The Senior Marketing Manager is a strategic thinker who is skilled in presentations, data analytics, communications, relationship management and quantitative reasoning. S/he is able to build and execute plans and communicate across all levels of an organization. You are an energetic and passionate leader who thrives on both ownership of key responsibilities and an enthusiastic team dynamic. You use analytical thinking to solve problems and present recommendations. You are comfortable as a marketing generalist and project manager.
This will be a hybrid work model:
Monday & Friday: Remote / Tuesday-Thursday: Onsite in Palm Beach Gardens, FL
Occasional evening and weekend availability dependent upon business needs, as well as occasional travel in major cities within US and Canada to support business needs.
Job Responsibilities
- Leads execution of key national marketing initiatives for US & CANADA
- Manage Midas Grand Opening campaigns & Store Transfers
- Review and validate the strategies and activation plans that are grounded in data and consumer insights to meet objectives across Paid Search, CRM, and Web
- Communicate to drive confidence in the plans, creating excitement across internal and external agency teams, Midas field team, and franchise body.
- Analyze promotional performance and media channel effectiveness, in partnership with our agencies, to analyze KPIs and determine the impact on the business and provide learnings for future campaigns.
- Evaluate creative work and media opportunities to ensure that they deliver against the strategic priorities.
- Travel domestically and internationally (Canada) as needed: up to 20%.
Qualifications
- 12-15 years work experience, preferably with strong digital marketing focus
- Bachelor’s degree in Business, Marketing or Advertising required, Masters degree (MBA) highly preferred
- Must have a minimum of 5 years or more of leadership experience with direct reports
- 3-5 years of previous franchise marketing experience
- Strategic thinker – curious by nature with strong analytical skillset (drive to understand the “why”)
- Self-motivated, organized, and able to work through challenges and complexity.
- Exceptional attention to detail, ability to adapt to change and set priorities for competing demands.
- Ability to work independently and coordinate directly with team members inside and outside the department with minimal supervision.
- Proactive self-starter. Enjoy building strong, collaborative relationships with sales team and franchisees.
- Strong Excel skills. Proficient across MS Office suite (Advanced knowledge or experience with building Excel pivot tables).
- Excellent verbal and written communication skills. Communicate effectively and confidently with franchisee business owners.
- Act effectively under deadlines. Committed to taking the job all the way through to the finish line.
Benefits
- Medical, Dental and Vision coverage
- Company paid short term disability and company subsidized long term disability
- Company paid life insurance
- 401(k) with company match and immediate 100% vesting
- Generous paid vacation and paid time off
- Flexible spending account
- Employee assistance program
- Employee automotive service discounts
- And more!
Company Overview
For 65 years, TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, has been a tire company ahead of the curve. Through worldwide operations spanning wholesale, retail, and franchise, TBC also provides automotive maintenance and repair services with best-in-class brands. TBC meets the needs of consumers in search of total car care at more than 3,200 franchised and company-operated tire and automotive service centers under the brands NTB®, Tire Kingdom®, Big O Tires® and Midas®. TBC serves wholesale customers in the United States, Canada, Latin America and Mexico through TBC Brands, TBC Dealer Group, TBC International and TBC de Mexico.
TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.
TBC Corporation
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