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Marketing Technology Manager

1-year contract

Hybrid position

$54/hr

The Manager, Digital Product Development will be responsible for managing the end-to-end development of our digital products. They will work closely with the product and creative teams to ensure that our digital experience meets the needs of our target audience and aligns with our overall brand strategy. The successful candidate will be responsible for managing workflows, ensuring quality and consistency, and optimizing the overall customer experience of .com.

What You’ll Do

• Implement a comprehensive digital strategy in line with the company’s overall objectives and target audience.

• Collaborate with cross-functional teams, such as marketing, design, IT, and product development, to ensure seamless integration and alignment of digital initiatives.

• Conduct and assist with market research and analysis to identify digital trends, emerging technologies, and opportunities for innovation.

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns, identify areas for improvement, and provide actionable insights.

• Develop and implement content workflows and processes that ensure quality, consistency, and efficiency.

• Collaborate closely with product managers, designers, and engineers to define product requirements, user stories, and technical specifications.

• Develop end-to-end optimal customer experience strategies through journey mapping, content architecture, wireframing, prototyping, and user testing.

• Ensure that content and creative is optimized for search engines and social media and meets our brand guidelines.

• Monitor and analyze CX performance metrics and adjust strategies accordingly.

• Work closely with cross-functional teams, including marketing, product development, and sales, to ensure that content supports their objectives and needs.

• Stay up-to-date on industry trends and developments in content creation and distribution.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Proficiency in product development lifecycle, including requirements gathering, UX/UI design, development, testing, and release.

• Strong knowledge of customer experience strategy inclusive of design sprints, journey mapping, content strategy, and design strategy.

• Strong communication and interpersonal skills.

• Ability to work collaboratively with cross-functional teams, including marketing, product development, and sales.

• Strong knowledge of digital marketing channels, tools, and technologies, including SEO, SEM, social media, content management systems (CMS), analytics platforms, etc.

• Demonstrated ability to analyze data, interpret insights, and make data-driven recommendations for optimizing digital campaigns and user experiences.

• Ability to think strategically and develop content strategies that align with business goals.

• Strong analytical and problem-solving skills.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• A positive and professional attitude.

Preferred Qualifications

• Bachelor’s degree in marketing, journalism, communications, or a related field.

• 5+ years of experience in customer experience, user experience, content operations, marketing, or a related field.

• 5+ years of experience in executing successful digital strategies in a complex organizational environment.

Calculated Hire

Are you a skilled B2B Marketing Director seeking your next opportunity? Artisan Creative has a fantastic opportunity for you to join our client’s full-service digital agency. Our client is rapidly growing and needs someone like you to help take their B2B business to the next level.

As the B2B Marketing Director, you’ll play a crucial role in helping entrepreneurs grow their businesses by implementing custom marketing strategies tailored to their unique goals. It’s an exciting time to join this dynamic team and make a real impact! This will be a full-time hybrid position based out of Irvine, CA.

About You

• You like to take ownership of the marketing strategy, results, and client relationships.
• You’re fueled by a desire to see your clients succeed and achieve their growth goals,
• Your expertise lies in developing full-funnel marketing strategies, analyzing performance metrics, and pinpointing areas that could use improvement.
• You love leading and inspiring teams to produce their very best work.

Responsibilities:

• Develop custom, full-funnel marketing strategies tailored to clients’ unique goals.
• Gain a deep understanding of clients’ business models, market positions, products, sales cycles, competitive landscapes, objectives, challenges, and strengths.
• Understand and analyze client’s needs to determine the best digital channels, such as SEO, Paid Search, Paid Social, Email & SMS Marketing, and Social Media,
• Work cross-functionally with multiple teams, including project managers, designers, retention specialists, and paid media managers, to communicate plans and vision effectively.
• Oversee and deliver monthly marketing reports that tie work and results to client goals and maintain high standards of excellence and brand alignment.

Requirements:

• 5+ years of B2B marketing experience
• Must have experience managing leads and revenue specifically for digital marketing strategies and campaigns
• Must be skilled in marketing software, including Google Analytics, Google Ads, email marketing, and CRM platforms like Hubspot & Salesforce
• Must have a working knowledge of SEO, CRO, paid media, social media, and email marketing
• An understanding of B2B business marketing, lead generation, and sales cycles.
• Must have large-picture ideas about B2B marketing campaigns and confidence in recommending strategies that can help the trajectory of a business
• Must have strong written and verbal communication skills
• Prior marketing agency experience preferred

Our Purpose:

At Artisan Creative, our purpose is simple yet profound: we build relationships based on trust. For 27 incredible years, we’ve been weaving this ethos into every step of our recruitment efforts, with results that speak for themselves. We invite you to join us on a journey where agility, accountability, communication, trust, and enthusiasm are at the heart of everything we do.

Artisan Creative

Marketing Technology Manager

1-year contract

Hybrid position

$54/hr

The Manager, Digital Product Development will be responsible for managing the end-to-end development of our digital products. They will work closely with the product and creative teams to ensure that our digital experience meets the needs of our target audience and aligns with our overall brand strategy. The successful candidate will be responsible for managing workflows, ensuring quality and consistency, and optimizing the overall customer experience of .com.

What You’ll Do

• Implement a comprehensive digital strategy in line with the company’s overall objectives and target audience.

• Collaborate with cross-functional teams, such as marketing, design, IT, and product development, to ensure seamless integration and alignment of digital initiatives.

• Conduct and assist with market research and analysis to identify digital trends, emerging technologies, and opportunities for innovation.

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns, identify areas for improvement, and provide actionable insights.

• Develop and implement content workflows and processes that ensure quality, consistency, and efficiency.

• Collaborate closely with product managers, designers, and engineers to define product requirements, user stories, and technical specifications.

• Develop end-to-end optimal customer experience strategies through journey mapping, content architecture, wireframing, prototyping, and user testing.

• Ensure that content and creative is optimized for search engines and social media and meets our brand guidelines.

• Monitor and analyze CX performance metrics and adjust strategies accordingly.

• Work closely with cross-functional teams, including marketing, product development, and sales, to ensure that content supports their objectives and needs.

• Stay up-to-date on industry trends and developments in content creation and distribution.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Proficiency in product development lifecycle, including requirements gathering, UX/UI design, development, testing, and release.

• Strong knowledge of customer experience strategy inclusive of design sprints, journey mapping, content strategy, and design strategy.

• Strong communication and interpersonal skills.

• Ability to work collaboratively with cross-functional teams, including marketing, product development, and sales.

• Strong knowledge of digital marketing channels, tools, and technologies, including SEO, SEM, social media, content management systems (CMS), analytics platforms, etc.

• Demonstrated ability to analyze data, interpret insights, and make data-driven recommendations for optimizing digital campaigns and user experiences.

• Ability to think strategically and develop content strategies that align with business goals.

• Strong analytical and problem-solving skills.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• A positive and professional attitude.

Preferred Qualifications

• Bachelor’s degree in marketing, journalism, communications, or a related field.

• 5+ years of experience in customer experience, user experience, content operations, marketing, or a related field.

• 5+ years of experience in executing successful digital strategies in a complex organizational environment.

Calculated Hire

SHR Talent is partnering with a client in Nashville, TN in its search for a results-driven Marketing Director. In this pivotal role as the Marketing Director, you will be responsible for overseeing and executing the company’s marketing strategy, driving brand awareness, and maximizing customer engagement. Your creative prowess and strategic mindset will be put to the test, as you lead a team of marketing professionals to achieve and exceed our organizational goals.

To be successful in this role as the Marketing Director, you should possess a passion for marketing and a commitment to staying ahead in a competitive market, strong leadership and interpersonal skills, with the ability to inspire and motivate teams, strong problem-solving capabilities and the ability to think strategically, excellent written and verbal communication skills, with a keen eye for detail, and a demonstrated ability to adapt to a fast-paced, evolving industry landscape.

Responsibilities:

• Develop and execute comprehensive marketing strategies to enhance the company’s market presence and reach target audiences effectively
• Lead, mentor, and inspire a team of marketing professionals to deliver outstanding campaigns and initiatives
• Collaborate closely with cross-functional teams to align marketing efforts with company objectives and ensure consistency in messaging
• Drive the creation of compelling content across various platforms, including web, social media, email, and traditional marketing channels
• Analyze market trends and consumer behavior to identify opportunities for growth and optimization
• Utilize data-driven insights to measure and report on the effectiveness of marketing campaigns, making data-informed decisions to enhance results
• Manage the marketing budget, allocate resources wisely, and ensure campaigns are executed within financial constraints
• Build and maintain relationships with external partners, agencies, and vendors to maximize the company’s marketing impact
• Stay current with industry best practices and emerging trends, adapting strategies accordingly to maintain a competitive edge
• Handle crisis management and provide strategic leadership during challenging situations, safeguarding the brand’s reputation

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Master’s degree, a plus
• Proven experience in a senior marketing role, with a track record of successful campaigns and team management
• Exceptional understanding of digital marketing, SEO, social media, and content marketing
• Proficiency in marketing analytics tools and a data-driven approach to decision-making
• Budget management experience and the ability to optimize resources effectively

If you are a dynamic marketing professional ready to take on this exciting leadership role in Nashville, we invite you to apply and lead our marketing efforts towards continued success. Join our team and be an integral part of our mission to shape the future of our industry.

SHR Talent

The Digital Marketing Manager at Eufora strategizes, builds, optimizes, and enhances the performance of Eufora’s digital marketing efforts and manages all web assets in the B2C and B2B divisions of the company. This position contributes greatly to the conception and creation of digital graphics, social advertising, email marketing, and search advertisements. Assists marketing and communications strategies as well as creative excellence in support of sales efforts, educational programs and member services. Responsible for supporting day-to-day web design and management, and graphic design operations. 

Duties and Responsibilities of the position include:

• Collaborate the marketing and creative services department to align the web experience with the organization’s brand, strategy and standards
• Responsible for developing design elements and layouts for custom websites and web applications deployed on Shopify Plus and other web platforms
• Continually work to optimize site performance, conversion rate, and ensure responsiveness delivers an optimal user experience 
• Create and implement comprehensive digital marketing strategies using paid traffic, SEO, conversion rate optimization and email/SMS marketing to increase brand visibility, drive online sales, and elevate customer experience 
• Assist with other digital design needs in areas such as social media campaigns, email, etc
• Implement security measures and monitor website security breaches and respond to them as needed
• Reply to, troubleshoot, and resolve website issues and keep the website’s domain and hosting registration current
• Monitor and report on key metrics, including ROAS, CAC, and LTV. Utilize data to continually refine and adapt strategies
• Consistently apply brand and style guidelines; ensure compliance with all internal policies and federal, state and local regulations regarding marketing materials

Required Skills/Abilities:

• Expert knowledge of Shopify Plus, WordPress, Klaviyo, Recharge, and other relevant technologies in our digital marketing stack
• Proficiency in HTML, CSS, and Adobe Creative Suite
• Ability to manage multiple projects and multiple timelines, ensuring quality standards are met from concept to final output
• Demonstrated knowledge of UI/UX principles and best practices
• Strong analytical, troubleshooting, and problem-solving skills
• Understanding of digital marketing concepts, techniques, and strategies for business to business and business to consumer (B2B and B2C) applications
• High attention to detail with a high degree of accuracy
• Ability to think creatively individually and in a team setting
• Adept at anticipating, assessing, and translating company needs into actionable tactics
• Positive attitude and ability to work in fast-paced environment

Education and Experience Requirements:  

• Minimum of three years of progressive experience in website management and digital design including three years in web design and three years in digital marketing experience 
• Portfolio of strong creative work demonstrating three years of graphic design experience
• Successful work experience with a variety of creative projects including brand identity, email campaigns, and social media campaigns.
• Work experience with search engine optimization, search engine marketing (SEO, SEM), and Google Analytics as it pertains to web design and content marketing
• Beauty, personal care products, or fashion industry experience preferred

Eufora International

As the Marketing Manager, you will oversee the planning, management, and measurement of marketing strategies, functions, and initiatives within the Anderson Marketing Department. This position will work across two brands: Anderson Business Advisors and Infinity Investing.

You will be responsible for planning and executing a wide variety of core marketing programs; fueling inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation; collaborating internally to identify new programs that help meet our business goals; and will provide key implementation support for other marketing team members.

The best fit for this role will have experience developing and implementing a cohesive marketing strategy across multiple channels to ensure a pipeline of relevant, timely, and engaging content that strengthens our brand and clearly articulates our value proposition for our customers and prospects for B2B and B2C audiences.

The right person will be driven, experienced across a wide variety of marketing tactics, self-motivated, and excited about joining a dynamic organization that has experienced tremendous organizational and revenue growth over the last two years. This is a great opportunity for the right marketer to build experience driving growth in the financial and asset protection category for a mid-market organization.

Objectives:

• Drive the development and execution of the company’s digital marketing campaigns to support company objectives around lead generation and brand awareness.
• Translate growth initiatives from internal clients and stakeholders into projects ready for the marketing team.
• Identify, prioritize, and develop new marketing strategies utilizing traditional and digital spaces that include website, SEO, content marketing, social media, email, earned media, video, research, and analytics.
• Support the development of the company’s marketing strategy and activation plan for key communications to target audiences as well as leadership, team members, partners, clients, and employees, across various industry touchpoints.

Job Duties and Responsibilities:

• Develop and manage strategic long-term marketing campaigns that reach and resonate with Anderson’s targeted audiences utilizing a diversified marketing mix that supports organizational company priorities as well as quarterly and annual KPIs.
• Lead and manage projects surrounding marketing initiatives with internal and external clients as well as manage ongoing account management with vendors and consultants.
• Leverage customer and competitor research and business analytics to prioritize campaign development and content creation based on opportunity size and audience relevance.
• Develop SOPs (standard operating procedures) and continuously optimize them by identifying, designing, and implementing ongoing program process improvement.

Experience & Skill-Set:

• The ideal candidate is equal parts strategic thinker, agile problem-solver, innovative self-starter, and collaborative team member
• Strong communication, leadership, organizing, and project management skills are a must.
• Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions to the marketing team and stakeholders.
• Excellent writing skills and functional understanding of PR, social content creation, SEO, content marketing, and customer sales cycle.
• Experience managing effective creative development to tell a story using words, images, and audio, and an understanding of how to create content that draws an audience.
• Capable of organizing and managing complicated projects with numerous stakeholders
• Up to speed with current and online marketing techniques and best practices.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords.
• Thorough knowledge of the social media landscape, leading channels, tools, and measurement.
• Must be authorized to work in the US; we are not currently sponsoring visas

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• 5-8+ years in digital marketing with experience in B2B and B2C marketing
• A self-starter with strong project management skills and accountability
• At least five years managing marketing teams within a mid-sized company or agency
• Experience using and reporting out of CMS and CRMs such as HubSpot and Salesforce
• Experience working in tax and asset protection, personal finance, real estate, and stock investing is a plus
• Demonstrable experience leading and managing content marketing, demand-gen, SEO/SEM, marketing database, email, social media, and advertising campaigns
• Accuracy of work as well as exceptional verbal and written communication in English
• Working experience in Google Suite, WordPress Divi, Google Analytics, Google AdWords, Google Data Studio, Agorapulse, Chatbots, Email Management Platforms, and business intelligence software (i.e. Power BI, Tableau)
• Strong sense of website and graphic design
• Ability to multitask, prioritize, and manage time effectively
• Motivated and dependable team player
• Experience in optimizing the customer journey, landing pages, and user funnels
• Experience with A/B and multivariate experiments

About Anderson

Serving investors and small business owners nationally since 1997, Anderson Business Advisors is the nation’s premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

Anderson Business Advisors is an award-winning workplace — voted Top Places to Work in 2020, 2021, 2022 and 2023 by the Las Vegas Business Review Journal, as well as Intuit’s Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

At Anderson Business Advisors, we’re looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Anderson Advisors offers robust benefits including:

• Hybrid work schedule working remotely and in-office
• Robust onboarding program to ensure new employees are knowledgeable about all aspects of the organization, its services, and products
• Medical, Dental, Vision, and Short-term disability are all provided at no cost to each employee. Employee-paid health insurance starts at the beginning of next month after hire.
• 401(k) plan that is matched at 4% after 3 months of employment
• 16 days of PTO in the 1st year, 21 days of PTO after 1 year of employment
• In addition to PTO, Anderson offers 7 paid company holidays per year
• Family Leave (FMLA)
• $35 monthly gym membership

A full background check, drug screen, internet, and social media search are required for employment.

Anderson is an EEO employer as defined by the EEOC.

Anderson Business Advisors

As the Marketing Manager, you will oversee the planning, management, and measurement of marketing strategies, functions, and initiatives within the Anderson Marketing Department. This position will work across two brands: Anderson Business Advisors and Infinity Investing.

You will be responsible for planning and executing a wide variety of core marketing programs; fueling inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation; collaborating internally to identify new programs that help meet our business goals; and will provide key implementation support for other marketing team members.

The best fit for this role will have experience developing and implementing a cohesive marketing strategy across multiple channels to ensure a pipeline of relevant, timely, and engaging content that strengthens our brand and clearly articulates our value proposition for our customers and prospects for B2B and B2C audiences.

The right person will be driven, experienced across a wide variety of marketing tactics, self-motivated, and excited about joining a dynamic organization that has experienced tremendous organizational and revenue growth over the last two years. This is a great opportunity for the right marketer to build experience driving growth in the financial and asset protection category for a mid-market organization.

Objectives:

• Drive the development and execution of the company’s digital marketing campaigns to support company objectives around lead generation and brand awareness.
• Translate growth initiatives from internal clients and stakeholders into projects ready for the marketing team.
• Identify, prioritize, and develop new marketing strategies utilizing traditional and digital spaces that include website, SEO, content marketing, social media, email, earned media, video, research, and analytics.
• Support the development of the company’s marketing strategy and activation plan for key communications to target audiences as well as leadership, team members, partners, clients, and employees, across various industry touchpoints.

Job Duties and Responsibilities:

• Develop and manage strategic long-term marketing campaigns that reach and resonate with Anderson’s targeted audiences utilizing a diversified marketing mix that supports organizational company priorities as well as quarterly and annual KPIs.
• Lead and manage projects surrounding marketing initiatives with internal and external clients as well as manage ongoing account management with vendors and consultants.
• Leverage customer and competitor research and business analytics to prioritize campaign development and content creation based on opportunity size and audience relevance.
• Develop SOPs (standard operating procedures) and continuously optimize them by identifying, designing, and implementing ongoing program process improvement.

Experience & Skill-Set:

• The ideal candidate is equal parts strategic thinker, agile problem-solver, innovative self-starter, and collaborative team member
• Strong communication, leadership, organizing, and project management skills are a must.
• Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions to the marketing team and stakeholders.
• Excellent writing skills and functional understanding of PR, social content creation, SEO, content marketing, and customer sales cycle.
• Experience managing effective creative development to tell a story using words, images, and audio, and an understanding of how to create content that draws an audience.
• Capable of organizing and managing complicated projects with numerous stakeholders
• Up to speed with current and online marketing techniques and best practices.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords.
• Thorough knowledge of the social media landscape, leading channels, tools, and measurement.
• Must be authorized to work in the US; we are not currently sponsoring visas

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• 5-8+ years in digital marketing with experience in B2B and B2C marketing
• A self-starter with strong project management skills and accountability
• At least five years managing marketing teams within a mid-sized company or agency
• Experience using and reporting out of CMS and CRMs such as HubSpot and Salesforce
• Experience working in tax and asset protection, personal finance, real estate, and stock investing is a plus
• Demonstrable experience leading and managing content marketing, demand-gen, SEO/SEM, marketing database, email, social media, and advertising campaigns
• Accuracy of work as well as exceptional verbal and written communication in English
• Working experience in Google Suite, WordPress Divi, Google Analytics, Google AdWords, Google Data Studio, Agorapulse, Chatbots, Email Management Platforms, and business intelligence software (i.e. Power BI, Tableau)
• Strong sense of website and graphic design
• Ability to multitask, prioritize, and manage time effectively
• Motivated and dependable team player
• Experience in optimizing the customer journey, landing pages, and user funnels
• Experience with A/B and multivariate experiments

About Anderson

Serving investors and small business owners nationally since 1997, Anderson Business Advisors is the nation’s premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

Anderson Business Advisors is an award-winning workplace — voted Top Places to Work in 2020, 2021, 2022 and 2023 by the Las Vegas Business Review Journal, as well as Intuit’s Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

At Anderson Business Advisors, we’re looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Anderson Advisors offers robust benefits including:

• Hybrid work schedule working remotely and in-office
• Robust onboarding program to ensure new employees are knowledgeable about all aspects of the organization, its services, and products
• Medical, Dental, Vision, and Short-term disability are all provided at no cost to each employee. Employee-paid health insurance starts at the beginning of next month after hire.
• 401(k) plan that is matched at 4% after 3 months of employment
• 16 days of PTO in the 1st year, 21 days of PTO after 1 year of employment
• In addition to PTO, Anderson offers 7 paid company holidays per year
• Family Leave (FMLA)
• $35 monthly gym membership

A full background check, drug screen, internet, and social media search are required for employment.

Anderson is an EEO employer as defined by the EEOC.

Anderson Business Advisors

Job Title: Marketing Coordinator

Employment Type: Full-Time

Experience Level: 0-2 Years

This is a contract to hire role based in Golden, Colorado (Onsite)

Company Overview:

We are a dynamic and innovative Water Quality and Testing company dedicated to bringing clean water and energy to the world. We are seeking a motivated and creative Marketing Coordinator to join our growing team. If you are passionate about digital marketing, have a knack for SEM, PPC, and SEO, and are proficient in Adobe Suite, this could be the perfect opportunity for you to kickstart your marketing career.

Job Summary:

As a Marketing Coordinator, you will play a crucial role in supporting the marketing team’s efforts to increase brand visibility, drive website traffic, and generate leads. This entry-level position is ideal for recent graduates or individuals with up to two years of marketing experience looking to develop their skills in digital marketing.

Key Responsibilities:

1. Search Engine Marketing (SEM): Assist in creating, optimizing, and managing pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and Bing Ads to increase online visibility and drive qualified traffic.
2. Search Engine Optimization (SEO): Collaborate with the SEO team to perform keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.
3. Digital Advertising: Support the development and execution of digital advertising campaigns, including display ads, social media advertising, and remarketing efforts.
4. Content Creation: Collaborate with the content team to create engaging and relevant content for various digital marketing channels, including blog posts, social media updates, and email campaigns.
5. Data Analysis: Monitor and analyze marketing campaign performance using analytics tools, providing insights and recommendations for improvement.
6. Adobe Suite: Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for graphic design tasks, including the creation of marketing collateral, banners, and promotional materials.
7. Reporting: Prepare regular reports on marketing campaign performance and present findings to the marketing team, highlighting key metrics and areas for improvement.
8. Competitive Research: Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and growth.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 0-2 years of experience in marketing or a related role.
• Proficiency in SEM, PPC, and SEO best practices.
• Strong working knowledge of Adobe Suite (Photoshop, Illustrator, InDesign).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw meaningful conclusions.
• Highly organized and detail-oriented.
• Self-motivated and eager to learn in a fast-paced environment.

Why Join

• Opportunity to gain valuable experience in digital marketing.
• Collaborative and supportive team environment.
• Competitive salary and benefits package.
• Ongoing professional development and growth opportunities.
• Chance to contribute to a growing company with a strong mission.

Robert Half

HFI Management (“HFIM”) is currently seeking a Sales and Digital Marketing Manager based in Idaho Falls, Id. This role will manage and oversee the internal and external marketing for all marketing strategies and efforts of LP Propane and Bingham Ag Services.

HFIM is the administrative and sales support division of the Brad Hall family of companies. HFIM supports companies in fuel and lube distribution, propane sales, retail fuel stations, oil field services farming, fuel transportation and other industries. The family of Companies does business in the Western United States and supplies to over 30 states.

The Sales and Digital Marketing Manager will primarily be focused on:

Project Management

• Work collaboratively with cross-functional teams, including sales, product, and design, to ensure that all video content aligns with overall marketing goals and brand standards.
• Participation in the development and execution of marketing projects and presentations.
• Maintain and coordinate all aspects of the Companies’ websites and social media platforms to include but not limited to: site development and content creation, customer portals, user interfaces, search engine optimization, paid search, customer buying experience, content deployment, live chat, analytics and reporting, and daily monitoring.
• Develop and manage marketing budgets.
• Oversee the creation and publication of all marketing material in line with marketing plans.
• Support and lead research and analysis of emerging and target markets for assigned Companies.
• Keep up-to-date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team.

Marketing Strategies

• Develop and execute video marketing strategies to drive brand awareness and lead generation across multiple channels, including social media, email, and website.
• Develop and oversee internal marketing initiatives including but not limited to: creation and management of internal communications mediums, manage internal branding and Company stores, and support internal promotions and advertising needs.
• Lead and support the planning and implementation of Company events such as training events, customer and vendor events, trade shows, and other Company outreach opportunities.
• Ensure all brands are positioned appropriately and according to marketing strategy.
• Create and analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to executive management team and Company leaders as needed.

The preferred candidate for the Sales and Digital Marketing Manager will have the following:

• 3+ years of experience in Adobe After Effects, Premiere Pro, and Videography.
• Three or more years’ experience in a related field.
• Strong verbal and written communication skills.
• Excellent project management skills.
• Excellent computer skills and able to learn company systems and processes.
• Adheres to the company’s values and ethical expectations.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams.

Brad Hall Companies

POSITION SUMMARY

The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures’ platforming clients. This individual plays a crucial role by aligning that strategy with the ever-evolving needs of the independent businesses we support. The role is highly collaborative, is client-facing, and requires a high level of experience and understanding across all marketing functions. This individual should be an A-team player with an exceptionally high belief and sharp business acumen to exceed goals.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, disciplined, accountable, transparent, aligned, and results oriented. This company operates nationally and is growing by the day.

OBJECTIVES

• Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing
• Work collaboratively with cross-functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review
• Consult with clients to determine their 10-year marketing growth strategy
• Collaborate with 30+ clients from various industries with different marketing needs and varying levels of marketing acumen
• Define the platforming client’s brand house, customer journey, value ladders and customer persona(s)
• Align the client’s customer journey to the organization’s brand strategy
• Guide clients through a six-month journey to shift their perspective on marketing strategies in their business
• Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvements that can be shared across platforms and programs
• Audit client’s digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations
• Define metrics and analyze program success, and track and forecast growth and engagement
• Use and recommend CRM platform to create effective customer service and retention strategies for marketing programs
• Interact with clients at in-person events during the delivery of their 10X360 Platform Review
• Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors
• Create effective and attractive landing pages and email sequences through an internal CRM system for clients businesses
• Create campaign plans consisting of strategy, copy, value propositions, and products offered for clients

COMPETENCIES

• Understanding of digital, traditional, social media, and strategic marketing opportunities
• Ability to leverage market research and data to guide clients toward decisions that will benefit the organization
• Demonstrates understanding of marketing statistics for social media platforms and where people spend most of their time
• Ability to articulate the concept of flow, conversion and retention
• Can articulate the difference between marketing strategy, branding and advertising
• Ability to identify a client’s brand house and customer personas
• Understanding of critical marketing key performance indicators (KPIs) in order to measure performance
• Can provide creative, strategic marketing ideas without going too far outside the realm of CV best practice
• Ability to peer review the Marketing section of the Platform Review for other Marketing Managers and provide sound suggestions
• Ability to ask pointed questions during the discovery phase to understand the client’s current marketing strategy
• Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs)

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing or related area of study, or equivalent work experience
• At least 3 years’ work experience in marketing, sales, and management

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer
• This position will require travel: up to 5%

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to [email protected]. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

Cardone Ventures