General Staff Jobs

Job Title: Search Engine Marketing Manager

Location: Santa Clara County, California, United States

Duration : 3 Months

Pay rate: 60 Hr W2

“All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment”.

Job Description:

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.

The Senior Search Engine Manager at will be an integral member of the digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive global business. In this role, you will work closely with content producers, internal stakeholders such as the brand management and demand generation teams, international teams, and vendors to expand digital footprint across paid search platforms.

What you get to do in this role:

In this role you get the opportunity to partner with our global stakeholders and agencies to impact marketing driven pipeline. You’ll work with world-class agencies and vendor partners to support our strategy to keep our inside sales teams busy helping the largest enterprises in the world solve massive business challenges.

Key activities:

• Manage key paid media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising
• Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with
• Write the processes and procedures for onboarding new content onto our site, enforcing best practices for the optimal keyword integration and page structure
• Oversee key relationships with external vendors, including data partners, managed services, and the search media companies
• Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business
• Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RSLA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)
• Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools. Use these tools to continually optimize our keyword libraries and campaign set up
• Author reporting templates, procedures, and best practices, and deliver reporting to stakeholders on weekly / monthly / quarterly cadence. Provide business intelligence and best practices. Use reports to proactively optimize campaign spend, keeping in step with the needs of the business
• Act as consultant and expert for each line of the business, addressing their needs and tailoring service and media advise based on the unique business goals
• Assist with technical aspects of ad server setup, ensuring proper data pipelines are in place and that conversion tracking is properly informing optimization routines

Skills:

• Solid framework of concepts in overall digital media landscape
• Fluency in all tools, processes and goal for paid search campaign management
• Proficiency of digital marketing tools used for delivering, bidding, tracking, and safety of ad buys
• Deep experience with SEM best practices for B2B
• Understanding of good SEO practices and how it benefits SEM
• A/B and multivariate test design, optimization and ROI
• Advertising analytic skillset
• Strong analytical skills and ability to work with large volumes of data to cull out actionable insights via data scrubbing, pivot tables, and visualizations
• Ability to maintain composure in fast pace and dynamic atmosphere
• BA/BS degree
• 6+ years of paid search marketing experience

Education:

• Bachelors preferred

Attachement:

• WAND Request #12748631 Search Engine Marketing Manager Call Outs
• Bill rate: $85.00/hr
• Expectation is to be remote, however if person would like to be in office, any office is open to them. Person must be in US ideally on PST.
• KOC TBD
• What are the top “must have non-negotiable” skill sets that need to be present on a resume in order to be successful for thisrole?
• 2-3 years experience managing paid search campaigns (either B2B or B2C) on Google & Bing
• Prefer person to have experience at an agency and/or in house company that is somewhat well known (like B2B tech)
• Pre-Screening Questions:
• How would you split $1M in budget across the U.S. and the UK knowing that return on ad spend is 2x in UK vs. U.S.?
• What’s your optimization strategy for keeping an campaign clean?
• What part of paid search are you most passionate about?

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With five nationwide offices, two global delivery centers, and employees in 42 states, Ask Consulting connects people with amazing opportunities.

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.

ASK Consulting

Insight Global is searching for an experienced US pharmaceutical professional as Senior Marketing Manager (dependent on experience) to lead and execute impactful brand promotional initiatives for a Nasal Spray within the public interest market (departments of health, law enforcement, emergency medical services, fire departments, advocacy organizations, and corrections). The successful candidate will develop positive working relationships with key stakeholders including brand teams, sales force, market research, sales training, business analytics, legal, medical, regulatory, compliance, IT, and other teams. This role partners with creative and media agencies and consultants to successfully drive the business. This role operates in a culture of high engagement, accountability, and performance to deliver brand objectives with a patient-focused mindset. Tactical execution of disease state and branded campaigns. This includes but is not limited to:

• Websites
• Email campaigns
• Programmatic advertising
• Social Media
• Conferences
• Sales materials
• Customer relationship management platform

This position is open because our client is promoting a fourth product within their product line. This product is a nasal spray and needs a Marketing professional tied to the continuation of promotion. Currently the team is lean with other marketing managers tied to the other products. The culture of this specific team is firm, strong minded, and forward-thinking. This individual will be part of the legacy team under Opiate Pharmaceutical which has recently been acquired by our client.

Insight Global

Position: Integrated Marketing Manager (Contractor)

Business Unit: Global Marketing

Location: San Jose, California

Pay Rate: $60-70 / hour

Contract: 7+ month W2

Our mission is to revolutionize the digital landscape, enabling individuals and businesses of all sizes to craft and deliver exceptional digital experiences. We are committed to fostering a workplace where innovation thrives, diversity is celebrated, and equal opportunities are available to all. We believe that groundbreaking ideas can originate from anywhere within our organization, and your next big idea might be the one to shape our future.

The Opportunity

As the Integrated Marketing Manager, you will play a pivotal role in conceiving and executing marketing strategies and integrated plans to propel audience growth and drive business success for our Digital Documents products.

We are in search of a dynamic marketer who possesses the ability to generate innovative marketing concepts and content that captivate audiences, encourage product adoption and engagement, and nurture long-term customer relationships. In this role, you will be a marketing leader capable of striking a balance between long-term strategic thinking and agile execution within a rapidly evolving business landscape.

We are seeking a skilled storyteller who embraces a contemporary approach to crafting marketing strategies, campaigns, content, and programs that yield scalable results. Your unique perspective will inject fresh thinking into our approaches, redefining how, where, and when we connect with our target audiences.

You will collaborate in the development and execution of campaign strategies, working closely with cross-functional teams, including Social, Studio, Advertising, Performance Media, Lifecycle Marketing, Engagement and Retention, and company website. This global position involves close partnerships with teams in Europe, Japan, and Asia-Pacific, serving as a strategic ally to Product Marketing and Go-to-Market teams, collectively striving to achieve annual strategies and business objectives.

Responsibilities

• Develop and implement global campaign marketing strategies aimed at raising awareness, enhancing engagement, and driving conversions within the Acrobat ecosystem.
• Foster marketing innovation and creativity by championing the needs and preferences of our target audience. Apply audience insights and marketing analytics to formulate plans that align with business objectives and audience goals.
• Craft communication strategies that extend our reach, enhance relevance, and pique interest through partnerships, social channels, influencers, blogs, and emerging media platforms.
• Cultivate strong collaborative relationships with cross-functional teams across the global marketing organization and the digital media sector to optimize consumer journeys and deliver compelling content and messaging.
• Collaborate with marketing teams in EMEA, Japan, and APAC, offering guidance and mentorship to ensure the scalability and consistency of global campaigns.
• Lead project management efforts for campaign launches, including clear communication of details and timelines to cross-functional marketing teams, business leads, and agency partners.
• Oversee bottom-up forecasts and budgets for your campaigns, aligning them with quarterly and annual plans.
• Measure and optimize marketing funnels and programs, taking ownership of budget, resource allocation, and performance against defined metrics.
• Develop a deep understanding of our products, market segments, and consumer profiles.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business (preferred).
• A minimum of 8 years of progressive marketing experience, with a focus on consumer and technology brands and products.
• Experience collaborating with agencies on digital, social media, and influencer marketing campaigns.
• Proven track record of delivering results-driven campaigns and plans.
• Customer-centric mindset, with the ability to comprehend customer needs and motivations to craft exceptional experiences and customer journeys.
• Proficient storytelling skills to create compelling messages that engage and offer valuable solutions.
• Strong communication skills with a keen attention to detail, capable of synthesizing feedback from various organizational levels.
• Ability to work collaboratively and influence team members and leaders across the organization.
• Balance between creative inspiration and data-driven analytics.
• Quick learner with a positive attitude and a willingness to explore new approaches.
• Navigate a complex organizational structure with integrity and self-reliance.

If you are ready to be part of a dynamic team dedicated to shaping the digital future, we encourage you to apply and be a catalyst for transformative experiences.

Russell Tobin

Do you have 5-7 years of B2B marketing experience? Have you managed lead generation campaigns and growth? We are on the search for a Contract to Hire Marketing Manager for our professional services client in the Greater Los Angeles area.

As a brand new position, this is an excellent opportunity to develop the company’s marketing program including social media, paid advertising, communications, events and more. You will have the opportunity to build awareness for the company’s brand and work with the executive team to meet overall revenue goals.

Responsibilities:

• Manage all internal and external communications for the company including internal teams and outside vendors
• Develop and grow the social media accounts to meet business needs
• Develop lead generation strategy in collaboration with senior business development leaders
• Oversee marketing collateral and assets for company events as needed
• Perform competitive research and identify areas for opportunity and growth
• Manage sales collateral and communications

Requirements:

• Bachelor’s Degree in Marketing or relevant field
• Must have 6-8 years experience in B2B industry (professional services preferred)
• Must have proven experience in digital marketing strategy and execution
• Must have strong written and verbal communication skills
• Must be professional, proactive and have the ability to interact with executive team
• Must be able to travel as needed
• People management experience preferred

If you are interested in this Marketing Manager opportunity, please apply with your Word document resume.

This is a full time contract to hire position, with a pay rate of $40-60/hr. based on experience. This is a hybrid opportunity in Los Angeles, CA.

LHH

Our client, a well-funded start up in the data analytics space, is seeking a Marketing Communications Specialist in Palo Alto! This position is hybrid.

Seeking someone who has experience:

• Planning conference/events logistics
• Writing press releases
• Managing social media marketing

Forte’​-Talent Acquisition, LLC.

Association Management Center seeks a Marketing Manager to join our Marketing Services team, an internal marketing agency focused on developing strategic marketing campaigns for AMC clients. The marketing manager leads marketing projects for multiple clients, including the Awards and Personalization Association (APA) and Council of Engineering and Scientific Society Executives (CESSE). The role requires brand strategies to advance revenue generating value, including attracting new members and audiences, as well as promoting partnership, sponsorship and advertising. Ideal candidates will have marketing, promotion and social media expertise, as well as being adept in managing multiple projects across all channels and the ability to track and measure the success of marketing tactics based on client performance or revenue goals.

Position Responsibilities:

• Collaborate with association client stakeholders to create marketing strategy to support revenue growth, customer engagement, and to enhance the brand, including for membership recruitment and retention to ensure messaging aligns with unique client value propositions.
• Develop marketing plans and an annual calendar to include messaging themes, timelines, mediums/channels and tactical execution areas.
• Manage multiple integrated marketing campaigns concurrently, including strategy, execution, and data analysis/reporting.
• Manage assigned client websites, providing timely content updates, identifying opportunities to utilize the website to meet strategic goals and maximizing SEO
• Ensure quality within a given campaign, including all collateral is professional and on-brand.
• Facilitate effective communication between client stakeholders and staff, meeting client needs, and ensuring expectations are consistent across all parties involved.
• Monitor project and budget status and regularly report to key stakeholders.
• Collaborate with creative team and association staff to development marketing collateral including monthly newsletters, social media campaigns, print or digital ads, press releases, brochures, postcards, annual reports, and other promotional pieces, etc.
• Ensure brand consistency across all marketing deliverables.
• Foster relationships with clients to ensure effective collaboration and create an environment where clients can have an active role in the process.
• Provide guidance to team members to build up the team and ensure the best possible work is being completed by all hands in a project.
• Coach, manage, train and develop direct reports.
• Create marketing plans based on broader marketing strategy around client products and services.
• Continually improve processes and systems to ensure efficient, high-quality, repeatable, and documented work.
• Set and meet realistic deadlines; foreseeing challenges and creating plans to address them.

Qualities:

• Knowledge of good content strategy practice across all channels including web, e-mail, social media, print, audiovisual, and advertisements.
• Proficiency with Microsoft and Adobe software, web content management systems, Google Analytics, email and social media marketing platforms, SEO tools.
• The ability to build and manage a project plan that is flexible and budget-conscious and allows pieces to move concurrently.
• Great interpersonal and leadership skills and the ability to solve conflicts and guide project team members.
• A working knowledge including but not limited to HTML and CSS, processes for both print and digital collateral, email writing and design, and data analytics and tracking.
• A high-level perspective with granular knowledge: this professional should understand all the moving parts involved in a given project enough to properly estimate effort involved and manage those pieces.
• Resource management skills, knowledge of what is needed and who can best deliver it.

Experience And Skills

• Bachelor’s degree in marketing.
• 5 years’ experience in a creative services agency, corporate, or association marketing environment including leading staff.
• Experience in account management, market research, marketing strategy and plan development, branding, analytics, events and product marketing, and budget management.
• Experience in content marketing, paid and organic search, email marketing campaigns, and writing and editing.
• Effective communication and collaboration skills, deadline oriented, flexible, and creative.

Association Management Center is an equal opportunity employer. We are committed to building a diverse team in which all employees are welcomed, valued and respected for their individual strengths, perspectives, and contributions.

Disclaimer The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

Association Management Center

The Hinkley Marketing team is a game changer. To say we are passionate about this company is an understatement. We are deeply passionate about infusing beauty and inspiration into everything we do, seamlessly aligning it with the Hinkley brand. Our team possesses a profound appreciation for both the written word and digital prowess, enabling us to craft compelling content across various media platforms. Being part of this dynamic group means becoming an enthusiastic Hinkley brand advocate with a keen eye for design and style. Furthermore, impeccable time management skills and the ability to deliver high volumes of work swiftly, all with a smile, are crucial when collaborating with this energetic and highly creative team.

At Hinkley, our mission is to create chic, innovative lighting that illuminates the special moments of life, from the hustle of day-to-day moments to the joyful glow of memorable occasions. We’ve been around a long time and learned a few things along the way… and one of the most important is that meaningful experiences with our products and our people are more important than business transactions. It’s the relationships that matter: with our customers, colleagues and partners. We call it ‘Life Aglow.’

This full-time role is based at Hinkley company headquarters in Avon Lake, OH. This position is NOT A FULLY REMOTE ROLE, it will require 4 days in office work but it does have the flexibility for up to 1 day per week remote.

Summary: The Director of Marketing will lead the cross-functional marketing process with a growth mindset. This role is responsible for the development, direction, and execution of all Hinkley’s marketing initiatives to support strategic goals and to increase brand awareness, qualified lead generation, and ensure profitability that meets or exceeds Hinkley’s budgeted sales goals. These efforts require expertise analyzing and understanding key business and marketing performance metrics and underlying drivers in addition to strong communications and project management skills. This role reports to the Executive Vice-President of Sales & Marketing.

Primary Tasks and Responsibilities

• Own the complete marketing process to deliver best-in-class marketing campaigns and activities.
• Ensure projects are properly mapped out, assigned, communicated and delivered in a timely manner.
• Collaborate with leadership team to understand business objectives and revenue goals to ensuring alignment with strategic objectives.
• Identifies marketing trends and insights; optimizes spend and performance based on the insights.
• Develops digital marketing strategy by studying economic indicators, trends and tracking changes in supply and demand to maximize future growth strategies and opportunities.
• Maintain a deep understanding and knowledge of our consumer – who are they, what are they like, what makes them buy our product. Identify current and future needs. Help find key insights about our consumers and competitors that impact our marketing.
• Oversees the marketing staff, providing direction and execution of all marketing content, including advertising (print and digital), sales literature, website presence, product marketing, social marketing, influencer partnerships, email marketing, videos, brand publications, trade shows, high impact visual merchandising projects, event planning, sales tools and public relations efforts for all of Hinkley.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Collaborates with internal teams to create landing pages and plan & run A/B testing, conversion testing and other experiments to optimize user experience.
• Measures and reports performance (ROI) of all digital marketing campaigns and assesses against goals and budgets.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Set direction and make recommendations for continuous improvement of marketing technology platforms. Participate in the selection and management of related vendors and agencies, as needed.
• Work with Creative Director to execute brand messaging strategy and standards to ensure brand mission and brand platform comes to life across all brand touchpoints.
• Develop and execute an ongoing content creation and promotion strategy. Coordinate with our content generators and users on the scope and direction of content creation.
• Set high level direction for our social media accounts. Works with team to design, build, and maintain our social media presence. Conduct social media audits to ensure best practices are being used.
• Coordinate with sales team to create marketing campaigns for trade, showroom, hospitality, eCom and landscape channels. Work with the team on lead qualification and marketing-to-sales handoff processes.
• Develop clear and measurable KPIs and goals, report progress regularly, communicate results, and re-incorporate results to improve future campaigns.
• Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, Pinterest and so on.
• Act as the owner of our website performance, with a focus on optimizing for search and user experience. Analyze digital data to draw key recommendations around website optimization
• Build a high-performing cross-functional marketing function by ensuring proper hiring and selection. Coaches and leads team members by sharing knowledge, mentoring, providing timely feedback and motivating team towards focused results. Ensures strategy is understood and executed across the team.
• Adheres to Hinkley core values.

Supervision Exercised: Provide leadership and direction to Marketing Department, inclusive of Website Administration, Channel Marketing, Marketing Services and Brand Development.

Level and Type of Education Required

• Bachelor’s degree in Marketing, Design or Business required.
• MBA or graduate degree in related field preferred.

Related Work Experience Required

• 10+ years’ proven success of increasing responsibility in a digital marketing leadership role.
• 7+ years’ experience leading traditional marketing aspects for a highly visible brand (including traditional print, pitching advertising concepts, launching marketing campaigns and channel marketing support tools).

Necessary Specialized Training, Knowledge, Skill and Abilities

• Familiarity with the latest trends, technologies, and methodologies in direct digital marketing, content creation, and social media.
• Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization.
• Well-versed in developing customer-driven marketing strategies based on consumer insights, competitive landscape and brand knowledge.
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.
• Thrives in an environment that is fast-paced, rapidly changing and customer service-oriented.
• Proficient in Microsoft Office products including Word, Excel, PowerPoint and Outlook.
• Hands-on experience with SEO/SEM, Google Analytics, Salsify, BizarreVoice and CRM software. NetSuite experience a plus.
• Working knowledge of user interface design, information architecture and web design procedures.
• Excellent verbal communication skills, able to interface with sales, product management and leadership with ease.
• Excellent relationship building skills and knows how to influence working teams and key partners.
• Superior presentation skills including handling complex business issues.
• Experience managing creative, media, and research agencies.
• Ability to lead, direct and mentor staff of marketing professionals.
• Strong project management, problem-solving, and analytical thinking skills.
• Maintains a positive, open and objective attitude.

Work Environment and Physical Requirements

The following descriptions are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in an office and perform in a corporate environment
• Occasionally asked to assist in tasks outside of office environment (i.e.: distribution center)
• Ability to sit for prolonged periods of time
• Ability to view computer screen and type on a keyboard
• Ability to see color, differences between colors, shades and brightness.
• Ability to converse over a telephone (hear, speak)

We are committed to providing a total reward package including a market-competitive salary, an annual performance bonus, and so much more! Our benefits package includes a 401(k) plan with generous company match, comprehensive health insurance, paid time off (PTO), paid holidays, life insurance, short-term disability, wellness programs, voluntary benefits including dental, vision & more, flexible spending accounts for health and dependent care and generous employee product purchase discounts.

WHAT IS AT OUR CORE:

➢ Working as a professional family which cares about people

➢ Passion for growth and doing whatever it takes

➢ Empowering people to take action and try new things

➢ Common vision and goals

➢ Focus on the customer & end user

➢ Hinkley quality & brand really meaning something

➢ Honesty and integrity

➢ Enjoyment, fun, friendliness, life-work balance

Hinkley is committed to a policy of Equal Employment Opportunity, all qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.

Hinkley

THIS IS NOT A REMOTE/HYBRID JOB SO PLEASE ONLY APPLY IF YOU ARE WILLING TO WORK IN HOUSE.

Inno Supps is a rapidly growing supplement company and we are launching ecommerce apps and training platforms.

We are looking for 3 “Ecommerce Assistants” that understand and have experience in ecommerce, are excellent copywriters, skilled delegators, and great project managers.

This job has A LOT of room for growth, as we are very confident that this will be the #1 ecommerce training platform and apps to hit the market.

Day To Day Job Roles (not all will be fulfilled by one person, depending on their skillsets):

-Direct response copywriting for videos, landing pages, sales pages, upsells, and blogs

-Working with our development team to organize sales funnels from start to finish

-As we create daily videos, you will be helping facilitate the shoots and create supporting coursework to each module in the form of checklists, instructional

-Daily emails

-Daily blogs

-Social media posting

-Work with our media buying team to support and scale the company.

-Help delegate development and launches of our ecommerce apps with our dev team

and so much more!

I look forward to hearing back from you all and PLEASE ONLY APPLY IF YOU HAVE ECOMMERCE EXPERIENCE! This is not a beginner job.

Please email [email protected] with a letter detailing your experience, skillsets in ecommerce, work ethic, and why you think you are a great fit for this role.

Best Regards,

Kevin Gundersen

Inno Supps

Our client , is a water tech company looking for a Marketing Coordinator to join their time. Knowledgeable in PM Monday.com is a plus.

Fully onsite (non negotiable)

Located in City of Industry, CA

$60-75k DOE

Full time opportunity

Marketing Coordinator Overview:

As the Marketing Coordinator, you will be responsible for assisting with the development and implementation of digital marketing campaigns. This role may also support other strategic business development initiatives. The ideal candidate is incredibly detail-oriented, able to implement and improve processes and standards, and has a passion for organization.

Marketing Coordinator Responsibilities

• Help strategize and develop compelling content for SEO; drive traffic through paid ads, pay per click advertising, and social media ads
• Review first drafts for website/landing pages, emails, and PPC creative to ensure alignment with requirements
• Proofread marketing material for website/landing pages, emails, and print advertising
• Contribute to social media calendars
• Assist with all aspects of event planning, including venue selection, budgeting, and content management
• Drive project management for key marketing and brand-building initiatives
• Project manage tactics that build the brand image, such as PR Partnerships, print advertising and sponsored content
• Identify and propose internal/external ideas and initiatives to help promote the general awareness of the company brand.

Marketing Coordinator Qualifications

• Bachelor’s degree preferred
• 1-2 years’ experience
• Strong communication and organizational skills
• Proficient with Microsoft Office Suite
• Must be detail-oriented and deadline focused
• Knowledge of all social networking platforms

24 Seven Talent

If you are excited about being part of a dynamic, growth-oriented organization, have an entrepreneurial spirit and thrive on making a difference, come join the pladis Americas Marketing team!

With our mission to bring happiness to the world in every bite, pladis is poised to transform snacking by delivering category-leading growth across our portfolio of iconic brands, Flipz and Turtles.

The Brand Manager (BM) is responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the Turtles brand. The BM will be responsible for leading the development and execution of marketing strategy and tactics for the brand. The BM will focus on increasing sales, market share, and profit by prioritizing activities relevant to the success of the brand – including enhancing brand positioning and equity, managing the budget, launching innovation, and working cross functionally with Sales, Supply Chain, R&D, and Finance, as well as our agency partners to ensure annual business objectives are achieved or exceeded.

Key accountabilities & deliverables:

• Establish and lead development of strategy and execution of annual marketing plans, budget submissions and long term financial plans to achieve brand objectives;
• Drive the development of the long-term strategy for the brand (including brand objectives, integrated marketing plans, innovation, research and budgets) that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health;
• Lead cross functional team, including Trade Marketing, R&D, Supply Chain, Finance, and Sales, as brand owner in the development and execution of innovation, brand equity product launches, and seasonal executions;
• Lead business analytics (consumption, qual & quant research) to drive business objectives through being able to translate learnings and insights into actionable recommendations;
• Partner with R&D team to develop and execute 3-5 year NPD strategy to support overall brand objectives;
• Manage the brand P&Ls;
• Utilize strong communication and organization skills to build and manage project timelines with the cross functional team and external vendors to a deliver brand projects on time and effectively;
• Manage and lead external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy;
• Responsible for the development and management of an Associate Brand Manager

Skills & Experience Required:

• Proven analytical skills and ability to understand and consider media investment scenarios (e.g. media plans, ROI analyses, etc).
• Exposure to a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., advertising, digital, social media, PR, community marketing, etc).
• Ability to motivate individuals/team in pursuit of common objective;
• Ability to understand, interact and work with variety of functional representatives and to elicit superior performance from them;
• Ability to manage performance/coach/supervise others;
• Ability to assess or analyze a situation and derive optimal path for action;
• Extremely strong self-management and organization skillset
• Ability to exhibit strategic-level thinking, looking at the “bigger picture”.
• Willingness to travel when required.
• Must exhibit a passion for the company’s vision, mission and values

Qualifications:

• MBA preferred with 3 years or more of experience in a Consumer Packaged Goods (CPG) OR BA/BS with 5 years of work experience in a similar role/function;

pladis Global