectively convey the value of our product.
• Campaign Planning: Strategize about how to best reach users across multiple segments, including both prospects and existing customers. Collaborate with the product, engineering, and sales teams to align marketing initiatives with business objectives and drive customer acquisition and retention.
• Competitive Analysis: Stay informed about industry trends, competitor offerings, and market dynamics to ensure our product positioning remains competitive and relevant.

This role is an individual contributor position, with room for growth depending on interest, performance, and trajectory of the company. Final title will be dependent on candidate experience level. 

About the Candidate

Ideally, you are someone experienced in marketing highly-technical products in novel categories to a variety of stakeholders – both hands on technical users (data scientists, data engineers, MLOps, etc.) as well as to executive stakeholders who may have budget authority. You should be excited about defining goals & processes, and being nimble given the changing nature of an early-stage startup. We expect this to be a hands-on role – you will be writing content yourself (and we’ll ask for writing samples during our interviews). This is a great chance for you to see your fingerprints on an org. You will fail, however, if you expect this to be a big company role e.g. a team to whom you can delegate work, well-established processes, a huge budget. 

Specific Requirements:

• Bachelor’s degree required. Degree in computer science, electrical engineering, or another technical discipline preferred. 
• 4 years+ of product marketing or developer marketing experience required. 
• Experience marketing a ‘deeptech’ product to a technical audience required.
• Experience managing freelance professionals (designers, website developers, etc.) strongly preferred.
• Experience (hands on or marketing) with AI/ML and/or MLOps technology strongly preferred. 
• Experience (hands on or marketing) with healthcare and/or life sciences strongly preferred.
• Boston (hybrid) strongly preferred, but open to remote (working EST hours required).

Rhino Health

Blindster.com is a pure e-commerce, B2C retail business located in Houston, Texas. Twelve years ago our owner bootstrapped the company with one employee and zero sales, and today Blindster is one of the largest retailers of custom window blinds in the US with over 30 employees! But we’re not satisfied and we won’t stop until we are the THE largest company in our industry. To do this, we are currently looking for a rock star to join our group, the “Blindster Bunch”. If you meet the job qualifications and are interested in joining our band, we should talk!

Position Summary

Blindster.com is seeking an experienced, dynamic, and results-oriented Digital Marketing Manager to join our growing marketing team. You will be responsible for managing day-to-day optimizations, budget allocation, and ongoing account management across all paid media channels, including Google Ads, Microsoft Ads, MNTN/CTV Retargeting, Meta, and Affiliates. The ideal candidate will have 3+ years of hands-on PPC account management, particularly with an emphasis on optimizing and scaling paid search campaigns in Google Ads. The Digital Marketing Manager will play a crucial role in shaping the future of Blindster’s marketing department and will report directly to the Chief Marketing Officer (CMO).

Requirements

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Manage accounts on paid media platforms (e.g. Google, Microsoft, Facebook, MNTN, etc.)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI and scale
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for ads across all paid media channels
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce click fraud and unqualified traffic
• Maintain brand voice and consistency across all platforms
• Collaborate with in-house design team
• Monitor KPIs, modify bids or budgets & review keyword performance
• Keep abreast of PPC and SEM best practices
• Compile data about trends, promotional activities, & competitive marketing insights
• Performs other related duties as assigned

Qualifications

• 3+ Years of proven experience as a PPC Specialist or Digital Marketing Manager
• Highly proficient in Google Ads account management
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. Google, Facebook, Microsoft) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• Excellent written and verbal communication skills
• Analytical thinking with strong math skills
• Affiliate marketing experience is a plus
• Google Ads, Google Analytics, and Meta certification is a plus
• Strong attention to detail
• Self-starter with the ability to work independently

Education/Experience: Bachelor’s degree from four-year college or university; or 3+ years related experience and/or training; or equivalent combination of education and experience.

Benefits

• Competitive Salary
• Paid Time Off
• Paid Sick Leave
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Flex Spending Account & Health Spending Account
• 401(k) Plan + Employer Match
• Upbeat, Positive, & FUN Work Environment
• Career Advancement Options
• Brand New Corporate Office in Jersey Village area (290 & Beltway)
• Employee Discounts
• Advanced Technology & Tools
• Focus on Work-Life Balance
• Strong Commitment to Marketing Excellence Across Organization

Blindster.com

The Senior Marketing Manager is a strategic thinker who is skilled in presentations, data analytics, communications, relationship management and quantitative reasoning. S/he is able to build and execute plans and communicate across all levels of an organization. You are an energetic and passionate leader who thrives on both ownership of key responsibilities and an enthusiastic team dynamic. You use analytical thinking to solve problems and present recommendations. You are comfortable as a marketing generalist and project manager.

This will be a hybrid work model:

Monday & Friday: Remote / Tuesday-Thursday: Onsite in Palm Beach Gardens, FL

Occasional evening and weekend availability dependent upon business needs, as well as occasional travel in major cities within US and Canada to support business needs.

Job Responsibilities

• Leads execution of key national marketing initiatives for US & CANADA
• Manage Midas Grand Opening campaigns & Store Transfers
• Review and validate the strategies and activation plans that are grounded in data and consumer insights to meet objectives across Paid Search, CRM, and Web
• Communicate to drive confidence in the plans, creating excitement across internal and external agency teams, Midas field team, and franchise body.
• Analyze promotional performance and media channel effectiveness, in partnership with our agencies, to analyze KPIs and determine the impact on the business and provide learnings for future campaigns.
• Evaluate creative work and media opportunities to ensure that they deliver against the strategic priorities.
• Travel domestically and internationally (Canada) as needed: up to 20%.

Qualifications

• 12-15 years work experience, preferably with strong digital marketing focus
• Bachelor’s degree in Business, Marketing or Advertising required, Masters degree (MBA) highly preferred
• Must have a minimum of 5 years or more of leadership experience with direct reports
• 3-5 years of previous franchise marketing experience
• Strategic thinker – curious by nature with strong analytical skillset (drive to understand the “why”)
• Self-motivated, organized, and able to work through challenges and complexity.
• Exceptional attention to detail, ability to adapt to change and set priorities for competing demands.
• Ability to work independently and coordinate directly with team members inside and outside the department with minimal supervision.
• Proactive self-starter. Enjoy building strong, collaborative relationships with sales team and franchisees.
• Strong Excel skills. Proficient across MS Office suite (Advanced knowledge or experience with building Excel pivot tables).
• Excellent verbal and written communication skills. Communicate effectively and confidently with franchisee business owners.
• Act effectively under deadlines. Committed to taking the job all the way through to the finish line.

Benefits

• Medical, Dental and Vision coverage
• Company paid short term disability and company subsidized long term disability
• Company paid life insurance
• 401(k) with company match and immediate 100% vesting
• Generous paid vacation and paid time off
• Flexible spending account
• Employee assistance program
• Employee automotive service discounts
• And more!

Company Overview

For 65 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America and Mexico through TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.

TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.

TBC Corporation