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Blindster.com is a pure e-commerce, B2C retail business located in Houston, Texas. Twelve years ago our owner bootstrapped the company with one employee and zero sales, and today Blindster is one of the largest retailers of custom window blinds in the US with over 30 employees! But we’re not satisfied and we won’t stop until we are the THE largest company in our industry. To do this, we are currently looking for a rock star to join our group, the “Blindster Bunch”. If you meet the job qualifications and are interested in joining our band, we should talk!
Position Summary
Blindster.com is seeking an experienced, dynamic, and results-oriented Digital Marketing Manager to join our growing marketing team. You will be responsible for managing day-to-day optimizations, budget allocation, and ongoing account management across all paid media channels, including Google Ads, Microsoft Ads, MNTN/CTV Retargeting, Meta, and Affiliates. The ideal candidate will have 3+ years of hands-on PPC account management, particularly with an emphasis on optimizing and scaling paid search campaigns in Google Ads. The Digital Marketing Manager will play a crucial role in shaping the future of Blindster’s marketing department and will report directly to the Chief Marketing Officer (CMO).
Requirements
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Manage accounts on paid media platforms (e.g. Google, Microsoft, Facebook, MNTN, etc.)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI and scale
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for ads across all paid media channels
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce click fraud and unqualified traffic
- Maintain brand voice and consistency across all platforms
- Collaborate with in-house design team
- Monitor KPIs, modify bids or budgets & review keyword performance
- Keep abreast of PPC and SEM best practices
- Compile data about trends, promotional activities, & competitive marketing insights
- Performs other related duties as assigned
Qualifications
- 3+ Years of proven experience as a PPC Specialist or Digital Marketing Manager
- Highly proficient in Google Ads account management
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. Google, Facebook, Microsoft) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent written and verbal communication skills
- Analytical thinking with strong math skills
- Affiliate marketing experience is a plus
- Google Ads, Google Analytics, and Meta certification is a plus
- Strong attention to detail
- Self-starter with the ability to work independently
Education/Experience: Bachelor’s degree from four-year college or university; or 3+ years related experience and/or training; or equivalent combination of education and experience.
Benefits
- Competitive Salary
- Paid Time Off
- Paid Sick Leave
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employer Paid Life Insurance
- Flex Spending Account & Health Spending Account
- 401(k) Plan + Employer Match
- Upbeat, Positive, & FUN Work Environment
- Career Advancement Options
- Brand New Corporate Office in Jersey Village area (290 & Beltway)
- Employee Discounts
- Advanced Technology & Tools
- Focus on Work-Life Balance
- Strong Commitment to Marketing Excellence Across Organization
Blindster.com