Model Casting Calls and Auditions

A healthcare technology company is looking to hire a highly motivated and experienced Influencer Marketing Specialist. This role sits in Chicago and is onsite 5x a week.

Qualifications

• Proven experience in influencer marketing
• Strong understanding of social media platforms and influencer culture
• Ability to build and maintain relationships with influencers and stakeholders

SourceLab Search

The Marketing Manager will lead the implementation and execution of strategic marketing plans for 2 spectacular AKA hotels, Hotel AKA Back Bay & Hotel AKA Boston Common, and their on-site food/beverage outlets. The Marketing Manager will generate ideas and recommendations that create property awareness and excitement, as well as tactical, revenue generating initiatives. The marketing plan includes digital campaigns, public relations, brand partnerships, activations, media/advertising, promotions, and social media initiatives supporting AKA’s business objectives.

This position requires a strategic, results-driven, creative marketer, who is passionate about hospitality and demonstrates an understanding and appreciation for design and the luxury lifestyle market. The Marketing Manager has experience managing key relationships with outside partners, overseeing marketing campaigns from concept to completion and is comfortable representing the marketing team’s priorities and initiatives with both internal and external team members.

Team Member Responsibilities:

• Contribute to strategy and manage execution of marketing plans and projects from concept to completion.
• Manage social media agencies for property and their F&B outlet social accounts; evaluate and provide input on influencer collaborations; ensure all content is on-brand; maintain regular evaluation of KPIs and account engagement and growth.
• Lead the relationship with regional PR agency, including leading meetings, pitch development, media/influencer coordination, and keeping agency abreast of all property updates.
• Ensure that all marketing materials and property generated communications meet brand standards; provide guidance and approvals to team members as needed.
• Write creative briefs for marketing projects and campaigns to direct design team; oversee creative and copy development of marketing projects.
• Play a key role in strategic team conversations and co-develop campaigns to increase brand and property exposure through digital, experiential, and social media channels.
• Establish successful partner/vendor relationships and manage timely and accurate communication and coordination of all initiatives.
• Support SEM planning, strategy and optimization, and work closely with Digital Brand Director to implement campaign modifications to maximize exposure and revenue opportunities.
• Create and execute email marketing promotional calendar for B2C and B2B property campaigns.
• Manage marketing program implementation at the property level, including team member training and guest communication guidelines.
• Represent Marketing Team when interfacing with Revenue and Sales Team to develop revenue-generating website promotions and compelling promotional content.
• Draft, edit, and audit marketing copy as needed for website, email marketing campaigns, collateral, and other projects as needed.
• Manage creative/content asset library
• Provide marketing support, ideas, and recommendations to property sales team and F&B team.

Knowledge, Skills and Experience

• 5+ years of marketing experience in a luxury hotel environment, including F&B
• Bachelor’s degree in marketing or related field
• Significant experience managing multiple marketing projects simultaneously
• Experience managing outside agencies and marketing partners
• Demonstrates excellent verbal and written communication skills and is comfortable presenting to groups.
• Possesses a thorough understanding of digital marketing, search engine marketing, social media, and e-commerce principles and metrics.
• Highly motivated self-starter who is comfortable working independently and collaboratively with colleagues to achieve successful results.
• Proactive! – Ability to troubleshoot issues, especially those with no obvious owner; comfort with reaching out to co-workers in all functions and Executive Leadership to investigate issues and identify solutions.
• Possesses strong organizational and time management skills, with fine attention to detail.
• Demonstrates creative and resourceful thinking; always thinking ahead with a solution-minded approach.
• Must be extremely flexible and adaptable to shifting priorities in a fast-paced environment.
• Website CMS experience a plus
• Experience with Google Analytics
• Proficient in Microsoft Office
• Budget management

Our Team Members enjoy very generous PTO; Health; Dental; Vision and 401(k) benefit plans. We recognize and promote top performers because we know that our success is due to your achievements.

AKA Hotels + Hotel Residences is a part of Korman Communities, a family owned and operated company, we consider our Team Members the most important asset. With over 100 years of history and experience behind us we’re always looking for Team Members ready to join our family. Grow with us!

AKA Hotels+Hotel Residences

DEPARTMENT: Sales

REPORTS TO: General Manager / Area Director of Sales and Marketing

STATUS: Exempt

JOB SUMMARY

The Hotel Marketing, Activations, and Programming Manager is accountable for conceiving, executing, and overseeing a diverse array of marketing initiatives spanning digital marketing, social media, public relations, creative services, website administration, partnerships, and email marketing, all aimed at achieving exceptional outcomes. This role demands close collaboration with key departmental leaders to craft innovative collateral, seasonal packages, and programming. A paramount objective is to conceptualize distinctive activations and cultivate partnerships with both internal and external stakeholders, elevating the guest experience across the property.

A central focus of this role is to construct and manage marketing strategies that align with organizational goals and elevate the hotel’s brand perception. This entails analyzing customer feedback, market dynamics, and competitive landscapes to formulate effective marketing strategies. Furthermore, the Marketing, Activations, and Programming Manager will play a pivotal role in coordinating and executing all marketing, advertising, promotional endeavors, and social media campaigns.

QUALIFICATION STANDARDS

• Education: A bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field is required. An advanced degree or relevant certifications would be advantageous.
• Experience: A minimum of 6-8 years of progressively responsible marketing experience within the hospitality industry, including at least 3-5 years in a leadership role such as Sales Manager, Marketing Manager, or similar. Proven experience in hotel marketing is essential.
• Must have a valid driver’s license in the applicable state.
• Must be skilled in Delphi, Opera, Microsoft Suite and Company approved spreadsheets and word processing.

PHYSICAL REQUIREMENTS

• Long hours, evening and weekend work sometimes required.
• Light work – Exerting up to 30 pounds of force occasionally, and/or up to 20 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects

GENERAL REQUIREMENTS

• Strategic Vision: Demonstrated ability to develop and execute comprehensive marketing strategies that align with the hotel’s business objectives and drive revenue growth. This includes experience with market analysis, segmentation, and trend identification.
• Team Leadership: Strong leadership skills with a track record of effectively managing and inspiring marketing teams. Ability to foster collaboration, mentor staff, and promote a high-performance culture.
• Multi-channel Expertise: Proficiency in managing diverse marketing channels including digital marketing, social media, PR, creative services, and partnerships. Experience with both online and offline marketing strategies is essential.
• Guest Experience Focus: A history of creating and implementing marketing initiatives that enhance the guest experience and foster loyalty. Demonstrated ability to create unique guest activations and partnerships that set the hotel apart.
• Data-Driven Approach: Proven experience in utilizing data analytics to make informed marketing decisions, measure campaign effectiveness, and optimize strategies for improved outcomes.
• Communication Skills: Excellent verbal and written communication skills. Ability to craft compelling marketing narratives and collaborate effectively with internal and external stakeholders.
• Innovation: A track record of embracing innovation and staying current with industry trends, emerging technologies, and evolving marketing practices within the hospitality sector.
• Financial Acumen: Strong understanding of budgeting, forecasting, and financial management related to marketing initiatives. Ability to manage marketing budgets effectively and ensure a positive return on investment.
• Organizational Agility: Demonstrated ability to work within a complex organizational structure, collaborate with cross-functional teams, and influence decision-making at an executive level.
• Adaptability: Capacity to thrive in a dynamic, fast-paced environment where priorities may shift. Ability to remain flexible and resilient in the face of changing market conditions.
• Ethical Conduct: Upholding the highest standards of ethical behavior and professionalism in all marketing activities, in alignment with the hotel’s values and industry regulations.
• Networking: A well-established network within the hospitality industry, including connections with media, potential partners, and other relevant stakeholders.

RESPONSIBILITIES

Marketing Strategy and Agency Management:

• Oversee the hotel’s social media agency, guiding content calendars, influencer stays, and social advertising strategies.
• Manage the PR agency to establish hotel talking points, arrange media interviews, and provide innovative information for ongoing and seasonal news opportunities.
• Collaborate with the Design team to create branded materials and hotel content, encompassing items like signage, key cards, in-room TV content, and hotel collateral.
• Manage all in-hotel messaging for guests, including front desk signage, in-room collateral, entertainment guides, on-hold messages, and in-room videos.

Partnerships and Collaborations:

• Foster strategic marketing partnerships, promotions, and programs with local businesses, music, arts, fashion, and design entities to elevate the brand and guest experience.
• Identify and engage co-marketing companies that align with the hotel’s brand to initiate buzz-generating programs or events.
• Develop and curate unique lifestyle programming in coordination with the hotel operations team, suitable for PR articles and social media content.

Digital Marketing and Collaboration:

• Work alongside the Head of Ecommerce and Director of Revenue to manage the hotel’s digital marketing agency, email marketing, paid search budgets, and monthly reporting.
• Collaborate with various departments, including Operations, F&B, and Sales, to execute promotions and campaigns targeting in-house guests, local customers, and loyal patrons.

Event Management and Compliance:

• Organize special events designed to generate press coverage and PR visibility.
• Ensure compliance with Marketing and Brand Standards within the hotel environment.
• Manage brand agencies for additional collateral design, printing, and promotional needs.

Internal Communication and Reporting:

• Attend Manager Meetings to effectively communicate strategies, tactics, and measurable outcomes to the hotel team.
• Implement regular tracking mechanisms to evaluate the results of initiatives.
• Supervise PR agencies daily, ensuring timely execution of objectives, strategies, and roadmaps.

Groot Hospitality

Company Description

Langmuir Systems is seeking a passionate Digital Marketing Manager with a strong background in online

marketing and ecommerce sales. If you have a deep interest in both Digital Marketing and CNC

Manufacturing and want to be part of a rapidly growing company, this role offers an exciting

opportunity. As the Digital Marketing Manager, you will be responsible for overseeing a substantial

marketing budget and playing a crucial role in scaling our business to the next level.

Role Description

• Develop a comprehensive digital marketing strategy by analyzing analytics and monitoring
• advertising trends within the CNC manufacturing market.
• Plan and execute various digital marketing campaigns, including web, SEO/SEM, database
• marketing, email, social media, and display advertising.
• Contribute to marketing effectiveness by identifying and addressing both short-term and long-range issues.
• Measure and report the performance of all digital marketing campaigns, assessing them against ROI and KPIs.
• Identify trends and insights and optimize spending and performance based on these insights.
• Brainstorm innovative and creative growth strategies for digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and enhance the overall user
• experience.
• Use strong analytical skills to evaluate the customer experience across multiple channels and touchpoints.
• Identify critical conversion points and drop-off points, optimizing user funnels.

Qualifications

• Bachelor’s or master’s degree in marketing or a related field.
• Highly creative with the ability to identify target audiences and develop engaging digital campaigns.
• Demonstrable experience in leading and managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Proficiency in marketing research and statistical analysis.
• Budget management skills.
• Proven experience in digital marketing, preferably for a similar D2C (Direct-to-Consumer) company.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.).
• Familiarity with ad serving tools.
• Experience in setting up and optimizing PPC campaigns on major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Fluent in English.

If you meet the qualifications and are excited about joining a rapidly growing company in the CNC

manufacturing industry, we encourage you to apply for this Digital Marketing Manager position.

Langmuir Systems

About Milano Di Rouge:

Milano Di Rouge is a premium fashion brand. Our mission is to inspire dreamers to Make their Dreams a Reality. We are committed to delivering top-tier fashion products and extraordinary service to our customers. As we continue to expand our online presence and digital marketing efforts, we are seeking an experienced and results-driven Digital Marketing Manager to lead our digital strategy, drive customer engagement, and contribute to the brand’s growth.

Job Summary:

The Digital Marketing Manager at Milano Di Rouge will play a pivotal role in shaping our online presence and digital marketing efforts. This role requires a strategic and creative thinker who can develop and implement digital marketing strategies to increase brand visibility, drive website traffic, and boost online sales.

Key Responsibilities:

Digital Marketing Strategy:

• Develop and execute a comprehensive digital marketing strategy that aligns with Milano Di Rouge’s brand objectives and growth goals.

Branding Initiatives:

• Design and execute key branding initiatives, working on both strategic and tactical elements to strengthen the brand’s identity and presence.

Quality Control:

• Provide quality control over all concepts and projects leaving the Creative Department, ensuring that creative materials meet brand standards.

Campaign Budget Management:

• Create, manage, and monitor all campaign budgets to ensure marketing goals are met and exceeded.

Team Management:

• Manage the creative team to maximize individual talents, set expectations, ensure accountability, and maintain clarity of priorities, quality of output, and adherence to deadlines.

Employee Development:

• Train, evaluate, and monitor employee goals and performance to foster professional growth within the team.

Social Media and Advertising Strategies:

• Plan and manage the company’s social media and advertising strategies to enhance brand visibility and engagement.

Graphic Design Collaboration:

• Collaborate with the graphic design team on visuals for digital content, advertisements, and campaign deliverables, creating graphics as needed.

Data Analysis and Adjustment:

• Collect, analyze, and interpret data to adjust marketing strategies as needed, ensuring continuous improvement.

Campaign Monitoring and Evaluation:

• Monitor and evaluate online media campaigns to keep them fresh and effective, optimizing for better results.

Performance Reporting:

• Prepare accurate reports on a marketing campaign’s overall performance, providing insights and recommendations.

Project Milestones:

• Attain project milestones as scheduled and present final materials on-time, ensuring the timely delivery of marketing assets.

Additional Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Oversee the planning, execution, and optimization of all marketing initiatives across various channels.
• Collaborate with cross-functional teams to create and implement integrated marketing campaigns aligned with business objectives.
• Conduct market research and competitor analysis to identify trends and opportunities for growth.
• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing efforts and make data-driven decisions.
• Stay up-to-date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies.
• Leverage both organic (SEO) and paid (SEM) search strategies to enhance online visibility and drive targeted traffic.
• Utilize SEO techniques to optimize website content, structure, and technical elements for improved search engine rankings.
• Plan, execute, and analyze SEM campaigns to effectively allocate budget, select appropriate keywords, and maximize ROI.
• Collaborate with the sales team to align marketing efforts with lead generation and conversion goals.



Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field (Master’s degree preferred).
• Proven experience in digital marketing management, with a track record of successful digital campaigns and online brand growth.
• Strong knowledge of SEO, SEM, PPC, and social media advertising.
• Proficiency in digital marketing tools and platforms.
• Analytical mindset with the ability to interpret data and make strategic decisions.
• Creative thinking and the ability to develop innovative digital marketing strategies.
• Excellent communication and project management skills.

Benefits:

• Competitive salary
• Health, dental, and vision insurance
• 401(k) retirement plan
• Generous employee discount on Milano Di Rouge products
• Opportunities for career advancement
• A supportive and inclusive work culture
• Creative and collaborative work environment

How to Apply:

Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and qualifications to [email protected]. Please include “Marketing Manager Application – [Your Name]” in the subject line of your email. 

Milano Di Rouge is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals of all backgrounds to apply.

Milano Di Rouge LLC

We are seeking a talented Marketing Coordinator to join our team at Citizens & Scholars. As a vital member of our organization, you will play a key role in increasing awareness of our mission and driving audience, revenue, and partnership growth projections. Collaborating closely with our marketing and communications team, you will be responsible for executing our multichannel marketing plan. You will create and implement breakthrough campaigns to achieve our programmatic goals, develop our audience, as well as support specific team and project objectives.

Digital and Social Media Management:

• Manage and enhance Citizens & Scholars’ social media accounts to amplify our mission and engage our audience effectively.

• Drive the development and execution of innovative digital and social media campaigns that align with our organization’s objectives.

Marketing Resource Development:

• Create dynamic marketing and promotional toolkits, guides, and resources to empower brand ambassadors, peers, and advocates in delivering our message effectively.

Paid Media Campaigns and Partnerships:

• Execute strategic paid media campaigns and partnerships to achieve desired outcomes, including lead acquisition, website referrals, narrative change, and successful donation campaigns.

Website Support and Maintenance:

• Collaborate with the Communications Manager to support the development and maintenance of our website, ensuring content is up to date, accessible, and search engine optimized.

Marketing Collateral Production:

• Produce and disseminate impactful marketing materials across various channels, including print, email, and social media, targeting key stakeholders of Citizens & Scholars.

CRM Management and Analytics:

• Serve as the point person for CRM initiatives, coordinating segmented audience lists and subscriber databases in platforms such as MailChimp and Salesforce.

• Create and manage analytics dashboards and processes to monitor and report on key performance indicators (KPIs) for all digital marketing activities.

• Performs other duties as assigned in support of C&S initiatives. 

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

• 3-5 years related experience preferred.

• Proven experience executing marketing plans and digital campaigns.

• Strong knowledge of social media platforms and trends.

• Excellent written and verbal communication skills.

• Proficiency in CRM platforms (e.g., MailChimp, Salesforce) and analytics tools.

• Detail-oriented with exceptional organizational and project management abilities.

• Familiarity with website content management systems (CMS) and SEO best practices.

• Some travel to the NJ home office is required.

Our Core Values

We are constantly learning and improving.

We test and refine new ideas and learn from our mistakes. We dare to question old solutions. We seek opportunities to collaborate with our diverse team; different backgrounds, skill sets, and thinking styles give us valuable new perspectives. We share knowledge and insights with each other to help us grow as individuals and as an organization.

We value diversity, equity, inclusion, and belonging for all. We believe that we are stronger for our differences, and we acknowledge, respect, and appreciate them. We actively work with and learn from everyone—across all demographics, backgrounds, ideologies, and geographies. We identify areas where we differ and, for the good of the organization and each other, we explore and engage with differing perspectives.

We are gracious and grateful in all that we do. We invest in our relationships with warmth and a sense of humor. We express gratitude to all our colleagues and stakeholders. While we strive for excellence, we recognize that no one is perfect. We give others the benefit of the doubt and act with kindness and integrity.

We are attentive and intentional. We are aware of the needs of the world and those around us so that our work has a real impact. Our work is mission-driven and we know the “whys” – both large and small – behind what we do. Recognizing that details matter, we are equally committed to quality.

Physical Demands of the Position

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Making substantial movements (motions) of the wrists, hands, and/or fingers to type, write, file, perform clerical tasks, and/or operate a computer. 

• Speaking/talking to express or exchange ideas or provide instructions.

• Hearing with or without correction to perceive normal speaking levels.

• Must have the ability to receive detailed information through oral communication.

• Must have the ability to travel.

• Sitting at a desk frequently

• Occasionally may have to exert 10-15 pounds of force to lift, carry, pull or otherwise move objects.

• Walking/moving about to accomplish tasks, from one part of the office to another.

• Visual acuity with or without correction to prepare and analyze data and figures, view a computer terminal, read extensively, operate office machines, and to determine the accuracy, neatness and thoroughness of the work assigned.

Work Environment

The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.

• The worker is mainly subject to an office environment and there is climate-control; not substantially exposed to adverse environmental conditions.

• The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.

• The employee will work up to three weeks of each month from a remote location and should be prepared to engage in work meetings via teleconferencing, with sufficiently robust internet access to do so.

• The employee must be prepared to participate in collaborative virtual and/or in-person meetings in the organization’s Princeton, NJ office during at least three consecutive days of one week each month (specifically, the Tuesday, Wednesday, and Thursday of Team Week), plus occasional other days as assigned.

• Periodically, the worker is subject to an office environment and there is climate control; not substantially exposed to adverse environmental conditions.

To Apply

Simply email your resume to [email protected] with “Marketing Coordinator” as the subject of the email. Please include your resume as a Word or PDF attachment to the email and paste your cover letter in the body of your email. C&S will consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications and/or verification of work history.

Institute for Citizens & Scholars

Totally Bamboo is a leading designer and manufacturer of specialty housewares products headquartered in North San Diego County. We designed and launched the world’s first bamboo cutting board in 2000 and have continued that tradition of innovation in the bamboo products category. We proudly create sustainable housewares products that complement mealtimes and social gatherings for families around the world.

Job Summary

Reporting to the VP of Marketing, this new position on our growing team will play a vital role in spurring further growth of our direct-to-consumer business. The ideal candidate will have a demonstrated history of accelerating online sales growth for a D2C brand. This individual should be creative-minded and data-driven to maximize our digital marketing efforts.

Responsibilities

• Understand the customer journey and optimize user experience online. Conduct consistent testing to improve conversion rates and site performance.
• Manage all paid social media platforms, working with other Marketing team members to ideate, create and test content.
• Launch, manage and optimize paid SEM. Manage organic SEO to improve site positioning for vital keywords.
• Manage email and SMS marketing efforts. Work with the Marketing team to deliver regular campaigns. Create and optimize automated flows to improve customer acquisition and retention.
• Grow affiliate marketing program including traditional digital media and social influencers.
• Establish loyalty program to improve customer retention through both monetary and non-monetary incentivization.
• Collaborate with the VP of Marketing to establish growth marketing goals. Regularly report on related KPIs and provide recommendations for improving performance.
• Assist with other duties in support of Marketing Department needs, as determined by the VP of Marketing.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business or a related field required
• 5+ years’ experience with demonstrated results in driving ecommerce sales; Shopify experience preferred
• Possess a firm understanding of email marketing best practices; experience with Klaviyo a plus
• Depth of experience with paid social media including developing, testing and optimizing campaigns
• Working knowledge of key analytics and research tools such as Google Analytics, Google Search Console and SEMrush
• Creative thinker with strong problem solving and decision-making skills
• Excellent verbal and written communication skills

Totally Bamboo

About Us:

We are an emerging brand in the smoking accessories market, dedicated to offering top-notch products. We pride ourselves on merging high quality with striking design, ensuring we meet the discerning tastes of the cannabis community. As a rapidly growing brand, we’re excited about the future and eager to bring passionate individuals on board.

Position Overview:

We are in search of a dynamic Marketing Manager to champion our brand’s voice across various platforms. This role is pivotal in curating content, amplifying engagement, promoting products and initiatives, and most importantly, elevating brand awareness and driving sales. Your mission is not just to showcase our brand, but to connect, captivate, and convert our audience into loyal customers.

Your Role:

You will not only uphold our brand’s global repute but also infuse fresh energy and creativity, being in tune with current trends. Your ability to balance autonomy with team feedback, coupled with strategic insights, will establish you as our social media linchpin.

You’re encouraged to evolve the brand’s digital footprint within the boundaries of each platform’s community guidelines. Given the industry’s nuances, ingenious marketing tactics are crucial as traditional marketing often plays a secondary role.

Key Responsibilities:

• Plan, create, edit, and post compelling content regularly.
• Engage with our audience, addressing messages, and comments.
• Operate within a structured content calendar to unveil products and campaigns.
• Evaluate analytics, optimize strategies, and stay updated with platform best practices.
• Assemble monthly social data reports.
• Harness social insights to provide product and brand feedback.
• Achieve monthly growth targets and maintain posting rhythm.
• Coordinate social contests, giveaways, and other initiatives.

Requirements:

• Proficiency with major social platforms, notably TikTok, Instagram, Facebook, and Twitter.
• Familiarity with analytical tools and reporting methodologies.
• Exceptional communication and time-management skills.
• Ability to harmonize solo initiatives with team feedback.
• Bachelor’s degree in Communication, Marketing, Digital Marketing, or a related domain is advantageous.
• 2+ years experience in marketing or social media. Personal account management can qualify, contingent on certain criteria.
• Willingness to monitor accounts beyond standard hours (supported by a team).

Weeday

Marketing Technology Manager

1-year contract

Hybrid position

$54/hr

The Manager, Digital Product Development will be responsible for managing the end-to-end development of our digital products. They will work closely with the product and creative teams to ensure that our digital experience meets the needs of our target audience and aligns with our overall brand strategy. The successful candidate will be responsible for managing workflows, ensuring quality and consistency, and optimizing the overall customer experience of .com.

What You’ll Do

• Implement a comprehensive digital strategy in line with the company’s overall objectives and target audience.

• Collaborate with cross-functional teams, such as marketing, design, IT, and product development, to ensure seamless integration and alignment of digital initiatives.

• Conduct and assist with market research and analysis to identify digital trends, emerging technologies, and opportunities for innovation.

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital campaigns, identify areas for improvement, and provide actionable insights.

• Develop and implement content workflows and processes that ensure quality, consistency, and efficiency.

• Collaborate closely with product managers, designers, and engineers to define product requirements, user stories, and technical specifications.

• Develop end-to-end optimal customer experience strategies through journey mapping, content architecture, wireframing, prototyping, and user testing.

• Ensure that content and creative is optimized for search engines and social media and meets our brand guidelines.

• Monitor and analyze CX performance metrics and adjust strategies accordingly.

• Work closely with cross-functional teams, including marketing, product development, and sales, to ensure that content supports their objectives and needs.

• Stay up-to-date on industry trends and developments in content creation and distribution.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Proficiency in product development lifecycle, including requirements gathering, UX/UI design, development, testing, and release.

• Strong knowledge of customer experience strategy inclusive of design sprints, journey mapping, content strategy, and design strategy.

• Strong communication and interpersonal skills.

• Ability to work collaboratively with cross-functional teams, including marketing, product development, and sales.

• Strong knowledge of digital marketing channels, tools, and technologies, including SEO, SEM, social media, content management systems (CMS), analytics platforms, etc.

• Demonstrated ability to analyze data, interpret insights, and make data-driven recommendations for optimizing digital campaigns and user experiences.

• Ability to think strategically and develop content strategies that align with business goals.

• Strong analytical and problem-solving skills.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• A positive and professional attitude.

Preferred Qualifications

• Bachelor’s degree in marketing, journalism, communications, or a related field.

• 5+ years of experience in customer experience, user experience, content operations, marketing, or a related field.

• 5+ years of experience in executing successful digital strategies in a complex organizational environment.

Calculated Hire

Position Summary

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and thought leadership, building and nurturing our online community, and driving revenue growth. You will collaborate closely with staff to develop and implement creative and data-driven campaigns that showcase our unique offerings and engage our target audience. This role requires a strategic thinker with a proven track record in marketing.

Areas of Responsibilities

• Develops and maintains positive business relationships with staff.
• Consults with staff to understand goals and scope of the desired marketing program.
• Analyzes existing website traffic and internet activity related to the company and products.
• Develops innovative strategies to attract customers to the companys brand through various web-based marketing programs and search engine optimization (SEO) techniques.
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
• Reports campaign results to management, addressing any questions or concerns.
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Ensures projects are completed on time and on budget.
• Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Assists with development of the organizations website to ensure its efficiency and efficacy.
• Act as the day to day lead across your brands, driving strategic discussions, leading reporting deliverables & helping to shape any strategic/tactical discussions
• Oversee and manage team responsible for the development and execution of measurement/analysis plans and creation of KPIs on behalf of clients
• Performs other related duties as assigned.
• Provide the Digital team with content for social media postings and campaigns
• Initiate and ensure delivery of media, advertising and marketing inquiries by trade publications
• Oversee the company’s website, including writing or editing copy and coordination with vendors
• Oversee the company’s brand and brand identity in the market, including development of branded content
• Lead all Content marketing personnel including hiring and performance management as appropriate

Work Location

This is a hybrid position located in Moorestown, NJ. (Utilizing Company Vehicles)

(304 Harper Drive, Moorestown, NJ 08057)

For information on PCS, including more information on employee benefits and our company culture, visit our website at PCS Managed Service Provider and IT Support | NJ, DE, MA, MD, PA (helpmepcs.com).

Position Requirements

The ideal candidate has a several years of professional experience working with preferably Managed Service Providers or an environment where they led a Marketing department that has handled many projects, branding, SEO’s, and social media management for a high paced corporation. The candidate must be dependable, self-motivated, detail-oriented with a natural sense of professional courtesy as your ability to work and communicate effectively with clients and staff are paramount. Physical fitness is required as you will be expected to move video/camera equipment’s on occasion. A driver’s license is required for this position.

Core Skills

·        The utilization of HubSpot.

·        Experience with Connect Wise (not required, but preferred)

·        Knowledgeable on WordPress

·        Ability to work alongside other department heads to ensure deadlines are met.

·        Deep and strict knowledge of copywriting and editing

·        Have experience dealing with Constant Contact

·        The have exposure to the following applications and programs: Working knowledge of HTML, Microsoft 365, Adobe Creative Suit, Survey Monkey, Expression Engine, Google Adwords, Pardot, Exclaimer, Salesforce, Quotewerks.

·        Strong project management and prioritization skills, with ability to drive high-quality work

·        Strong experience with Microsoft Office (required) and Adobe Creative Cloud (InDesign, Photoshop, Illustrator)

·        Social networking experience in a business environment desirable.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8am-4:30pm Monday to Friday

PCS