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The Role
Smorgasburg’s Social Media Manager is responsible for leading the development and execution of strategies to promote and enhance the company’s events, vendors, and ideals.
The responsibilities include: developing and implementing a long-term plan to grow the markets’ in-person audiences and digital following; balancing consistency and individuality across the company’s social-media presence, including oversight of in-house and consulting teams; injecting the 15-year-old brand with new, creative energy via partnerships, events, audience engagement, and media. The team member will also be responsible for tracking and analyzing the effectiveness of marketing campaigns, and for making data-driven decisions to optimize future campaigns. This candidate will capture and create all content for Smorgasburg Miami’s instagram.
The team member will work closely with the leadership of Smorgasburg in New York. Our team of about 4 is motivated, inclusive, and efficient—and welcoming!—and in this role this person is invested with high-level authority to make key decisions, guide the brand, and provide leadership. Ideally the candidate possesses experience managing a team and devising a vision, and also has an existing network of professional contacts in but not limited to promotion, design, community, food, and production.
In order to achieve success in this role, this person should have a deep understanding of the food and events industries, and should be well-versed in traditional and digital-marketing techniques. They should be an excellent communicator and team leader, with the ability to motivate and manage a team.
Above all, a familiarity with—and passion for!—Smorgasburg is crucial for any potential candidate. The opportunity to contribute meaningfully to our global brand’s growth and success in the food and community space is rare at our organization, and the chances for learning and leadership are limitless for the right candidate.
The position will report to Smorgasburg Miami CEO Gaston Becherano. The candidate will work in Miami.
We highly value a diversity of voices on our team, and strongly encourage people of any and every identity to consider joining us.
Responsibilities
- Develop and implement a comprehensive marketing strategy that aligns with Smorgasburg’s overall business goals and objectives.
- Manage the marketing budget and allocate resources effectively to achieve desired results.
- Develop relationships with community partners and chefs to create collaborative themed events and moments at Smorgasburg.
- Manage our social media agency and/or social media managers to ensure growth of our digital marketing channels.
- Monitor and analyze the effectiveness of marketing efforts using metrics and data, and adjust strategies as needed.
- Stay up-to-date with industry trends and developments, and identify opportunities for innovation and growth.
- Coordinate messaging with sponsors and brands to maximize partnership impact.
- Strengthen our press-outreach strategy and grow our media contacts.
- Attend select in-person events in a leadership role.
Qualifications
- 3+ years leading a marketing department/team
- 3+ years maintaining and managing a social media page.
- Passion for street food—and Smorgasburg!
- Proficiency with Squarespace, Instagram, TikTok, CRM, audience metrics and data collection
- Experience building a brand community
- Excellent writing skills
- A desire to learn from and educate your colleagues
About Smorgasburg
Smorgasburg is the largest weekly open-air food market in America, attracting thousands of people each weekend to Brooklyn, Manhattan, Jersey City, Los Angeles, Miami, and Toronto to eat from dozens of local vendors. It launched May 21, 2011, as a spinoff of Brooklyn Flea (founded in 2008), and has since launched hundreds of small businesses and attracted millions of visitors. The New York Times dubbed Smorgasburg “The Woodstock of Eating.”
Smorgasburg expanded in June 2016 with a Sunday market for 70 vendors in downtown Los Angeles that attracts 10,000 people weekly. In 2019 a Friday market at the Oculus at the World Trade Center opened, followed in May 2021 by a weekly Saturday market alongside a 7-day Smorgasbar beer garden on the Jersey City waterfront. In March 2022, Smorgasburg Miami opened in Wynwood, attracting 5-10,000 people on Saturdays and Sundays. In July 2022, Smorgasburg Toronto opened on the waterfront attracting 15,000 people on Saturdays. Smorgasburg also operates pop-ups in Osaka, Japan, and Sao Paulo, Brazil.
Smorgasburg Miami