General Staff Jobs

TruConnect is on a mission to bridge the digital divide in the United States by delivering premium wireless services to underserved communities. We have connected millions of Americans over the past decade and experiencing substantial growth as the government places significant resources to help bridge the digital divide. 

The ideal candidate is an excellent communicator, well-organized, creative, empathetic, and proactive. You build trust & strong relationships at all levels. You are confident and can influence without formal authority, pushing back when appropriate. You earn respect and respect contributions of others. 

We’re looking for a Brand and Content Marketing Manager to join our team. You’ll collaborate with stakeholders across the business to create brand awareness and consideration for our digital and direct sales channels. As the Brand and Content Marketing Manager, you should be the kind of person who knows that creative content is king, metrics matter, and the best branding tells a story. 

Responsibilities:

• Be the driving force behind our branded content strategy, overseeing the content lifecycle from ideation to distribution.
• Craft compelling copy for various customer-facing marketing materials, such as website content, landing pages, customer support knowledge base, social media posts, video scripts, SEO blog articles, and print collateral.
• Generate innovative concepts and messaging for integrated marketing campaigns, ensuring they resonate with our target audience and drive our business goals.
• Establish a content calendar that incorporates product launches, social campaigns, promotions, and activations.
• Collaborate with the Product team to integrate product-related content and value propositions into our content pillars. 
• Build scalable brand marketing programs, with a focus on creating captivating digital content and videos.
• Manage relationship with SEO agency and optimize pages to improve rankings, drive new organic traffic, support site engagement, and build trust.
• Interface with Customer Care team to develop brand standards, policies, and best practices for social media community management.
• Leverage reports and dashboards to identify common inquiries and trends for content development for TruConnect.com and our customer support site.
• Curate UGC and customer reviews across our social media channels and other digital platforms 
• Oversee the development and review of creative and content assets to align with brand strategy, voice/tone, and guidelines.

Requirements: 

• 5-7 years of marketing experience in a fast-paced environment with minimal supervision. Experience at a high-growth startup or e-commerce platform is a plus. 
• Bachelor’s degree in marketing, communications, or a related field. 
• Problem solving with strong project management skills and the ability to fully own strategy and content across multiple marketing channels.
• Proficiency in content management systems (CMS), social media management platforms, and SEO tools. 
• Digital native experience and the ability to translate a story or campaign from screen to IRL 
• Creative thinking skills with an aptitude for content creation and copywriting
• Experience monitoring KPIs and success for marketing programs 
• Being flexible enough to pivot as needed 
• Comfortable working with analytics tools such as Sprout Social and Google Analytics to track and measure content performance.
• Experience with graphic design and video editing tools (Canva, Creative Suite, and Figma) not required but preferred 
• Basic knowledge of HTML and CSS not required but preferred
• MUST be able to work from the Los Angeles Office 3-4 days/week
• Exceptional organizational skills a must
• Bilingual in Spanish is a plus
• Project Management experience a plus

Benefits: 

• 401(k) matching
• Medical insurance, including PPO & HSA
• Dental insurance
• Vision insurance
• Flexible Spending Account(s)
• Free Life & Long-Term Disability Insurance
• Free Identity Theft Protection & Travel Assistance
• Access to corporate discount program
• Flexible schedule
• Paid time off (sick, bereavement, and Flex PTO)

TruConnect

Barakat + Bossa is a prestigious and established law firm specializing in Business Litigation, Real estate, Factoring and Corporate matters. With a history of successful client representation and a commitment to excellence, we are seeking a dynamic and experienced Marketing Director to lead our firm’s marketing efforts and enhance our brand visibility in the legal industry.

As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies to promote our firm’s services, enhance our brand image, and drive client engagement. You will collaborate with the firm’s partners and associates to identify growth opportunities, create impactful campaigns, and more.

This role requires a strategic thinker with a proven track record of successfully implementing marketing initiatives in the legal sector.

– Develop and execute innovative marketing strategies to promote the firm’s services and expand its client base.

– Collaborate with partners and attorneys to identify target markets and create tailored marketing plans.

– Lead a team of marketing professionals, providing guidance, direction, and fostering a collaborative environment.

– Oversee the creation of compelling content for various platforms, including website, social media, blogs, and newsletters.

– Manage the firm’s online presence, ensuring that the website and social media profiles are up-to-date and engaging.

– Monitor industry trends, competitor activities, and market developments to identify opportunities for differentiation.

– Plan and execute events, seminars, webinars, and workshops to showcase the firm’s expertise.

– Analyze marketing metrics and KPIs to measure the effectiveness of campaigns and recommend improvements.

– Manage the marketing budget and allocate resources efficiently to achieve maximum impact.

– Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).

– Minimum of 3 years of experience in legal marketing, with a proven track record of success.

– Strong understanding of the legal industry, its dynamics, and the unique challenges in marketing legal services.

– Demonstrated leadership experience, including managing teams and collaborating with senior stakeholders.

– Exceptional written and verbal communication skills.

– Proficiency in digital marketing, social media platforms, and content management systems.

– Analytical mindset with the ability to use data-driven insights to optimize marketing strategies.

– Creative thinker with the ability to develop unique and impactful campaigns.

– Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.

– Familiarity with ethical considerations and regulations related to legal marketing.

– Competitive salary.

– Comprehensive health, dental, and retirement benefits.

– Professional development opportunities and continuing education support.

– Collaborative and supportive work environment.

– Opportunity to make a significant impact on the firm’s growth and success.

If you are a results-driven marketing professional with a passion for promoting legal services and a history of strategic leadership, we invite you to apply for the position of Marketing Director at Barakat + Bossa.

Join us in shaping the future of our firm and enhancing our reputation in the legal industry.

Barkat + Bossa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Barakat + Bossa

Marketing Specialist/Manager

Full Time

Downtown Chicago (Loop) – full onsite

$80-100k + benefit package

The Marketing Strategist’s primary responsibility is to support the growth of the company by implementing strategies that increase demand for our services.

This position will frequently interact with our sales team, third-party vendors, and at times customers and carriers.

This employee must have a deep understanding of our audience and bring strong organizational, prioritization, and analytical skills to the table to drive creative concepts.

What You’ll Do

• Keep the the brand consistent and build exposure across all channels.

• Create and update landing pages on our WordPress website.
• Create thoughtful omnichannel campaigns through content planning and distribution – email, social, ads, mail, internal/external.

• Develop data-informed social media content briefs and plans that align with our brand vision.

• Partner with sales to ensure connectivity across all company channels.

• Ensure the sales department feels supported and has the collateral to feel confident and successful going into calls, in-person meetings, demos, etc.

• Use audience insight/targeted KPIs to create better user experiences.

• Participate in the development of testing strategies, including A/B & multi-variant testing.

• Conduct content analysis/audits of competitors to benchmark content & identify best practices.

• Stay up to date on best practices & emerging trends in social media.

• Write press releases & establish relationships with media companies.

• Apply for and stay up to date on various awards in the industry, including culture awards.

• Maintain relationships with our current merch vendor(s) and continuously come up with new design concepts and ideas for merch and marketing collateral for career fairs, industry conventions, and internal/external gifts. Including but not limited to anniversaries, new customer gifts, and holiday gifts.

• Work hand-in-hand with our Executive Admin Assistant to help on projects, including but not limited to, the President’s Club, Holiday Parties, and other social gatherings.

What You’ll Need

• Bachelor’s degree in marketing, graphic design, or journalism preferred.
• Minimum of 4+ years in marketing strategy.
• A proven track record of using marketing concepts to achieve deliverable results.
• The ability to be creative and analytical.
• Ability to work efficiently on your own, but also in a team setting with internal and external stakeholders.
• Effective communication skills, excellent copywriting skills, and graphic design skills.
• Eventual understanding of the transportation industry (after onboarding) to best showcase external company strategy and internal mission.

Bonus Points

• You have experience in 3PL, Transportation, or Tech.

• Experience with Google Analytics, WordPress, Growbots (MailChimp), LinkedIn, and Instagram.

• Experience with Adobe Creative Cloud, Canva, and SharePoint. (OneDrive)

• Experience with photography or videography – Shooting and Editing.

Enjoy the good life:

• Competitive compensation
• Medical, dental, and vision coverage
• Personal financial advisor
• Unlimited coffee bar & cold brew keg
• Wellness days & generous PTO
• Premium Calm membership

Covert Recruiting

Position: Marketing Communications Manager

Location: Los Angeles County

Work Schedule: On-site

Salary: $90-100k + Bonus

A Marketing Communications Manager position is now available via The Keller Group in the Los Angeles County, CA area. The Marketing Communications Manager will lead the execution of all marketing campaigns, while also being very hands-on and tactical in the creation of creative strategy, content production, business development and community events. If you are interested in catapulting your career to the next level and joining an industry-leading and innovative organization – apply now for immediate consideration! *Applicants must be local to Los Angeles County and able to commute and work in office Monday through Friday.

As Marketing Communications Manager, you’ll be expected to do the following tasks:

• Drive experiential and marketing strategy across every major vertical – events, social media, brand partnerships, email marketing, public relations, etc.
• Collaborate with cross-functional teams and drive marketing projects from concept through completion
• Identify, meet and exceed growth and conversion goals, with a focus on customer lifecycle marketing strategies to keep existing customers engaged and retain new customers
• Own and execute end-to-end event operations and logistics management for assigned events including but not limited to promotions, networking events, sponsorships and partnerships
• Plans, implements, and attends key community meetings and events – build relationships with community leaders
• Oversee marketing budgets and resources for all key traditional and digital media tactics
• Work closely with internal and external teams on ensuring project deliverables are exceeding goals, on budget and within timelines, etc.
• Analyze market data, gather actionable insights and develop activation plans to drive growth

Qualifications:

• Bachelor’s Degree in related field of study, MBA is a bonus!
• Minimum 5 years of marketing experience
• Driven to make an impact and lead by example – self- motivated leader willing to roll up sleeves and get work down comfortable working in fast-paced environment and juggling various priorities
• Confident building multi-channel campaign strategies across events, partnerships, email, web, media, social, promotions, experiential and public relations
• Must be willing and able to work in-office Monday through Friday

Benefits:

• Salary + Bonus
• 401k with Company Match
• Health Insurance: Medical, Dental, Vision, Short-Term & Long-Term Disability, and more!
• Employee Assistance/Guidance Program: Counseling, Legal, and Financial planning support
• Wellness Programs: Gym Memberships, Yoga, Weight Loss, etc.
• Time Away: PTO, Paid Holidays, Paid Parental Leave, FMLA, and much more!
• Paid Volunteer Time: Value philanthropy and giving back to the community

MUST BE WILLING TO COMMUTE AND WORK ON-SITE MONDAY-FRIDAY.

If interested in the Marketing Communication Manager position in the Los Angeles County, CA area, please apply now for immediate consideration.

The Keller Group

About the Company:

For over 15 years, more than 33 million visitors and over 500,000 clients have enjoyed our award-winning service here at International Voyager / CruiseDirect.com. We’re proud to say that we offer responsive, hassle-free vacation planning for global travelers. We’re thrilled to inspire bucket lists, family reunions, honeymoons, dream vacations and more! Join our growing Inc. 5000 award-winning team, revolutionizing travel planning and online booking, and begin helping our guests build memories for a lifetime. Your dream job starts here.

About the Role:

We’re currently looking for a Digital Marketing Manager to join our growing team. If you live by hashtags and emojis, watch YouTube more than regular television, live on Instagram and can’t sleep until you’ve checked out Facebook, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital Marketing Manager will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities:

● Plan and execute all digital marketing, including SEO/SEM, Affiliate, Direct /Loyalty Program, Remarketing, blogs, Cart Retargeting, Mobile Apps and PR marketing database, email, social media and display advertising campaigns 

● Design, build and maintain our social media presence

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

● Identify trends and insights, and optimize spend and performance based on the insights

● Brainstorm new and creative growth strategies

● Plan, execute, and measure experiments and conversion tests

● Collaborate with product team to create landing pages and optimize user experience

● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

● Instrument conversion points and optimize user funnels.

● Collaborate with agencies and other vendor partners.

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

● Forecast sales performance trends and act proactively to increase our market segment

● Liaise with Product, Design and Sales management to increase client satisfaction through cohesive strategies

● Monitor competition and provide ideas to stand out

Requirements:

● BS/MS degree in marketing or a related field

● +5 years proven working experience in Digital Marketing

● Experience managing a small team of Marketing Specialists

● Must have experience in the Travel or Cruise industries

● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

● Must have experience marketing on all social media channels (FB, Instagram, TikTok, etc.)

● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

● Experience in optimizing landing pages and user funnels

● Experience with A/B and multivariate experiments

● Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)

● Working knowledge of ad serving tools (e.g., Atlas, Criteo, etc)

● Experience in setting up and optimizing Google Adwords campaigns

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Strong analytical skills and data-driven thinking

● Up-to-date with the latest trends and best practices in online marketing and measurement

Rewards:

● Competitive salary commensurate with experience

● Health and wellness benefits

● Retirement plans

● Casual environment 

● Paid time off

● Free or discounted travel

To Apply Visit: https://www.cruisedirect.com/jobs

International Voyager Inc

Our client, a top re-commerce company, is looking for an analytical, detail-oriented, and results-driven paid media specialist to join the Marketing team.

As the Digital Marketing Manager, you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns. You will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.

Responsibilities to include the following:

• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters

• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape

• Assess opportunities for expanding target audiences based on predefined audience targets and personas

• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency

• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution

• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership

• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels

• Manage allocated budgets for PPC channels and ensure effective allocation of resources to achieve revenue and ROI targets

• Regularly analyze campaign performance metrics and provide recommendations to optimize spending and drive revenue growth

• Leverage dashboards and other reporting tools to generate weekly and monthly performance reports, insights, program wins and opportunities for optimization, and communicate to key stakeholders

• Collaborate with other digital marketing channels on common initiatives

Qualifications and Education

Requirements:

• Affinity for an analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategy

• Proven experience (5+ years) in managing and optimizing PPC campaigns across Paid Search, Paid Shopping, Programmatic Display, and Paid Social platforms, including but not limited to Google Ad words, Facebook, LinkedIn, Instagram, TikTok, YouTube, Google Display Network, and Demand-Side Platforms

• Ability to present data in an actionable and useful way to allow business owners to make decisions

• Detail-oriented self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment

• Google Analytics, Google AdWords, Bing Ads and Facebook Ads Certified preferred

• Strong team player who enjoys collaborating with others, while also being an independent thinker

• Highly skilled in Microsoft Office (with an emphasis on Excel and PowerPoint)

• Strong written and verbal communication skills

• Solution-oriented mindset

• eCommerce & Retail experience

• Knowledge of SQL a plus, but not required

• Bachelor’s degree in Marketing or other relevant field preferred

Benefits

• Comprehensive medical, dental, and vision plans

• 401(k) and company match

• Paid vacation and holiday

Method Recruiting, a 2x Inc. 5000 company

Emporium is a new wholesale origination platform that is dedicated to servicing professional mortgage brokers and non-delegated correspondent lenders. Our aspirations at Emporium are simple: build a team of talented individuals with shared values who think and behave like owners, create a culture that is focused on exceptional customer service and deliver quality products and returns to stakeholders. Come join us!

Role Summary

The ideal Marketing Manager will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities:

• Strategize with sales and recruiting teams to determine immediate and long-term marketing needs.
• Experience in creating product specific print collateral, use of marketing via email campaigns & social media postings (to include video content), and graphic design.
• Discover effective marketing and promotional channels, including media platforms to be used to increase brand awareness and relay product messages to brokers.
• Create, track, and assess effectiveness of marketing campaigns and strategies, identifying key performance metrics and provide suggestions for improvements.
• Perform Marketing Onboarding calls with new sales team members.
• Lead and conduct training to brokers on marketing platform(s).
• Through collaboration with Sales and Underwriting, interpret and simplify product guidelines for marketing use.
• Assist in managing relationships with third-party agencies.
• Manage promotional items and logistics of company store.
• Oversee planning and execution of industry events, including managing budget and logistical day-of efforts.

Requirements and skills

• Proven experience as marketing specialist or similar role within the financial industry.
• Hands on experience with traditional and digital marketing tools and practices.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
• Demonstrable experience in marketing data analytics and tools.
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
• Well-organized and detail oriented.
• Creative mind.
• Exceptional communication and writing skills.
• BS/BA in marketing, communications or equivalent.

Emporium is an equal opportunity employer. At Emporium we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.

***No outside recruiters or agencies. ***

Emporium TPO

Tipico is an energetic, passionate, bold tech company, and we love sports! Tipico has recently expanded to the US market, establishing offices in Hoboken, New Jersey and Denver, Colorado. We are driven by our core values: passion, progress and trust. Our goal is to build the best possible mobile sports betting product in the industry, in order to amplify the emotions of millions of sports fans every day. Let’s Make This Interesting ™

Please note: this role is located in our Hoboken, NJ office; we work off a hybrid model and come into the office 2 days per week.

Job Description

The Performance Marketing Manager, Casino will report directly to the Head of Media & Acquisition and will partner with stakeholders across the company, as well as with 3rd party partners, to ensure profitable growth of our growing Casino product.

As a key member in the marketing department, the Performance Marketing Manager, Casino will use their deep expertise in digital to manage various acquisition channels including Paid Media, Affiliate, ASO, OOH and more. Key duties and responsibilities include:

• Manage day-to-day relationship with various agencies for Casino product initiatives, including Social, Display, SEM, Affiliate, SEO and ASO
• Partner with cross-functional stakeholders to develop strategies to support new content, new state and product launches
• Collaborate with peers across the marketing organization to develop and set best practices for compelling ads, effective landing pages, and process optimizations to improve conversion rates throughout the funnel – be a change agent and immerse into innovative creative
• Optimize our Casino marketing budget based on the channels and tactics that have the lowest CPA
• Own testing plans and running various tests against different variables (ads, audiences, landing pages, etc.) with the purpose of identifying new opportunities
• Dive into data to understand trends in channels, diagnosing issues, and relaying findings to various stakeholders, demonstrating what’s working and not working
• Optimize on a regular basis, to ensure we test into new platforms and reach a broader set of consumers
• Manage a mix of brand awareness media and performance marketing media, building a halo effect to our brand to reduce overall CPAs
• Coordinate with the Content Team on the delivery of advertising creative, copy, and animations

Qualifications

• 3+ years in a performance marketing, digital, or paid acquisition role
• Familiar with online gaming industry and some of the companies that dominate this new, growing industry
• Must have deep expertise in at least one channel you will manage, and capable of learning
• Super organized taskmaster; Strong presentation skills
• Demonstrated project management skills
• Comfortable being challenged and seeking challenge from colleagues and stakeholders
• Ability to think outside of the box, be innovative, adaptable and come up with creative solutions to changing business challenges
• Goal-orientated and results driven with the ability to see the bigger picture
• Sports Industry, specifically Sports Betting and Casino, experience is a plus, but not required

Additional Information

What’s in it for you:

• Work in an environment where you, your work and ideas matter and have an impact.
• You will be a be part of the newest and up and coming USA online iGaming and sports betting companies in the market.
• Work in a new and young business with high growth potential.
• Build your own success story together with us.
• Work with self-organized, self-responsible and entrepreneurial employees.
• Start-up feeling, backed-up by a leading European sports betting house. We are a high-volume business and are taking off in the US!
• Competitive salary, Medical, Vision, Dental Benefits, Unlimited PTO, and more

Salary range for this position is $95k – $105k plus annual bonus.

Tipico – North America

Job Title: Product Manager, Global Marketing

Job Description Summary: Support all marketing activities including, product marketing, clinical marketing, commercial launch planning, and therapy development of a new transcatheter aortic valve replacement indication.

Job Responsibilities:

Primary Responsibilities:

• Support all marketing activities including, product marketing, clinical marketing, commercial launch planning, and therapy development of a new transcatheter aortic valve replacement indication.
• Develop and execute customer-facing marketing tactics, from creative development and messaging to Regulatory review to final delivery.
• Partner with and manage external partners and vendors as needed to execute marketing deliverables.
• Management and support of company presence at key scientific conferences, including strategic planning and execution of key activities and sponsorships.
• Advise and manage media strategy and other paid promotions or sponsorships, with a focus on digital media and analytics, including social media.
• Provide support to field teams, serving as go-to resource for product messaging and clinical data. Create internal sales tools, talk tracks, conference reports, and other materials.

Other Responsibilities:

• Develop strong data-focused clinical expertise on TAVR and other aortic valve therapies.
• Maintain and provide knowledge on competitive landscape and market intelligence.
• Support and optimize global field/sales training programs.
• Provide marketing support to Clinical, R&D, Regulatory, or other teams as needed.
• Support packaging, labeling, and IFU needs.

Required Education and Experience:

• Bachelor’s degree with a minimum of 2 years of marketing experience.
• Experience working in marketing with a proven track record of success.
• Experience in cardiology and medical device preferred.

Skills and Abilities Required for This Job:

• Comfortable multi-tasking and balancing priorities; ability to “wear multiple hats” and thrive in a dynamic and evolving environment.
• Motivated and self-driven, able to problem solve and uncover solutions.
• Strong organizational skills with exceptional attention to detail.
• High-performing and disciplined, able to consistently deliver on commitments at a high level.
• Ability to understand, interpret and communicate clinical data and information into clear and compelling message/communication for others to use.
• Excellent interpersonal written and verbal communication; ability to engage a wide variety of audiences, including customers/HCPs.
• Collaborative and communicative work style, strong team player.
• Expertise in Microsoft Office Suite.
• Ability to travel up to 20% of the time.

A reasonable estimate of salary is $130,000 to $160,000. Additionally, regular employees may be eligible for equity and benefits. The range is subject to change. JenaValve takes into account a wide range of factors when determining an individual’s pay. These factors can include, skill set, training and experience, licensure and certifications, and location.

JenaValve Technology, Inc.

Position Overview:

The Marketing Manager will lead and execute across all marketing platforms. This includes managing brand strategy, campaign development, and the execution of an integrated marketing plan across all channels (i.e., search, display, social, email, direct mail, and partnerships). They will be responsible for optimizing the marketing strategy and increasing the company’s market share and competitiveness. They will use their firm knowledge of the products/services and mission to direct the promotion and advertising efforts necessary to drive revenue and build brand awareness. The successful candidate will have a strong track record of leading and implementing marketing strategies and interpreting marketing metrics within the industry.

The Marketing Manager will expand and optimize our marketing tactics, improve our conversion, and fully leverage our capabilities. The successful candidate must be capable of setting strategic direction while also being a hands-on contributor that is passionate about solving problems and winning as a team even when there is no set playbook to follow. This person should be an ambitious self-starter who thrives in a fast-paced environment.

Role Responsibilities:

• Develop and execute annual integrated marketing communications plans.
• Collaborate with leadership to make high-level decisions regarding the marketing budget.
• Be the marketing subject matter expert on all product/service offerings.
• Ensure brand integrity by guiding efforts across multiple channels such as presentations, written literature, promotional items, and social media.
• Gather and utilize competitive and local market category intelligence to exploit opportunities for sales growth.
• Manage how the company positions itself to accelerate sales growth and gain market share.
• Provide brand oversight of the company’s sales collateral.
• Manage agency partners, consultants, freelancers, and other suppliers, including contract negotiation and management.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team.
• Conduct customer, brand, and product research initiatives.
• Monitor and analyze KPI’s associated to various advertising methods (e.g., CAC, AOV, LTV, ROAS, etc.).
• Negotiate the marketing components of firm partnerships (ex. dealers, events, agencies).
• Create and maintain a successful brand and image that attracts customers to the product or service.
• Develop marketing strategies for new products or services that comply with current company standards.
• Work hand-in-hand with the sales team for the development of direct sales assets.
• Ability to articulate & adjust messaging to align to our target audience.

Experience and Skills:

• BA/BS degree in Business or Marketing related discipline
• 5+ years of experience leading content marketing, marketing operations or product marketing initiatives.
• Excellent communication, presentation, writing, editing, and project management skills.
• Proven track record of tying marketing campaigns to increased revenue.
• Demonstrated ability to be hands-on with the development of email marketing campaigns, social media advertisements, and SEO.
• Content Strategy & Execution
• Social Media and Email Marketing Management

Industrial Manufacturer